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The MonaVie Acai Berry Super Fruit Juice - Mona Vie Scam?

Published 12/30/08 (Modified 3/8/11)
By MoneyBlueBook

Review of MonaVie and The Acai Berry Fruit Juice Company's Health and Marketing Claims

MonaVie. Mona Vie. The word actually sounds like a spin off of some french phrase (mon ami), but when I hear the name, two things immediately come to mind - acai berry juice and multi level marketing pyramid scheme. The MLM business scheme or pyramid marketing concept usually elicits a series of red alert alarm bells in my brain's BS scam detector, however, I'm willing to take a closer look at MonaVie before rendering my personal critique and verdict. After having tried out and actually tasted the MonaVie acai berry fruit drink, I have to admit, it's a rather sweet and tasty beverage - sort of a crisp combination of grape juice, blue berries, black berries, and a hint of dark chocolate. There's not much negative commentary I can sling at the MonaVie product in terms of taste alone, but the outrageously expensive price tag and the rather suspicious marketing approach of the company leave much to be desired.

As an ordinary American consumer and a casual observer, I'm not sure what to make of this whole MonaVie acai berry fruit juice craze that seems to be sweeping the health and fitness world. The product's been featured on the Food Network and on daytime talk shows for women like the Rachel Ray show, and eagerly touted by popular television hosts like Oprah Winfrey as the ultimate nectar of the gods. At least several medical commentators have appeared on The Oprah Winfrey Show recently to promote the acai berry as an invaluable source of super food nutrients and as a magical method to promote youth and bodily rejuvenation. While most of the on-air health commentators were on the Oprah show to promote their individual books, even Oprah herself seemed to jump on the acai berry bandwagon, endorsing the nutritional claims of the tiny purple berry in her own boisterous way.

And it's not just celebrity women either (who in my sexist opinion tend to be very ultra health conscious). Even celebrity guys seem to be getting in on the acai super fruit craze as well. There are numerous photos floating around on the internet of well known celebrities (both male and female) photographed with���� their MonaVie acai juice bottles. I've seen hip hop stars and motor sport athletes on MTV's Cribs show opening up their refrigerator doors for the camera to proudly display their prized rows of ultra-expensive MonaVie branded acai juice bottles. To top it off, when the Boston Red Sox won the Major League Baseball World Series in 2007, you even had several pitchers and players publicly thanking the Mona Vie company and attributing their athletic success to the seemingly magical healing powers of the MonaVie acai berry drink. When professional athletes who have just won the most competitive pinnacle award of their profession celebrate their triumph by giving a ringing endorsement of a particular enhancement product, citing the competitive advantages it allegedly provided their bodies through the grueling eight month long baseball season, I definitely take notice. However at the same time, my curiosity is greatly tempered with a strong dose of skepticism and suspicion at the celebrity's personal motivations for such a resounding product recommendation - and I find myself wondering if the celebrity was partly motivated by financial considerations.

Without a doubt, MonaVie is a popular and highly promoted superfruit juice product, frequently mentioned in popular entertainment and athletic circles among the rich and trendy. It also has a strong growing presence online and on TV, but then again, so do many of the numerous get rich quick schemes and snake oil scams out there, featuring all types of facial cleaning products and useless weight loss shakes and pills. All such popular products have their own legion of compensated celebrities ready to help make the sales pitch and enthusiastically promote the product to the audience. Just because a product is heavily marketed and seems popular does not make it legit. Thus I wanted to take a more objective look into the MonaVie product itself, its health claims, and its marketing approach to decipher for myself the legitimacy of the brand. My primary goal is to answer these series of questions - Is MonaVie a scam? Does MonaVie acai juice berry drinks actually provide the health benefits re-soundly touted by its army of rabid distributors? And finally, is MonaVie a product I would actually purchase and consume for myself as an average, everyday mildly health conscious consumer?

The MonaVie Acai Berry Juice Product

MonaVie is a fruit juice drink made up of a blend of 19 different fruits. In a nut shell, it's like Odwalla or Naked branded smoothie drinks - except the drink is marketed as an acai berry product and it comes in a fancy looking wine bottle to give it allure. While the company refuses to disclose the actual numbers detailing individual juice makeup, it eagerly markets the fruit juice cocktail as some type of specially formulated super fruit juice, citing its composition of acai berries for its supposed magical ability to cure all sorts of physical and mental ailments. While the company does not expressly state that the MonaVie acai berry juice drink is capable of amazing healing properties, that is the marketing direction the company seems to strongly hint at. Obviously due to legality reasons, MonaVie can't officially claim its juice drink to be a health elixir, but it sure seems like it unofficially wants to based on the promotional dance it's constantly engaging in.

Inside of its fruit juice drinks, MonaVie lists as one of its primary ingredients - the acai berry (pronounced ah-sai-ee) - a small purple black fruit about an inch in size and produced from the acai palm tree in the Amazon of Brazil. Through its network of distributors, the MonaVie company promotes the message that its unique acai berry juice blend contains many of the antioxidant related health benefits associated with the acai berry and other special fruits. Supposedly, these super fruits are packed with powerful nutrients and antioxidant compounds that uniquely protect the body's cells from damage and disease, boost the immune system, and slow down the otherwise inevitable process of aging. However, much of the alleged health benefits of MonaVie and the extent of the nutritional value of acai have been called into constant debate and frequently questioned by naysayers that cast suspicion at what exactly is contained in MonaVie and the extent of its alleged nutritional value if any. Certainly, the company's reluctance to share detailed information about the specific acai berry concentration found in its bottles and its mysterious refusal to reveal detailed proportional make up of how the���� fruit juices in the MonaVie blend are made up continue to fuel discussions abut the health claims made by the product's distributors.

Monavie Acai Is Sold Exclusively Via A Questionable Multi Level Direct Sales Approach (AKA Pyramid Scheme)

Mona Vie acai juice drinks are not available in traditional supermarket chains or grocery stores like Safeway, Kroger, or Wegmans, and they're not even available via specialty health minded retailers like Whole Foods or Trader Joe's. You definitely won't find the company's products at discounters like Walmart or Costco - no, the MonaVie company shuns the traditional sales outlets in favor of a more personalized and almost cult like marketing approach.

MonaVie was launched in January 2005 by a long time direct sales marketing veteran and since then, the company has relied exclusively on a multi level marketing strategy to promote and sell its expensive juice drinks. For all intents and purposes, the company's more of a powerful marketing machine than a health food provider. Certainly there may be substantially better fruit juice products out there at much cheaper prices, but frankly, and somewhat commendably, MonaVie does a pretty powerful job of hyping and cleverly convincing health fanatics that they absolutely must drink this product everyday to live their lives to the fullest.

By tapping into a sales stream that takes advantage of trusted personal relationships to generate sales, the company has become wildly successful - at least on the sales side. Those unfamiliar with multi level marketing (MLM) may be more familiar with its common nickname - the pyramid scheme. A MLM or pyramid scheme relies on a direct sales technique based on a relationship referral business model whereby trusted people are the engine components that drive the commission based sales. Whenever a sale is made, a lofty commission is paid out, not only to you (the person who made the sale), but also to the person who referred you into the marketing program as well as to the person who referred your direct referrer - hence the pyramid nature of the arrangement. Because these multi level marketing programs are so potentially lucrative for those at the top of the pyramid (the upline), the system strongly encourages and incentivizes participants to zealously promote the product and heavily recruit new entrants into the program (the downline) to further earn sales and commissions for those on the up line.

Now, the one thing that must be made clear is that not all multi level marketing programs or pyramid schemes are inherently evil or illegal. Not all pyramid schemes are blatant scams or disreputable shell games the same way that Ponzi Schemes are. In fact, there are many otherwise thinly legitimate multi level marketing programs out there such as Amway, Avon, Mary Kay, Herbalife, Tupperware, and all sorts of online affiliate programs. However, many of these MLM based companies suffer from the same stigma and questionable scrutiny that MonaVie faces as well. While not outright frauds or scams like the way Nigerian 419 scams are for example, the same scammy concerns arise because many of these MLM programs really only benefit those at the top of the marketing pyramid and often encourage overzealous sales techniques that frequently lead to almost predatory recruiting tactics and pitches. Oftentimes as well, many of these MLM programs demand contractually obligated sales quotas that members must satisfy every month or face having to purchase the products themselves to meet the sales quota requirement. In the case of MonaVie's contractually obligated arrangement for wannabe new distributors into the program, new entrants are obligated to buy at least 4 bottles a month of the pricey acai berry juice. They don't come cheap and failure to sell enough bottles every month will require that the distributor contractually purchase the required quota for personal use.

As noted by an investigative news article from Newsweek, according to income disclosures, most of the million strong sales team of MonaVie appear to be really just drinking the juice themselves rather than selling them as originally intended. More than 90% of supposed distributors of MonaVie are actually considered wholesale customers, whose earnings were mostly discounts on sales to themselves. Remarkably according to the article, fewer than 1% of the MonaVie marketing pyramid's sales people qualified for commissions and of those, only 10% made more than $100 a week. The Newsweek article even goes on to state that according to a top MonaVie recruiter, while obviously not disclosed by the company, the MonaVie multi level marketing program's drop out rate's around 70%. It's certainly a fascinating tidbit to keep in mind as you ponder the question of whether MonaVie's a scam. While I personally don't think MonaVie is a scam as they do offer an otherwise legitimate fruit juice product, the acai juice company sure has rather unsavory fringe elements to it.

In regards to the secret world of direct sales and pyramid marketing, I had my first negative exposure to MLM programs when I was recruited by a company called Vector Marketing to sell Cutco branded knives back when I was just an 18 year old high school student. For some odd reason, many fellow high school students such as myself were targeted with elaborate marketing sales pitches by Vector Marketing recruiters to become trained in the art of tapping personal relationships to sell ridiculously and insanely overpriced Cutco steak knives to our friends and family members. Obviously, our recruiters were eager to train us into becoming their commission earning downline so that they could profit from our sales as our upline referrals. While the Cutco knives we lugged around and sold were of obvious high quality, they were no where even close to being worth the exorbitant price demanded of each individual cutlery. Quality is one thing, but they were and to this very day, are still vastly overpriced. While I was able to tap into my personal relationships and beg a few neighbors to shell out hundreds of dollars for a few knives out of pity, I remember always feeling extremely scammy and sleazy during my rehearsed sales pitches to supposed loved ones. As a mere 18 year old at the time, I wasn't too fond of���� having to take advantage of my close relationships for financial gain. There was nothing illegal or deliberately evil about the whole sales system, but the whole multi level marketing approach simply felt shady and rather manipulative to me.

Mova Vie Is Extremely Expensive and Overpriced Despite Its Alleged Acai Berry Health Properties

The MonaVie acai berry juice product is not cheap. In fact it's downright expensive - ridiculously overpriced at astronomically rip off levels if you ask me. A single MonaVie juice bottle will cost you $30-$40 per bottle, for a little more than 25 fluid ounces of the fruit berry mixture. According to the promotional material, to fully appreciate the nutritional benefits of acai berry juicing, you're supposed to drink at least 2 fluid ounces of the purple stuff in the morning, and another 1 ounce at night. At the rate suggested by the MonaVie company, a single bottle will last you about a week. At $30-40 a bottle, that comes out to $120-$160 a month, and $1,440-$1,920 a year. Unless you are swimming in money and flush with dollars like the professional athletes or financially well off���� like celebrities Oprah Winfrey or Rachel Ray, chances are, you're going to find regular consumption of this product to be well beyond your financial means. The lucrative price of each expensive bottle of Mona Vie can probably be traced back to the high cost of commission maintenance that must be paid out to the entire pyramid marketing chain upon each sale.

Because of the multi level marketing nature and aggressive direct sales promotional tactics of MonaVie distributors, a wide array of ridiculous health and nutritional claims seem to have blanketed the internet. Sometimes it's a little difficult figuring out which writer is trustworthy and which one is blatantly a sales guy. I have personal gut-feeling suspicions that sizable portions of these favorable web-based health comments and supposed online testimonials were made by MonaVie distributors and financially interested sales promoters trying to hype up the appeal of their pricey cash cow via fake product reviews. A quick browse of the internet quickly reveals all sorts of outlandish testimonies and anecdotal stories by random people - claims of how MonaVie acai juice drinking cured their heart disease, healed their arthritis, alleviated stress and depression, cured their acne, reversed their aging, repaired joint damage, got rid of joint and back pain, cured their cancer, treated their diabetes, made them more energetic, and even improved their sex life. The craziest claim I've seen was some gentlemen who claimed that his steady diet of Mona Vie acai berry juice made his special male anatomy organ larger and more virile. I've even read a few ridiculous claims by anonymous female commentators on various Mona Vie related blog posts touting how acai berry juicing grew their chests and helped make their breasts larger. The myriad of outlandish and totally unsubstantiated claims are quite abundantly available online - an unfortunate side effect that distorts the truth, whenever there is a lot of sales money to be had.

Now it's one thing for a product to be expensive and it's a whole different matter altogether if the product doesn't actually do what it says it is supposed to do. The literature and research on the amazing health benefits of drinking MonaVie and the supposed God-like healing properties of acai berry juice are still not entirely definitive. While there is little doubt that berries and fruits such as acai, blue berries, blackberries, and pomegranates common loads of nutritional vitamins and powerful compounds such as cell repairing antioxidants, the research is not yet entirely supportive that these are indeed super fruits that can cure all and heal all. There is scientific evidence that the acai fruit and other dark berries are uniquely high in Oxygen Radical Absorption Capacity (ORAC), a rating system that evaluates a food product's ability to fight harmful free radicals in the body, but that doesn't mean that a single fruit can potentially replace all other alternative sources of vital nutrients.

To be fair, the MonaVie company doesn't actually go out of its way to blatantly promote the MonaVie product as a magical berry elixir anymore. MonaVie does not actually make the health and nutritional claims itself. Due to stricter federal scrutiny of Mona Vie's official claims, the company has drastically cut back on its previous assertions of health benefits and healing properties. The company is now content with marketing the MonaVie drink as merely a high end fruit juice product, letting its legion of cult like Mona Vie acai berry drinkers and promoters hype the unbelievable health benefit innuendos on their own. After all, the motto of the MonaVie company is - "Drink It, Feel It, Share It" - which sounds more like a sales focused marketing directive of sorts to me.

Acai Berries Do Contain Lots Of Nutrients - They Just Don't Have Super Healing Powers As Suggested By Some Independent MonaVie Distributors

As a mild defense for the key heralded component of MonaVie's juice product - the acai berry does indeed contain abundant nutritional value. There is quite a bit of research touting the health benefits of acai berry as a good source of fiber, minerals, vitamins, polyphenols, and antioxidants for healthy bodily performance. The expensive acai fruit does indeed contain a wealth of nutritional benefits compressed into each little purple berry, but then again, much of the same health benefits can easily be found in large concentrations in other more common and cheaper fruits such as bananas, blue berries, and apples as well.

Despite my admitted fondness for the taste of acai, I'm extremely wary of buying into the whole MonaVie acai juice product because I simply do not know how much of acai can be found in each bottle. Because MonaVie refuses to disclose the actual composition of its juice drinks, we do not know for certain the exact breakdown of its juice cocktail and the exact amount of expensive acai berry concentrate in the blend. It's very important to keep in mind that the MonaVie juice mixture doesn't contain acai berries exclusively. It's comprised of an admitted blend of 19 fruits - including many common and cheap fruits like bananas and apples, easily found in your neighborhood grocery store. If you really buy into the claimed health benefits of juicing and nutritional potency of acai berries, there are much easier and cheaper ways to get your purple berry fix. Most grocery stores sell acai berry juice variations and even certain online stores sell similar acai berry laden juice drinks, acai powders, and acai capsules for much, much less.

The fact of the matter is that people are always looking for the easy way out and frequently are all too eager for a magic potion that will make take away the need to put in effort. There is plenty of research touting the overwhelming health benefits of a low fat, low sugar diet comprised of lots of fish and whole grain foods. There is also overwhelming evidence that smoking and excessive alcohol drinking wrecks havoc on physical and mental health, and that daily consistent exercise is absolutely essential to healthy living. Yet, we as humans seem to ignore those simple practices and remain perpetually enamored with the possibility that there are super fruits out there that can serve as magic silver bullets to our health problems and ailments. The reality is that there is no such thing as a one size fits all super fruit. Proper health and nutrition requires a good moderated balance of fruits, vegetables, and proper exercise - not the services of a single food product - especially not one that is so expensively priced.

How To Buy MonaVie Online And Test Out Acai Berry Juices For Yourself (Remember, It's Not Cheap and Its Health Claims Are Not Fully Substantiated Yet)

Recently, I purchased a few bottles of MonaVie online simply to test out and review the juice product for myself since I didn't know how else to try it out for free. While I have no intention of actually signing up as a distributor or getting myself locked into some multi level marketing contract, I think it's perfectly understandable if there are people out there who remain curious about the fruit juice blend. It's admittedly rather tasty, albeit extremely expensive and somewhat overrated. Personally, I don't buy the magical juice berry claims of the MonaVie supporters and chose to consume the drink on a one time limited basis as I would any new drink. If you really want to start juicing, buy a fruit juicer for yourself or buy pre-made fruit smoothies from the grocery store. Many of these pre-made blends contain acai berry and they're a much cheaper way to get exposed to the nutritional value of acai should you so choose to partake. If you really insist on joining the MonaVie acai berry craze, there are plenty of equally good generic acai berry brands out there as well - in various just-add-water powder products and pills.

In the event you are determined to test out MonaVie acai berry drinks or similar acai berry products based on curiosity, here are a few ways to buy them online. Remember, it's not an endorsement, and I'm just pointing the way for you if you insist:

  1. MonaVie Active Health Juice With Acai (Amazon) - 1 Bottle of the dark purple stuff.
  2. MonaVie Active Juice Bottles With Acai (Amazon) - 4 bottles - A way to buy MonaVie online without having to agree to some recurring sales contract.
  3. MonaVie Juice Bottles With Acai (eBay) - Cheapest method to buy MonaVie online without commiting to a distributorship agreement, but requires eBay auction bidding.
  4. Natrol - Acai Berries 1000mg Per Serving 60 Capsules (Amazon) - 60 capsules
  5. Organic Acai Fruit Capsules with Camu Camu (Amazon) - 60 capsules - The Brazilian acai berry in pill form.
  6. 100% Pure Acai Fruit Powder with Camu Camu (Amazon) - 90 grams - Just add water to make an acai powder juice drink.

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329 Responses to “The MonaVie Acai Berry Super Fruit Juice - Mona Vie Scam?” 

  1. Scott says:

    All you need is some common sense to know this is a scam. If the peoeple who make this stuff realy had morals and integrity, they wouldn't use the MLM to sell it. Plus I know that it does not take $45.00 a bottle to produce. If the stuff is as good as they claim, and they realy want to help people, they could cut down the cost significantly. For one dont's use such extravigant bottles, and labeling. Make a product that's affordable to the general public. Especially in these times financial crisis. Some I I know who sells this prays on people with serious illnesses, and push it on them as a cure all. It's disgusting, and immoral. And yes some people do claim to feel better, but the power of suggestion I believe plays a big part in that. Your mind can do amaizing things. If you believe that something is going to cure you, it just may. But it's not the product it's the mind. I bet if you put plain grape juice in a fancy bottle, market it as a miracle juice, and sell it for $45.00 a bottle. People would claim that they are feeling better. I just don't know how you peopld who sell this stuff can sleep at night.

  2. Mike says:

    Everyone, this is a scam. Acai berry weight loss scams are everywhere. Beware. Don't get brainwashed by the idiots that claim it's helping them. These are the same idiots, mind you, that are not only buying worthless garbage, but are also PAYING for the "privilege" of being a distributor. OF COURSE they are going to pump up the product - that's the only way they can sell the stuff they prepurchased. Otherwise they have to drink it themselves!

  3. Linda in CO says:

    All I can say is that I have seen Monavie work in a number of people, including my grandson. I have tried the other acai formulas and they don't compare.
    Monavie also helped dramatically with my arthritis. Also my daughter's MIL. To the point that when I ran out, I was in excrutiating pain! The doctor reccomended surgery, but when I told him about Monavie, he said, then we all need to take it!
    It is actually at $45 per bottle, or less if you are on auto-ship, less than prescriptions that have terrible side effects (stomach bleeding!) and much less than a co-pay for surgery that could leave me much worse off!
    I don't know what is wrong with people, if they are selling the other products or what, but Monavie is the only thing that has worked this well on my old injuries, and I love it! PS(I don't sell it, I just drink it!) Check out the science!

  4. Jay says:

    There is no science behind Monavie. Only hype put together by shifty juice peddlers to dupe people. If you think Monavie is going to somehow keep you off of prescription drugs or prevent a necessary surgery then you are just the person they are looking for. Good luck with the magic juice.

  5. Corey says:

    I figure I can either listen to all the nay sayers, or the believers, or try it myself and draw my own conclusions. Decided Sunday that we would try it out, I figure I will give it a month, and give it my honest opinion. I cant really say something doesnt work based off of others findings, as many have alterior motives, both on the pro and con side of the coin. My mother has Luekemia and my Grandfather has really bad diabetes, so as they try it too, we will see what happens. Both have been getting worse, and the meds and insulin don't seem to be doing their thing as well.
    Any decrease in what they need, and increase in health is well worth it to me if it does work. I will keep everyone posted on how I feel trying it, as well as my mother and grandfather.

  6. Scott says:

    A friend of mine who sells this stuff gave me a free bottle to try. I tried it and did not notice any difference. I then tried my own juicing with fresh berries and vegitables. Since doing this I have noticed a big difference in energy and being able to focus. Plus it is a heck of a lot cheaper. But for those of you who believe this is the cats meow keep paying $45.00 a bottle, I'l stick to about $10.00 a week in fresh fruits and vegi's.

  7. Jason says:

    WOW Corey magic juice for Luekemia and Diabetes. This is why companies like this need to be wiped off the planet. Truly disgusting...

  8. Oliver says:

    A quote from Raymond :" On the whole, the whole concept of a MLM and even pyramid scheme is to primarily benefit those closer to the top.", then wouldn't it be true for most businesses; as I see it if you are one of the worker bees in a company, just above you would be supervisors (who make more than you), then managers (who make more than them), then vice-presidents and then there is the president/CEO (each making progressively more than the person below them). Most of us working a "Job" will not make it to the top to become the president or CEO, they will always make more money than us and in fact they make money off the hard work we are doing!!! Isn't this how a pyramid works?? Sure I can work overtime to try to make more than my supervisor or manager, but that costs me time away from my wife and kids. Is it really worth it??? I can keep trading my time for money, but if I want to have more time with my family, wouldn't I have to work less?? or vise versa, if I wanted more money that would mean I would have less time with my family because I have to work longer hours or even the weekend!!

    I do agree that there are MLM's out there that are scams, but I suggest to all of you nay sayers out there, that, do your research first, don't just look at one person's point of view, because that is just one person's opinion. There are other studies out there that DO support claims of health benefits that the Acai berry has, are these people lying too?? If there was a product out there that has had positive lab test to cure or prevent a disease, wouldn't it be worth looking into?? Just because someone doesn't get immediate results from taking the juice it doesn't mean that it's a scam. If the acai berry is strengthening your immune system, would you notice it right away?? One more question to think about, if your doctor prescribed Mona Vie (assuming it was a prescription drink) and it cost you $80 a week to cure an illness, would you tell him that that was too much money and this was a scam??

  9. Diana says:

    You can't just go to the store and buy bananas because our food does not have enough nutrients in it anymore due to the pesticides being used and the fact that all fruits and veggies are picked before they are ripe (when they accrue the most nutritional value as long as they still are on the vine, tree, etc.) so they arrive at the store looking vibrate (although nutritionally void).

    A person in the 1950's could eat 2 peaches and have their vitamin a needs for the day. Today you would have to eat 53 peaches to get the same amount.

    You can't just take vitamins either. You body only absorbs 10% of them, the rest go out the other end which is why your pee is usually yellow.

    If you don't believe me, google it and see for yourself.

    I drink Monavie. I don't sell it. I'm not rich, but I can't afford to risk my health.

  10. Diana says:

    Plus the acai berry loses all of it's nutriets after 18 hours of being picked. Monavie is the only company that has a means of processing the berry in the rainforest. It is also the only company to have a patent on the freeze-drying process which is the only way to preserve the acai nutrients. They also do not put in high-fruuctose corn syrup like welch's and tropicana.

    It's not a lot of money when you think about how much fruit is especially after you've thrown half of it away because it went bad.

  11. Diana says:

    corey - the university of florida has shown that the acai berry killed 85% of lukemia cells on contact. google it.

  12. Scott says:

    Just keep believing all the hype. I don't disagree that the acai berry has many benefits, but it's not a miracle like a lot are preaching. My mom is 80 years old and is in great shape. She is not on any medications, but she eats lots of fruits and vegitable, and is as healthy as a 50 year old. The kicker is that she smokes and drinks.(which I don't agree with, but) She doesn't spend $45.00 a bottle on this crap. The bottom line is that you can be just as healthy and vibrant if you eat right and exersise. It is a shame that people prey on the unknowning and capitalize on it. It is very sad that people are this greedy. I have no problem on people making money and being prosperous, that's what America was built on. But when people use scare tactics and false promisis to acheive it, that is wrong and immoral.

  13. Jay says:

    Diana -

    Isn't it funny how the person behind the University of Florida study, Dr. Talcott, has publicly denounced Monavie's use of his research on the Acai berry? He's gone so far as to launch litigation against the company. This was reported way back in April 08 by WSAV in Georgia. The study was about the berry not some fruit punch with very little nutrients. But why bring up the truth when it gets in the way of the hype. Monavie has very little nutrition and doesn't replace eating real fruit. It's just a fact.

  14. Corey says:

    Is it not worth a try to see if something else actually works? Apparently modern science has not come up with any sort of cure, and the fact is, our diseases we are seeing are getting worse, and the biggest change is that our foods are more processed, with more chemicals, and scientific "breakthrough's". $45 a month is the retail price, after checking into it, if you order a case of 4 its only about $33.75 each, and the price keeps dropping the more you purchase.

    My mother has been taking it for about 2 weeks, and seems to be feeling better. She is going to go in for a revaluation of her meds for Leukemia in a few weeks. It seems to me, even if she spends $45/bottle and buys 4 of those a month, as long as they give her a better quality of life, Im game. If her meds go down, even by as little as 5%, then she is saving a ton of money when you figure in the Mona Vie into the mix. My parents own their own business, so health insurance covers some, but she is still left with about $2500/month to come up with for the chemo pills.

    I hear plenty of naysayers, and that is fine, but how can you justify saying this is "snake oil" if you haven't given it a true try yourself? Maybe it is, but I cant make an honest assessment till I have given it some time to see if it works. My wife and I have been taking it almost 2 weeks, and I have to say I have been feeling better when I get up in the mornings, my sleep seems to be solid, instead of waking up all the time, and my stomach problems seem to be much less. Is it just in my head? Well, maybe it is, but whatever the case, it seems to be doing something for me to help justify the cost. So far, I am happy with it. People at work are starting to notice that I seem more alert and awake as well. Ill post a weekly update to let people know how I am doing.

    Now I'm just curious how many people are going to bash me for what I am saying?

  15. Jay says:

    No one is looking to bash you Corey.

    If you want to believe that a juice with negligible nutritional value and low antioxidant levels can somehow help someone who is sick that's your prerogative. The problem I have is that people sell this stuff based on providing sick people with false hope. The lies that are told to people during tasting parties combined with the high price tag leave people thinking that it must be great and that it can potentially help them with serious medical conditions. It can't. I wish that a juice could do all the things that Monavie distributors claim this juice can do but it doesn't exist. It's truly sad that they continue to provide false hope to people in order to line their pockets. That is why this company needs to be shut down. The things people are claiming it can do are nothing short of criminal.

    There are healthier products available in the grocery store for a fraction of the price. If you think antioxidants are the key get some blueberries. Or if it has to be a juice buy some 100% grape juice. They both have a considerably higher level of antioxidants per serving than a serving of Monavie. It's just a fact proven by science. I know that's an inconvenient truth for people selling hype in a bottle but it's still a fact.

  16. z says:

    Jay you make many statements that are unsubstantiated. You sound like the authoritative expert but in reality you are espousing an opinion supported by your presuppositions which in this case are wrong. If you took the time to search the sites like Medlab, Journal of Clinical Nutrition, Amercian Journal of Clinical Nutrition, New England Journal of Medicine, American Society of Nutrition or Agricultural Research Service. Goodness I have barely scratched the surface. Major universities in USA and globally have produced in excess of 200,000 studies detailing the benefits of antioxidants and phytonutrients to human health.

    The Monavie Active juice has been the subject of a gold standard clinical study that showed quite large increases in blood serum levels of antioxidants. Look and you will find it. It cost USD40.00 and you can download it. Now I think many manufacturers do such studies but we never see them because they don't get the results. I used to be interested in what was on the bottle years ago. Today I am interested in objective scientific evidence. I wonder if the grape juice that you recommend, or the blueberries in the supermarket have had the same gold standard research done on them, showing the uplift in serum level antioxidants.

    Acai has been the subject of many studies already, and I have no doubt many more are coming that show a significant difference from a simple clarified juice to a whole food pulp that is treated properly preserving the enzymes and nutrients. This has been common knowledge of fruits for many years. As point of interest Monavie has the whole food of the fruits in the bottle.

    If you think the berries in your supermarket are good you have obviously not read the reports that your own US Government have produced over the last 60 years correlating ever decreasing mineral deficiency, directly to ever increasing levels of 'modern' diseases in your citizens. Again these reports are readily available to those who look. Oh and if you are one of those people that think that all the fertilizers that have been used over the years have helped, think again. Current scientific studies show that up to 90% of all nitrogen laid on paddocks has not been biological available to plants. This is being addressed now, but unfortunately intensive farming practices have depleted our soils to the point that we cannot grow decent fruit and vegetables any more. Perhaps you have also come across the studies that show that fruit that is early picked, lacks in phytonutrient concentration. Yes it doesn't develop properly, when you pick it green, cool store it for a year or two, then gas ripen it. Who would have thunk it.

    From where I am sitting in Australia, it appears that you are either someone who knew all this and still takes an antagonistic position or you didn't know all this and you speak with bluster and authority to cover your lack of knowledge. Now downunder, as Mick Dundee has so rightly educated you blokes across the water, this is known as bullshitting. If you are not really familiar with the term let us allow wikipedia to help. You will find the paragraph headed up 'Distinguished from Lying' most edifying.


    Now it is important to understand that in OZ calling someone a 'bullshitter' is not an insult. It is the equivalent of say 'get off the grass' or 'stop having a lend of me' or maybe 'what have you been smoking?'. Perhaps these too are Australian colloquialisms. Oh well I am sure the reader will get the drift when I say 'Jay, get off the grass.'

    Think I will crack a tinnie now, put a prawn on the barbie. Worn myself out typing this lot.


  17. Scott says:


    Now if that wasn't written right out of the salesmans' pitch book, I don't know what is.

  18. Jay says:


    If you're calling AIBMR a gold standard study than I'm about to fall off my chair laughing. So please clarify. But I'll even use AIBMR's data for this argument. AIBMR found that Monavie has an ORAC score of 22.81 units per ml. http://pubs.acs.org/doi/pdf/10.1021/jf8016157?cookieSet=1

    If you think that's an impressive number I've got some amazing beach front real estate in Arizona to sell ya mate.

    There's more to critique with those studies but I want to be sure that is in fact what you are referencing.

    Wouldn't call you a bullshitter because in this country that is an insult. I'll just call you a snake oil salesman cause that appears to be what you are.

  19. z says:

    Scott, I have nothing to sell you, so what I find funny is as soon as someone presents information to the contrary of a position taken you assume that they must be a sales person.

    As usual Jay you have addressed none of the points raised, all of which are backed by documented research.

    I am not nor will I ever be a proponent of ORAC. It does not take into account absorption in the body. I am more interested in objective scientific observation of blood serum levels, or microscopic examination of cellular health. These are far more meaningful than a tabulated score of the antioxidant properties of fruit or vegetables.

    And from your comments it seems you are the salesman Jay. Beach front real estate in Arizona? You must be having a lend of me. Do they even have grass in Arizona? Can you play golf there?

    I forgot about your preservative comment too Jay. Another scare tactic from you, without substantiation. In reality the preservative used in Monavie is a naturally occurring substance, and the amount is less than you would find in a berry. Many food and beverage packagers use the same preservative. What would concern me more is the water that we drink, and high levels of benzene that have been consumed over the years by unwitting consumers. (Not a sales pitch Scott, just more research from over the years)

    For the record, 'bullshitting' is an art form invented in Australia. It has been going on so long, that every Australian now has a built in bullshit detector. As far as snake oil, we have plenty of that over here too, because we have plenty of snakes.


  20. Jay says:

    Ahhh so it was AIBMR you were referencing. Good stuff. Let's start with the person running the test, Schauss. He received a degree from California Coast University, a non-accredited university. He also has been busted in the past for faking his credentials, has had his lab raided by the authorities, and has a financial stake in Monavie. What a choice they made when they chose this lab. Makes even the non skeptical mind say hmmm. There are plenty of labs that would be happy to conduct these tests for roughly 1-3 thousand dollars. They used a well respected lab for part of the testing but they didn't like what they saw (I'll get to that later).

    But let's get to the test itself shall we.
    The study involved 12 participants. Find some similar clinical trials that involve such a small group of test subjects. Even AIBMR admitted in the study that the sample size was far too small. The study used a control that while colored could in no way be confused with a glass of Monavie (my opinion but still dyed water c'mon). The study makes no mention of what the subjects ate during the day. Did they starve all day and then drink a glass at night? If so blood serum levels will fluctuate. Did they eat fruit all day? We don't know. The study was performed on samples provided by corporate and not random bottles pulled from the general population of the product that would otherwise be shipped out to distributors. They didn't exactly follow a scientific method did they? But they sure made that report look official. That's generally referred to as pseudoscience.

    Then actually READ the study.
    "Two methods for the evaluation of antioxidant capacity of the serum samples were employed: (1) The ORAC assay and (2) the CAP-e assay. Samples from the initial pilot of 5 participants were shipped to Brunswick Laboratories" (never good when an outside firm gets involved in the study of their product) "in Norton MA for serum ORAC analysis." "Because the ORAC testing did not result in a trend toward increased antioxidant activity, it was not used in the subsequent randomized control trial."

    WHAT! At least they were honest about it huh?

    Z If you aren't selling this stuff you certainly sound like the people who are. It's not a completely worthless product but certainly not worth even half of the wholesale price. And it doesn't live up to the hype at all. The only way this stuff could be sold for even the wholesale price, the retail price is completely ridiculous, is by misleading people about either the product or the business.

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