Money Blue Book

Updated List Of The Best Credit Card Cash Back Rewards For Google Adwords, Yahoo Search Marketing, and MSN AdCenter

As a personal finance blogger and a dot com mogul-super affiliate tycoon wannabe (I’m joking), I regularly spend sums of money on domain name registrations, web hosting services, and home office computer supplies. However, the bulk of my tax deductible business expenses consist of expenditures for online advertising through top search engines like Google, Yahoo, and MSN. While compared to the big boys (and girls) my advertising budget is comparatively puny, I still seek to maximize my money however I can, whether that means utilizing free promotional coupons for extra savings and free online advertising, or taking advantage of credit card offers to earn cashback rebates on Google Adword purchases.

Online Advertising Through Pay Per Click Works, But It Can Get Expensive Depending On Subject Niche

Those who are familiar with online advertising know that there are a variety of ways and methods to get your website brand or blog name into the search engines and thus into the public eye for maximum traffic. However, this doesn’t necessarily mean that all of the methods are created equal. Currently the most popular search engine with the most capability to leverage the most search traffic by far is run by Google. But while the Google Adword program’s certainly the most dominant player in the online marketing world, there are also other lesser options worth mentioning - most notably Yahoo Search Marketing and Microsoft’s MSN AdCenter. Neither Yahoo Search nor MSN AdCenter are likely to topple the 800 pound gorilla of Google Adwords anytime soon, but the smaller search sites still own a small, albeit dwindling piece of the search engine pie.

For those who spend money on internet advertising through Google, Yahoo, or MSN, probably the bulk is spent on paid text link advertising or pay per click (PPC) promotional campaigns. Both paid text links and PPC advertising are used by many bloggers and website promoters to generate traffic needed to convert organic search traffic into profitable affiliate sales. Personally, I highly advise against engaging in buying or selling paid text links, and refuse to engage in paid text link buying or selling myself. The frowned upon practice is a form of marketing suicide in my opinion, and is the number one way to incur the wrath of Google, which sees the buying and selling of paid backlinks as a form of guerrilla attack on the integrity of the Google search engine algorithm.

In contrast, pay per click advertising and the purchasing of approved advertisement links through Google, Yahoo, or MSN’s network of publisher banners and ads are proven and permitted ways to drive website traffic. However, as anyone who engages in pay per click advertising or other affiliate marketing means through Google Adsense or Yahoo Ads knows, the cost to promote a successful PPC ad campaign isn’t cheap. While newbies to internet advertising are unlikely to spend much money initially (a few hundred dollars a month at most), larger scale promoters frequently spend upwards of hundreds to thousands, or even hundred thousands, of dollars on monthly pay per click advertising alone.

Use Credit Card Rewards To Save Money On Online Business and Advertising Expenses (Google Adwords, Yahoo Search Marketing, MSN AdCenter)

Smart business types should always try to find ways to minimize business expenses and utilize as many discounts and promotional offers as possible to net the greatest overall profit. One of the best ways for bloggers and affiliate marketers to save money in this area is to maximize and strategize their use of credit cards rewards. Presuming you are savvy and responsible with your usage of credit, and maintain a respectable FICO credit score to boot, reward credit cards are essential ways for online entrepreneurs and advertisers to maximize their small business spending. Surprised that there are credit card reward programs dedicated and suited for web based businesses and online marketers? Don’t be! While Yahoo and Google credit card advertising rewards are not as well known as say, credit card discount programs for groceries and gas, the area is a steadily growing (albeit not fully tapped) segment of the credit card rewards market. Currently, most of the best cash back credit card rewards for bloggers, webmasters, and internet marketers are not widely advertised, and to get the details requires some digging, which I’ve done below.

For the tax minded business folks who wonder if there is an income tax on credit card rewards or aren’t sure whether one is obligated to report all cash back rewards and point rebates earned through the use of credit cards, rest assured - there is no such tax. Credit card rewards earned by consumers and businesses are viewed as purchase incentives by the Internal Revenue Service (IRS) in the nature of discounts and coupons, not subject to personal income tax liability. So don’t miss out on the cash back savings and discount potential of specialized credit card incentive programs designed to help you finance and pay for your online advertising and promotional efforts.

1) Google Adword and Adsense Pay Per Click Advertising - Get Up To 5% Cash Back With Reward Credit Cards

Until the day Google announces the release of its long awaited Google credit card and starts up its own Google credit card rewards program, the following card offers are your best bet when it comes to earning cashback for money spent on Google advertising. Personally, I can’t wait for Google to come out with its own Google credit card and would be the first to camp out in line for something like that - I’m quite the Google fan. Just the thought of earning Google rebate rewards on a percentage of all Adwords expenditures and the ability to redeem points for either cash or Google branded products like T shirts, mouse pads, and even portable Google fridges would be quite lovely. I used to carry around a Yahoo credit card back when Yahoo offered its own card program. When they eventually discontinued the Yahoo credit card rewards program, I was sad to see it go. It was pretty neat being able to redeem points for cool Yahoo T-shirts and other merchandise - techie stuff you couldn’t get anywhere else.

In the meantime, for those of you who spend a lot of money or even just a little bit on Google Adwords and Google Adsense advertising, here are the best credit cards cards to help you save money and get cash back rewards on your PPC advertising efforts. The rewards you earn can be used for whatever you wish, including plowing them back into more PPC marketing. While Google does not currently have any special deals with any particular credit card issuer to offer Google discounts, there are a few specially suited cards for such purposes.

1. Advanta Platinum BusinessCard For Online Marketers - Also known as the Advanta Platinum Business Card With Customized Cash Back Options, this card offers cardholders the ability to earn as high as 5% cash back on all online marketing expenditures. It’s probably the best overall reward credit card for new bloggers and affiliate marketers who are just getting into the PPC advertising scene. The expenditures that are covered include Google Adwords, Yahoo, MSN Search, and eBay fees. The Advanta rewards program also covers office expenses as well. The high 5% rebate rate is only provided for the first $1,500 of qualified expenditures, and after that it’s a tiered 1% cashback on everything spent.
2. American Express Plum Card - With the highly advertised Plum Card from American Express Open (the Plum card yogurt commercial is everywhere on TV these days), you get an astounding 2% cashback rewards on everything purchased with the card if you pay within 10 days of your billing cycle. The catch is you’ll need to spend above $5,000 a month with your Plum credit card. Anything less and you’ll only earn 1% cashback. Of course, the card was designed for big time spenders and small businesses with high expenses. If you spend a lot of money on Google Adwords or other forms of advertising, you may want to think about the Amex Plum card. There is a hefty $185 annual fee that’s waived for the first year, but it’s easily worth it if your business spends a lot of money on online advertising or other business expenses.
3. Chase Business Cash Rewards Card - With the Chase Business Cash Rewards offer, online entrepreneurs and small business owners can earn up to a tiered 5% cashback on all purchases with no merchant or category restrictions. Your rewards earning potential is unlimited and there is no restriction as to how much you can earn. Your cash back percentage rate rises and falls depending on how much you spend per month. For online marketers who expect to spend more than $2,000 a month on Google Adwords (that’s when the high 5% kicks in), this is a nice card to have.
4. Fidelity Rewards Signature Card - While the card requires a Fidelity Investment broker account to maximize rewards earning potential, if you’ve got one or are willing to sign up for one, you can earn 1.5% cash back on all your online advertising efforts. Actually, coupled with a Fidelity account, the card allows you to earn an effective 1.5% cashback on all products and services you purchase with the card, with no category or store limitation. Most comparable card programs only offer 1% back for general purchases so if you are a major spender, this is an ideal and recommended card to get. The Fidelity Signature is one of the reward cards I use on a regular basis.

2) Yahoo Search Marketing - Get 5% or More CashBack Savings Using American Express Business Credit Cards

Currently, savvy online entrepreneurs have the ability to take advantage of American Express’ Open Network Business credit cards to net themselves more than 5% cash back rewards when they spend money on Yahoo Search Marketing services. Through a special partnership between Amex and Yahoo announced not too long ago, American Express business credit card users will now get to enjoy a 5% discount on all their Yahoo based advertising and web promotional expenditures simply by using their Amex business cards. This not only includes pay per click advertising using Yahoo’s Search Marketing, but also includes Yahoo publisher services ranging from web site hosting, e-commerce, to domain name registration.

While Yahoo is not the most popular or even a serious contender in second place, its PPC advertising fees are substantially lower than that charged by more popular services like Google Adwords where greater bidding competition among advertisers drives up promotion costs - making Yahoo a cheaper, but still viable alternative. Besides, it’s good to diversify one’s advertisement methods. One can even take credit card rewards one step further. Currently, there are certain select Amex business cards that offer even more lucrative rebate rewards on top of the existing 5% discount for Yahoo services. All of the following American Express Open business credit card offers below offer additional cumulative rewards on top of the 5% discount on Yahoo Search Marketing:

1. Blue Cash For Business Amex Card - With this high earning business credit card offer, you have the potential to earn up to a tiered 5% cash back rebate on eligible special category purchases. For everything else, including PPC advertising expenses, you get a tiered 2.5% cash back rewards rate. The special purchase categories include gas stations, drug stores, and supermarkets. In addition, Amex business cardholders also get to enjoy the usual Amex Open network savings on free hotel stays, car rentals, and airline travel.
2. American Express Business Gold Rewards - This popular premium small business card with no preset spending limit can help you save up to 25% off your business expenses. There is an unlimited rewards earning potential on purchases and your Membership Rewards never expire.
3. American Express Platinum Business Card - This business card from Amex is a popular choice to earn purchase rebates redeemable for retail, entertainment, and dining rewards. There is no annual fee and there is no limit to the number of points you can earn.
4. American Express Simply Cash For Business - You can use the card to earn 5% cashback on wireless services and home office supplies (like laptops and office gadgets). You also get 3% cashback on gas and 1% for everything else. There is no annual fee and no rewards limit.

3) MSN AdCenter - Get 3% Cash Back Rewards By Using Mastercard Business Credit Cards

Currently, Microsoft’s MSN AdCenter has a partnership with Mastercard’s network of business credit cards to offer MSN AdCenter advertisers 3% cash back rewards on money spent. While American Express is the card of choice for most business owners, the MasterCard partnership with MSN AdCenter makes Mastercard sort of a must have for heavy or even mild users of MSN’s advertising network.

To be eligible for the 3% cash back savings, Mastercard business credit card holders need to register and enroll their cards into the Master Card Easy Savings Network. While fairly straightforward, you can review the MasterCard Easy Savings FAQ if you need more info about the program. Keep in mind, along with the 3% rewards you can earn on all MSN AdCenter expenditures, you still get to earn the usual credit card rewards (if offered) on top of that. This has the potential to effectively boost your total reward earning percentage way past 3%. Here’s a list of the best Mastercard business credit cards for MSN Ad Center affiliate marketers and pay per click advertisers:

1. Advanta Platinum Business Customized Rewards Mastercard - This business credit card option by Mastercard is your best bet when it comes to maximizing your MSN AdCenter savings and online advertising spending in general. Along with the ability to earn 3% reward savings on all MSN AdCenter expenditures, you also get to earn an extra 5% cash back rate (with purchase limits) on top of the 3% for money spent on fees with online advertisers and merchant sites like Google Adwords, Yahoo, and even eBay. You also get cashback rewards for money spent on utilities and telecommunications, not to mention additional business savings for computer electronics and related office supplies as well.
2. Chase Business Rebate Mastercard - Earn up to 3% cash back on office supplies, restaurant dining, gas, hardware, and home improvement expenditures. Currently there is also a long 15 month 0% APR balance transfer promotional period as well.

Have you ever wondered how credit card companies generate all those account numbers that appear on the face of the credit cards you carry around in your wallet? At first glance the numbers, while neatly arranged, appear to be completely random. But would it surprise you to know that there is indeed meaning and actual mathematical methodology to the way the numbers are sequenced? The process of generating real credit card numbers and validating them based on a proven mathematical formula is not only intriguing on an intellectual level, the carefully calculated way the numbers are ordered is actually quite beautiful and elegant when you come to understand how it works.

Before I get down to explaining the anatomy of credit card numbers and discussing how credit card numbers are generated, I think it’s prudent to remind everyone the intent of this article. The goal of this blog post is not to encourage or get people thinking about how to go out and create fake credit card numbers on their own for improper means. The purpose is to shed some light on the science behind the mathematical sequencing technology of valid credit card numbers and offer some insight into something that many of us frequently see and use everyday, but oftentimes don’t pay much attention to.

Please take in the information provided for purely academic and entertainment reasons. I’m not trying to encourage anyone to create fake credit card numbers and get themselves in trouble with the law. For anyone even thinking about engaging in this, keep this in mind - using mathematically generated credit card numbers to purchase products over the Internet or in real life is not only unethical and highly illegal, it’s also not yet technologically possible (yet), based on the sheer probability of long shot odds of 1 in trillions. After reading everything I’m about to say carefully, you’ll also realize that there is no realistic way to generate actual working credit card numbers that could be used for anything but entertainment reasons. The math and science behind generating authentic credit card numbers are only good for validation purposes and not sufficient for creating workable numbers as several highly encrypted numerical components are still needed. So, with that obligatory disclaimer out of the way, here is a short guide on how anyone can generate and verify the authenticity of any credit card number.

Basic Background About Credit Card Numbers and How They Work

Rather than ask you to take out a credit card out of your wallet to examine it, I’ve provided a picture of a prototypical card - in this case, it’s a Visa credit card. While different card types offer different lengths of numerical digits, most major credit card issuers popular in the United States have 16 primary numbers on the front face of the card. Visa, MasterCard, and Discover cards all have 16 digits. American Express is the only major credit card issuer in the U.S. with one less number - at 15 digits. Regardless of the length of numbers, their numerical sequencing is still guided by the same Luhn validation formula, the mathematical check sum equation that makes all valid credit card numbers error free.

As you can see from the picture of the Visa card above, the very first 6 credit card number sequence is known as the issuer identification number (IIN) or bank identification number (BIN). These first 6 numerical digits denote the credit card network and the banking institution the card is a member of. The issuer identifier number also incorporates the card type’s special identifying numerical prefix.

• All typical 16 digit Visa account credit card numbers start with a prefix of 4.
• All 16 digit MasterCard account numbers start with a prefix of 5.
• All 16 digit Discover account numbers start with a prefix of 6011.
• All 15 digit American Express credit card numbers start with a prefix of 37.

There is less randomization during this initial set of 6 digits as the numbers are determined purely by the card issuing source. Validation systems that want to go the extra mile in verifying authenticity oftentimes scan this first numerical sequence to match the known bank and issuing location of the card with the provided customer billing address for further validation accuracy.

The lone digit at the very right end of the complete 15 or 16 digit credit card number sequence is known as the “check digit”, which often is the final number that is computer generated to satisfy the mathematical formulations of the Luhn check sum process. Meanwhile, in between the first 6 digits and the last single check digit is the actual personalized account number - the 8 or 9 digit sequence given by the card issuer. For more basic background information about credit card numbers, check out this credit card features brochure for more useful knowledge about the embossed and printed information found on your typical plastic credit card.

What’s The Secret Behind The Luhn Algorithm, Also Known As The “Modulus 10″ Or “Mod-10″ Formula?

The Luhn Algorithm is the check sum formula used by payment verification systems and mathematicians to verify the sequential integrity of real credit card numbers. It’s used to help bring order to seemingly random numbers and used to prevent erroneous credit card numbers from being cleared for use. The Luhn Algorithm is not used for straight credit card number generation from scratch, but rather utilized as a simple computational way to distinguish valid credit card numbers from random collections of numbers put together. The validation formula also works with most debit cards as well.

The Luhn formula was created and filed as a patent (now freely in the public domain) in 1954 by Hans Peter Luhn of IBM to detect numerical errors found in pre-existing and newly generated identification numbers. Since then, it’s primary use has been in the area of check sum validation, made popular with its use to verify the validity of important sequences such as credit card numbers. Currently, almost all credit card numbers issued today are generated and verified using the Luhn Algorithm or Modulus, Mod-10 Formula. Needless to say, if you come upon some existing credit card numbers that fail the Luhn algorithm when put to the test, it is safe to assume that they are not valid or genuine numbers.

The one thing to keep in mind is that validity in terms of passing the Luhn test only means that it is mathematically valid for computational compliance purposes. It does not guarantee that the credit card number sequence is indeed a working number that is backed up with a valid credit card account on the card issuer’s end. It is not unremarkable for one to artificially generate a mathematically valid credit card number that passes the Luhn validation check, but still ultimately fails as a fake credit card number with no actual substance. The Luhn algorithm only validates the 15-16 digit credit card number and not the other critical components of a genuine working credit card account such as the expiration date and the commonly used Card Verification Value (CVV) and Card Verification Code (CVC) numbers (used to prove physical possession of the debit or credit card).

The Nerdy Process Of Applying The Luhn Algorithm To The Creation and Validation Of Credit Card Number Sequences

For those who hate math or get scared when they encounter a bunch of scary looking mathematical formulas and numerically inspired descriptions, you are not alone. I personally hate math as an academic subject and was rather terrible at it back in high school and college, but if you like visual, thinking puzzles like Sudoku, you’ll like working with the Luhn Algorithm. It’s pretty clever and remarkably well put together. It’s also pretty easy to explain.

1. First, you’ll need to lay out all 15 or 16 numerical digits of the credit or debit card number. The Luhn Algorithm always starts from right to left, beginning with the rightmost digit on the credit card face (the check digit). Starting with the check digit and moving left, double the value of every alternate digit. Non-doubled digits will remain the same. Remember that the check digit is never doubled. For example, if the credit card is a 16 digit Visa card, the check digit would be the rightmost 16th digit. Thus you would double the value of the 15th, 13th, 11th, 9th digits, and so on until all odd digits have been doubled. The even digits would be left the same.
2. For any digit that becomes a two digit number of 10 or more when doubled, add the two digits together. For example, the digit 5 when doubled will become 10, which turns into a 1 (when 1 and 0 are added together). Likewise, the digit 9 when doubled will become 18, which becomes 9 (as 1 and 8 are added together). Obviously, 0 when doubled will remain 0.
3. Now, lay out the new sequence of numbers. The new doubled digits will replace the old digits. Non-doubled digits will remain the same. Thus, you should be able to come up with a new sequence of 15 or 16 numerical digits depending on card type.
4. Add up the new sequence of numbers together to get a sum total. If the combined tally is perfectly divisible by ten (ends in 0, like 60 for example), then the account number is mathematically valid according to the Luhn formula. If not, the credit card number provided is not valid and thus fake or improperly generated.

An Example Of the Luhn Validation Technique In Action - Using Homemade Graphics

For the visual types like myself, let’s use the American Express credit card on the right to better demonstrate the doubling and addition mathematics of the Luhn Algorithm. Follow the numbers and you’ll realize that it’s not as difficult as it may first appear. It’s actually very easy once you get the hang of it. You won’t look at credit card numbers the same way ever again after you get a good grip of it - I assure you. You’ll find yourself testing credit card numbers for fun!

Ignoring the obvious Amex logo on the card, right of the bat it’s clear the account number is that of an American Express number - denoted by the numerical prefix - “37″. Now let’s crunch the numbers through the Luhn Algorithm using the following displayed Amex credit card number: 3759-876543-21001. It doesn’t matter if the credit card number sequence has 15 numbers like the American Express or 16 numbers like Visa, MasterCard, or Discover, the Luhn validation check should be able to verify whether this card number is a mathematically authentic credit card number regardless. Follow the Luhn steps from #1 to #4 below, starting with the rightmost check digit.

In this case, the total calculated sum was 57, which is not divisible by 10 (the added up sum does not end with zero). Thus the number fails the Luhn Algorithm validation check. According to the Luhn test, this particular Amex credit card number is completely bogus and fake. The numbers were likely randomly slapped together. To make this particular set of numbers Luhn compliant and error free, all we would have to do is change the all important “check digit” number from 1 to a 4, which would result in a total sum of 60, thereby becoming Luhn compliant.

If you want to test this mathematical theory out in real life, I recommend pulling out your own credit cards and spending a few seconds to run a quick Luhn screening on them just for your own amusement and education. Pretty neat isn’t it? If you want another credit card number to test on, try using the credit card number that is displayed on the cartoon “VIZA Card” [sic] that Bart Simpson is holding up in the graphic at the top right of this article - the card is in the name of “Rod Flanders”, and the credit card number is: 8525-4941-2525-4158. Tip: Just by looking at the prefix numbers you probably should already be able to tell that the account number’s completely random and fake.

Use The Luhn Formula To Valid Existing Accounts But Don’t Attempt To Create and Use Fake Credit Card Numbers

Now with this new found knowledge, keep in mind you still won’t be able to randomly generate genuine workable credit card numbers. The Luhn theory only allows you to generate mathematically compliant credit card numbers, not workable ones. Besides, without valid expiration dates, and valid CVV2, CVC2, or CID numbers (the special security codes printed on the back or front of credit cards as additional authentication measures), you still wouldn’t be able to legitimately use your self generated numbers to run credit transactions anyway.

Cracking the security codes found on credit cards is currently impossible. To calculate a workable 3 digit CVV2 security code, the algorithm requires a primary account number (PAN), the 4 digit expiration date, a special 3 digit service code, and a pair of DES keys. With such heavy encryption and billions to trillions of numerical possibilities, unless you have God-like mental processing power and a fleet of super computers at your disposal, you won’t be able to use brute force guessing attempts to crack the codes.

While it’s good to use this type of information to education yourself on the inner workings of credit cards and mathematical validation theory, it’s best to stay away from trying to further crack the secret of credit card codes to come up with free workable account numbers. Don’t use the Luhn Algorithm for anything else but personal entertainment and amusement.  Please don’t go around trying to generate fake credit card numbers on your own and trying to buy stuff with them. I know some of you out there may be tempted to try, but you’ll just get yourself in trouble.

If you’re like most people out there, there’s inevitably going to come some point in your life when you’ll need to apply for credit and seek out deeper pockets to help you fulfill your personal financial goals and objectives. While the traditional American dream of home ownership seemed to be fading out of reach during the last few years, the housing meltdown is now thankfully forcing out of control real estate prices back down into sync with reality. But with the resultant repercussions and reverberations of the financial credit crisis, mortgage lenders have grown extra vigilant in weeding out unproven and unreliable mortgage debtors. While a mortgage applicant with a FICO score of 700 in the past could have easily obtained a lofty prime interest rate on their loan, lenders are now increasingly demanding higher FICO’s in excess of 760 for the same prime interest package. The subprime credit mess has made one’s credit report and credit score even more important gateway factors to determining who qualifies and who doesn’t for the loan conditions of their choice. It’s not just for expensive, higher denominational credit prospects like mortgage loans either - even routine applications for things like credit cards, checking accounts, auto loans, and even new jobs are undergoing greater credit worthiness scrutiny.

Both Your Credit Report History and Credit Score Help Determine Your Credit Worthiness, But Credit Scores Are More Uniform Measures Of Comparison From Individual To Individual

While credit reports, like your high school transcript does a better overall job in revealing the compete performance history of the individual, oftentimes, it’s the credit score, like the mathematically calculated grade point average (GPA) that is given the greatest initial attention. Like the analogous school GPA’s, credit scores are frequently used by major lenders to serve as cut off points to determine who will enjoy speedy approval and those who will require further scrutiny. As such, a high credit score serves up the best first impression when it comes to getting quickly approved for credit cards, car loans, and mortgages. Your complete credit report transcript conveys the rest of your credit history, but it’s your credit score that provides that first impression to determine whether you instantly qualify or not. If you’ve ever wondered why some people can get online and get instantly approved for a credit card in seconds, that’s because their credit scores are likely so remarkably high, credit card issuers feel they have more than enough information right off the bat to grant application approval. The same can be said for pre-qualification terms for mortgage or auto loans for favorable rates.

For those of you who buy into the financial wisdom of some personal finance pundits who advocate a cash only lifestyle and preach against all forms of debt, I personally think that is an all too safe but foolish perspective to cling to. It’s not credit or debt that is so evil, it’s the lack of financial education and mismanagement that dooms one to failure. Unless you are a millionaire, come from a very wealthy family, or your last name is Gates, Buffett, or Walton (of Walmart fame), you will inevitably need to take on student loans, car loans, or a housing mortgage loan in some form or another sometime during your life span. A cash only lifestyle is appropriate for engaging in small time transactions, but for the pricier car and home buying process, you will inevitably need to call upon your built up credit history and credit score eventually.

So What Is The Purpose Of Having A Good Credit Score And How Is It Calculated?

Your credit score is basically a three digit number that is mathematically generated by credit reporting agencies based on information found on your individual credit report. The credit score is a numeral representation used to assess your past debt payment history and predict your ability to fulfill future debt obligations. Everytime you perform actions or transactions that relate to the extension of credit in the real world, that request for credit is submitted to the three major U.S. credit bureaus (Equifax, Experian, TransUnion) for recordation. By taking that continuously updated information and plugging it into a special mathematical formula, credit bureaus can generate an up to date credit score on demand to accurately predict your present and future ability to pay off incurred liabilities. Positive actions like on-time payment and low credit usage will boost your credit score, while negative events like bankruptcies, foreclosures, and failures to pay on time will hurt your score. Experience and trends have shown that those with higher credit scores are more responsible with credit and are less likely to default on loans. However, because credit transactions are not always equally sent to all big three consumer credit reporting agencies and not all information is processed by all three in the same mistake or error-free way, there are bound to be slight differences and discrepancies among different credit bureau scoring results, even if they all utilized the same credit scoring methodology. Keep in mind, Equifax, Experian, and TransUnion all individually generate their own credit score results on request.

But in general, one’s credit score is a fairly uniform mathematical measure of credit worthiness. Banks, credit card companies, and mortgage creditors are in the business of taking on risk, and thus utilize this invaluable scoring system to gauge prospects. In exchange for taking on risk, these institutions are willing to extend you money on loan, but in return they expect to be compensated for the financial risk they take on in the form of additional interest rate payments. Different degrees of risk and possibilities of default demand different levels of interest. If you’re a risky debtor with a shaky credit history, you will be required to pay higher interest payments to the creditor to offset the risk. If you are a more reliable debtor, chances are your interest obligations will be a lot less. That is why it is important to keep your credit score high - it’s one of the most important things that lenders look at when they evaluate your financial profile. You might be a nice guy or a nice gal, really deserving of credit approval, but if your credit score is lackluster, your chances may be shot.

What Is The FICO Credit Score Made Up Of, and How Are The Scoring Categories Weighted?

When most people speak about credit scores, more likely than not they are referring to the FICO credit score, the popular credit scoring system created by the Fair Isaac Corporation. There are currently several alternative credit scoring systems out there, most notably, the new VantageScore jointly developed by the big three credit reporting agencies, Equifax, Experian, and TransUnion, but the FICO is still the most widely used scoring method. I recommend avoiding the VantageScore for now and staying clear of credit vendors that attempt to hawk it. Because the VantageScore also uses a three digit scoring system but on a different numerical range from 501-990, obtaining it at this time will only serve to confuse you. Because most lenders have not broadly adopted the use of the VantageScore yet, you are better off focusing on the FICO exclusively for now. There really is no particular purpose for consumers or lenders to adopt the VantageScore at this point in time as its development was primarily business motivated rather than designed to benefit the consumer. The credit reporting agencies simply got tired of having to pay royalties to Fair Isaac for utilizing their proprietary scoring formula and wanted to create their own cheaper version. For now, stick with the genuine FICO - it’s the most widely used credit score and currently still the most relevant by far.

The FICO credit score is formulated on a scale from 300 to 850, however most people will have scores between 600 and 800. It’s unlikely to find many people with scores below or above this general scoring range. As a rule of thumb, any FICO score that is above 700 should be deemed good, although in this current market, a FICO of 750 will probably be needed to guarantee you the most favorable loan rates. Here is how the FICO credit score is generated and broken down into its composition categories according to pie chart percentages:

1) Your Credit and Debt Payment History - ( 35% of Your FICO)

This is the absolute most important factor in determining your FICO credit score. To have a high score, you’ll need to develop a history of timely and punctual bill payments. When lenders evaluate you as a prospective credit candidate, they want to see that you have a solid history of not only fulfilling debt obligations, but that you also have a track record of paying on time. Past late payments and unpaid debts sent to collections will significantly damage your FICO score. Negative factors like bankruptcy and defaulted payments will hurt your score as well. How badly a failure to pay or a late payment will affect your credit score is determined by the total number of past due items, how long they were past due, and the length of time since your last late payment. Because the payment history category is weighted to favor more recent transactions over older actions on your credit history, it’s never too late to start paying on time. Better late than never.

2) Amounts and Balances Owed - ( 30% Of Your FICO)

The second most important factor other than timely payment is the total amount of credit money that you owe and the proportional amount of your total available credit utilized. If you are already carrying a substantial amount of active debt in the form of existing home mortgages, home equity lines, car loans, student loans, or credit cards, you are less favorable as a candidate to take on additional debt. Because of your existing debt obligations, you are seen as a greater potential credit risk. However, your total amount of outstanding debt can be hugely tempered and your risk factor greatly minimized by having a lower debt usage ratio.

Under the FICO formula, someone with an outstanding credit card balance of $900, with a total available limit of $1000 (utilization ratio of 90%) is deemed to be riskier than someone who has an outstanding credit card balance of $2000, but with a total credit limit of $10,000 (utilization ratio of 20%). Being saddled with a lot of debt isn’t necessarily bad in terms of your credit score if you are well under your total available credit limit. Obviously the more zero balance revolving credit accounts you have on your credit report the better, but the amount of your credit usage in proportion to your total credit available goes a long way to boosting your score.

Example: As someone who regularly engages in credit card arbitrage, I frequently carrying large 0% APR balances on my 0% balance transfer credit cards. But despite my high credit balances, I maintain a stellar FICO score (FICO of 758), attributable to my low overall credit usage ratio. I might carry credit card balances in excess of $20,000 on multiple cards, but because I have over $80,000 of unused revolving credit available to me, my low proportional usage keeps my FICO high.

3) Length of Your Credit History - ( 15% Of Your FICO)

When it comes to the FICO credit score, the older the credit account, the better. That is why consumers are sometimes encouraged to initiate credit usage at an earlier age, if only for the sole purpose of building up credit. College students are sometimes advised to open at a least one student credit card for the purpose of building up a credit history file. Those who stick with cash only and wait till later in life to start opening credit accounts are ultimately short changed when it comes to their FICO scores. The same rationale is also why it is almost never advisable to cancel old credit cards. Unless you are obsessive and compulsive when it comes to credit card spending, you should keep those older cards around and let the accounts age like fine wine. You don’t necessarily have to use those cards - just put them away in a drawer if you have to. Because the length of your credit history is based on the average ages of your total active credit accounts, it’s in your best interest to keep old accounts open indefinitely. If you absolutely must cancel a credit card, cancel a newer card instead. Closing out an old account will have the unintended backfire effect of hurting your FICO credit score.

4) Types Of Existing Credit Owned - ( 10% Of Your FICO)

The FICO scoring system favors credit users who are diverse with their usage. The system likes to see users mix it up a little and not just focus on one type of installment usage - like credit cards alone. In general, older individuals with longer credit histories usually tend to have a greater mix of credit account types, thus higher scores. While revolving credit accounts like mortgages and car loans help to inject some diversity into your usage, one shouldn’t go out of one’s way to mix it up purposely. Focus more on paying all bills on time and limiting your credit usage instead (they comprise 65% of your FICO credit score). In my opinion, this category has the least relevance and the least impact on your overall credit score.

5) New Credit or Recent Credit Sought - ( 10% Of Your FICO )

This is where hard credit checks and soft credit checks come in. Everytime you affirmatively submit an application for a loan or additional credit, a hard credit pull is made against your credit report. The resulting credit pull will have a short term negative hit against your formulated FICO score (in time the score will recover). In general, new and recent requests for credit are seen as risky factors in the eyes of lenders. However, new requests for additional revolving credit that follows a recent late payment will likely cause a more significant drain against your score, as they are seen as ominous signs of financial desperation.

However, the way the FICO system is set up, frequent requests for credit within a relatively short 30 day period is discounted in terms of aggregate negative effects on your credit score. This is to compensate and alleviate the effects of those who are merely interest rate shopping for mortgages or car loans who are likely to submit numerous applications within a short period of time. This is the reason why balance transfer arbitrage seekers are often advised to submit their numerous credit card applications simultaneously within a short period of time to minimize the overall hit against their credit score. As always though, only hard credit checks negatively affect your FICO. Self credit checks initiated by you to examine your own credit report or credit score will never hurt your rating.

What Is Not Considered In Your Credit Score, And How To Boost Your FICO

While the FICO score is a very important factor to those seeking instant approval for credit or a quicker path to the best loan terms and conditions, it’s not the end all. Lenders also carefully scrutinize your credit report and other financial factors like income, job stability, education, and amount of money you have in your checking and savings accounts to determine your credit worthiness. That’s because many relevant personal risk factors are not appropriately reflected in the credit report or the credit score model compiled by the big three credit reporting bureaus. Such information include age, race, sex, income, savings, marital status, education, and your current type of housing.

The FICO score also struggles with formulating an accurate score representation for new entrants into the credit world. Those with short credit histories like recent immigrants or college students are unlikely to have much of a credit report transcript to work off of. As evidenced by the Fair Isaac Corporation’s efforts at formulating and developing its new FICO Expansion Score to gauge the credit worthiness prospects of those with incomplete or thin files, the existing FICO system as is probably still needs some improvement, and is far from perfect. However, until a better thing comes along, consumers need to find ways to improve and keep their credit ratings high. Unless you don’t have plans to seek new employment, apply for a new credit card, obtain a home mortgage loan, find a new apartment, or apply for insurance in the next few years, it’s in your self interest to improve your FICO credit score and keep it high in case you ever need to use it.

As it is relevant to your ultimate credit score, I’d recommend taking several minutes to download a free credit report at annualcreditreport.com. With this free federal government service, you get to request a single credit report from each of the three major credit bureaus every four months. Instead of requesting all three credit reports at once, you might want to stagger them out to three times a year for continuous monitoring. If you spot an error, notify the bureau (online, by phone or by mail) and the creditor (call and also send a letter) immediately. While your credit score isn’t free, there are ways to get get your free credit score from the big three credit reporting agencies. Remember, if you want consistency, stick with the FICO score exclusively for now.

Countrywide Bank is currently offering the Countrywide Rewards Platinum Visa Card for a remarkable 2% cash back on all purchases. Very few other credit card offers come close - except maybe the similarly advertised 1.5% cash back Fidelity Visa Signature Card. Most other top value cash back credit cards restrict higher rebates to special purchase categories such as grocery stores, gas stations, and restaurants. This card’s one of the best non-restrictive purchase cards out there.

The only caveat is that to get the high 2% cash back rebate, you’ll need to redeem your rebate points as a deposit to your Countrywide savings account, money market account, or as a payment towards a Countrywide mortgage loan. With the offer, you’ll receive 1 purchase reward point for every $1 you spend using the credit card. Everytime your rebate balance reaches 2,500 points, you can redeem your points for an instant $50 Countrywide bank deposit or mortgage payment - essentially a 2% cash back offer.

This offer is basically your base 1% cash back offer for non Countrywide bank account holders with an additional special bonus rebate on top for those who are. With the standard purchase offer, you only get 1% back, redeemable for gift cards to a participating merchant of your choice, or a $25 check to use towards home improvement and related supplies. But if you are a Countrywide bank or mortgage customer as well, you’ll get double the rewards, effectively. There is no annual fee, and best of all for high credit card spenders, there is no cap or limit to the amount of rewards you can earn.

While the card has been around for some time in one form or another, it wasn’t until relatively recently that the Countrywide Platinum Visa started to allow customers to redeem points as a savings account deposit as well - becoming a true cash back credit card. Before the switch, the card was just one of those real estate mortgage payment credit card offers.

Take Advantage Of The Max 2% Cash Back Offer With A Countrywide Savings Or Money Market Account

As a credit card buff, I’m always on the prowl for new credit card bonus rewards and purchase rebate offers. I didn’t pay much attention to this credit card offer (since it was just another 1% rebate credit card to me) until I recently opened a Countrywide SavingsLink account so I could write a review about the company’s interest rate offerings. I was personally able to open a Countrywide savings account instantly with no hard credit check performed. If you’re an interest rate chaser, it’s hard to beat a consistent performer like Countrywide. Countrywide Bank has historically offered very high APY interest rates for its interesting bearing savings and money market services. In my regularly updated list of the best high yield savings accounts, I have consistently listed Countrywide Bank as a top performer for its high rate of return for account holders and reliability in offering fast ACH transfer services for those with multiple linked bank accounts. For the high yield SavingsLink, there is a $1,000 minimum balance to open and you’ll need at least $10,000 to get the highest APY rate. For those of you who maintain less than $10,000 in your savings account, there are better choices elsewhere.

Converting An Existing Chase (First USA) Credit Card Into The Countrywide Visa Platinum Card

Since I try my best to keep my FICO credit score rating high, I would rather not recklessly submit an application for a new credit card offer unless I had no other option available to me (new credit card applications ding your credit score ever so slightly everytime). Therefore, I turned to my existing portfolio of cards instead. Since the Countrywide credit card is currently being run by Chase (First USA) card services, I was able to call in and convert an old Chase branded Platinum Visa card into the new Countrywide Visa Platinum Card. Keep in mind, this type of conversion without a new card application is only possible if you have a current Chase or First USA credit card with either the Signature or Platinum designation.

What Will Happen To Countrywide Banking Services With Bank Of America’s Upcoming Acquisition?

It wasn’t too long ago that Countrywide dodged the bankruptcy bullet due to heavy involvement in the subprime mortgage loan mess. With its pending acquisition by Bank of America still being processed and Bank of America already having indicated that it intends to operate Countrywide separately under its existing Countrywide name for at least until 2009, there remains speculation as to what will become of the current line of Countrywide products. One possibility is that the 2% cash back Countrywide credit card will get serviced by Bank of America. But it’s also possible that the program might get shifted onto another card provider like American Express. I’m just speculating at this point, by the way. When Bank of America acquired MBNA, it took the pre-existing 2% rebate MBNA Fidelity 529 Mastercard and hammered it into a new American Express card with a lower 1.5% rebate offer. However and very importantly, existing cardholders were allowed to keep and maintain their old 2% rebate offer as is.

Changes are definitely going to come, but if you are willing to take a little bit of chance, you might be able to secure yourself a great 2% reward card good towards all purchases. How Bank of America plans on integrating or modifying the Countrywide bank account redemption portion of the current offer is a good question. If you’re not willing to take the leap and roll the dice, you might want to consider going with a more predictable and less drama-filled cash back credit card program.