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The MonaVie Acai Berry Super Fruit Juice - Mona Vie Scam?

Published 12/30/08 (Modified 3/8/11)
By MoneyBlueBook

Review of MonaVie and The Acai Berry Fruit Juice Company's Health and Marketing Claims

MonaVie. Mona Vie. The word actually sounds like a spin off of some french phrase (mon ami), but when I hear the name, two things immediately come to mind - acai berry juice and multi level marketing pyramid scheme. The MLM business scheme or pyramid marketing concept usually elicits a series of red alert alarm bells in my brain's BS scam detector, however, I'm willing to take a closer look at MonaVie before rendering my personal critique and verdict. After having tried out and actually tasted the MonaVie acai berry fruit drink, I have to admit, it's a rather sweet and tasty beverage - sort of a crisp combination of grape juice, blue berries, black berries, and a hint of dark chocolate. There's not much negative commentary I can sling at the MonaVie product in terms of taste alone, but the outrageously expensive price tag and the rather suspicious marketing approach of the company leave much to be desired.

As an ordinary American consumer and a casual observer, I'm not sure what to make of this whole MonaVie acai berry fruit juice craze that seems to be sweeping the health and fitness world. The product's been featured on the Food Network and on daytime talk shows for women like the Rachel Ray show, and eagerly touted by popular television hosts like Oprah Winfrey as the ultimate nectar of the gods. At least several medical commentators have appeared on The Oprah Winfrey Show recently to promote the acai berry as an invaluable source of super food nutrients and as a magical method to promote youth and bodily rejuvenation. While most of the on-air health commentators were on the Oprah show to promote their individual books, even Oprah herself seemed to jump on the acai berry bandwagon, endorsing the nutritional claims of the tiny purple berry in her own boisterous way.

And it's not just celebrity women either (who in my sexist opinion tend to be very ultra health conscious). Even celebrity guys seem to be getting in on the acai super fruit craze as well. There are numerous photos floating around on the internet of well known celebrities (both male and female) photographed with���� their MonaVie acai juice bottles. I've seen hip hop stars and motor sport athletes on MTV's Cribs show opening up their refrigerator doors for the camera to proudly display their prized rows of ultra-expensive MonaVie branded acai juice bottles. To top it off, when the Boston Red Sox won the Major League Baseball World Series in 2007, you even had several pitchers and players publicly thanking the Mona Vie company and attributing their athletic success to the seemingly magical healing powers of the MonaVie acai berry drink. When professional athletes who have just won the most competitive pinnacle award of their profession celebrate their triumph by giving a ringing endorsement of a particular enhancement product, citing the competitive advantages it allegedly provided their bodies through the grueling eight month long baseball season, I definitely take notice. However at the same time, my curiosity is greatly tempered with a strong dose of skepticism and suspicion at the celebrity's personal motivations for such a resounding product recommendation - and I find myself wondering if the celebrity was partly motivated by financial considerations.

Without a doubt, MonaVie is a popular and highly promoted superfruit juice product, frequently mentioned in popular entertainment and athletic circles among the rich and trendy. It also has a strong growing presence online and on TV, but then again, so do many of the numerous get rich quick schemes and snake oil scams out there, featuring all types of facial cleaning products and useless weight loss shakes and pills. All such popular products have their own legion of compensated celebrities ready to help make the sales pitch and enthusiastically promote the product to the audience. Just because a product is heavily marketed and seems popular does not make it legit. Thus I wanted to take a more objective look into the MonaVie product itself, its health claims, and its marketing approach to decipher for myself the legitimacy of the brand. My primary goal is to answer these series of questions - Is MonaVie a scam? Does MonaVie acai juice berry drinks actually provide the health benefits re-soundly touted by its army of rabid distributors? And finally, is MonaVie a product I would actually purchase and consume for myself as an average, everyday mildly health conscious consumer?

The MonaVie Acai Berry Juice Product

MonaVie is a fruit juice drink made up of a blend of 19 different fruits. In a nut shell, it's like Odwalla or Naked branded smoothie drinks - except the drink is marketed as an acai berry product and it comes in a fancy looking wine bottle to give it allure. While the company refuses to disclose the actual numbers detailing individual juice makeup, it eagerly markets the fruit juice cocktail as some type of specially formulated super fruit juice, citing its composition of acai berries for its supposed magical ability to cure all sorts of physical and mental ailments. While the company does not expressly state that the MonaVie acai berry juice drink is capable of amazing healing properties, that is the marketing direction the company seems to strongly hint at. Obviously due to legality reasons, MonaVie can't officially claim its juice drink to be a health elixir, but it sure seems like it unofficially wants to based on the promotional dance it's constantly engaging in.

Inside of its fruit juice drinks, MonaVie lists as one of its primary ingredients - the acai berry (pronounced ah-sai-ee) - a small purple black fruit about an inch in size and produced from the acai palm tree in the Amazon of Brazil. Through its network of distributors, the MonaVie company promotes the message that its unique acai berry juice blend contains many of the antioxidant related health benefits associated with the acai berry and other special fruits. Supposedly, these super fruits are packed with powerful nutrients and antioxidant compounds that uniquely protect the body's cells from damage and disease, boost the immune system, and slow down the otherwise inevitable process of aging. However, much of the alleged health benefits of MonaVie and the extent of the nutritional value of acai have been called into constant debate and frequently questioned by naysayers that cast suspicion at what exactly is contained in MonaVie and the extent of its alleged nutritional value if any. Certainly, the company's reluctance to share detailed information about the specific acai berry concentration found in its bottles and its mysterious refusal to reveal detailed proportional make up of how the���� fruit juices in the MonaVie blend are made up continue to fuel discussions abut the health claims made by the product's distributors.

Monavie Acai Is Sold Exclusively Via A Questionable Multi Level Direct Sales Approach (AKA Pyramid Scheme)

Mona Vie acai juice drinks are not available in traditional supermarket chains or grocery stores like Safeway, Kroger, or Wegmans, and they're not even available via specialty health minded retailers like Whole Foods or Trader Joe's. You definitely won't find the company's products at discounters like Walmart or Costco - no, the MonaVie company shuns the traditional sales outlets in favor of a more personalized and almost cult like marketing approach.

MonaVie was launched in January 2005 by a long time direct sales marketing veteran and since then, the company has relied exclusively on a multi level marketing strategy to promote and sell its expensive juice drinks. For all intents and purposes, the company's more of a powerful marketing machine than a health food provider. Certainly there may be substantially better fruit juice products out there at much cheaper prices, but frankly, and somewhat commendably, MonaVie does a pretty powerful job of hyping and cleverly convincing health fanatics that they absolutely must drink this product everyday to live their lives to the fullest.

By tapping into a sales stream that takes advantage of trusted personal relationships to generate sales, the company has become wildly successful - at least on the sales side. Those unfamiliar with multi level marketing (MLM) may be more familiar with its common nickname - the pyramid scheme. A MLM or pyramid scheme relies on a direct sales technique based on a relationship referral business model whereby trusted people are the engine components that drive the commission based sales. Whenever a sale is made, a lofty commission is paid out, not only to you (the person who made the sale), but also to the person who referred you into the marketing program as well as to the person who referred your direct referrer - hence the pyramid nature of the arrangement. Because these multi level marketing programs are so potentially lucrative for those at the top of the pyramid (the upline), the system strongly encourages and incentivizes participants to zealously promote the product and heavily recruit new entrants into the program (the downline) to further earn sales and commissions for those on the up line.

Now, the one thing that must be made clear is that not all multi level marketing programs or pyramid schemes are inherently evil or illegal. Not all pyramid schemes are blatant scams or disreputable shell games the same way that Ponzi Schemes are. In fact, there are many otherwise thinly legitimate multi level marketing programs out there such as Amway, Avon, Mary Kay, Herbalife, Tupperware, and all sorts of online affiliate programs. However, many of these MLM based companies suffer from the same stigma and questionable scrutiny that MonaVie faces as well. While not outright frauds or scams like the way Nigerian 419 scams are for example, the same scammy concerns arise because many of these MLM programs really only benefit those at the top of the marketing pyramid and often encourage overzealous sales techniques that frequently lead to almost predatory recruiting tactics and pitches. Oftentimes as well, many of these MLM programs demand contractually obligated sales quotas that members must satisfy every month or face having to purchase the products themselves to meet the sales quota requirement. In the case of MonaVie's contractually obligated arrangement for wannabe new distributors into the program, new entrants are obligated to buy at least 4 bottles a month of the pricey acai berry juice. They don't come cheap and failure to sell enough bottles every month will require that the distributor contractually purchase the required quota for personal use.

As noted by an investigative news article from Newsweek, according to income disclosures, most of the million strong sales team of MonaVie appear to be really just drinking the juice themselves rather than selling them as originally intended. More than 90% of supposed distributors of MonaVie are actually considered wholesale customers, whose earnings were mostly discounts on sales to themselves. Remarkably according to the article, fewer than 1% of the MonaVie marketing pyramid's sales people qualified for commissions and of those, only 10% made more than $100 a week. The Newsweek article even goes on to state that according to a top MonaVie recruiter, while obviously not disclosed by the company, the MonaVie multi level marketing program's drop out rate's around 70%. It's certainly a fascinating tidbit to keep in mind as you ponder the question of whether MonaVie's a scam. While I personally don't think MonaVie is a scam as they do offer an otherwise legitimate fruit juice product, the acai juice company sure has rather unsavory fringe elements to it.

In regards to the secret world of direct sales and pyramid marketing, I had my first negative exposure to MLM programs when I was recruited by a company called Vector Marketing to sell Cutco branded knives back when I was just an 18 year old high school student. For some odd reason, many fellow high school students such as myself were targeted with elaborate marketing sales pitches by Vector Marketing recruiters to become trained in the art of tapping personal relationships to sell ridiculously and insanely overpriced Cutco steak knives to our friends and family members. Obviously, our recruiters were eager to train us into becoming their commission earning downline so that they could profit from our sales as our upline referrals. While the Cutco knives we lugged around and sold were of obvious high quality, they were no where even close to being worth the exorbitant price demanded of each individual cutlery. Quality is one thing, but they were and to this very day, are still vastly overpriced. While I was able to tap into my personal relationships and beg a few neighbors to shell out hundreds of dollars for a few knives out of pity, I remember always feeling extremely scammy and sleazy during my rehearsed sales pitches to supposed loved ones. As a mere 18 year old at the time, I wasn't too fond of���� having to take advantage of my close relationships for financial gain. There was nothing illegal or deliberately evil about the whole sales system, but the whole multi level marketing approach simply felt shady and rather manipulative to me.

Mova Vie Is Extremely Expensive and Overpriced Despite Its Alleged Acai Berry Health Properties

The MonaVie acai berry juice product is not cheap. In fact it's downright expensive - ridiculously overpriced at astronomically rip off levels if you ask me. A single MonaVie juice bottle will cost you $30-$40 per bottle, for a little more than 25 fluid ounces of the fruit berry mixture. According to the promotional material, to fully appreciate the nutritional benefits of acai berry juicing, you're supposed to drink at least 2 fluid ounces of the purple stuff in the morning, and another 1 ounce at night. At the rate suggested by the MonaVie company, a single bottle will last you about a week. At $30-40 a bottle, that comes out to $120-$160 a month, and $1,440-$1,920 a year. Unless you are swimming in money and flush with dollars like the professional athletes or financially well off���� like celebrities Oprah Winfrey or Rachel Ray, chances are, you're going to find regular consumption of this product to be well beyond your financial means. The lucrative price of each expensive bottle of Mona Vie can probably be traced back to the high cost of commission maintenance that must be paid out to the entire pyramid marketing chain upon each sale.

Because of the multi level marketing nature and aggressive direct sales promotional tactics of MonaVie distributors, a wide array of ridiculous health and nutritional claims seem to have blanketed the internet. Sometimes it's a little difficult figuring out which writer is trustworthy and which one is blatantly a sales guy. I have personal gut-feeling suspicions that sizable portions of these favorable web-based health comments and supposed online testimonials were made by MonaVie distributors and financially interested sales promoters trying to hype up the appeal of their pricey cash cow via fake product reviews. A quick browse of the internet quickly reveals all sorts of outlandish testimonies and anecdotal stories by random people - claims of how MonaVie acai juice drinking cured their heart disease, healed their arthritis, alleviated stress and depression, cured their acne, reversed their aging, repaired joint damage, got rid of joint and back pain, cured their cancer, treated their diabetes, made them more energetic, and even improved their sex life. The craziest claim I've seen was some gentlemen who claimed that his steady diet of Mona Vie acai berry juice made his special male anatomy organ larger and more virile. I've even read a few ridiculous claims by anonymous female commentators on various Mona Vie related blog posts touting how acai berry juicing grew their chests and helped make their breasts larger. The myriad of outlandish and totally unsubstantiated claims are quite abundantly available online - an unfortunate side effect that distorts the truth, whenever there is a lot of sales money to be had.

Now it's one thing for a product to be expensive and it's a whole different matter altogether if the product doesn't actually do what it says it is supposed to do. The literature and research on the amazing health benefits of drinking MonaVie and the supposed God-like healing properties of acai berry juice are still not entirely definitive. While there is little doubt that berries and fruits such as acai, blue berries, blackberries, and pomegranates common loads of nutritional vitamins and powerful compounds such as cell repairing antioxidants, the research is not yet entirely supportive that these are indeed super fruits that can cure all and heal all. There is scientific evidence that the acai fruit and other dark berries are uniquely high in Oxygen Radical Absorption Capacity (ORAC), a rating system that evaluates a food product's ability to fight harmful free radicals in the body, but that doesn't mean that a single fruit can potentially replace all other alternative sources of vital nutrients.

To be fair, the MonaVie company doesn't actually go out of its way to blatantly promote the MonaVie product as a magical berry elixir anymore. MonaVie does not actually make the health and nutritional claims itself. Due to stricter federal scrutiny of Mona Vie's official claims, the company has drastically cut back on its previous assertions of health benefits and healing properties. The company is now content with marketing the MonaVie drink as merely a high end fruit juice product, letting its legion of cult like Mona Vie acai berry drinkers and promoters hype the unbelievable health benefit innuendos on their own. After all, the motto of the MonaVie company is - "Drink It, Feel It, Share It" - which sounds more like a sales focused marketing directive of sorts to me.

Acai Berries Do Contain Lots Of Nutrients - They Just Don't Have Super Healing Powers As Suggested By Some Independent MonaVie Distributors

As a mild defense for the key heralded component of MonaVie's juice product - the acai berry does indeed contain abundant nutritional value. There is quite a bit of research touting the health benefits of acai berry as a good source of fiber, minerals, vitamins, polyphenols, and antioxidants for healthy bodily performance. The expensive acai fruit does indeed contain a wealth of nutritional benefits compressed into each little purple berry, but then again, much of the same health benefits can easily be found in large concentrations in other more common and cheaper fruits such as bananas, blue berries, and apples as well.

Despite my admitted fondness for the taste of acai, I'm extremely wary of buying into the whole MonaVie acai juice product because I simply do not know how much of acai can be found in each bottle. Because MonaVie refuses to disclose the actual composition of its juice drinks, we do not know for certain the exact breakdown of its juice cocktail and the exact amount of expensive acai berry concentrate in the blend. It's very important to keep in mind that the MonaVie juice mixture doesn't contain acai berries exclusively. It's comprised of an admitted blend of 19 fruits - including many common and cheap fruits like bananas and apples, easily found in your neighborhood grocery store. If you really buy into the claimed health benefits of juicing and nutritional potency of acai berries, there are much easier and cheaper ways to get your purple berry fix. Most grocery stores sell acai berry juice variations and even certain online stores sell similar acai berry laden juice drinks, acai powders, and acai capsules for much, much less.

The fact of the matter is that people are always looking for the easy way out and frequently are all too eager for a magic potion that will make take away the need to put in effort. There is plenty of research touting the overwhelming health benefits of a low fat, low sugar diet comprised of lots of fish and whole grain foods. There is also overwhelming evidence that smoking and excessive alcohol drinking wrecks havoc on physical and mental health, and that daily consistent exercise is absolutely essential to healthy living. Yet, we as humans seem to ignore those simple practices and remain perpetually enamored with the possibility that there are super fruits out there that can serve as magic silver bullets to our health problems and ailments. The reality is that there is no such thing as a one size fits all super fruit. Proper health and nutrition requires a good moderated balance of fruits, vegetables, and proper exercise - not the services of a single food product - especially not one that is so expensively priced.

How To Buy MonaVie Online And Test Out Acai Berry Juices For Yourself (Remember, It's Not Cheap and Its Health Claims Are Not Fully Substantiated Yet)

Recently, I purchased a few bottles of MonaVie online simply to test out and review the juice product for myself since I didn't know how else to try it out for free. While I have no intention of actually signing up as a distributor or getting myself locked into some multi level marketing contract, I think it's perfectly understandable if there are people out there who remain curious about the fruit juice blend. It's admittedly rather tasty, albeit extremely expensive and somewhat overrated. Personally, I don't buy the magical juice berry claims of the MonaVie supporters and chose to consume the drink on a one time limited basis as I would any new drink. If you really want to start juicing, buy a fruit juicer for yourself or buy pre-made fruit smoothies from the grocery store. Many of these pre-made blends contain acai berry and they're a much cheaper way to get exposed to the nutritional value of acai should you so choose to partake. If you really insist on joining the MonaVie acai berry craze, there are plenty of equally good generic acai berry brands out there as well - in various just-add-water powder products and pills.

In the event you are determined to test out MonaVie acai berry drinks or similar acai berry products based on curiosity, here are a few ways to buy them online. Remember, it's not an endorsement, and I'm just pointing the way for you if you insist:

  1. MonaVie Active Health Juice With Acai (Amazon) - 1 Bottle of the dark purple stuff.
  2. MonaVie Active Juice Bottles With Acai (Amazon) - 4 bottles - A way to buy MonaVie online without having to agree to some recurring sales contract.
  3. MonaVie Juice Bottles With Acai (eBay) - Cheapest method to buy MonaVie online without commiting to a distributorship agreement, but requires eBay auction bidding.
  4. Natrol - Acai Berries 1000mg Per Serving 60 Capsules (Amazon) - 60 capsules
  5. Organic Acai Fruit Capsules with Camu Camu (Amazon) - 60 capsules - The Brazilian acai berry in pill form.
  6. 100% Pure Acai Fruit Powder with Camu Camu (Amazon) - 90 grams - Just add water to make an acai powder juice drink.

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329 Responses to “The MonaVie Acai Berry Super Fruit Juice - Mona Vie Scam?” 

  1. Jay says:

    Here ya go http://pubs.acs.org/doi/pdf/10.1021/jf8016157

    The company released info states that it's 22.8ml which is 646 units per ounce. FYI this link was posted on February 28th. Jason then broke it down according to numbers on blueberries and showed that Monavie is the equivalent of roughly just over a dozen of them. 100g of blueberries provides roughly 6553 units and a serving size of blueberries is 148g. I certainly don't trust anything produced by AIBMR, for a number of reasons, but these numbers just aren't impressive when you're looking for antioxidants.

    The other black and white info I was referring to was the nutrition label. It doesn't say good things about the value of the juice and I imagine you have access to that info.

    Good on you for posting that link. We must be dealing with very different distributors because I see very few staying within the law or company policies.

  2. Scott says:

    I know that the Acai Berry is very bennificial, but there are other products for a lot less money. Monovie does not have the market cornered on the Acai Berry, even though they make it seem like they do. Check other products sold on the regular market, you will be surprised.

  3. Steven says:

    After posting my article on 27 Feb, I continued my research about Monavie. I signed up for this blog, so I can see the new posts when they happen. A few things are very apparent now. Thanks for the people who feel this product is the new coming of Christ. It makes the whole plan even more clear. Here is the scenario I see that happened:

    I imagined I had been involved with MLM's and had only mediocre success. My past company was warned numerous times by the FDA and eventually required to destroy millions of dollars in products. So, how can I overcome this and be successful in the US? I know what to do:

    Continue with the health type products as Americans are always looking for something new. So, I come up with a fancy looking product, boast about its many health benefits (because I know I get a few warnings from the FDA first, before they take action due to the legal system), design it around an MLM type basis, because I can make the most money for myself this way and see what happens.

    I know that greed controls everything amongst most people, so I can capitalize on this. I know by getting distributors involved and allowing them to make whatever claims they want at first will help spread the word (even though my product is not a miracle product). After this continues for a time we can pull the reigns back and tell distributors what to not say anymore (though all the hype has been played to our benefit). I then can hold conferences, show people how mega-rich I am with fancy cars and a monster house. Then to appeal to a broader scope of humanity, I will make a charity in some other country (that will cost us 10 times less than the US) and make people believe in all the good we are doing (though it is not for Americans). So, maybe the best way is to make a charity in the spot we need to buy our berries, so I can appeal more to the locals and to continue the mega-rich fortune I want to amass.

    Of course we have caused so many problems in Brazil where we purchase our berries as the small families that had these berries on their land have been forced out by murder, threats, etc. No reason to talk about that, because I am making money and will make people believe they can make money no matter what the cost. I know this because most Americans are so greedy they would never think to ask how my product can be directly or indirectly causing harm to others especially foreigners. Americans always turn a blind eye to this, because if we don't see it, it does not exist.

    Wow this has turned out a lot bigger than I imagined. Now I can go international and make even more money. At the same time, I can continue hyping all my distibutors in the US to continue signing up more people and make them believe that even if you are not a distributor, you can get my product for almost half the price and just drink it yourself.

    I don't need to continue on with this as we all know how it is going for Dallin Larson.

    I praise those people that believe he is our new savior and to all the other "Monavites" that think money is more important than anything else. Good job "Monavites", you have a great future to look forward to.

    Thanks "Monavites" for helping me understand your easy sway to a product if you think you can profit from it. I look forward to many more entertaining "Monavite" comments.

  4. Connie says:

    My brother-in law just signed up as a distributor for this stuff, and he tried to strong-arm me into buying this horribly expensive drink. He even told me that it would take the place of the protein powder and other foods I use to get protein (I'm a vegetarian). Well that didn't sit well with me, since the bottle itself says 0 grams of protein. I ended up almost having a fight with him, told him to back off and I'd do research for myself. I looked everything up on the web, then went to the health food store and bought frozen acai puree to try it. So far the jury is still out. But geez Louise, guys, if all distributors and potential distributors are that rabid, I have no use for such a high-priced product--especially if what they say is mostly a lie!

  5. Roseann says:

    Wow Stephen! You certainly DO have an active imagination! At least you prefaced it by saying that that's ALL IT IS. That way you can plant lies in people's minds and squirm your way out of any trouble, but you still got what you wanted by making (some weak-minded) people think you might actually be on to something. I'm just wondering what product it is that YOU'RE trying to sell since that's really the only reason you'd be bad-mouthing something you have absolutely no knowledge of yourself other than your one-sided "research" where you chose to ignore whatever doesn't fit what you want. The bottom line is that
    1) a large percentage of "distributors" never intended to make much, if any, money with this. They simply became distributors to be able to buy the juice wholesale. (You've been told this but choose to ignore it since that would negate your argument that such a small percentage of people make any money so it must be a SCAM. ALL DISTRIBUTORS ARE EVIL according to you. You're SO WRONG.)
    2) FACT - It does some amazing things for MANY people. FACT - sometimes people don't feel anything. Let them try it for themselves and make their own decision. Why do you feel YOU should tell them what to do? As I said before, YOU shouldn't be able to sleep at night if ANYONE listens to you that it could have helped. Maybe YOU'RE the EVIL one.
    Too bad we can't keep people that have no idea what they're talking about off of these blogs, but at least you keep showing your true colors so most people won't do anything more than laugh at your close-mindedness and know-it-all attitude. If you were a bit more professional about it and not so accusatory against the thousands of good people that are distributors, people might actually listen to you, so keep it up.

    PS If Dallin Larsen is the Messiah, I guess that makes you the Anti-Christ. And I really LOVE how that all works out. :-)

  6. Brad says:

    Well you sold me... I was in daubt myself until i read this article. I think with all that said, it proves to me that Mona Vie is certainly worth a try.

    Thanks for the help.

  7. Raymond says:


    If it's one thing that the Monavie article comments have shown, it's that the Mona Vie hype machine is a powerful beast to behold. There are numerous stakeholders, affiliate distributors, and highly interested investors who stand to profit greatly from continued blind acceptance of the alleged health benefits of MonaVie acai juice products. But I think this perceived placebo effect is getting a bit blown out of proportion.

    With that said though, I think acai berry, whether it be with MonaVie or some other brand maker is still worth a try - to at the very least sample what the hype is about. I don't recommend signing up as a distributor off the bat because I think 99% of new sign ups will get seriously burned, but I think the drink's still worth a try, for curiosity sake at least. Don't go crazy and buy a whole crateful of this stuff, but a single bottle should suffice for starters.

    But honestly, despite the health and fitness claims of acai berry juice drinkers, there is no such thing as a miracle elixir that can cure all that ails us. Exercise, low stress, a balanced diet of veggies and fruits, and good genetics are the only things that really work in the health department.

  8. Roseann says:


    The only thing I would add is that there's NO REASON not to sign up as a distributor - especially right now - BECAUSE THEY'RE WAIVING THE $39 FEE THIS MONTH. So WHY would you NOT, when signing up allows you to buy it wholesale? (Unless you'd feel "seriously burned" because you lost ZERO DOLLARS - Why do people say things like that??) There's another option of being a preferred customer so you'd get a small discount, but why not get it as cheaply as possible? (And who knows? If it works for you you might want to tell a few people and end up with your juice free. There is NO "contract" or OBLIGATION to buy ONE BOTTLE if you don't want to.) I'd love to talk with someone with an open mind so if you'd like to email me I'm at roseannamato@yahoo.com I'd give you my phone number but there are "others" on this site that I'd rather not have it.

    Good luck - I sincerely believe it will be good for you and would like to hear what you think after you've tried it.

  9. Steven says:

    Roseann, I do not think you are evil. I think you are a robot. You have been programmed and have no free will. I honestly feel bad for you. I am thankful that I can post on a blog that does not make it only one-sided as you call it. Having the ability to make a choice and express your opinion is still an American right, unless you and your fellow Monavites had your way, then I guess we all would not be able to say anything but "We love Monavie!" "Buy Monavie!"

    I am all for people trying new things that I think are legitimate. I am not for people trying things that may put a new Bentley or an extra addition to your house. When you only care about money and greed, then you will promise people the world because it comes to your pocket. If you truly feel this product is a miracle product and so great then go buy 100 bottles and give them away for free. I know that would never happen because you can only think in terms of profit to your pocket, but that would prove to me you actually believe in this.

    In your programmed brain you actually thought I might be trying to sell a product? The only way I am allowed to not like something is if I am trying to sell something else? You really are programmed.

    If you are going to say I may be the evil one or even possibly the anti-christ and also try to say that you wish people were more professional, that makes you a hypocrit. I still won't blame you as you are only a robot for Monavie and you do not have a choice anymore in the things you say or do. Hopefully some people can read these articles and might actually be able to maintain a free will.

    I do hope one day you will wake up Roseann and realize it is not respectful to steal from your fellow Americans just to put money in your pocket.

    Have a nice day Roseann and remember to read your Monavie bible and pray to your Messiah Dallin Larsen for all good things to come to you (hopefully a new Rolls Royce).

  10. Jay says:

    Some interesting items can be found in the Quixtar vs. Monavie lawsuit. When a distributor says that Monavie distributors don't make claims just refer to this. These are high level distributors making some ridiculous claims. (View Link)

    Of course Quixtar suing Monavie makes me laugh because they are just upset that Monavie is getting involved in their scam. But the facts presented on the false claims being made are all verifiable and most can be found on online. Like this one. (YouTube Video)

    BTW Lou Niles is not an MD so I'm very curious why he would describe himself as "the doctor or last resort." Couldn't be because he's trying to deceive people could it?
    Or (YouTube Video)

    "I haven't lost a cancer patient yet." WHY WOULD YOU??? YOU ARE NOT AN ONCOLOGIST OR EVEN AN MD!

    I won't comment on these ones but you get the idea.
    (Youtube Video 1)

    (YouTube Video 2)

  11. MonaVie Sucks says:

    Just thought I'd throw this out there. I did some random searches for information about this hack - Dr. Lou Niles and there is some indication that he may have been court martialed before or even convicted for rape. I suspect these allegations may be a case of similar names and mistaken identity...

    But either way, after listening to the YouTube videos, it's clear this guy is trying to fake his way into making others think he's a real medical doctor. He's even wearing medical scrubs in his presentation, and trying to sound all legit by suggesting that he somehow "reluctantly got involved in MonaVie acai berry drinks" but did so because of the supposedly miraculous healing powers. MonaVie is a total scam!

  12. Tony says:

    I have a friend who invited me to a gathering of the Monavie crowd and is trying to get me into his downline. A couple of observations of the gathering is in order. A cult like atmosphere was present throughout the venue. An entrance fee was charged for both my friend and me ($10 a head, with over 600 people in attendance, that is $6000 that the company earned). 2 oz samples of the juice were $2 each. Now if you want to sell me on a product that will improve my health, etc., the least you can do is give me a free sample of the product to try. The whole presentation was about how MUCH money everyone could make, they kept pushing the idea that the goal for every one in the room would be to make $10,000 per month or half a million a year. I reviewed the IDS and just don't see that be a reality, except for a very small percentage of the people involved with this product. I too am concerned that the amount of the Acai berry in the product is unknown to the consumer. I have been taking the product for two weeks (two bottles given to me by my friend to try), have not noticed any change in energy for sleep patterns. When my wife tried the product, she had an allergic reaction to something in the juice (could be anything in the juice, including the preservative), but anyway her tongue swelled up and she needed to take benadril to stop the reaction. Has this happened to other people? I have absolutely no problem making money thru Monavie, what I really object to is the full court marketing press to join the train. If the product is so good and healthy, much more money can be made by the company by retailing the product, the company can still give back to the poor communities in Brazil. I have seen very good personal relationships be ruined because one person would not join the system. If this company prides itself on the "GREAT" personal relationships, then they should clearly direct their current distributors and star makers how to nurture the personal relationships when trying to push the product and the individual. I will not join this show for the simple reason that I don't find the product providing any health benefit to me for the high cost of the juice. Be very careful this product. Facts about the berry itself (as a stand alone item) are cleverly tied to the juice with no facts in between.

  13. Mona Morte says:

    Why is it that no one who states they have "more energy" and "feel better" after they drink this particular brand of snake oil notes that a single serving of this overpriced, over-hyped guff contains 2 grams of sugar (according to its own label)? I wonder what type of sugar they use to make this swill palatable? I'm sure the company won't tell you, but my guess is plain old high fructose corn syrup - cheap, and extremely bad for your health.

  14. Charlene says:

    I've been searching for a product that I will like as much as Herbalife-Shapefast Classic that had efedrine that is no longer legal since some people abused it.

    I receivied an invitation from a neighbor to stop by and find out about moni-vei. My son begged me to go since all his friends were going to be there and he wanted to hang out with them. Out of 50 invitations, I was the only one to show up for the event. Crap. So guiltly I figured what the heck let's try it, maybe this could be the next thing to give me some energy like Herbalife Shapefast did. I miss that stuff a lot!!!

    Then I found out the price (in my head I said Holy crap what a scam) Diggity Dang, then I was told how I could make a lot of money if I became a distributor. I thought I guess so at $40.00 a bottle! I would be embarrassed to sell it. Then they showed the video of the distributors driving Hummers, going on expensive vacations. Again I'm thinking how much is this family making off of me? (then I found out I could'nt just give them a check and buy one bottle and try it out, no I had to become a distributor) No wonder I'm the only one who showed up!!!

    Since I felt sorry for my neighbors and also felt guilty if I didn't buy some, I bought 2 months worth. The mother of the home said she had more energy the first day she took a shot of the stuff. Both were sleeping better at night, and the father's road rage had decreased!!!

    The next morning after trying the product at their home, I felt like a truck hit me and I had absolultly no energy. (that's an understatement) I was completely wiped out!!! Don't know if it was the product, or what. I'm thinking is my body going thru shock of having that many nutrients??? That was horrible!!! 2 days later I had sharp cramps. Hum I'm not sure about this stuff.

    Now I actually like the taste of the purple slurp. I'm wondering what would happen If
    I drank a whole glass!!!! I wonder how many people have over-consumed this product. Would you would be on the porcelain god for the day, praying that you will never do it again?? My digestion has changed a little. But painfully. Maybe the product is removing the cookies I ate at christmas!! lol

    Today I have little more energy. I guess I will finish off the two months, and if I don't see any substantial positive improvements, I'm off to my search for a better product.

    I also learned my lesson on going to product home parties. I think the company made $33.00 and the bottle of juice is $7.00 because of the bottle. I hate myself sometimes!!

  15. Scott says:


    This stuff is a rip-off. I tried it for a while, and it made no difference. I have several friends who push the stuff and preach how you can get rich. But bottom line is that it is a scam, and will eventually fizzle out, like most other MLM scams.

    What I have found to work best for me, is to make my own juice with a simple blender. I use blue berries, which are just as good as the acai berry. But the mona vier's will tell you they're not because they are not "flash frozen" from the vine which causes them to loose thier nutrients.(BS) With making your own juice, it is a heck of a lot cheaper, and you know exactly what you are putting in it. Add strawberries, black berries and what ever you want. It works great and my energy level has sky rocketed. Believe me you will be amazed, and still have money in your wallet.

    Just don't buy into this scam.

  16. Charlene says:

    This company reminds me of Tupperware. I believe that is also over-priced and I should just buy rubbermaid. Though I like the product, I don't like going to the parties because they try to get you to have a party or become a distributor because you will make a lot of money.

    I don't like buying products that I feel they are also putting a burdeon on my shoulders, or that I was completely taken advantage of.

    I already work a hard full time job, I didn't go to the Tupperware or the Moni-vei party because I needed another one! Just the thought of that tires me out!! I wish they would both just sell at a store. I think it is also a bad move to show how quickly you can become rich selling the stuff. It's a quick message that the buyer is getting ripped off!!

  17. Roseann says:

    Hey Sasquatch! FINALLY, someone with some common sense! I'm so sorry that you're in so much pain and I sincerely hope that this helps you. Like I think I've mentioned, I have a friend that I gave it to that has many ailments with arthritis being a huge issue for him, but not anymore. He took it for about a month, maybe 6 weeks and notices a little bit of relief. He's a big guy - not huge, but solid and maybe 6 ft. tall. I gave him an extra bottle (and he ordered more) and suggested he double up since my husband had done that and he's now off of his prescription pain medication that he's taken for years. About 2 weeks later I saw him and it was amazing - he said he was in virtually no pain whatsoever. His had been so bad that his knees would lock up numerous times during the day (he drove wreckers for a living for probably 25+ years and ended up owning the company, but still drives them a lot) but he told me it had only happened once in the last month after he'd been on a very long drive (4+ hours w/o a break.) I SO wish this will happen for you. I know it's not cheap, but in comparison to what it would cost you to get that kind of nutrition in an easy form, I don't think you can beat it. It's just a matter of deciding to put that money into it and give it a good try until you know for sure if it will work for you. I DO know a handful of people (maybe 1 in 10 that I've shown it to) that haven't felt much of a difference, but honestly, I can't say they've really given it a good try or they didn't have any major problems that they'd have felt a huge difference so it wasn't worth the money to them, and that's OK too. Hopefully they eat well enough that they'll be OK.

    The only thing I'd point out is that MonaVie DOESN'T tell anyone how much of their product is acai. So whatever you heard is probably just a GUESS. I've heard 30 - 35% but I've even stopped saying that because I called distributor support and they told me that nobody outside of the owners, upper management and scientific staff knows for sure. It's proprietary and if they gave out that information it would be part of information that people that are out there to rip others off could use to duplicate it. I don't blame them. It's the first ingredient listed on the bottle so I know there's more of it in there than anything else, and the results speak for themselves. So please don't say it has 70% in it because "others" on this site will try to use it to discredit you, me and others who think this juice is great! They seem to think we're lying and just trying to make a buck (or a million, as Stephen would have you believe.) I can tell you're a good, hard working person that has no reason to lie to anyone. I just wish you the best luck with this and please DO tell me (us) how you're doing on it. I'd love to know you were feeling better and have a life again! Take care.

    PS If you don't mind, can you tell me where you live? Just the State? I'm wondering if you might be somewhere around me and my group.

  18. Jon Wisniewski says:

    If anyone would like to know just how much acai there really is (or rather isn't) un Monavie, we have the answer. We recently commissioned some tests in New Zealand to look at antioxidant activity and total phenolic content for a number of acai and acai-based products, including Monavie.
    The best way to remove much of the confusion surrounding value for investment in acai products, is to take a close look at just how much of the promised benefit is beong delivered for every dollar invested by the consumer in the product. This removes most if not all of the confusion that some product developers and marketers (sometimes deliberately!) create around their products by leaving out important details such as percentage of active ingredient, serving size and so forth. By measuring products on the basis of just how many antioxidant units or how much phenolic content is delivered per dollar, it is possible to make some objective comparison between products. After all, when the consumer goes looking for products containing antioxidants, isn't that exactly what he or she wishes to know when faced with the buying decision?

    On the basis of antioxidants per dollar, Monavie does not perform nearly as well as most of the other products tested. Against some of the products available in the NZ and Australian marketplace, Monavie's acai beverage delivered approximately 7 TIMES LESS antioxidant per dollar. These results were produced by New Zealand's leading plant and food research unit, and a copy of the results can be made available on request. Email ask@nufruits.com for more details.

  19. RB says:

    I'm wondering how anyone knows for sure that the other 18 fruits and berries are so much healthier than the ones we get in our grocery stores??? Isn't it true that most bottled water is identical to tap water? Why should Monavie be any different? It's incredibly trusting of the fans to assume that the fruits are coming from somewhere healthier than here, especially when most of the world has much poorer standards for food than we do.
    It also made me smile when someone mentioned how much 'worse' diseases are getting now - actually, the life expectancy is higher than it was before all the pesticides and radiation. Human bodies only last so long, and when we're not killed off in childhood or early adulthood by cholera, flu, or polio, other disease eventually get us. Common sense.
    It's nice that the company isn't (any longer) touting the extraordinary curative powers of the juice, but they're also not pushing the calmer, 'it's good to get your 7-9 servings' mantra.
    Interesting side note: there are also websites devoted to the health benefits of drinking your own urine. Those people believe in extraordinary health benefits also - and it's free. Any Monavie distributors willing to try that for a month???

  20. Jon Wisniewski says:

    I've got to stop reading this blog - it's doing my head in. There is just so much misinformation running around, I don't know where to start to correct it. I would like to make just a few sinole statements that ARE fact, and not just made up on the spot or repeated lies fed in from on high.

    1. Acai is a nutritionally-dense fruit - one of the best nature created.
    2. The acai berry is highly perishable, and must be processed within 48 hours of harvest in order to avoid problems with rancidity and oxidation
    3. Acai berries are "depulped" to remove the thin layer of flesh from a central stone which occupies about 90% of the volume of the fruit.
    4. This depulping process creates a puree (where water is added to the pulp as a processing aid).
    5. All acai products start from acai puree
    6. The solids contect of acai puree may range from approx 8 to approx 14%.
    7. There are MANY factories in the Amazon carrying out this processing. Monavie does NOT have such a factory. Monavie buys acai puree from processors, such as Bela Iaca, located near Belem in the state of Para, where much (but not all) of the acai is to be found. (You can also find acai in Columbia, Suriname, Venezuela....)
    8. Acai puree typically has citric acid added to it to lower the pH (from its natural level of around 5.5) to approx 4.2, at which point the anthocyanins are more stable.
    9. The acai puree is then typically frozen in pails or drums and either sold (domestic or export) in that format, or sent elsewhere for further processing
    10. One of those further processes is freeze drying.
    11. Monavie purchases freeze dried powder from a company that operates in Sao Paulo (Liotecnica).
    12. This freeze dried powder has a high ORAC value - it varies from test to test as acai is a natural product and we know that anthocyanin levels vary from month to month as a reponse to UV levels. A good average number would be around 950umol TE/g.
    13. Monavie put some of this freeze dried acai powder in their beverage
    14. Monavie do not tell just how much they out in this beverage - it would not serve their purposes to do so. It is possible to deduce though, from antioxidant and phenolic studies, just how much acai is likely to be in the product
    15. Such studies have been made and I have offered to provide copies of these to readers by contacting ask@nufruits.com. Two persons from this blog have asked for these, including Roseann. I have provided the results to Roseann, who asked me some follow up questions (rather defensively I have to say). Roseann has been given a full response, including the information she asked for on actual values for ORAC and phenolics. I have not heard back from her since having sent these through - maybe she has seen the product for what it is, maybe she is out there dumping the last of her stock, maybe she has ignored everything she received and is still out there pushing Monavie. I don't really care - I just came to this forum by chance as I was doing some research and thought I could provide some information that I have after having spent much of the last 5 years working very closely in the acai industry, much of that time in Belem, the centre of the acai industry in Brazil. And for the record, I have yet to come across any social project in the region put there by Monavie...
    Jay, good luck - you are on the right track, but for me, I am leaving this blog - it is just too frustrating to read the opinions and views of such poorly-informed individuals, and even moreso to see them cling to the rubbish they have been fed from above when bare science is staring them in the face telling them they have been duped.

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