Money Blue Book

As the American and world economies endure a period of economic recession, the once stable and thriving marketplace can seem like a distant memory. Not only does it seem like unemployment warning flags and disappointing corporate earning reports lurk around every corner, it’s all too easy to succumb to the financial despair. When you combine the mortgage market meltdown with increasing housing foreclosures, and you mix that with high gas prices, fears of another major Islamic terrorist attack, and snowballed consumer pessimism, you have a spicy cocktail for widespread financial depression. While I’m not a financial fortune teller, nor am I a guru who can predict when the recession or lingering credit crisis will pass, all I can do is reassure you of areas in your life where you ought not to be overly distraught or paranoid about.

One segment in the economy that has spawned a huge surge of concern and irrational panic is the area of bank failures and bank bankruptcies. Because of the excessive subprime lending to consumers totally unqualified to receive home mortgages made by irresponsible mortgage lenders in the past few years, the economy is now reaping the terrible financial whirlwind result of defaulting loans and home foreclosures. This calamity is currently happening on a massive scale as huge banking giants like Citibank and Bank of America, as well as major thrift saving institutions like Washington Mutual are getting pummeled for their ties to bad mortgage loans. Unable to recoup their housing mortgage investments, many of these financial service providers are having to write off billions of dollars of unrecoverable bad loans, triggering serious questions by creditors, deposit account holders, and shareholders of their ability to continue as viable going concerns.

Bank Failures Have A Way Of Sparking Emotional Panic, Regardless Of The Government Effort’s To Alleviate Fears

While most major banks have healthier segments of their financial businesses to siphon assets and capital from, thereby allowing them to stay afloat, a few have not been so lucky. Netbank, an online banking institution that was one of the first early adopters during the initial Internet banking craze, ultimately keeled over due to the disintegration of its mortgage business segment. When its asset position could no longer meet depositor demand, federal regulators swooped in to shut it down, forcing Netbank to ultimately file for bankruptcy.

Banking and mortgage services giant Countrywide Financial recently faltered under the crushing weight of bad mortgages as well, and was ultimately acquired by Bank of America at an extremely huge discount, saving it from near collapse.

Most recently, IndyMac Bank fell flat on its face, triggering shock waves that signified the United States’ second largest banking collapse in history. Due to the sheer financial size of IndyMac bank, and the large scale and huge number of account customers the banking collapse affected, the news triggered panic attacks and resulted in reports of huge lines of desperate customers clamoring to get their deposit money out of the bank out of fear of the unknown. Despite the federal government’s announcement that the vast majority of deposit holders would not lose a single cent of their money, news of catastrophic bank failures have a way of making consumers go crazy and act in irrationally frenzied ways. As someone who considers himself relatively educated about the subject of finance, even I have to admit I was disturbed by the sheer magnitude of the Indy Mac bank collapse. After all, if IndyMac could fall, who else could potentially be next? I felt a slight tinge of emotional panic despite my otherwise logical and rational mental faculties - and I wasn’t even an IndyMac banking or home mortgage customer. But yet, I still felt the reactive emotional ripples that made me question my faith and trust in my bank and the economy at large. While bank failures are incredibly rare, they do happen - especially when there is a significant and pervasive trigger (the subprime mortgage meltdown) that is causing the financially destructive domino effect.

Thus, that is why it is extremely important for us, as cool headed consumers, to greatly educate ourselves on the types of financial and banking protections the system has in place to shield the money we save up in banks, savings and loans, and credit unions from loss. By learning more about how the federal government, the FDIC, and private bank risk sharing agreements protect our deposits, the more our fears will diminish, thus helping to solidify our faith in our banking institutions. We live in an efficient market where there are powerful protective systems in place, and proper financial education will help to reinforce that confidence. Thus sometimes, “the only thing we have to fear is fear itself - a nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance” (a powerful quote made by former U.S. President Franklin D. Roosevelt during the Great Depression).

How Does FDIC Insurance Keep Our Bank Accounts and Deposit Money Safe?

The Federal Deposit Insurance Corporation (FDIC) is a federal government run entity that provides deposit insurance protection for participating member banks - guaranteeing their deposit accounts from loss. The FDIC system was set up to instill consumer confidence in our nation’s banking system during a time of severe economic recession and financial turmoil. To prevent massive runs on banks triggered by irrational consumer panic to withdraw money during times of crisis, the United States government set up the FDIC to guarantee depositors at insured banks that their money would always be safe, even during the worst of times.

As a general rule of thumb, the current FDIC insured amount per depositor at each bank is $100,000 (with extra exceptions for different ownership categories). This blanket protection insures member bank accounts from bank failure loss, up to the maximum insured amount of $100,000. The FDIC protection covers a variety of bank deposits, including - checking accounts, savings accounts, money market accounts, certificate of deposits (CD’s), and even bank money orders and cashier’s checks. However, the FDIC protection does not cover non bank deposit type accounts and assets like - stocks, bonds, mutual fund investments, variable or fixed annuities, U.S. Treasury securities, or contents stored in safe deposit boxes. As FDIC insurance only covers bank failure loss, it also does not provide protection against bank fire, fraud, or theft, although in the overwhelming majority of cases, individual banks usually have their own private hazard and casualty insurance coverage against these other types of loss.

The FDIC also provides loss protection for retirement accounts held in member banks in the form of deposits. The FDIC limit for retirement accounts, which includes self directed plans like Roth IRA’s, Traditional IRA’s, SEP’s, and Keogh’s, currently stands at - $250,000. The higher FDIC limit for retirement accounts is a clear recognition by the FDIC of the importance of ensuring that consumers always have their retirement nest eggs to fall back on.

How Does The Federal Government and The FDIC Monitor The Banking Industry?

While by no means a perfect system, the banking industry is highly regulated by the federal government and watched by multiple federal agencies - including the Federal Reserve, the U.S. Treasury’s Office of the Comptroller of Currency, the FDIC, and the Office of Thrift Supervision. Along with state banking regulators, there are multiple sets of eyes at all time on the state of the banking market. While bank failures are incredibly rare, they do happen on occasion unfortunately.

In such an occurrence, as soon as the federal and state regulators determine that a bank no longer has the capacity to meet depositor demands and sustain sufficient capital due to insolvency problems, the FDIC barges in to take command. Once it takes control, the execution is usually fairly rapid as the FDIC is highly motivated to ensure a seamless transition. Until the FDIC can find a suitable buyer of the failing bank’s assets, the bank generally continues to run as usual without significant interruption. In the rare event the FDIC cannot find a suitable buyer, it closes down the ailing bank and sends out checks to all account holders within the FDIC insurance limits along with interest. Usually the FDIC payments are sent out in a matter of days.

For Those Banking Customers With $100,000 Or Less In Total Bank Deposits, Your Money Is Fully Covered By The FDIC

If you are a young student or a person with relatively low income with little in the way of financial or banking assets, you probably won’t have to worry too much about losing your money in the event of a bank failure. If your total bank deposits are less than $100,000, you can rest assured that the full faith and credit of the United States government has your back. The ones that have to be more vigilant in how they structure their checking and savings account deposits are those with more than $100,000 in total deposits. Those with more than $100,000 in deposits will need to pay greater attention to how they break up and consolidate their money among FDIC insured banks to ensure maximum FDIC protection against loss.

For Those With More Than $100,000, You’ll Need To Pay Attention To How The FDIC Provides Separate Coverage For Different Ownership Categories At Any One Bank

While I personally don’t have more than $100,000 in total bank deposits that require me to even worry about this problem (yet!), it’s something I want to know more about because I know one day I will reach that goal (why dream if you can’t dream big). It’s better to know how to structure your bank deposit portfolio now and plan for that occasion, than not know what to do when you reach that point someday in the not too distant future.

While the FDIC insurance program protects individual bank depositors up to a maximum of $100,000 per bank, there are clever ways and not-so-secret methods to get you around this protection limit. The primary way to accomplish this is through deposit account diversification. By splitting your total deposits into multiple ownership category accounts or splitting your assets among different FDIC insured banks, you can ensure full protection of your money. Remember, bank deposit accounts at different banks are insured separately (although all bank branches are considered part of the same bank). Thus, each bank has its own complete set of FDIC coverage limits.

At any one bank, the FDIC offers each category of ownership account its own individual coverage cap. There are different types of ownership categories, each with its own $100,000 FDIC insurance limit. You can go straight to the official source if you want to know more about the FDIC’s policy on ownership categories, but the more common ownership categories are listed here. Remember, each ownership category (single account, joint accounts, etc) gets its own $100,000 FDIC coverage limit:

• Single Accounts - Most consumer bank accounts fall into this category, which covers checking, savings, and CD’s. Basically, if your bank account is in your name only, its ownership category is probably that of a single account. Single accounts also include sole proprietorship business accounts you may own at the same bank (DBA, “Doing Business As” type businesses). All personal and sole proprietorship business deposit accounts at the same bank are added together as single accounts and insured up to the combined maximum FDIC limit of $100,000.
• Joint Accounts - Joint accounts are simply bank deposit accounts that are owned by two people or more at the same bank. While most joint accounts are held by married couples, joint account owners don’t necessarily need to be married. For example, while I have my own individual bank account at a local Chevy Chase Bank, my mom and I also jointly hold a separate shared deposit account at the same bank. Individuals can have multiple joint accounts at the same bank, each with joint ownership involving different people, but when it comes to calculating the total FDIC limit for the joint account category, all proportional shares that each individual owner owns in all joint bank accounts at any one bank are added together and insured up to $100,000 for each individual. Thus, while a joint deposit account for a married couple may appear to enjoy a higher $200,000 FDIC limit, it’s actually made up of two separately capped $100,000 limits - one for the wife, and one for the husband.
• Trust Accounts - Both revocable and irrevocable trusts get their own FDIC insurance limits of $100,000. By listing others as beneficiaries, one can strategically use trust deposit accounts to get around the usual FDIC individual caps. For example, both a husband and wife can set up 2 separate revocable trusts in each other’s names to get an extra total $200,000 FDIC limit on top of their other single and joint account limits.
• Business Accounts - I’m sure business owners feel the FDIC insurance deposit limit for business accounts are currently much too low, but as it currently stands, bank deposit account funds held by corporations, limited liability companies (LLC’s), and partnerships at any one bank are combined and insured up to a maximum FDIC limit of only $100,000 (much too low in my opinion). Keep in mind, sole proprietorship business accounts are lumped in with single accounts.
• Retirement Accounts - Self directed retirement accounts where the account holder gets to decide what to do with his or her money, are offered much higher insurance limits under the FDIC - at $250,000. This particular ownership category includes the following retirement plans - individual retirement accounts (IRA’s), Roth IRA’s, Simplified Employee Pension Accounts, and Keogh Plan accounts. All retirement account deposits held by an individual at a single bank are added together and insured up to a maximum FDIC limit of $250,000. However, keep in mind, retirement account assets invested in stocks, bonds, and mutual funds are not FDIC insured as you’re actually investing through a broker with a working relationship with your bank. The FDIC coverage only protects retirement bank deposits, not investments.

Those With More Than $100,000 In Bank Assets Should Shift Bank Deposit Money Into Joint Accounts To Maximize FDIC Coverage

Because the FDIC provides $100,000 total protection limits for each ownership category, including $250,000 for self directed retirement accounts at the same bank, consumers may be able to greatly increase their total overall financial protection by splitting their money among different types of ownership accounts at the same bank. For example, if you have an individual savings account with total deposits valued at $275,000, you need to be extra careful about bank failure. In the event your bank fails or is suddenly unable to meet depositor demands, you stand to potentially lose $175,000 because only $100,000 worth of assets in the single account category are covered. The solution is not to open up multiple bank accounts like checking accounts or CD’s as they are all of the same ownership category and doing so won’t increase your overall FDIC limit. The best way to diversity and boost your FDIC limit is to spread your deposit among different ownership categories or among different banks. In the case of the hypothetical individual $275,000 savings account, it would be advisable to take at least $175,000 from that savings account and shift it into a joint account with your spouse, thereby sheltering the $175,000 under the $200,000 total joint account FDIC limit. You might even want to make sure you give each deposit account extra room under the FDIC cap to allow interest to accrue, but still remain fully protected.

To reiterate the point about ownership categories, let’s say you went to Washington Mutual and opened up a brick and mortar checking account, an online high interest savings account, and set up a few CD’s - your total coverage limit will still only be $100,000. However, if you opened a joint account with you and your wife or husband, while opening up your own individual checking account at the same time, you will be able to receive $100,000 coverage limit for the checking account, and another separate $200,000 total marital pool coverage limit for the joint account.

Business Accounts Are Covered By FDIC Insurance, But Depending On Type Of Business Entity, They May Or May Not Boost Your Overall Coverage

Depending on business type, a business bank deposit account may or may not enjoy its own separate $100,000 FDIC limit apart from the individual’s cap for single accounts. Because a sole proprietorship and the individual running it are regarded as one and the same for taxation and legal purposes, the FDIC treats sole proprietorships as single accounts for assessing the extent of FDIC coverage. Thus, opening a sole proprietorship business at the same bank as your consumer checking or savings account will not allow you to gain extra coverage.

Only partnerships, limited liability companies (LLC’s), and corporations are able to qualify as separate ownership categories for additional FDIC insurance coverage. Because the FDIC regards certain business entities as separate ownership categories for FDIC insurance purposes, it is not uncommon for clever but sneaky business types to express interest at creating phantom, dummy businesses for the sole purpose of inflating FDIC limits. However, FDIC regulations expressly forbid this practice and stipulate that business accounts for partnerships, corporations, and other unincorporated associations need to be engaged in an “independent activity” such that the business is not engaged primarily in boosting FDIC insurance coverage.

Further Bank Account Diversification Strategies Using Multiple Banks To Increase FDIC Coverage

Because FDIC insurance coverage is offered for not only different account ownership categories, but also for different banking institutions, the recommendation by some pundits for high networth individuals is to spread one’s assets among a multitude of banks. Because each bank offers its own set of bank failure protection limits by the FDIC, savvy account holders are often advised to sacrifice some of their deposits made at just a handful of high yielding banks for greater diversity by spreading it among a greater number of deposit institutions. Let’s say you have $300,000 in a high yield savings account at HSBC Direct that you want to fully protect under the FDIC. If setting up joint accounts to boost FDIC coverage is not available to you as a viable option, you could instead open up accounts at say, Bank of America and Wachovia, shifting $100,000 into each of those two new savings accounts. Thus, your total $300,000 portfolio would now enjoy separate $100,000 FDIC coverages at three different banks. As I mentioned above, in such an event, you may actually want to consider breaking up the $300,000 into four total banks instead of just three to give yourself room to grow in interest and stay fully protected.

One alternative way to shift your banking assets among different banks without actually having to run around the neighborhood or Internet looking for new banks is to participate in a Certificate of Deposit Account Registry Service (CDARS). Banks that are members of the CDARS network do the leg work for you by breaking up CD deposits into smaller size chunks that are separately held at different participating network banks. However, your funds continue to enjoy a single point of access at your primary bank with one statement and one interest rate. The practice is rapidly growing in popularity and I highly recommend it as a wonderful and hassle free way to diversify your banking holdings for maximum FDIC protection. Here’s a list of banks that participate in the CDARS network. One downside of using a CDARS bank is that they tend to be smaller, regional size community banks. Some people like smaller community banks, the type of place where everybody knows your name. However, I highly prefer mega-corporate size banks as they tend to resonate more stability and are better capitalized in my opinion. There are only a tiny handful of large institutional banks participating in the CDARS network at this time. Furthermore, because of the CDARS network fees that banks pay for each CDARS transaction (there is no fee to the customer), CDARS deposit account interest rates tend to be lower than that offered by more competitive non-CDARS banks.

However, if I had financial assets in the neighborhood of millions of dollars and account diversification was on my mind, it is unlikely I would be spending my time worrying about FDIC insurance limits. I would probably have the bulk of my money either invested in mutual funds, index funds, money market funds, or other broadly diversified investments that have never been known to actually fail. Frankly, I don’t even think broadly diversified investment assets could ever technically fail - in the worst case scenario, they would simply gradually lose their stock value over time. Buying super secure assets like U.S. Treasury Bills and Treasury Bonds would be viable alternatives for high net worth individuals as well. While U.S. Treasury products are not FDIC insured, they are fully backed by the full faith and credit of the United States government. The federal government could simply print more money if financial Armageddon necessitated that course of action.

Updated List Of The Best Credit Card Cash Back Rewards For Google Adwords, Yahoo Search Marketing, and MSN AdCenter

As a personal finance blogger and a dot com mogul-super affiliate tycoon wannabe (I’m joking), I regularly spend sums of money on domain name registrations, web hosting services, and home office computer supplies. However, the bulk of my tax deductible business expenses consist of expenditures for online advertising through top search engines like Google, Yahoo, and MSN. While compared to the big boys (and girls) my advertising budget is comparatively puny, I still seek to maximize my money however I can, whether that means utilizing free promotional coupons for extra savings and free online advertising, or taking advantage of credit card offers to earn cashback rebates on Google Adword purchases.

Online Advertising Through Pay Per Click Works, But It Can Get Expensive Depending On Subject Niche

Those who are familiar with online advertising know that there are a variety of ways and methods to get your website brand or blog name into the search engines and thus into the public eye for maximum traffic. However, this doesn’t necessarily mean that all of the methods are created equal. Currently the most popular search engine with the most capability to leverage the most search traffic by far is run by Google. But while the Google Adword program’s certainly the most dominant player in the online marketing world, there are also other lesser options worth mentioning - most notably Yahoo Search Marketing and Microsoft’s MSN AdCenter. Neither Yahoo Search nor MSN AdCenter are likely to topple the 800 pound gorilla of Google Adwords anytime soon, but the smaller search sites still own a small, albeit dwindling piece of the search engine pie.

For those who spend money on internet advertising through Google, Yahoo, or MSN, probably the bulk is spent on paid text link advertising or pay per click (PPC) promotional campaigns. Both paid text links and PPC advertising are used by many bloggers and website promoters to generate traffic needed to convert organic search traffic into profitable affiliate sales. Personally, I highly advise against engaging in buying or selling paid text links, and refuse to engage in paid text link buying or selling myself. The frowned upon practice is a form of marketing suicide in my opinion, and is the number one way to incur the wrath of Google, which sees the buying and selling of paid backlinks as a form of guerrilla attack on the integrity of the Google search engine algorithm.

In contrast, pay per click advertising and the purchasing of approved advertisement links through Google, Yahoo, or MSN’s network of publisher banners and ads are proven and permitted ways to drive website traffic. However, as anyone who engages in pay per click advertising or other affiliate marketing means through Google Adsense or Yahoo Ads knows, the cost to promote a successful PPC ad campaign isn’t cheap. While newbies to internet advertising are unlikely to spend much money initially (a few hundred dollars a month at most), larger scale promoters frequently spend upwards of hundreds to thousands, or even hundred thousands, of dollars on monthly pay per click advertising alone.

Use Credit Card Rewards To Save Money On Online Business and Advertising Expenses (Google Adwords, Yahoo Search Marketing, MSN AdCenter)

Smart business types should always try to find ways to minimize business expenses and utilize as many discounts and promotional offers as possible to net the greatest overall profit. One of the best ways for bloggers and affiliate marketers to save money in this area is to maximize and strategize their use of credit cards rewards. Presuming you are savvy and responsible with your usage of credit, and maintain a respectable FICO credit score to boot, reward credit cards are essential ways for online entrepreneurs and advertisers to maximize their small business spending. Surprised that there are credit card reward programs dedicated and suited for web based businesses and online marketers? Don’t be! While Yahoo and Google credit card advertising rewards are not as well known as say, credit card discount programs for groceries and gas, the area is a steadily growing (albeit not fully tapped) segment of the credit card rewards market. Currently, most of the best cash back credit card rewards for bloggers, webmasters, and internet marketers are not widely advertised, and to get the details requires some digging, which I’ve done below.

For the tax minded business folks who wonder if there is an income tax on credit card rewards or aren’t sure whether one is obligated to report all cash back rewards and point rebates earned through the use of credit cards, rest assured - there is no such tax. Credit card rewards earned by consumers and businesses are viewed as purchase incentives by the Internal Revenue Service (IRS) in the nature of discounts and coupons, not subject to personal income tax liability. So don’t miss out on the cash back savings and discount potential of specialized credit card incentive programs designed to help you finance and pay for your online advertising and promotional efforts.

1) Google Adword and Adsense Pay Per Click Advertising - Get Up To 5% Cash Back With Reward Credit Cards

Until the day Google announces the release of its long awaited Google credit card and starts up its own Google credit card rewards program, the following card offers are your best bet when it comes to earning cashback for money spent on Google advertising. Personally, I can’t wait for Google to come out with its own Google credit card and would be the first to camp out in line for something like that - I’m quite the Google fan. Just the thought of earning Google rebate rewards on a percentage of all Adwords expenditures and the ability to redeem points for either cash or Google branded products like T shirts, mouse pads, and even portable Google fridges would be quite lovely. I used to carry around a Yahoo credit card back when Yahoo offered its own card program. When they eventually discontinued the Yahoo credit card rewards program, I was sad to see it go. It was pretty neat being able to redeem points for cool Yahoo T-shirts and other merchandise - techie stuff you couldn’t get anywhere else.

In the meantime, for those of you who spend a lot of money or even just a little bit on Google Adwords and Google Adsense advertising, here are the best credit cards cards to help you save money and get cash back rewards on your PPC advertising efforts. The rewards you earn can be used for whatever you wish, including plowing them back into more PPC marketing. While Google does not currently have any special deals with any particular credit card issuer to offer Google discounts, there are a few specially suited cards for such purposes.

1. Advanta Platinum BusinessCard For Online Marketers - Also known as the Advanta Platinum Business Card With Customized Cash Back Options, this card offers cardholders the ability to earn as high as 5% cash back on all online marketing expenditures. It’s probably the best overall reward credit card for new bloggers and affiliate marketers who are just getting into the PPC advertising scene. The expenditures that are covered include Google Adwords, Yahoo, MSN Search, and eBay fees. The Advanta rewards program also covers office expenses as well. The high 5% rebate rate is only provided for the first $1,500 of qualified expenditures, and after that it’s a tiered 1% cashback on everything spent.
2. American Express Plum Card - With the highly advertised Plum Card from American Express Open (the Plum card yogurt commercial is everywhere on TV these days), you get an astounding 2% cashback rewards on everything purchased with the card if you pay within 10 days of your billing cycle. The catch is you’ll need to spend above $5,000 a month with your Plum credit card. Anything less and you’ll only earn 1% cashback. Of course, the card was designed for big time spenders and small businesses with high expenses. If you spend a lot of money on Google Adwords or other forms of advertising, you may want to think about the Amex Plum card. There is a hefty $185 annual fee that’s waived for the first year, but it’s easily worth it if your business spends a lot of money on online advertising or other business expenses.
3. Chase Business Cash Rewards Card - With the Chase Business Cash Rewards offer, online entrepreneurs and small business owners can earn up to a tiered 5% cashback on all purchases with no merchant or category restrictions. Your rewards earning potential is unlimited and there is no restriction as to how much you can earn. Your cash back percentage rate rises and falls depending on how much you spend per month. For online marketers who expect to spend more than $2,000 a month on Google Adwords (that’s when the high 5% kicks in), this is a nice card to have.
4. Fidelity Rewards Signature Card - While the card requires a Fidelity Investment broker account to maximize rewards earning potential, if you’ve got one or are willing to sign up for one, you can earn 1.5% cash back on all your online advertising efforts. Actually, coupled with a Fidelity account, the card allows you to earn an effective 1.5% cashback on all products and services you purchase with the card, with no category or store limitation. Most comparable card programs only offer 1% back for general purchases so if you are a major spender, this is an ideal and recommended card to get. The Fidelity Signature is one of the reward cards I use on a regular basis.

2) Yahoo Search Marketing - Get 5% or More CashBack Savings Using American Express Business Credit Cards

Currently, savvy online entrepreneurs have the ability to take advantage of American Express’ Open Network Business credit cards to net themselves more than 5% cash back rewards when they spend money on Yahoo Search Marketing services. Through a special partnership between Amex and Yahoo announced not too long ago, American Express business credit card users will now get to enjoy a 5% discount on all their Yahoo based advertising and web promotional expenditures simply by using their Amex business cards. This not only includes pay per click advertising using Yahoo’s Search Marketing, but also includes Yahoo publisher services ranging from web site hosting, e-commerce, to domain name registration.

While Yahoo is not the most popular or even a serious contender in second place, its PPC advertising fees are substantially lower than that charged by more popular services like Google Adwords where greater bidding competition among advertisers drives up promotion costs - making Yahoo a cheaper, but still viable alternative. Besides, it’s good to diversify one’s advertisement methods. One can even take credit card rewards one step further. Currently, there are certain select Amex business cards that offer even more lucrative rebate rewards on top of the existing 5% discount for Yahoo services. All of the following American Express Open business credit card offers below offer additional cumulative rewards on top of the 5% discount on Yahoo Search Marketing:

1. Blue Cash For Business Amex Card - With this high earning business credit card offer, you have the potential to earn up to a tiered 5% cash back rebate on eligible special category purchases. For everything else, including PPC advertising expenses, you get a tiered 2.5% cash back rewards rate. The special purchase categories include gas stations, drug stores, and supermarkets. In addition, Amex business cardholders also get to enjoy the usual Amex Open network savings on free hotel stays, car rentals, and airline travel.
2. American Express Business Gold Rewards - This popular premium small business card with no preset spending limit can help you save up to 25% off your business expenses. There is an unlimited rewards earning potential on purchases and your Membership Rewards never expire.
3. American Express Platinum Business Card - This business card from Amex is a popular choice to earn purchase rebates redeemable for retail, entertainment, and dining rewards. There is no annual fee and there is no limit to the number of points you can earn.
4. American Express Simply Cash For Business - You can use the card to earn 5% cashback on wireless services and home office supplies (like laptops and office gadgets). You also get 3% cashback on gas and 1% for everything else. There is no annual fee and no rewards limit.

3) MSN AdCenter - Get 3% Cash Back Rewards By Using Mastercard Business Credit Cards

Currently, Microsoft’s MSN AdCenter has a partnership with Mastercard’s network of business credit cards to offer MSN AdCenter advertisers 3% cash back rewards on money spent. While American Express is the card of choice for most business owners, the MasterCard partnership with MSN AdCenter makes Mastercard sort of a must have for heavy or even mild users of MSN’s advertising network.

To be eligible for the 3% cash back savings, Mastercard business credit card holders need to register and enroll their cards into the Master Card Easy Savings Network. While fairly straightforward, you can review the MasterCard Easy Savings FAQ if you need more info about the program. Keep in mind, along with the 3% rewards you can earn on all MSN AdCenter expenditures, you still get to earn the usual credit card rewards (if offered) on top of that. This has the potential to effectively boost your total reward earning percentage way past 3%. Here’s a list of the best Mastercard business credit cards for MSN Ad Center affiliate marketers and pay per click advertisers:

1. Advanta Platinum Business Customized Rewards Mastercard - This business credit card option by Mastercard is your best bet when it comes to maximizing your MSN AdCenter savings and online advertising spending in general. Along with the ability to earn 3% reward savings on all MSN AdCenter expenditures, you also get to earn an extra 5% cash back rate (with purchase limits) on top of the 3% for money spent on fees with online advertisers and merchant sites like Google Adwords, Yahoo, and even eBay. You also get cashback rewards for money spent on utilities and telecommunications, not to mention additional business savings for computer electronics and related office supplies as well.
2. Chase Business Rebate Mastercard - Earn up to 3% cash back on office supplies, restaurant dining, gas, hardware, and home improvement expenditures. Currently there is also a long 15 month 0% APR balance transfer promotional period as well.

Periodically throughout the year, Citibank cancels out old expired promotional offers and issues new ones to entice first time customers to open new Citibank checking and savings accounts. While I’m already a long time Citibank customer and won’t be able to qualify for the latest Citibank promo deals, I still like to keep tabs and updates on all free money offers out there (whether banking or credit card related).

I’ve edited and updated my compiled list of Citibank promotion codes with the latest active bonus offers for new Citi banking customers:

• Currently, Citibank is providing a new $200 bonus deposit offer with the opening of a new Citi checking account (Promo offer code: CEMX). This offer expires on June 30, 2008.

• Citibank is also offering a new bonus offer for 16,000 Citi Thank You Network reward points with the opening of a brand new qualifying Citi checking account (Promo offer code: CSVL). The promotional Thank You points are instantly redeemable for the equivalent of a free $150 gift card. The new Citi account holder will also get to earn triple Thank You Network points for 1 year. This offer expires on July 31, 2008.

Citibank Is A Decent Banking Option For New Checking Account Customers - Not So Much For Savings Accounts However

For those of you out there who have yet to settle on or select a primary bank to handle your banking funds and transactions, you may want to take a look at what Citibank has to offer. While they offer pretty unimpressive interest rates for a major national or international bank, they do make up for lower yields in other ways. While I have a hard time recommending Citibank for savings or money market accounts due to their comparatively lower interest yield offerings, I do recommend their checking accounts.

Usually when it comes to choosing banks, I look at three major components - (1) Office branch locations and ATM convenience, (2) Online website versatility and functionality, and (3) Account interest rate competitiveness. However, when it comes to checking accounts, the interest rate component is far less important of a consideration than the first two factors. Most savvy banking consumers adopt or should adopt the practice of routinely transferring excess deposit money to high interest savings where the funds can properly earn and accrue interest. The amount that sits in the checking account should thus be the bare minimum necessary to cover daily expense turnover and fulfill emergency fund needs. As such, the minimal amount that resides in the actively used checking account will likely benefit more from the wealth of branch office and ATM locations, and a well developed online account management interface than any high interest offering. After reviewing the features offered by other prominent banks, I chose Citibank as my primary bank years ago due to its thorough national banking presence and well maintained online website for handling account transactions.

I can almost always find a Citibank location wherever I go and Citi ATM’s are everywhere. Their ATM presence has multiplied tremendously ever since they partnered up with 7-11 convenience stores to offer Citibank branded ATM’s, giving Citibank customers access to a much larger network of surcharge free locations to perform their banking.

In addition, as I perform the vast majority of my checking transactions electronically, having a clean, robust, and secure banking website interface to handle my active checking account transactions is very important to me - and Citibank fits the bill quite well.

Along with Citibank, Bank of America is another popular and widely accessible checking option as well, with bank branches and ATM’s everywhere. They too offer free money promotions as well for new customer accounts - take a look at my updated list of Bank of America promotion codes.

My online messaging routine was doing fine for a while. Every morning I would check my Yahoo e-mail account for messages, and then go about my regular work day, periodically checking back for personal and business related messages. Since I forward and consolidate all of my personal, work, and blog business related emails to one account with Yahoo, I have one easy point of access to my messages - essentially one well oiled emailing machine. Of course, there was always the occasional spam, but that was usually manageable - until now - until the Nigerians struck, and struck hard.

Spammers and Scammers Are Relentless And They Can Afford To Be - Sending E-Mail Lures With Scam Bait Doesn’t Cost A Thing

Starting very recently, I’ve been receiving nearly 20-30 spam related messages everyday. I have no idea how they are effectively evading my spam filters, but they are. These spam messages are driving me absolutely crazy and are irritating to say the least. But one can’t help but find some amusement from the content of these desperate messages. These spam letters that flood the web are mostly from the poor African country of Nigeria - sent by notorious computer users who run well documented Nigerian 419 scam operations. You know when you receive one of these classic Nigerian 419 spam letters as they are pretty recognizable. Usually the Nigerians use very flowery, British style English comprised of exaggerated legalese-type terminology to make the content appear more legitimate. However, oftentimes their lame use of the English language borders on comical and their complete lack of understanding regarding American and western male and female names makes me chuckle. For some reason they have a habit of using the funniest and oddest fake first and last names - using common first names as last names, and improperly matching up male and female names - like Peter John, Mark Donna, or Smith Karen for example - frequently it’s pretty obvious they’re fake names as the names simply sound unnatural. But then again, these Nigerians and African spammers are not incredibly bright. They may be criminally and diabolically clever, but they are not exactly all that well educated or worldly. They resort more to the law of probability and the long held truism that “a sucker’s born every minute”. By casting a very wide net, even their ill conceived attempts may net at least one or two potential biting fish in the long haul.

It’s not just the crazy Nigerians either, spammers and scammers live in other countries as well - all beyond the reasonable reach of established arms of law and justice. Most of them approach the spam and scam business utilizing the same typical shot gun approach. Since the Internet affords the ability to send out many messages at relatively little to no cost, they are able to send out massive amounts of spam emails to potential victims with one click of the mouse or a single tap of the keyboard. Perhaps 75% of their spam messages will be screened out by domain or email spam filters, and perhaps another 90% of those that don’t get filtered out are ultimately deleted by the recipients immediately. However, a small percentage will still get through and a small percentage will be read, and an even smaller percentage will ultimately fall for the scam bait. While the chances of an unwitting recipient acting acting upon the message and replying back to the Nigerian scammer are slim, some people still do.

Frankly, these scammers from Nigeria, Eastern Europe, and South East Asia have nothing to lose - the scams are usually quite profitable for them. Take the Nigerians for example - they live in a wasteland of a country - with a corrupt government, lax law enforcement, high unemployment, with little semblance of an economy. Any amount of money they can siphon from American citizens or that of other western countries is worth the effort and time. To them, there is simply very little risk involved since their government and police enforcement officials either turn a blind eye to their antics, don’t care, or are simply too financially overwhelmed to take on the challenge of cracking down on computer crimes.

Although I may have some sympathy for the poor economic lives the scammers must live in their native countries, their criminal attempts at trickery often leave me coldly and sarcastically insensitive. However, that doesn’t mean I can’t amuse myself with their lame shenanigans. That’s why I sometimes enjoy reading spam emails - they’re funny. They really amuse me - like something from the funny pages. Today I received an email from poor “Madam Ruth Moses” who addressed me as “dearly beloved in Christ”, stating that she was “suffering from a cancerous ailment” and that she was “married to Engineer Gilbert Moses an Englishman who is dead”. Apparently they lived a life of charity of helping the “down trodden and the less-privileged individuals”. Evidently she now has $4.4 million US dollars in some African bank due to a large financial payout stemming from her husband’s untimely death in a car accident that she is unable to retrieve, and is willing to give me a 25% cut if I assist by providing her a “small process charge” to help facilitate the release. Oh how generous and noble of Mrs. Moses - especially since she enjoys citing biblical passages in her message to me, for as she puts it “The Almighty will fight my case and I shall hold my peace.” Comical, yet pretty pathetic. If I ever had the chance to meet any of these spammers, I’d laugh at their face for 15 minute straight.

I Am Now Very Distrustful and Extremely Paranoid About Doing Business Or Any Online Communication With Residents From Proven Scam and Spam Prevalent Countries

Unfortunately, what scammers with their spam emails have done is made me very distrustful of anyone from traditional scam haven countries. The list of countries mainly stem from poor, and legally and socially undeveloped countries like Nigeria, Ukraine, Romania, Bulgaria, and Indonesia, but it also covers countries like Russia as well. Many of these third world countries either have corrupt governments or are constantly experiencing tribal warfare and upheaval that prevent stable law and judicial enforcement to flourish. But as of now, I would never do any online business with people who live in those countries at the present time. I’ve already been tricked once and after my one time experience of getting scammed during my post college years, I’ve learned my lesson. It may not be politically correct, but I think it’s a smart business move to refrain from doing any online or Internet transactions with anyone from these countries - the financial risks are simply too high. My purpose for rejecting individuals from these countries is not to stir up racial, ethnic, or even social controversy, but simply to protect my own financial interests, so please don’t take offense. I would gladly do business with them and so would millions of American merchants on eBay, Craigslist, and other online stores if only fraud wasn’t such a huge and rampant problem in those parts of the world.

I run a few small online eBay and weblog businesses (take a look at my ebay business guide), and these days the quickest way to turn me off and cause me to reject your business proposition right off the bat is to say you’re from Africa - it frankly doesn’t matter which country in Africa. I have yet to meet a single African country (aside from South Africa, although that’s debatable as well) that I trust to do business with. The rampant scams and spams that originate from that continent have turned me into a hyper-vigilant person. Most African countries simply have undeveloped legal systems that prevent merchants or publishers like myself from being able to bring legal action to effectuate contractual disputes. That is why the U.S. is such a great country. Despite our over-lawyered and lawsuit-happy society, we have a perfected legal system that ensures legal disputes have a forum to be heard and resolved. Scammers and spammers have a much more difficult time operating their illegal craft here in this country. A few foreign rotten apples have really ruined the whole international tree and apple pile, but online entrepreneurs like myself have to do to what it takes to protect ourselves and our interests. It may seem racist and prejudicial to rule out a whole segment of the world’s population, but it’s not - it’s just smart business.

Despite eBay’s attempts to provide it’s buyers and sellers with more purchase and selling protection, many if not most major eBay Power Sellers now refuse to ship to certain dangerous countries, such as Nigeria or Indonesia. A sizable number of merchants have even ruled out shipping to any foreign destination due to the prevalence of scammers living overseas where they are shielded from prosecution. It’s terrible what these online and Internet scammers have done to the whole industry. These days as I browse through business propositions and offers I receive over email on a regular basis, even African sounding surnames, African cities (like Lagos, scam capital of Nigeria), African banks, and anything to do with Africa trigger glaring red flags when I evaluate Internet commerce deals. So if your online business is based in Africa, I’m sorry, but I don’t want to do business with you at this time. Perhaps someday when your government stabilizes and sets up a legal system that will protect and ensure my legal and contractual interests I will consider it. But until then, too bad so sad. If you are a legitimate African, East European, or South East Asian business, don’t be offended if established western and far east Asian businesses demand strenuous proof of identity and extra evidence of trustworthiness before doing business with you.

All About The Nigerian 419 Advance Fee Fraud - Also Known As The Check Cashing Scam (For Those Not Familiar With What They Are)

The classic Nigerian 419 scam has been around for a long time but scam success didn’t fully take off until the advent of the Internet and the World Wide Web. The country of Nigeria has all the essential ingredients that has enabled it to become the worldwide hub of Internet and computer crimes. The country is not only dirt poor, but unemployment is incredibly high, and the government is hopelessly corrupt and incompetent. The country also happens to be an English speaking nation - making it all the more easier for select scammers to communicate with their primarily English speaking victims all over the world. The 419 numeric designation refers to the Nigerian Criminal Code that covers the crime of fraudulently obtaining property through false pretenses. Unfortunately the 419 criminal code is a mockery of the Nigerian legal and criminal enforcement system as the laws in that country are frequently ignored and flaunted, thereby allowing scammers and spammers to run rampant with little fear of accountability. The Nigerian 419 scams have recently developed into a world wide epidemic of Internet fraud crimes that have branched and spun off into other criminal areas such as: charity scams, romance scams, lottery scams, and even threats of violence and extortion scams.

In its most common form, the Nigerian 419 fraud is also known as the Nigerian advance fee scam. The process works by its ability to successfully build trust and emotional confidence with the alleged victim over time, and ultimately persuade him or her to provide confidential financial information or to send sums of money for the possibility of a much larger gain in return. The scam appeals to human greed and the fallible desire to inherently trust others. Through easy and unregulated access to Internet cafe computers and connections, Nigerian scammers have been able to harvest e-mail addresses and contact information to use in their elaborate scams. With potential victim contact information in hand, they usually submit massive amounts of electronic letters to recipients though deceptive means such as spoofed email letters, and cleverly disguised and graphically adorned emails that hide their malicious intent and true source. Oftentimes they’ll write and pretend to be a wealthy heiress or someone who is terminally ill and dying from a disease like cancer, and plead with the recipient for an amount of money in exchange for the promise that they will pay back the amount plus more. Oftentimes they will cleverly claim that they have access to or are in control of a vast financial fortune to which they would be willing to offer the recipient a huge portion as a reward if he or she would provide some upfront money first.

These scam letters are frequently very, very elaborate, as they often disguise the email meta headers to make them seem like they came from legitimate sources such as governmental agencies (like the classic IRS email scam letter for example). Sometimes the headers aren’t even disguised all that well, but the messages still contain content indicative of a mass spam campaign to artificially inflate the stock price of a particular financial investment (penny stock scam spam). Oftentimes they’ll make references to real life current events such as tragic disasters or make reference to official business developments such as laying claim to being connected with some wealthy foreign business developer in the news. Oftentimes they utilize fake phone numbers that can’t be tracked down. One common ploy of the advance fee scam is to send the recipient a fraudulent Western Union or fake personal check for a very large amount of money, and write to the recipient to apologize for the excess amount that was sent and ask for a portion back in supposed good faith. The recipient, thinking he or she will get to keep a large portion for their services, deposits the fake check and cuts out a legitimate sum of money that he or she then sends to the scammers. In time, the check will undoubtedly bounce, forcing the recipient to swallow his or her losses with the bank - an unfortunate result that still happens despite attempts to thoroughly educate the public on the prevalence of Internet scams and how they work.