Money Blue Book

Updated List Of The Best Credit Card Cash Back Rewards For Google Adwords, Yahoo Search Marketing, and MSN AdCenter

As a personal finance blogger and a dot com mogul-super affiliate tycoon wannabe (I’m joking), I regularly spend sums of money on domain name registrations, web hosting services, and home office computer supplies. However, the bulk of my tax deductible business expenses consist of expenditures for online advertising through top search engines like Google, Yahoo, and MSN. While compared to the big boys (and girls) my advertising budget is comparatively puny, I still seek to maximize my money however I can, whether that means utilizing free promotional coupons for extra savings and free online advertising, or taking advantage of credit card offers to earn cashback rebates on Google Adword purchases.

Online Advertising Through Pay Per Click Works, But It Can Get Expensive Depending On Subject Niche

Those who are familiar with online advertising know that there are a variety of ways and methods to get your website brand or blog name into the search engines and thus into the public eye for maximum traffic. However, this doesn’t necessarily mean that all of the methods are created equal. Currently the most popular search engine with the most capability to leverage the most search traffic by far is run by Google. But while the Google Adword program’s certainly the most dominant player in the online marketing world, there are also other lesser options worth mentioning – most notably Yahoo Search Marketing and Microsoft’s MSN AdCenter. Neither Yahoo Search nor MSN AdCenter are likely to topple the 800 pound gorilla of Google Adwords anytime soon, but the smaller search sites still own a small, albeit dwindling piece of the search engine pie.

For those who spend money on internet advertising through Google, Yahoo, or MSN, probably the bulk is spent on paid text link advertising or pay per click (PPC) promotional campaigns. Both paid text links and PPC advertising are used by many bloggers and website promoters to generate traffic needed to convert organic search traffic into profitable affiliate sales. Personally, I highly advise against engaging in buying or selling paid text links, and refuse to engage in paid text link buying or selling myself. The frowned upon practice is a form of marketing suicide in my opinion, and is the number one way to incur the wrath of Google, which sees the buying and selling of paid backlinks as a form of guerrilla attack on the integrity of the Google search engine algorithm.

In contrast, pay per click advertising and the purchasing of approved advertisement links through Google, Yahoo, or MSN’s network of publisher banners and ads are proven and permitted ways to drive website traffic. However, as anyone who engages in pay per click advertising or other affiliate marketing means through Google Adsense or Yahoo Ads knows, the cost to promote a successful PPC ad campaign isn’t cheap. While newbies to internet advertising are unlikely to spend much money initially (a few hundred dollars a month at most), larger scale promoters frequently spend upwards of hundreds to thousands, or even hundred thousands, of dollars on monthly pay per click advertising alone.

Use Credit Card Rewards To Save Money On Online Business and Advertising Expenses (Google Adwords, Yahoo Search Marketing, MSN AdCenter)

Smart business types should always try to find ways to minimize business expenses and utilize as many discounts and promotional offers as possible to net the greatest overall profit. One of the best ways for bloggers and affiliate marketers to save money in this area is to maximize and strategize their use of credit cards rewards. Presuming you are savvy and responsible with your usage of credit, and maintain a respectable FICO credit score to boot, reward credit cards are essential ways for online entrepreneurs and advertisers to maximize their small business spending. Surprised that there are credit card reward programs dedicated and suited for web based businesses and online marketers? Don’t be! While Yahoo and Google credit card advertising rewards are not as well known as say, credit card discount programs for groceries and gas, the area is a steadily growing (albeit not fully tapped) segment of the credit card rewards market. Currently, most of the best cash back credit card rewards for bloggers, webmasters, and internet marketers are not widely advertised, and to get the details requires some digging, which I’ve done below.

For the tax minded business folks who wonder if there is an income tax on credit card rewards or aren’t sure whether one is obligated to report all cash back rewards and point rebates earned through the use of credit cards, rest assured – there is no such tax. Credit card rewards earned by consumers and businesses are viewed as purchase incentives by the Internal Revenue Service (IRS) in the nature of discounts and coupons, not subject to personal income tax liability. So don’t miss out on the cash back savings and discount potential of specialized credit card incentive programs designed to help you finance and pay for your online advertising and promotional efforts.

1) Google Adword and Adsense Pay Per Click Advertising – Get Up To 5% Cash Back With Reward Credit Cards

Until the day Google announces the release of its long awaited Google credit card and starts up its own Google credit card rewards program, the following card offers are your best bet when it comes to earning cashback for money spent on Google advertising. Personally, I can’t wait for Google to come out with its own Google credit card and would be the first to camp out in line for something like that – I’m quite the Google fan. Just the thought of earning Google rebate rewards on a percentage of all Adwords expenditures and the ability to redeem points for either cash or Google branded products like T shirts, mouse pads, and even portable Google fridges would be quite lovely. I used to carry around a Yahoo credit card back when Yahoo offered its own card program. When they eventually discontinued the Yahoo credit card rewards program, I was sad to see it go. It was pretty neat being able to redeem points for cool Yahoo T-shirts and other merchandise – techie stuff you couldn’t get anywhere else.

In the meantime, for those of you who spend a lot of money or even just a little bit on Google Adwords and Google Adsense advertising, here are the best credit cards cards to help you save money and get cash back rewards on your PPC advertising efforts. The rewards you earn can be used for whatever you wish, including plowing them back into more PPC marketing. While Google does not currently have any special deals with any particular credit card issuer to offer Google discounts, there are a few specially suited cards for such purposes.

1. Advanta Platinum BusinessCard For Online Marketers – Also known as the Advanta Platinum Business Card With Customized Cash Back Options, this card offers cardholders the ability to earn as high as 5% cash back on all online marketing expenditures. It’s probably the best overall reward credit card for new bloggers and affiliate marketers who are just getting into the PPC advertising scene. The expenditures that are covered include Google Adwords, Yahoo, MSN Search, and eBay fees. The Advanta rewards program also covers office expenses as well. The high 5% rebate rate is only provided for the first $1,500 of qualified expenditures, and after that it’s a tiered 1% cashback on everything spent.
2. Advanta Kiva Business Card – With the Kiva business credit card offer, online marketers get to earn up to 5% cashback on money spent on online advertising services like Google Adwords or Yahoo Search. There are no restrictions as to which affiliate or ad network must be used. The card also earns up to 5% cashback for business office related expenses like gas, computers, utilities, and even charitable contributions. There is also a nice 0% balance transfer offer for 15 months.
3. American Express Plum Card – With the highly advertised Plum Card from American Express Open (the Plum card yogurt commercial is everywhere on TV these days), you get an astounding 2% cashback rewards on everything purchased with the card if you pay within 10 days of your billing cycle. The catch is you’ll need to spend above $5,000 a month with your Plum credit card. Anything less and you’ll only earn 1% cashback. Of course, the card was designed for big time spenders and small businesses with high expenses. If you spend a lot of money on Google Adwords or other forms of advertising, you may want to think about the Amex Plum card. There is a hefty $185 annual fee that’s waived for the first year, but it’s easily worth it if your business spends a lot of money on online advertising or other business expenses.
4. Fidelity Rewards Signature Card – While the card requires a Fidelity Investment broker account to maximize rewards earning potential, if you’ve got one or are willing to sign up for one, you can earn 1.5% cash back on all your online advertising efforts. Actually, coupled with a Fidelity account, the card allows you to earn an effective 1.5% cashback on all products and services you purchase with the card, with no category or store limitation. Most comparable card programs only offer 1% back for general purchases so if you are a major spender, this is an ideal and recommended card to get. The Fidelity Signature is one of the reward cards I use on a regular basis.
5. Chase Business Cash Rewards Card – With the Chase Business Cash Rewards offer, online entrepreneurs and small business owners can earn up to a tiered 5% cashback on all purchases with no merchant or category restrictions. Your rewards earning potential is unlimited and there is no restriction as to how much you can earn. Your cash back percentage rate rises and falls depending on how much you spend per month. For online marketers who expect to spend more than $2,000 a month on Google Adwords (that’s when the high 5% kicks in), this is a nice card to have.

2) Yahoo Search Marketing – Get 5% or More CashBack Savings Using American Express Business Credit Cards

Currently, savvy online entrepreneurs have the ability to take advantage of American Express’ Open Network Business credit cards to net themselves more than 5% cash back rewards when they spend money on Yahoo Search Marketing services. Through a special partnership between Amex and Yahoo announced not too long ago, American Express business credit card users will now get to enjoy a 5% discount on all their Yahoo based advertising and web promotional expenditures simply by using their Amex business cards. This not only includes pay per click advertising using Yahoo’s Search Marketing, but also includes Yahoo publisher services ranging from web site hosting, e-commerce, to domain name registration.

While Yahoo is not the most popular or even a serious contender in second place, its PPC advertising fees are substantially lower than that charged by more popular services like Google Adwords where greater bidding competition among advertisers drives up promotion costs – making Yahoo a cheaper, but still viable alternative. Besides, it’s good to diversify one’s advertisement methods. One can even take credit card rewards one step further. Currently, there are certain select Amex business cards that offer even more lucrative rebate rewards on top of the existing 5% discount for Yahoo services. All of the following American Express Open business credit card offers below offer additional cumulative rewards on top of the 5% discount on Yahoo Search Marketing:

1. Blue Cash For Business Amex Card – With this high earning business credit card offer, you have the potential to earn up to a tiered 5% cash back rebate on eligible special category purchases. For everything else, including PPC advertising expenses, you get a tiered 2.5% cash back rewards rate. The special purchase categories include gas stations, drug stores, and supermarkets. In addition, Amex business cardholders also get to enjoy the usual Amex Open network savings on free hotel stays, car rentals, and airline travel.
2. American Express Business Gold Rewards – This popular premium small business card with no preset spending limit can help you save up to 25% off your business expenses. There is an unlimited rewards earning potential on purchases and your Membership Rewards never expire.
3. American Express Platinum Business Card – This business card from Amex is a popular choice to earn purchase rebates redeemable for retail, entertainment, and dining rewards. There is no annual fee and there is no limit to the number of points you can earn.
4. American Express Simply Cash For Business – You can use the card to earn 5% cashback on wireless services and home office supplies (like laptops and office gadgets). You also get 3% cashback on gas and 1% for everything else. There is no annual fee and no rewards limit.

3) MSN AdCenter – Get 3% Cash Back Rewards By Using Mastercard Business Credit Cards

Currently, Microsoft’s MSN AdCenter has a partnership with Mastercard’s network of business credit cards to offer MSN AdCenter advertisers 3% cash back rewards on money spent. While American Express is the card of choice for most business owners, the MasterCard partnership with MSN AdCenter makes Mastercard sort of a must have for heavy or even mild users of MSN’s advertising network.

To be eligible for the 3% cash back savings, Mastercard business credit card holders need to register and enroll their cards into the Master Card Easy Savings Network. While fairly straightforward, you can review the MasterCard Easy Savings FAQ if you need more info about the program. Keep in mind, along with the 3% rewards you can earn on all MSN AdCenter expenditures, you still get to earn the usual credit card rewards (if offered) on top of that. This has the potential to effectively boost your total reward earning percentage way past 3%. Here’s a list of the best Mastercard business credit cards for MSN Ad Center affiliate marketers and pay per click advertisers:

1. Advanta Platinum Business Customized Rewards Mastercard – This business credit card option by Mastercard is your best bet when it comes to maximizing your MSN AdCenter savings and online advertising spending in general. Along with the ability to earn 3% reward savings on all MSN AdCenter expenditures, you also get to earn an extra 5% cash back rate (with purchase limits) on top of the 3% for money spent on fees with online advertisers and merchant sites like Google Adwords, Yahoo, and even eBay. You also get cashback rewards for money spent on utilities and telecommunications, not to mention additional business savings for computer electronics and related office supplies as well.
2. Chase Business Rebate Mastercard – Earn up to 3% cash back on office supplies, restaurant dining, gas, hardware, and home improvement expenditures. Currently there is also a long 15 month 0% APR balance transfer promotional period as well.

I love using eBay. I’ve been a busy eBayer since the online auction service opened for business in the late 1990’s, and over the years I’ve gotten my bargain grubby hands on quite a few deal finds. However, back in the beginning there was less competition among buyers and sellers vying for a piece of the lucrative eBay pie. With less auction and savvy awareness on the part of the general public during eBay’s infancy, deals were easier to be had.

Back in the good old eBay days, one of my best past success stories was bidding and winning online auction sales for D.C. Metro SmarTrip cards. People in the Maryland, Washington D.C. and Virginia metro area use prepaid magnetic debit cards to ride the subway train to work in our nation’s capital. When the SmarTrip cards were first implemented on the subway system in 2004, I think I was one of the early few to immediately turn to eBay to buy subway cards in bulk denomination for maximum arbitrage savings. At the time, the whole concept of buying subway cards was still in its infancy so there was less competition for them online. Most of the SmarTrip sellers were federal government workers looking to unload their government issued cards to eBay buyers and make some money in the process (they probably weren’t authorized or permitted to do that of course). But regardless of the legality or morality on their part, I was happy to buy them. Since I worked in D.C. at the time and commuted downtown on a daily basis, I needed a huge supply of them at all times. Due to the lack of bidding competition, I frequently won for 40-60% off the face value, although I had to bid on higher value cards to maximize my cost savings. For example, for cards valued at $300, I usually only paid $140 for them. My auction bidding success lasted a few brief years, but as the years went by and the number of worldwide eBay users grew, many of the inherent market efficiencies were ultimately plugged up, causing bid prices to soar and eBay savings to become less and less. Nowadays, it’s hard to get any type of significant savings anymore as eBay auction prices usually get bid up to or close to the fair market value, negating the awesome bargains I use to enjoy.

By Bidding For Misspelled eBay Phrases and Keyword Typos, It Is Still Possible To Get Great Deals and Bargains

Over the years, eBay has continuously modified its search algorithm and implemented system changes to weed out arbitrage type opportunities that some suggest hurt the integrity of the eBay search engine and business model. However, while eBay may try to take measures to ensure bidding fairness and listing accuracy, it can really only do so much. You can lead a horse to water, but you can’t make him drink. There will always be absent minded people out there, and there’s little that big brother eBay can do to stem their perpetual cluelessness. Which brings me to the purpose of this article – One very interesting area of eBay that is still prone to arbitrage profit and bargains is the area of eBay typos and eBay auction spelling mistakes. While there are many factors that influence how an eBay product listing ends such as auction title, description, timing, number of eBay reviews, and the type of photos displayed, one critical human element that is often overlooked by sellers is spelling accuracy.

The power of eBay is that it is currently the most popular and dominating online auction service in the world and has the capability to bring in a significant number of buyers and sellers together into one open marketplace where products can be exchanged for maximum gain and efficiency. Because of the sheer number of potential buyers and sellers, as well as eyes and ears so to speak, there is little room for inefficiencies to flourish. Even expensive laptop computers valued at $3,000 for example that start the bidding process at $1.00 will absolutely bid up to its fair market value by the close of the bidding period. Even the concept of eBay auction sniping is already known by most people. Sniping, or the process of using special software to fire in your online auction bid at the very last second to keep bidding war competition to a minimum used to work well in the past, but nowadays it seems like everyone uses it on every auction as well. Thus the notion that one can somehow catch an arbitrage or significantly underpriced deal now as a buyer is difficult due to the inherent scale and efficiency of today’s eBay market place.

But this all changes drastically when the market place is altered in significant fashion. When the auction seller places an auction advertisement and fails to ensure correct spelling in the auction title or description, particularly for key phrases that denote what he or she is selling, this creates an inefficiency that is just begging to be exploited. This is a critical mistake because such typos prevent prospective bidders and buyers from being able to find your auction at all. Misspelled keywords in the auction title essentially eliminate the buyer and seller equilibrium usually inherent in eBay. Because the vast majority of prospective eBay buyers find their item by typing in keywords into the eBay search form, such spellings errors have the potential to make or break the final sale. However, due to the sheer size of the eBay marketplace, even such spelling error bargains are bound to be snapped up eventually, but there are simply more spelling mistake and eBay typo deals to be had than that with correctly spelled and properly placed auctions ads.

It’s clear eBay has at least recognized that spelling mistakes and typos are causing a portion of sellers to wind up with much fewer bids and lower bid values than they ought to have. While they have permitted a substantial number of eBay buyers and bidders such as myself to take walk away with nice bargains we would otherwise not have gotten, eBay doesn’t seem entirely committed to stamp out this little shopping loophole. While eBay has installed spell checkers and automated keyword suggestion tools into their online auction software, there is only so much the company can really do to force absent minded sellers to comply. Many grammatically-challenged eBay merchants simply continue to disregard the importance of spelling accuracy. Auction listings containing multiple spelling errors and typos continue to litter the eBay marketplace, to the delight of many potential bidders who can find them. I’ve been on both sides of the eBay auction, as both a seller and as a buyer. While there’s nothing quite like being the seller and experiencing the excitement of registering that first successful auction sale for the first time, I mostly prefer to be the auction bidder and buyer. I love stumbling onto great deals that others have overlooked. These days, my best eBay finds and bargains come from the spelling error misfortunes of others.

A Few Examples Of Critical eBay Spelling Errors and Auction Typos That Will Cause The Seller To Lose A Lot Of Money But May Allow The Buyer To Profit

The unfortunate part of this is that there are thousands of eBay sellers that are going to lose a lot of money due to lost profits caused by lower final bids as a result of less bidding competition brought about by fewer people being able to locate the auction through misspelled keywords. With less bidding competition is the creation of an inefficient marketplace where bidders can purposely keep bid prices low, resulting in anemic final bid prices. However, the reality is that one man’s loss is another man’s gain. It’s not our fault that others fail to properly title or write their ads to maximize their own business revenue. As buyers, we shouldn’t feel guilty when we can take advantage of a great bargain or deal find. After all, we don’t feel guilty when we haggle at a bazaar, flea market, or any type of barter exchange, so why should any of us feel guilty about being able to snap up savings due to someone else’s incompetence?

One of the best, most common, and perhaps most expensive example of critical eBay auction spelling errors is the keyword – “diamonds”. Strangely enough, many people still incorrectly spell it as “dimond“, without the letter “A”. Despite the existence of free eBay provided spell checkers and a myriad of warnings and alerts, many sellers continue to list incorrectly spelled diamond related products for sale. For the sneaky bargain hunter, this is a lucrative gold mine, or a diamond mine for that matter, of great deals. Of course, there’s always the problem of discerning fake diamond products from the real gems. eBay and other auction sites are filled with lots of internet scams and online frauds.

As for myself, I’m currently in the market for a new GPS system for my car. My old handheld global positioning map system is currently being loaned to a friend of mine so I’ve decided to search eBay for any special GPS deals. As you may or may not know, GPS systems are rather expensive and can range anywhere from $200-$500 depending on brand and model. One popular GPS brand is Garmin. A quick search for the incorrectly spelled “Gamin“, “Garmen”, or “Garnin” yields a few nice results, in the eyes of mighty bargain hunters like myself. I’ll be sure to keep my eyes peeled for any good GPS misspelling deals in the near future.

Another common spelling mistake is for the word “monitor” as in LCD or computer monitor. A couple of common spelling errors can be created with the simple juxtaposition of a few letters to come up with “montoir“, “montor”, and “moniter”. I suppose it’s a common mistake, but it can be a costly one for the seller, especially if he or she is forced to uphold the sale. Computer monitors aren’t cheap! For fun, you can also try entering things like “Playstatoin” or “Playstaton” for the Sony Playstation – you’re bound to get a few intriguing bargains.

Instead of manually coming up with common typos and eBay spelling errors, you can also try using online software programs like Fat Fingers to help you come up with misspelling ideas for your target keyword. There are a whole slew of other similar eBay-minded programs online that can help you take advantage of common spelling mistakes. If you’re lucky, you might score a great deal too! The scecret has been out for some time but as long as there are absent minded poor spellers out there, there will be great deals for us buyours, I mean buyers.

My online messaging routine was doing fine for a while. Every morning I would check my Yahoo e-mail account for messages, and then go about my regular work day, periodically checking back for personal and business related messages. Since I forward and consolidate all of my personal, work, and blog business related emails to one account with Yahoo, I have one easy point of access to my messages – essentially one well oiled emailing machine. Of course, there was always the occasional spam, but that was usually manageable – until now – until the Nigerians struck, and struck hard.

Spammers and Scammers Are Relentless And They Can Afford To Be – Sending E-Mail Lures With Scam Bait Doesn’t Cost A Thing

Starting very recently, I’ve been receiving nearly 20-30 spam related messages everyday. I have no idea how they are effectively evading my spam filters, but they are. These spam messages are driving me absolutely crazy and are irritating to say the least. But one can’t help but find some amusement from the content of these desperate messages. These spam letters that flood the web are mostly from the poor African country of Nigeria – sent by notorious computer users who run well documented Nigerian 419 scam operations. You know when you receive one of these classic Nigerian 419 spam letters as they are pretty recognizable. Usually the Nigerians use very flowery, British style English comprised of exaggerated legalese-type terminology to make the content appear more legitimate. However, oftentimes their lame use of the English language borders on comical and their complete lack of understanding regarding American and western male and female names makes me chuckle. For some reason they have a habit of using the funniest and oddest fake first and last names – using common first names as last names, and improperly matching up male and female names – like Peter John, Mark Donna, or Smith Karen for example – frequently it’s pretty obvious they’re fake names as the names simply sound unnatural. But then again, these Nigerians and African spammers are not incredibly bright. They may be criminally and diabolically clever, but they are not exactly all that well educated or worldly. They resort more to the law of probability and the long held truism that “a sucker’s born every minute”. By casting a very wide net, even their ill conceived attempts may net at least one or two potential biting fish in the long haul.

It’s not just the crazy Nigerians either, spammers and scammers live in other countries as well – all beyond the reasonable reach of established arms of law and justice. Most of them approach the spam and scam business utilizing the same typical shot gun approach. Since the Internet affords the ability to send out many messages at relatively little to no cost, they are able to send out massive amounts of spam emails to potential victims with one click of the mouse or a single tap of the keyboard. Perhaps 75% of their spam messages will be screened out by domain or email spam filters, and perhaps another 90% of those that don’t get filtered out are ultimately deleted by the recipients immediately. However, a small percentage will still get through and a small percentage will be read, and an even smaller percentage will ultimately fall for the scam bait. While the chances of an unwitting recipient acting acting upon the message and replying back to the Nigerian scammer are slim, some people still do.

Frankly, these scammers from Nigeria, Eastern Europe, and South East Asia have nothing to lose – the scams are usually quite profitable for them. Take the Nigerians for example – they live in a wasteland of a country – with a corrupt government, lax law enforcement, high unemployment, with little semblance of an economy. Any amount of money they can siphon from American citizens or that of other western countries is worth the effort and time. To them, there is simply very little risk involved since their government and police enforcement officials either turn a blind eye to their antics, don’t care, or are simply too financially overwhelmed to take on the challenge of cracking down on computer crimes.

Although I may have some sympathy for the poor economic lives the scammers must live in their native countries, their criminal attempts at trickery often leave me coldly and sarcastically insensitive. However, that doesn’t mean I can’t amuse myself with their lame shenanigans. That’s why I sometimes enjoy reading spam emails – they’re funny. They really amuse me – like something from the funny pages. Today I received an email from poor “Madam Ruth Moses” who addressed me as “dearly beloved in Christ”, stating that she was “suffering from a cancerous ailment” and that she was “married to Engineer Gilbert Moses an Englishman who is dead”. Apparently they lived a life of charity of helping the “down trodden and the less-privileged individuals”. Evidently she now has $4.4 million US dollars in some African bank due to a large financial payout stemming from her husband’s untimely death in a car accident that she is unable to retrieve, and is willing to give me a 25% cut if I assist by providing her a “small process charge” to help facilitate the release. Oh how generous and noble of Mrs. Moses – especially since she enjoys citing biblical passages in her message to me, for as she puts it “The Almighty will fight my case and I shall hold my peace.” Comical, yet pretty pathetic. If I ever had the chance to meet any of these spammers, I’d laugh at their face for 15 minute straight.

I Am Now Very Distrustful and Extremely Paranoid About Doing Business Or Any Online Communication With Residents From Proven Scam and Spam Prevalent Countries

Unfortunately, what scammers with their spam emails have done is made me very distrustful of anyone from traditional scam haven countries. The list of countries mainly stem from poor, and legally and socially undeveloped countries like Nigeria, Ukraine, Romania, Bulgaria, and Indonesia, but it also covers countries like Russia as well. Many of these third world countries either have corrupt governments or are constantly experiencing tribal warfare and upheaval that prevent stable law and judicial enforcement to flourish. But as of now, I would never do any online business with people who live in those countries at the present time. I’ve already been tricked once and after my one time experience of getting scammed during my post college years, I’ve learned my lesson. It may not be politically correct, but I think it’s a smart business move to refrain from doing any online or Internet transactions with anyone from these countries – the financial risks are simply too high. My purpose for rejecting individuals from these countries is not to stir up racial, ethnic, or even social controversy, but simply to protect my own financial interests, so please don’t take offense. I would gladly do business with them and so would millions of American merchants on eBay, Craigslist, and other online stores if only fraud wasn’t such a huge and rampant problem in those parts of the world.

I run a few small online eBay and weblog businesses (take a look at my ebay business guide), and these days the quickest way to turn me off and cause me to reject your business proposition right off the bat is to say you’re from Africa – it frankly doesn’t matter which country in Africa. I have yet to meet a single African country (aside from South Africa, although that’s debatable as well) that I trust to do business with. The rampant scams and spams that originate from that continent have turned me into a hyper-vigilant person. Most African countries simply have undeveloped legal systems that prevent merchants or publishers like myself from being able to bring legal action to effectuate contractual disputes. That is why the U.S. is such a great country. Despite our over-lawyered and lawsuit-happy society, we have a perfected legal system that ensures legal disputes have a forum to be heard and resolved. Scammers and spammers have a much more difficult time operating their illegal craft here in this country. A few foreign rotten apples have really ruined the whole international tree and apple pile, but online entrepreneurs like myself have to do to what it takes to protect ourselves and our interests. It may seem racist and prejudicial to rule out a whole segment of the world’s population, but it’s not – it’s just smart business.

Despite eBay’s attempts to provide it’s buyers and sellers with more purchase and selling protection, many if not most major eBay Power Sellers now refuse to ship to certain dangerous countries, such as Nigeria or Indonesia. A sizable number of merchants have even ruled out shipping to any foreign destination due to the prevalence of scammers living overseas where they are shielded from prosecution. It’s terrible what these online and Internet scammers have done to the whole industry. These days as I browse through business propositions and offers I receive over email on a regular basis, even African sounding surnames, African cities (like Lagos, scam capital of Nigeria), African banks, and anything to do with Africa trigger glaring red flags when I evaluate Internet commerce deals. So if your online business is based in Africa, I’m sorry, but I don’t want to do business with you at this time. Perhaps someday when your government stabilizes and sets up a legal system that will protect and ensure my legal and contractual interests I will consider it. But until then, too bad so sad. If you are a legitimate African, East European, or South East Asian business, don’t be offended if established western and far east Asian businesses demand strenuous proof of identity and extra evidence of trustworthiness before doing business with you.

All About The Nigerian 419 Advance Fee Fraud – Also Known As The Check Cashing Scam (For Those Not Familiar With What They Are)

The classic Nigerian 419 scam has been around for a long time but scam success didn’t fully take off until the advent of the Internet and the World Wide Web. The country of Nigeria has all the essential ingredients that has enabled it to become the worldwide hub of Internet and computer crimes. The country is not only dirt poor, but unemployment is incredibly high, and the government is hopelessly corrupt and incompetent. The country also happens to be an English speaking nation – making it all the more easier for select scammers to communicate with their primarily English speaking victims all over the world. The 419 numeric designation refers to the Nigerian Criminal Code that covers the crime of fraudulently obtaining property through false pretenses. Unfortunately the 419 criminal code is a mockery of the Nigerian legal and criminal enforcement system as the laws in that country are frequently ignored and flaunted, thereby allowing scammers and spammers to run rampant with little fear of accountability. The Nigerian 419 scams have recently developed into a world wide epidemic of Internet fraud crimes that have branched and spun off into other criminal areas such as: charity scams, romance scams, lottery scams, and even threats of violence and extortion scams.

In its most common form, the Nigerian 419 fraud is also known as the Nigerian advance fee scam. The process works by its ability to successfully build trust and emotional confidence with the alleged victim over time, and ultimately persuade him or her to provide confidential financial information or to send sums of money for the possibility of a much larger gain in return. The scam appeals to human greed and the fallible desire to inherently trust others. Through easy and unregulated access to Internet cafe computers and connections, Nigerian scammers have been able to harvest e-mail addresses and contact information to use in their elaborate scams. With potential victim contact information in hand, they usually submit massive amounts of electronic letters to recipients though deceptive means such as spoofed email letters, and cleverly disguised and graphically adorned emails that hide their malicious intent and true source. Oftentimes they’ll write and pretend to be a wealthy heiress or someone who is terminally ill and dying from a disease like cancer, and plead with the recipient for an amount of money in exchange for the promise that they will pay back the amount plus more. Oftentimes they will cleverly claim that they have access to or are in control of a vast financial fortune to which they would be willing to offer the recipient a huge portion as a reward if he or she would provide some upfront money first.

These scam letters are frequently very, very elaborate, as they often disguise the email meta headers to make them seem like they came from legitimate sources such as governmental agencies (like the classic IRS email scam letter for example). Sometimes the headers aren’t even disguised all that well, but the messages still contain content indicative of a mass spam campaign to artificially inflate the stock price of a particular financial investment (penny stock scam spam). Oftentimes they’ll make references to real life current events such as tragic disasters or make reference to official business developments such as laying claim to being connected with some wealthy foreign business developer in the news. Oftentimes they utilize fake phone numbers that can’t be tracked down. One common ploy of the advance fee scam is to send the recipient a fraudulent Western Union or fake personal check for a very large amount of money, and write to the recipient to apologize for the excess amount that was sent and ask for a portion back in supposed good faith. The recipient, thinking he or she will get to keep a large portion for their services, deposits the fake check and cuts out a legitimate sum of money that he or she then sends to the scammers. In time, the check will undoubtedly bounce, forcing the recipient to swallow his or her losses with the bank – an unfortunate result that still happens despite attempts to thoroughly educate the public on the prevalence of Internet scams and how they work.

Anyone can make money online with eBay by selling products, but you have to be prepared to put in a lot of time and effort doing manual labor, packaging, and shipping goods. If you are willing to put your back into it, you can easily make quite a bit by buying the most popular consumer products from wholesellers and selling them on eBay. So many people claim to offer wholesale lists on eBay, but don’t even bother with them. Their sources are useless and the majority will try to swindle you. It’s a dangerous world out there so first, a few general rules of caution to abide by that will save you plenty of time, money, and headache. Unfortunately, many people disregard these rules every day, and lose thousands of dollars to scammers.

1) Never Buy Products From Anyone Who Wants To Be Paid By Western Union.

If someone asks for payment by Western Union, do not respond to them and avoid them immediately. Their low priced merchandise might be tempting, but it will almost always be a scam. Remember, it is your own responsibility to verify the reputation and legitimacy of the seller. Western Union is not responsible for the non-receipt or quality of any goods or services.

Common Western Union scams include, but are not limited to the following:

1. Seller asks you to pay by Western Union and tells you that the transaction will be safe because you can make the payment out to someone you know, but put the seller’s address on the payment. You are then instructed to tell the seller the money transfer control number (MTCN) of the payment so he can go to Western Union and verify that you have made the payment. Once you receive the shipment, you are then supposed to contact Western Union and change the payment recipient’s name to the seller’s real name so that the seller can pick up the money. It’s a scam everytime because once the seller knows the address or the control number, he can obtain the payment with no problem. Many Western Union agents in foreign countries never ask for proper identification.
2. Seller asks you to pay by Western Union and tells you to make the payment using Western Union’s secret question feature. The way this feature works is the Western Union agent will ask a secret question to whoever is picking up the money, and the person picking up the payment must answer correctly in order to collect the money. It’s a scam everytime because many times Western Union agents, particularly those outside of the United States, do not ask the question, and only care if the person knows the address or control number. Western Union even advises on their website not to rely on the secret question feature.

2) Never Use An Escrow Service Other Than Escrow.com

Escrow is verified and recommended by eBay. Note that Escrow.com will handle transactions in any country in the world, except Romania and Indonesia. Fraud is so rampant in those countries that Escrow.com cannot effectively and safely help you transact with sellers in those countries. What Escrow.com does is ask both the buyer and seller to agree on terms. The buyer must then send the required funds to Escrow.com. Once Escrow.com receives the funds, they notify the seller to ship the goods. Once the buyer receives the goods and confirms that everything is in order, the buyer notifies Escrow.com to release the funds to the seller.

Escrow.com is safe for both buyer and seller because the buyer does not have to release the funds to the seller until they receive shipment and verify everything is correct. It is safe for the seller as well, because even if a buyer claimed non-receipt of the shipment, the seller could provide Escrow.com with the tracking number for the shipment and a shipping manifest showing what was sent and received. In which case, Escrow.com would then release the funds to the seller.

Common Escrow Scams Include, But Are Not Limited To The Following:

1. Seller tells the buyer that they prefer an escrow company other than Escrow.com. The seller gives the buyer the website address of the escrow company they prefer, and indicates that this is the only escrow company they trust. The buyer goes to the website and discovers a cleverly designed site that looks legitimate, with promises of safety and security. It’s a scam because the website is actually owned and operated by the seller or the seller’s associate. Once the buyer sends their money to the so-called escrow company, they will have actually sent their money straight into the hands of the scammer.
2. Seller tells the buyer that they will do the deal securely through SquareTrade.com. It’s a scam because SquareTrade does not act as an escrow service. They do not approve deals or hold funds for anyone. All SquareTrade does is allow eBay sellers to place a SquareTrade seal on their auctions, which shows that the eBay seller is willing to allow SquareTrade to help resolve any future disputes. Anyone who claims that they will use SquareTrade like an escrow service is a fraud. The seller may even send the buyer a spoofed e-mail, one that looks like it came directly from SquareTrade. However, it will be a fake.
3. Seller tells the buyer they will use a shipping service called TNT, and that the buyer should send their payment to TNT, in which case TNT will hold payment until they can inspect and ship the seller’s merchandise to the buyer. It’s a scam because TNT is a shipping company and not an escrow service. They do not hold funds or inspect shipments on anyone’s behalf. The seller may even send the buyer a spoofed-mail, one that looks as if it came directly from TNT, complete with logo and tracking number for the shipment. However, the e-mail will be a fake.

3) Always Request That You Pay A Seller By One Of The Following Methods

1. Credit Card – Safe because most credit card companies will refund your money if you file a proper fraud complaint.
2. Escrow.com – Safe because it protects both buyer and seller, as mentioned in Rule # 2.
3. PayPal – Usually safe for purchases under $2,000, because PayPal will let you use a credit card and will verify the seller’s address, banking information, and identity (do not send money to someone through PayPal if they are listed as “unverified”).
4. Letter of Credit (LC) – Basically, this is like using your bank as an escrow service. For example, you can go to your bank and apply for a letter of credit for the dollar amount you need to pay the seller. Your bank will freeze the funds in your account, and issue a letter to you and the seller’s bank verifying that they are holding the money and that they will transfer the funds to the seller’s bank account as soon as delivery of the goods to you is confirmed.

Do Use Bank Wire Transfers Until Identity Has Been Verified and Confirmed

Be very careful with any seller that requests payment in advance by T/T (telegraphic transfer), also known as bank wire transfer. This is a tricky gray area because some legitimate international sellers do require money by T/T in advance. Sometimes it is for a deposit, and sometimes they want the full transaction amount. Before sending money by T/T, make sure you ask for the following:

1. Seller’s full name,
2. Seller’s address,
3. Seller’s telephone number,
4. Seller’s company name,
5. Seller’s business license number,
6. Seller’s bank’s name and telephone number,
7. A scanned or faxed copy of the seller’s identification card or driver’s license,
8. References from companies the seller has worked with before, preferably in your country.

Tell the seller you need this information to run a thorough background check. You can then use a service such as Intellius.com to run a background check on them. You can also hire an international buying agent in the seller’s country to go to the seller’s physical location and buy the items for you in person, and then ship them to you. Most buying agents will charge a reasonable fee to securely buy for you.

Remember, if the seller is legitimate, he will understand your need for verification and will comply. If the seller hesitates, resists, says he cannot delay anymore, or demands that you send payment as soon as possible, you should become very suspicious and perhaps reconsider the transaction. The seller is very likely a fraud. Do not let greed or haste overcome your common senses.

4) To Assure Sellers That You Are An Honest And Legitimate Buyer, You Should Become Verified

1. Obtain a DnB (Dun & Bradstreet) number. This can be accomplished by applying for a credit builder account at dnb.com. Dun & Bradstreet will verify your company information including company name, address, owners, and ongoing debts (credit cards) or lines of credit.
2. Get PayPal Verified – Open a PayPal account. Once you have one, apply to become a verified premier member. PayPal will verify your address and identification by depositing two small amounts of money into your bank account or credit card. Afterwards, you must verify the total amounts that were deposited to prove that you are the owner of the bank account or card.
3. Get an Alibaba Trustpass Membership – See the list of wholesale sources below for more information.
4. If you are in the United States, become a member of the Better Business Bureau Online.

5) Verify The Seller’s Identity

If a seller tells you that he or his company has a website, run a WhoIs check on the website to see if the seller’s name and address match the internet registrar’s record for the site owner. Beware of anyone who doesn’t have a name and address listed in the WhoIs section of their domain, or of anyone who just recently registered the domain.

6) Develop Your Own Private List Of Trusted Wholesale Suppliers

1. Worldwide Brands – Worldwide Brands carries over 4,000 products and they also provide drop shipping services. That means they can ship products directly to your customers, and you do not need to keep any inventory or perform any shipping. They are an eBay Certified Solution Provider, and they are also a member of the Better Business Bureau.
2. NAWCA – (North American Wholesale Co-Op Association) is another fantastic source for over 100,000 products via their 2,000 distributors, many of which can perform drop shipping for you. The NAWCA was founded by a collective of wholesalers and distributors in 2001. Highly recommended for eBay sellers.
3. Ingram Micro – Ingram Micro is the second largest electronics distributor in the world. They offer very good pricing.
4. Tech Data – This company operates a huge electronics distribution center in the United States.

Buyer and Seller Community Portals - There are excellent wholesale deals to be had here, but because these sites are part of the unregulated wild, wild west of international wholesellers, you have to be extra careful and vigilant in sorting the diamonds from the rough. There are definitely more scammers here than legitimate sellers. Be careful:

1. Alibaba – Alibaba is a well trafficked source for wholesale buyers and sellers to connect on the internet. You should check this site frequently and sign up for trade alerts for whatever you are buying or selling. Your priority should be to deal with Alibaba companies that are Trustpass verified, although that in of itself is not always a sure guarantee of reliability. You can also become an Alibaba Trustpass member yourself. For a small fee, Alibaba will have a third party credit agency contact you to verify your name, address and company identity. Once you are an Alibaba Trustpass member, you will have more credibility, and sellers and buyers alike will take you more seriously. However, do note that scammers are everywhere. Please read my personal scammer experience for more insight.
2. Exporters Singapore – Similar to Alibaba, but this site requires all members to pay a fee after a 30 day trial period. This method helps to keep scammers out.
3. Power Source Online – Power Source Online is a computer parts trading exchange for dealers, brokers and services companies. You can find cheap computer parts and components for resale.

Note: The rest of the communities listed below are similar to Alibaba, with less traffic, but it is advised that you review and join as many as possible to maximize your opportunities.

1. Global Sources
2. EC 21
3. Rusbiz
4. EC Plaza
5. Importers
6. Trade India
7. Offer 21
8. Fuzing