Money Blue Book

A few days ago, the legendary and super talented pop icon, Michael Jackson, suddenly and inexplicably passed away at the age of 50 due to cardiac arrest. After a long and glorious (but controversial) entertainment career that spanned 40 years and included the world’s best selling music album of all time – “Thriller”, the self anointed King of Pop was finally laid to rest in peace. Perhaps it was his enormous talent or his seemingly gentle nature, but I have always managed to overlook his eccentricities, the oddness of his perpetually changing skin color, and the lurid details of the tabloid controversies that followed him – particularly the allegations of child molestations and quirky behaviors and activities at his infamous Neverland Ranch. For me, I grew up as an adoring fan – enjoying amazing hits like “Black and White”, “Billie Jean”, “PYT”, “Thriller”, and “Jam”. I will always remember Michael Jackson for his music, his stunning liquid pop locking dance moves, the ground breaking music videos, the moon walking, and his one of a kind “hee hee” falsetto squeals. Inevitably, artists in the future will continue to pay homage to Jackson by attempting to emulate his moves and his songs, but there will never be another one quite like him ever again.

Unfortunately, the story of Michael Jackson is also one of great tragedy. Aside from the eccentricities of his life and the untimeliness of his death, the man was a text book case on how absolutely not to live one’s life. Despite building a massive music empire with an iconic brand unto himself, and despite raking in more than hundreds of millions of dollars as one of the most successful pop music artists of all time, Michael Jackson was more than $500 million in debt at the time of his death, according to The Wall Street Journal. Despite his celebrity fame as a money making machine, a great deal of multi-million dollar financial and legal troubles followed him his entire life. Well known for his insatiable and outrageously lavish shopping sprees for toys and priceless antiques, he leaves behind a mega mountain of debt and an unfinished comeback tour he had hoped would cure his financial troubles once and for all.

Unfortunately, even if Michael Jackson had lived on for many more years and had successfully raked in millions more from his concerts and performances, I still believe he still would have eventually left this Earth utterly in debt and plagued with financial issues. The man was an absolute music god, but a complete failure in the personal finance department. Living to great excess and spending grossly beyond one’s means with no accountability, and perhaps blindly assuming the financial windfalls will never end – are recipes for financial disaster. It’s not just the celebrities either. Even those who suddenly win the lottery and find themselves instant millionaires have the potential to lose it all if they aren’t careful and diligent with their investment strategies, savings, and even income tax responsibilities. Hopefully we can all learn something valuable about the need for proper personal financial management from the tragic life and unfortunate passing of Michael Jackson.

My Current Net Worth and Financial Status Update Compared To Last Month

Tracking My Income and Expenses With Free Budgeting Tools

Working that full time job, and finding ways to generate a steady income stream and make money are important endeavors, but so is finding an efficient and cost effective way to track those expenditures as well. There’s no way any reasonable person can expect to save money for the long haul if he or she is spending more than what he or she makes. You can’t expect to save or plug up those cash leaks if you don’t know where your daily funds are going. While I utilize a wide variety of account aggregator programs like Yodlee-powered Fidelity Full View and free Quicken Online to chart my bank account and credit card balances, I utilize various free budgeting software tools to help me track my spending habits.

Seeking Growth Opportunities In The Stock Market Via ETF’s

Investing in exchange traded funds (ETF’s) is the easiest way to put your money to work in the stock market without the expenses of mutual funds or the volatility risks of individual stock picking. Frankly, I’ve given up trying to buy and invest in individual companies, acknowledging that there is just too much unpredictability and uncertainty with any one particular company’s operations and disclosures. I’ve been burned too often and am finally starting to learn my lesson after all of these years. For now on and indefinitely into the future, I intend to stick solely with broader index funds that track major market indexes and industry sectors.

This month, I’ve finally transferred the vast bulk of my cash and savings account balances into my online brokers in anticipation of imminent index fund trading opportunities. However, I’ve yet to invest the funds and they continue to sit as brokerage cash reserves, waiting for me to pull the buying trigger. Call it market timing if you wish, but I’m just waiting for a good opportunity, or at least until the market settles down a bit more. I think the massive and irrationally exuberant run up in March is due for a significant series of pull backs between now and September.

Checking My Free Credit Reports and Free FICO Credit Score

For many years now I’ve lived in apartment rentals, hopping from one place to another as my various jobs necessitated. However, while I am currently still a renter, I’m gradually contemplating the prospect of becoming a first time home buyer within the next 6-12 months. It’s actually somewhat ironic since only 1-2 years ago, I was griping vehemently that home prices had soared to such ridiculous levels that the American dream of owning a home was starting to fly beyond the reach of most average citizens. It’s interesting how much the housing market has deteriorated (finally approaching rational equilibrium) and how significantly my personal financial balance sheet has improved since then.

With a thriving buyer’s market and home prices at historical lows that continue to drop, I’m in absolutely no rush to buy. While I’m still in the very early stages of interviewing real estate agents and scouting locations, I’m eager to get the ball rolling in anticipation. First thing’s first – I’ll need to know where I stand credit report and credit score-wise. Fortunately, there are a variety of ways to get my three free credit reports from Equifax, Experian, and TransUnion, and obtain my free FICO credit score from myFICO.com via a variety of cancellable trial offers.

Currently, I also utilize myFICO ScoreWatch to track my credit score changes and avoid identity theft. Recently my FICO score dropped down to 791 (scale of 300-850), due to an increased credit utilization on one of my reward credit cards. Hopefully after paying it back in full my FICO will return back into the 800’s. As a prospective home mortgage rate seeker now, I want to boost my credit score as much as possible for the next few months.

Buying A New Home – Detached Single Family Home Or Town House?

As a newbie first time home buyer, I’m still scratching my head and going back and forth between the pros and cons of buying a detached single family home versus buying a town house. I’ve already ruled out condominiums as I feel they make comparably worse investments for the long run with all things being equal – so right now my focus is on free standing houses and townhomes. As a single guy who probably won’t be getting married anytime soon for the next few years, I don’t really need all of the extra space that a detached home could conceivably provide, however I do like the extra privacy and parking conveniences that one affords. This is definitely one decision I’ll be pondering for quite some time as I spend my next few months talking to real estate agents and pouring over listings on real estate sites like Trulia.com and RedFin.com. Advice anyone?

Free Monthly Lottery Drawing: The American Dream Card From HSBC (info)

Since I was a little kid, I’ve always dreamed of hitting it big and winning the lottery. I’m not talking about winning the Texas Holdem poker pot at your buddy’s house, or lucking out at grandma’s Bingo night, but rather about  landing one of those mega jackpots – the ones you see on TV that feature the screaming people holding the oversized checks – the Powerball’s and the Mega Millions lotteries. Alas – I’ve yet to experience success in any type of sweepstakes or lottery drawing other than that one time I won my elementary school’s carnival raffle as a kid (and even then my “prize” was simply a free lunch and movie date of sorts with my school principle). But certainly one can dream right?

For many people, winning a multi million dollar lottery jackpot is truly the ultimate once-in-a-lifetime fantasy. In light of spiking unemployment rates and the ongoing recession, some people now even see lotteries as their best and only chance to ever gain a personal net worth of a million dollars or more. But unfortunately for them and the millions of people who participate in the daily and weekly lottery drawings, the odds are astronomically stacked against them – so much so that their chances of being struck by lightening or even drowning in their own bathtubs are much higher than that of ever winning. Participants of the popular Powerball lottery currently face an unfathomable 1 in 195 million chance for the top prize. Players of Powerball’s biggest rival, the Mega Millions game, face slightly better odds at 1 in 175 million, but still face a daunting uphill climb to the pinnacle prize.

Play The Lottery Only If You Can Afford It, and Play Only For Fun

The terrible combination of staggering odds and irresistible lures of behemoth jackpot rewards of $300 million or more is precisely why these multi-state lottery games have exploded in popularity over the years, and are now legalized and widely available in the majority of U.S. states. Rather than raise taxes and offend mainstream taxpayers, state governments seem content now to fleece the participants of lottery games with heavy taxes to pay for government expenses like new prisons, new schools, and public transportation costs.

Unfortunately, it’s also been said that state lotteries and legalized gambling activities sanctioned by politicians and governments are nothing more than taxes on the poor and the addicted. A variety of online statistics show that nearly 20% of lottery players contribute more than 80% of the revenue that multi-state lottery games rake in – and that disproportionately, the majority of participants are lower income, minority men who have less than a college education (which explains why it always seems like those on the lower rung of the socio-economic ladder tend to win these lotteries on TV). While wealthier folks do occasionally snap up lottery tickets for amusement purposes, it’s frequently the financially poor and downtrodden who pump their weekly pay checks and life savings into chasing the elusive and nearly unattainable lottery windfall.

When it comes to playing the lottery, there are two important rules of thumb – play only if you can afford it, and secondly, play only for fun. A live lottery drawing is a wonderful rush of adrenaline inducing amusement, but remember, it is just a game – one with such distantly long shot odds that even with the advantages of multiple lifetimes, the odds of winning it all are still incredibly slim. Furthermore, be forewarned that while money can certainly solve a wide host of life’s problems, bear in mind that too much of it at once has been known to inflict massive chaos and misery on those who are ill prepared to handle the emotional windfall and public attention that ensues. Don’t believe the Powerball curse? Don’t believe that all of your fair weather friends, envious enemies, distant uncles, and hand out desiring cousins will be coming out of the wood work to clamber for some of your new found cash? Then take a look at this news story of 8 recent lottery winners who won the lottery but ultimately squandered their new found fortunes, filing for bankruptcy years later. If their testimonies don’t dissuade you from playing the lottery and hoping to land it all, you might as well follow these lottery pointers for the most efficient path to winning the jackpot:

The Not-So-Secret Secrets To Winning The Lottery:

1) You Must Play To Win: Like many things in life, you must pay to play, and assume some measure of risk for the big pay off. Each Powerball and Mega Millions ticket only costs a $1.00 to play, but if you don’t actually go out to your local supermarket, gas station, or convenience store to purchase one, you have absolutely zero chance of winning, no matter how slim the odds are to begin with.

2) Buy Just One Ticket Or Two Tickets Every Week (At Most): The key to winning a major lottery is to always be a participant and prospective candidate to win by simply playing. There is no sense in ever buying multiple tickets to any one lottery drawing to increase one’s odds. With Powerball odds of 1:195 million and Mega Millions odds of 1:175 million, changing that 1 into a 2 or 3 isn’t going to make a noticeable dent in your long shot odds. There is no appreciable statistical difference between odds of 1 in 195 million chances and 5 in 195 million chances – your odds are still incredibly slim. However, there is a huge difference between odds of zero in 195 million and 1 in 195 million. The key to winning the lottery is to just be a player, not try to increase your odds of striking the jackpot. Think of it this way – with a single ticket, your odds of losing are likely 99.99999%. Even with hundreds of ticket entries, your odds of losing likely only improve marginally to 99.99998% – still pretty unfavorable. But with that one lone ticket, at least you have a chance.

3) Lottery Numbers Are 100% Random: Presuming that there is no hidden conspiracy among the lottery conductors to rig the lottery balls and barrels in those live drawings – the presumption is that the final lottery drawing numbers are determined by random luck and chance. Unless you can somehow calculate wind velocity, drag, angle, and physical trajectory to such a degree that you can mathematically calculate how the individually numbered ping pong balls will end up in the lottery machines, there is no sense trying to predict the final number.

If you opt for the self selection method when picking your numbers during the ticket buying process, there is no sense fussing to ensure that you have a broad mix of numbers with an ample mixture of high and low numbers, or odds and evens. The final selected numbers are determined at random – plain and simple. Feel free to pick your lottery numbers based on your own propriety formulas derived from special dates and numbers such as birth dates, wedding anniversaries, and juxtapositions of your house number or a family member’s age. But if you want to save time – go with the automatically generated number options. Or in the alternative for better tracking purposes, you can stick to playing the same sequence of numbers your entire life. Randomly generated and self selected numbers all stand the same equal chance of winning. Unlike the creation and algorithm generation of credit card numbers, the outcome of lottery numbers follow no precise formula.

4) Past Number Results Have Zero Bearing On Future Results: As I indicated above, lottery results are generated at random depending on how the numbered balls land during those televised drawings. The lottery machines do not search for particular numbers or combination of numbers which have not been selected in the past. They have no memory of past results. There is no real meaningful pattern in past and future lottery numbers and you will be better off saving your money rather than going out and buying useless books on lottery number picking strategy.

5) Lucky Charms and Lucky Numbers Are Useless: Go out and purchase rabbit foots, four leaf clovers, and kidnap leprechauns all you want – they are simply amusing talismans that have not been proven to yield any tangible results beyond abstract and completely unverifiable notions of luck. Seek lottery number inspirations from your dreams and prayers, or go with numbers that you found luckier than others if that will make the lottery game more inspirational or exciting for you. But do bear in mind – it still boils down to pure 100% unadulterated luck and good fortune.

6) Reduce Your Lottery Odds By Playing the Quick Picks: In almost all cases, the scratch off tickets that you frequently find in supermarket vending machines and at gas stations feature better odds than your run of the mill Powerball and Mega Millions lottery tickets. The potential jackpot pay outs for the quick pick scratch offs are much lower, but the odds are much better than those for the mega multi-state lotteries.

Instead Of Gambling Your Life and Betting Against The Odds, How About Playing The Sure Thing?

The sight of that beaming person on TV holding up that gigantic check and presenting all those zeros for all to see is no doubt quite a tantalizing scene. It certainly is an infectious and dazzling lure, and a very powerful television media message to those of us sitting on our sofas at home watching the spectacle. But frankly, such a fruition in our own lives is not statistically realistic and within the realm of practical possibility. It is certainly tantalizing enough of an incentive that I am personally willing to pluck in my fistful of dollars for a few lottery tickets whenever the Powerball or Mega Million jackpots rise to ungodly sums every blue moon, but in terms of my day to day life, I try to focus on the lifestyle decisions that emphasize savings and paying down debt that really do matter. Certainly, go ahead and play for fun on occasion if you wish, but don’t make it into an addiction or bad habit, especially if you can’t afford the financial cost of even putting food on the table. If you truly want to jump start or improve your financial life and fix those money troubles, there are things you can do today where the odds of financial success are not so prohibitively onerous. Yes, those actions are not as sexy or glamorous as the dream of winning the lottery, but the favorable results of those actions are more within the realm of possibility for people like you and I.

If you really want to improve your monetary situation, instead of chasing the unattainable home run hit of a lottery jackpot, why not pay yourself the money you would have spent on lottery tickets by saving it or investing it for the future? Try depositing the cash you have set aside into a high interest savings account or opening a discount broker account and investing the funds in the stock market. With high interest bank accounts and tax advantaged investment options like Roth IRA accounts and 401k’s, there are numerous ways for you to take advantage of the amazing power of compound interest to grow your fledgling investment into a lottery jackpot size reward many years down the road. As some financial pundits and gurus have astutely pointed out, if you take that $150.00 a year you would have spent on lottery tickets and put it into a tax deferred IRA or 401k plan at age 30, you’ll have grown it to $28,000 by age 65, assuming a reasonable 8.00% rate of return. To turn your investment into a hefty $500,000 nest egg, you’d only have to save away a little less than $100.00 a month starting at age 21. Think of it – which one of these two scenarios is more likely – that you will be able to find an extra $100 a month lying around to save up or invest, or that you will hit the 1 in almost several million odds of even snagging the lower end 6 figure lottery jackpots? Play the lottery for amusement purposes if you wish to be entertained, but don’t make it a fool’s bet for your financial salvation.

After finally returning home from an extended three month overseas trip to spend time with my parents, I was greeted back home by an overweight mail box stuffed to the brim and absolutely overflowing with junk mail. Although I had authorized my mail to be temporarily redirected to my brother’s address while I was away, a very great deal of unsolicited junk mailers, expired coupon booklets, and pre-approved credit card offers still mysteriously winded up in my inbox. All in all, the entire paper pile, weighing in excess of many pounds, ultimately found its way straight into my trash can in a matter of minutes – fulfilling its pointless life cycle as not only a complete waste of my personal time, but as a fruitless consumer of precious natural resources.

Save The Environment and De-clutter Your Life By Reducing Junk Mail Trash

According to online statistics from sources such as the Center for a New American Dream (CNAD), a non profit organization based in Maryland whose stated mission is to protect the environment by helping Americans develop sustainable consumption habits – simply by eliminating the amount of junk mail you receive every day can significantly reduce the amount of energy and natural resources you consume, as well as greatly reduce the landfill space usage and carbon footprint that you leave behind. For example, according to numbers provided by CNAD, the Environmental Protection Agency (EPA), and various sources, did you know that:

• The average American household receives unsolicited junk mail equivalent to 1.5 trees every year, which comes out to more than 100 million trees for all U.S. households combined – the equivalent of deforesting the U.S. Rocky Mountain National Park every four months.
• 5.4 million tons of bulk catalogs and other direct mailings wind up in the U.S. municipal solid waste stream every year – paper products which take as much energy to manufacture as 660,000 SUV’s consume in a single year, and not even including the energy needed to print and transport them all.
• American consumers throw away 44% of bulk mail unopened, while recycling only 32% of all that bulk mail – spending the equivalent of 8 months per lifetime opening junk mail letters and packages.
• The process of manufacturing and recycling bulk paper parcels wastes more than 28 billion gallons of water every year.
• Taxpayers spend more than $370 million every year just to collect and dispose of all the paper based junk mail that doesn’t get recycled.

While I’m by no means a tree-hugging hippy, at some point the issue of junk mail just gets to become too much of a colossal waste of environmental resources, not to mention a tremendous mis-allocation of time and money that could be better spent elsewhere. It’s time for each of us to cut back on the number of postal junk mail that we receive. Together in aggregate, we can indeed make a huge positive difference in the world. Besides, reducing junk mail solicitations can also greatly help us streamline and declutter our already complicated lives. Assuring that you only receive letters that are important to you, it also helps to reduce the chances that vital pieces of mail get lost in the shuffle amongst all of those weekly circulars, bulk catalogs, and credit card envelopes cramming up your mailbox.

Protect Your Mailbox Privacy and Prevent Identity Theft By Being Pro-Active

Because the whole concept of direct marketing is such an incredibly incentivized and lucrative business proposition for the mass mailing companies, it’s nearly impossible to stop the junk mail stream completely. Everytime you sign up for a new credit card, subscribe to a magazine, purchase an item from a catalog, donate money to a charity, fill out a product warranty card, or buy a new car – you are potentially offering up your name and address to the direct marketers. Not only do these casual exchanges have the potential to lead to more junk mail down the road if you allow your personal address to be used in that way, they are also breeding cesspools for potential identity fraud and privacy violations. To stem the flow requires a multi-pronged attack that entails that you not only take pro-active actions, but also adopt preventative measures. Remember, contrary to popular belief, there is no actual legal right to automatically opt out of all junk mail, however we do have the right to be free of unwanted solicitations once we’ve properly and duly notified the junk mail spammer.

For starters, I recommend that you not waste money on programs out there that purportedly offer to help you remove your name from the junk mail offers and mailing lists, as you can easily do it yourself for free and with minimal effort. But if you wish to automate the opt out process and perpetually keep yourself off such lists, you may wish to try out junk mail prevention services like Tonic Mail Stopper (formerly called Green Dimes). However, note that even with the use of online programs that automate the process, like trying to get rid of roaches, there is just no easy way to permanently halt the unwelcome torrent of junk mail that surges into your mail box on a daily basis. The nearly unstoppable junk mail solicitations simply have an uncanny way of showing up even after you’ve seemingly snuffed them out at their source. Fortunately, there are strategies and tactful ways to combat the junk mail problem.

Steps To Fight Back and Reduce The Junk Mail That You Receive

1) Remove Your Name From the Direct Marketing Association’s Mailing List: Consumers receive the vast majority of their unsolicited junk mail from just three sources: the DMA (advertising letters, flyers, and brochures), the Abacus Catalog Alliance (retail store and online catalogs), and the major credit report bureaus (credit card applications and insurance offers). If you do nothing else, I highly recommend that you at least take the time to visit the Direct Marketing Association’s DMA Choice registration page, and get your name placed onto their do-not-mail list. DMA member merchants are required to update their mailing lists regularly and stop marketing to consumers that have opted out.

Getting onto the DMA do-no-mail list is one of the easiest things you can do to significantly reduce the junk mail that you receive. You will be able to remove your name and mailing address from the national mailing lists of a great number of direct marketing companies this way. While wiping your name and address from their roster is quick and easy, bear in mind that your online removal request is only valid for 3 years and you’ll have to re-register again after that time. There is absolutely no fee for online registration, but mail in submission requires a $1.00 check or money order processing charge.

• Register Names Of Deceased: The Direct Marketing Association also gives friends, relatives, and caregivers the ability to remove the names of deceased family members and other individuals from commercial marketing lists via the association’s Deceased Do Not Contact (DDNC) registrar (no verification fee). I haven’t tried myself, but I wonder if it’s possible for very-much alive consumers to intentionally placed themselves onto the list and pretend to have died to rid themselves of junk mail. It’s worth a shot I suppose although I haven’t really thought out the potential consequences of such a creative approach. If you’ve placed yourself onto the Deceased Do Not Contact list before, please share your results!

2) Remove Your Name From the Epsilon Abacus Cooperative Mailing List: Abacus, a division of Epsilon Data Services runs perhaps the largest database of mailing addresses out there for its members, mostly catalog and retail companies. Merchant members of the Abacus Cooperative contribute information about their customers and transactions  in exchange for information about other customers that may be interested in their products. As such, Abacus retains a pretty accurate database of consumer spending habits and personal contact information. Opting out is easy and signing up allows you to permanently halt the catalog mailers from the association’s members. Simply visit the Abacus Opt Out page and follow the appropriate instructions, or e-mail abacusoptout@epsilon.com with your full name and current address to request permanent removal.

3) Opt Out Of All Pre-Approved Credit Card Junk Mail: Visit OptOutPrescreen.com to stem the flow of pre-approved credit card solicitations clogging up your mail box. The website is the official Consumer Credit Reporting Industry homepage to accept and process requests from consumers to opt-in or opt-out of firm offers of credit or insurance. Under the Fair Credit Reporting Act (FCRA), the credit reporting companies of Equifax, Experian, TransUnion, and even little known Innovis are permitted to include your name and address on marketing lists used by credit card issuers, mortgage brokers, and insurers to make offers of credit or insurance that are not necessarily initiated by you. However, they must also abide by your wish to opt out and put an end to these credit card pre-approvals if that is your wish. Simply visit the OptOutPrescreen.com website to get your name deleted from their lists for a period of 5 years or longer. If you desire permanent removal, simply select the mail-in option (I highly recommend this). To submit your request, you will need to provide your full name, mailing address, birth date, and social security number. Unfortunately, this service is not currently available for businesses or companies.

4) Opt Out Of All Flyers, Brochures, and Coupon Packs: Some people like receiving weekly flyers and monthly coupon books filled with assorted promotional offers from local stores and companies. I on the other hand hate receiving them and regard them as junk mail. These types of bulk mail bundles generally involve envelopes containing a wide array of ads and coupons for locally based stores and services such as window replacement, carpet cleaning, air duct services, car washing, restaurants, and even promotional leaflets for various acai berry scams. I have yet to find any of these coupons useful.

Most of these coupon booklets are usually generically addressed to “current resident” or “current occupant” and sent out en masse with no personalization of any sort. They also frequently contain postcards with ads, often accompanied by pictures of missing children. In almost all cases, the name, phone number, and sometimes even the website address of the company that issued the junk mailer will be printed on the bulk mail package itself or on the accompanying card that contains your mailing address. Simply call or send a letter to the company directly to have your name and address taken off the bulk mailing list. For your reference, here are several of the biggest bulk coupon book marketing companies out there:

• Valassis, aka. Red Plum Coupons: Get yourself removed from Valassis or Red Plum’s coupon book mailing list by filling out and submitting an opt out request at the Valassis Consumer Support page, or by calling 1-888-241-6760. It takes about 5-6 weeks to process.
• Val Pak Savings Coupons: You can opt out of Val-Pak’s ubiquitous blue envelope packs by visiting the Cox Target Media mailing list removal request page. Be sure to input your address information exactly as it is printed on your ValPak envelope to ensure proper removal.

5) Ask Magazines and Charities Not To Sell Your Name Or Address: Tell magazines that you subscribe to and charities that you donate to the magic words – that you don’t want them to “sell, rent, share, or trade your name and address” with other businesses or charity organizations. 

6) Remove Yourself From Sweepstakes and Prize Drawings: The chances of ever winning are incredibly slim and not worth the hassle of having to deal with future junk mail solicitations. Besides, the main purpose of these contests and reward promotions is for companies to compile mailing lists of prospective customers, not to award prizes. Always avoid participating in any such offers unless you have the option, based on contest rules, to completely opt out of being placed on a mailing list. To get yourself removed from the major sweepstakes and prevent your address from being passed on to other companies for the purpose of receiving future marketing offers, contact the following:

• Publishers Clearinghouse Sweepstakes: Call: 1-800-645-9242 or e-mail privacychoices@pchmail.com
• Readers Digest Sweepstakes: Call 1-800-310-6261 or send a letter request to Reader’s Digest customer service at: Reader’s Digest, PO Box 50005, Prescott, AZ 86301-5005

7) Avoid Filling Out Product Warranty Or Buyer Registration Cards: Contrary to popular belief, those product warranty registration cards that come with the products you buy have less to do with warranty coverage than they have to do with allowing the company to update their mailing lists. A product warranty is effective the moment you purchase the product and is almost always valid whether or not you return the product warranty card (as long as you have a proper receipt). You may have noticed that many of these registration cards frequently ask for lifestyle and personal interest hobby type information, along with details about your household makeup, your income bracket, and other seemingly irrelevant data. This is to allow the company to better categorize you into the proper demographic list for future marketing solicitations, and has little to do with the underlying warranty.

8) Refuse To Accept Junk Mail By Returning To Sender: Here’s a tip to combat against other unsolicited junk mail offers not covered by the items listed above. When junk letters arrive in envelopes that specifically indicate “change service requested” or “address service requested”, it means that you can refuse to receive the letter and have it returned to the sender on demand. Simply write “Refused – Return To Sender” or “Return To Sender – Refused By Addressee” on the envelope and drop it unopened back into the outgoing mailbox to have it sent back to the sender. In most cases, this will cause the sender to remove the address from its bulk mailing list. Additionally for such letters or bulk mailers where there is indication on the face that return postage is guaranteed, you may also wish to write “Remove me from your mailing list immediately” on the face of the envelope to punctuate your point. Remember, all such returned letters to the sender must be unopened so be certain of the nature of the contents before rejecting them.

9) Beware Of The U.S. Postal Service’s Change of Address Cards: One of the biggest and sneakiest secret of all – is that the United States Postal Service is perhaps one of the biggest exploiters of your mailing information out there. The Post Office generates a very large amount of income from selling the mail forwarding database that it regularly updates. Every time you move and fill out one of those permanent change of address cards or mail forwarding forms at the Post Office, your new mailing address information is almost always immediately offered to prospective direct mail marketers for a price. I’ve tried contacting the post office to compel them to stop giving out my new addresses to companies – but it’s been a pretty futile gesture on my part.

One way to get around this is to submit a temporary change of address for a long period of time such as 6 months. Your new address information is not passed along to businesses for temporary moves, only permanent ones. If you are willing to manually contact all of the legitimate companies that you do business with or have accounts with to advise them of your new permanent address change, this is one way to prevent the Post Office from updating the junk mail marketers of your new location. Of course, make sure all of your friends, relatives, and bill collectors know of your new address.

For consumers who wish to forcibly stop the flood of sexually explicit mail to their residence, one way is to submit a USPS Form 1500 (Prohibitory Order Application), which notifies the senders to cease and desist their mailers to you. I have yet to hear of anyone using this powerful tool to stop an overly aggressive (but non-sexually based) bulk mailing company’s marketing attempts, but it certainly is another potential way to discourage junk mail companies from cluttering up your mailbox.

10) Opt For Electronic Statements, and Stop Receiving Paper Bills: It’s time for everyone to join the modern era and put an end to paper statements by banking online and accessing their monthly bills and statements via the Internet. Not only do paper statements generate an inordinate amount of trash and clutter, these paper based bills are yet another opportunity for businesses to send you more junk through the mail. Contact your banks, credit card issuers, insurance companies, and utility providers – and sign up for automatic debit payments and electronic billing as soon as possible. Along with the reduction in clutter and paper usage, you’ll also save a lot of money on stamps by going paperless.

Review of SmartMoney Magazine’s Top Discount Brokerages Below

While I have written about the best online discount brokers in the past – reviewing what I believe to be the top brokerage companies out there for new stock and fund investors – it’s always good to check out what the financial experts have to say on the subject. For almost two decades now, the editors at SmartMoney Magazine have been reviewing and releasing their annual list of the best stock brokerage companies, thoroughly researching and comparing the candidates based on a variety of key competitive factors. For customers and broker firms alike, their award wining list is always a popular read.

In this year’s 17th annual broker survey, SmartMoney updated its ranked list of the best and worst brokers after conducting a variety of performance based tests and undercover research as well as reviewing the responses to surveys by the online brokerages themselves. As the folks at Smart Money remarked in this year’s review – “no detail was too small” – as they poked and prodded the various available trading tools and features, even going so far as to go incognito – calling customer support lines and posing as prospective brokerage customers, while jotting down comments in regards to the quality of the phone service they received. For new and seasoned investors, this list serves as an excellent jumping off point for those on the fence and not sure which investment broker to go with or to switch to. While the exact sequencing order of the rankings is always debatable, the list gives a great overview of who’s hot and who’s not in terms of touting the complete package in all facets. The table below is self explanatory, but I’ll comment on a few names that I feel merit some mentioning.

E-Trade Is Selected As the Best Overall Online Broker

To absolutely no one’s surprise (certainly not mine), E-trade was chosen as the top discount broker for year 2009 by SmartMoney. Ranked high in every category, with excellent customer service and an affordably low $9.99 commission structure to boot, the E-Trade brokerage company definitely deserves the top spot. One of the best features of E-Trade is its status as a true one-stop shopping destination for brokerage and online banking services. Along with its highly rated broker conveniences and extremely broad portfolio of mutual funds, stocks, bonds, and ETF’s to choose from, ETrade also offers a wide array of FDIC insured products with its highly recommended E-trade banking service, complete with high interest savings accounts and high yield certificates of deposit.

Special Offer: ETrade is currently offering 100 free trades for new customers.

TradeKing Remains A Solid and Legit Top Tier Brokerage

Despite dropping one spot down from its previous 2008 Smart Money ranking, TradeKing remains a consistently solid high performer. Compared to E-trade, Fidelity, and Charles Schwab – TradeKing offers the lowest commission fee rate by far at only $4.95 per trade. Only Just2Trade, SogoTrade, and Zecco Trading (with its free monthly stock trade deal) offer lower prices, albeit with much lower reputational scores. They only major downside with TradeKing is its lack of a fully developed and integrated online banking system for those who want their banking and brokerages services in one place. But those who simply want a deep discount broker that features a wide selection of extremely user-intuitive trading tools with an impeccable customer service reputation can’t go wrong with Trade King.

Results Of Smart Money’s 2009 Broker Survey (Rated On A Scale Of 5 Stars)

Compared to the previous year’s 2008 Smart Money rankings, this year’s 2009 broker survey featured top five results that stayed pretty much the same, albeit with a slight shuffling of the deck. In 2008, the top five in ranked order were E-Trade, Fidelity Investments, TradeKing, TD Ameritrade, and Charles Schwab. This year, Charles Schwab, with its new and improved website, hopped up from 5th place to beat out TradeKing and Ameritrade for the coveted 3rd place finish. Etrade and Fidelity, with their robust and huge mix of product offerings and funds remain solidly in 1st and 2nd place respectively. As the table above clearly demonstrates, with the top 5 brokers securely entrenched, the up and coming basement-dwelling brokerages still have quite a ways to go.

OptionsXpress – Excellent Online Tools, But Only Average Customer Service

As the Smart Money review noted, OptionsXpress rated well and received high marks for its online trading tools. However, the online brokerage retailer was docked points for providing only limited hours for phone based customer support. The editors also remarked of at least one instance where testers were put on hold for a longer than desired period of time when they called in for assistance. While OptionsExpress offers a large array of powerful investment analyzers and online technologies for stocks, futures, mutual funds, and bond trades that cater to savvy statistic-loving investors, its customer service offerings can still use some work

ShareBuilder (ING Direct) – Great Bank, But Brokerage Needs Improvement

Previously stuck at the bottom of the pile, ING Direct’s ShareBuilder discount brokerage firm has jumped up three spots after finally adding a large selection of mutual funds into its investment product lineup. However, its requirement of extra fees for access to premium research that other broker alternatives offer for free keeps it from advancing further in terms of ranking. Currently, one of ShareBuilder’s biggest selling points is its unique automatic investment feature, which allows online customers to buy stocks, mutual funds, and exchange traded funds (ETFs) on a regular basis so they can take advantage of dollar cost averaging as stock prices change and fluctuate over time. For now at least, ShareBuilder seems content in its marketing approach of appealing primarily to hands-off type investors looking for a low cost, almost automated brokerage solution without all of the added cost of having extra bells and whistles attached.

Zecco Trading – Free Trades Cater Only To Individual Stock and ETF Traders

Smack near the back of the bus is Zecco. You might won’t find Zecco at the top of any best brokerage list. In fact, the company is almost dead last on the list due to its lack of sophisticated fund selections or premium research material for investors – despite its unique reputation as a super deep discount commission fee provider. For now, the company seems all too comfortable nestled in its niche as a purveyor of free commission trades to those who who primarily dabble in individual stocks and ETF’s with little need for extraneous research material. While Zecco used to shine and dominate the deep discount brokerage market with its unlimited free stock trades, this deal now requires a minimum $25,000 balance to qualify for – and only for a recurring 10 free trades per month. Customer service has improved with faster response time, but I don’t think Zecco is going to be leapfrogging E-Trade, Fidelity, Charles Schwab, or TradeKing anytime soon.