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GMAC Bank Is Now Ally Bank

GMAC Bank Is Now Ally Bank

Published 6/2/09  (Modified 3/22/11)

GMAC Bank Is Now Ally Bank By MoneyBlueBook

News Update: Is the New Financial Face Of GMAC Bank

As of mid-May 2009, GMAC Bank is now officially called Ally Bank. With a new aggressive marketing blitz on cable TV channels and via Internet ads, the new purple themed Ally Bank is embarking on a quest to rebrand its image and change the public's perception of its former beleaguered self. Touting the new banking persona as a new and better type of bank - an ally and friend to consumer customers of sorts, AllyBank.com's new banking slogan is - "No minimum deposits. No monthly fees. No minimum balance. No sneaky disclaimers."

Sporting a very impressive array of high yield savings accounts, money market accounts, and high interest CD rates, Ally Bank is hoping to win the public over with its dazzling new message and cache of revamped services. Looking back at its history, the bank formerly known as GMAC Bank has certainly had quite a rough and tumultuous ride to get to where it is today.

Ally Bank - Starting Anew With A Fresh New Name and Top Tier Rates

For those not in the know, Ally Bank used to be GMAC Bank, a bank built on the troubled and rather shaky foundations of GMAC Financial Services - the banking, savings, and financial lending arm of currently bankrupt American vehicle manufacturer General Motors (GM). Originally established as a lending authority to provide automotive financing loans to car buyers and auto dealerships of GM brand vehicles, GMAC has been hit particularly hard by

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