Money Blue Book

Bonus Promotion Code: $150 Offer For New TradeKing Account Transfers

The first thing you’ll notice right away with online discount broker TradeKing is that the company has received quite a number of accolades and praises over the recent years for various high performing aspects of their popular investment brokerage business. In fact, when it comes to acknowledging the awards, the company is definitely not bashful about flaunting the coveted certificate of merits, and proudly name drops them whenever they can.

A quick visit of their website reveals numerous mentions and displays of graphical award banners from popular sources of financial critique and reviews. The Wall Street Journal’s SmartMoney Magazine voted TradeKing the #1 Discount Broker in 2006 and 2007, and the #1 Customer Service broker with 5 stars in 2008. Kiplinger’s Finance voted TradeKing as having the best Top-Rated Customer Service in 2008. Even Barron’s, in its annual surveys of the Best Web Browser-Based Online Brokers awarded TradeKing 4 stars for its outstanding investment tools, customer service, social media offerings, usability, and cost factors in 2007 and 2008 – and further tabbed it as the Best For Options Traders in 2008 and 2009.

I suppose when you’ve developed a quality product that’s getting attention and praise from the critics and product reviewers, there’s no sense being overly modest about a good thing. After having used online brokerage TradeKing for more than a year now as one of my major discount brokerages for cheap stock trading, I personally have to agree with the majority sentiment – TradeKing’s a recommended keeper. The online brokerage firm isn’t perfect in all respects, but it packs a pretty good punch as top discount brokers go. Beginners new to stock market investing and trading really can’t go wrong with TradeKing – as it’s one of the best brokers out there in terms of overall quality and value.

Also, one of the very attractive practices of discount broker TradeKing is its well known propensity for offering lucrative promotional deals and offers to first time customers – frequently rolling out new account bonuses of $50, $100, and even $150, to lure customers of competing online brokers to the TradeKing platform. If this is your first introduction to online stock and mutual fund investing, you may be curious as to what the hubub with TradeKing’s all about. For your benefit, I’ve provided a summary overview of the pros and cons of TradeKing below.

TradeKing’s Best Online Brokerage Features: Low Fees & Commissions and Great Customer Service

Discount broker TradeKing has numerous standout features – but the two that get the most press and attention are its low fees for stock trades, and the highly touted quality of its customer service. While I think we can all pretty much unanimously agree that low trading cost is very important, some may disagree on the importance of having great customer service. Those readers who downplay the importance of customer service reputation, and focus solely on the online trading tools and investment options of the online brokerage – are rather short sighted. As a long time stock market investor and user of web-based trading tools, there have been countless number of times when I’ve had to contact customer service for account related issues – whether they be problems related to account set up, complicated investment fee structure questions, or technical issues related to website troubles. Sometimes, I’m just too lazy to look up an answer to my detailed trading or account question from TradeKing’s self help pages and prefer to fire off a time saving direct question to one of Trade King’s customer service reps for the definitive answer.

The fact is – trading and account problems do routinely arise and it’s good to know that with a brokerage like TradeKing, their customer service response is one of their best features. TradeKing’s online representatives communicate with customers via real time live chat, phone calls, email messages, and through the online TradeKing website community. If you want access to full service branches and live banking offices, you may want to look elsewhere, but just remember, you’ll likely pay commissions that are twice or three times as high as that offered by TradeKing.

TradeKing offers cheap $4.95 stock trades for all equity transactions, whether they be market or limit trades, stocks or bonds, or whether they be online or broker assisted – each investment trade is only a flat $4.95. The TradeKing commission rate structures are not tiered so all accounts get this standard fair rate regardless of account balance or trading activity. Option trades are also priced very low, at just $0.65 per contract. Mutual fund trades are priced higher at $14.95, but this seems to be in line with what other discount brokers are charging for fund transactions as well. If your investment goal is to purchase mutual funds from one particular type of brokerage company, like a Vanguard or Fidelity fund, I’d recommend going through them directly rather than buying them from TradeKing due to the higher cost of mutual fund transactions at TradeKing. But those looking to engage primarily in individual stock and index fund trading will do quite well with TradeKing, from a commissions fee standpoint.

While TradeKing’s low $4.95 stock and bond trades are not as comparatively low as some of the new offerings coming from deep discount brokers like Zecco, which is currently offering free Zecco trades, it is still substantially cheaper than the fees and rates demanded at other popular brokerages like TD Ameritrade, E-Trade, Fidelity Investments, and Charles Schwab.

On top of the already low cost commissions and fees for TradeKing, there is also no minimum deposit required to open an account, no hidden maintenance fees, no hidden inactivity fees, and no limits on minimum balances – ideal traits for new investors and those seeking a truly hassle free investing experience. Those desiring to open up a retirement fund and start maxing out their IRA contribution limits will also be pleased to know that TradeKing imposes no extraneous fees or maintenance costs for such tax deferred accounts.

Review Of TradeKing’s Online Investment Tools and Community Self Help Forum For Simple and Complex Investing

Don’t be fooled by TradeKing’s cheap stock trading prices and get the impression that the deep discount broker scrimps on investment features and trading options – TradeKing is a fully stocked investment juggernaut. Okay, calling it a juggernaut’s a bit of an exaggeration, but the broker comes complete with all of the fancy bells, whistles, and widgets you would expect from most full service premium brokerages.

For starters, TradeKing offers all the basic investment choices including stocks, options, index funds, ETF’s, and mutual funds. The broker also offers access to various bond products such as corporate, agency, municipal, strips & zero coupons, and new issue fixed-income securities. Certificates of deposits (CD’s) with a whole range of maturity dates are also available to brokerage account holders. In terms of account types, new TradeKing customers have plenty of options to choose from. They can open an individual account for ordinary trading purposes, open up a Roth IRA or traditional IRA account for their retirement needs, or even set up a tax deferred college fund for their children. In terms of investment mechanics, customers can choose to invest manually, or opt for automatic investment by taking advantage of TradeKing’s auto trading tool which automatically places trades for you based on your pre-set parameters at no extra charge. Those looking to automatically reinvest their stock and mutual fund dividends will be happy to know that TradeKing offers free automatic dividend reinvestment, with the ability to purchase fractional shares as well.

In terms of investment tools, stock fund research, and trading interface, TradeKing provides a wide selection of practical tools to enable any trader or investor to carry out his or her desired investing strategy. These tools include financial calculators, automatic alerts, advanced stock charts and graphs, as well as streaming news. The discount broker also offers a useful free TradeKing Maxit Tax Manager service that serves as a tax reporting tool and online tracker of one’s gains, losses, and cost basis statistics. The Maxit Tax Manager program helps customers stay better informed about any potential losses or gains in their portfolio with major tax implications.

But overall, one of the aspects I really like about TradeKing’s website is its intuitive and streamlined setup. While some of the other brokers require you to jump through multiple hoops and clicks before accomplishing your trading objective, TradeKing speeds certain transactions up by letting you perform multiple transactions via the same page. One example would be in the case of writing a covered call option. Rather than require you to go out and buy the stock and then execute a request to sell the call manually, TradeKing provides you a very handy and efficient Options Trading menu where you can seamlessly execute a variety of fancy option trades on the fly, such as covered calls, protective puts, and even butterfly options.

If you are a beginner investor or someone who needs a wealth of educational handholding, TradeKing provides a tremendous library of free investment and financial education materials for your learning pleasure, including how-to videos, demo tutorials, expert articles, and audio lesson seminars. More self help trading tips and investment advice can also be further gleaned from TradeKing’s community group forum called the Trader Network, which encourages the sharing and exchange of personal financial advice among TradeKing customers. The whole social media and community aspect of investing is a feature that seems to distinguish online brokerages like TradeKing from other sites, as not many other broker services offer or facilitate a similar forum based sharing of ideas, except perhaps low cost discounter Zecco.

Opening A Trade King Account – Bonus Promo Offers For New Customers

Opening a TradeKing account literally only takes few minutes, even with a close read of all of the associated terms and conditions. You’ll need to provide the standard registration information required by all brokerages such as your name, address, social security number, employer information, and indication of your level of investing expertise.

Like most brokerages, Tradeking allows customers to link a bank account to TradeKing to deposit and withdraw money via free electronic ACH transfers. Unfortunately, at the present time, TradeKing only allows you to link up a single bank account to your broker for ACH transfer purposes. For most people however (myself included), this isn’t that big of a deal since most individuals utilize only a single primary bank account, but it can be a mild nuisance for some multiple bank account holders. The other slight knock on TradeKing concerns the mandatory trading hold of 5 business days before recently deposited funds can be used for trading purposes, and the 10 day freeze before deposited funds can be withdrawn. As these account limitations are quite prevalent among most online brokerages I’ve come across, they’re more minor nuisances to be aware of than anything else.

Those looking to sign up for a new TradeKing account really ought to take advantage of the various TradeKing promotions available. For account customers of other brokerages, TradeKing offers a very attractive, no-expiration date – $150 account transfer bonus to reimburse new customers who switch to TradeKing and incur transfer fees with their former broker. If you are unable to locate a current working $50, $100, or $150 bonus offer, you may want to try calling or initiating a live chat session with them and asking if there are current promotions available. Simply visit the main TradeKing.com website and access “Live Chat” at the top (in tiny print).

Thoughts and complaints about your TradeKing experience are always welcomed! Please share your comments below.

List Of The Top Books About Money For Your Personal Finance Library

Burn those get rich quick books and ditch the late night infomercial gimmicks. Whatever you do -  don’t waste your money on useless junk. True personal finance knowledge is not something that can be acquired overnight, but is a lifelong marathon pursuit that requires the constant absorption of old (proven and established) and new (innovative and efficient) approaches to money management.

Embarking on what some refer to as a personal finance makeover requires an improved understanding of the basic mathematics and psychology behind income generation, responsible savings, and long term investing. But as previously indicated, there are no easy quick fixes to some of life’s complex financial woes. Such pursuits of a better way of life require a self motivated determination to become more financially educated and experienced through the testimonies and learned mistakes of others.

I have heard some commentators cite the declining popularity of newspapers as the reason why book reading is no longer a necessary and relevant activity in today’s technological age. However, I think this line of thought is seriously misguided. Reading books is important because the way that information is consumed through a book is different from the way it is received online. Unlike book reading where consumption is complete and systematical, online consumption is keyword search driven, prone to interruptions, and deprived of full and proper attention. The idea that you can fully understand the nuances of the world, let alone personal finance and proper money management, in small bite size chunks without extended periods of thought is foolish.

There Are Lots Of Great Books About Money But A Few Really Stand Out

When it comes to books, I select books the same way I pick my movies – by reading consumer reviews and getting a consensus opinion from the critics and experts. Admittedly, it’s not the most original or ingenious of methods, but thus far it’s worked well without fail as I have yet to purchase or borrow a personal finance book from the public library that I have not enjoyed or found somewhat interesting.

Coming up with a list of the best personal finance books about money was not easy. The topics they cover vary greatly and their writing styles appeal to different types of readers. Some are more suited for hardcore technical investors looking for statistical theory, while others are more geared towards single moms who just want to know how to pay off their ballooning credit card bills. Some of the authors and titles listed below may sound familiar but that’s because they’ve stood the test of time – and have become bestselling classics and literary blockbusters among avid personal finance consumers.

Remember, the list of books I have read and reviewed below are only the ones that have worked for me, as everyone’s specific needs and life stories are quite different. I own quite a few of them and each holds a special place in my personal finance library. Together, they offer everything a student of personal financial planning could want about saving money, investing in the stock market, debt management, and self motivation. You may notice that I left a few titles out. That’s because I found them either too tediously technical for the average reader or I found them too boring and coma-inducing to personally stomach. Certainly not all personal finance bestsellers are great reads, but I think the following list represent the top titles. All of the book titles listed below provide related links to Amazon.com where you can find more detailed book reviews from those who rate books for a living and by ordinary readers like yourselves.

Do you agree or disagree with my selections? How about sharing a few of your personal five star favorites not mentioned here, or perhaps even offering up some of the bad ones you’ve come across? I’m curious to know more!

List Of Highly Rated Bestselling Money Books That Will Change Your Personal Financial Life

1) The Total Money Makeover by Dave Ramsey – This book is absolutely essential for those who want to get started on the path to financial freedom. If you are up to your neck in credit card debt and struggling with pay check to paycheck living, this easy to read book by famed radio and TV talk show host Dave Ramsey was written for you. In this book, he talks about the importance of taking baby steps through his system of working hard, paying what you owe, and staying out of debt. Ramsey is an anti-credit preacher and is constantly imploring his readers to use cash for everything (while I don’t quite agree with his sentiments about credit card usage, I can certainly appreciate it on a practical level). If you are struggling with debt, you will want to take a look at the Dave Ramsey snowball debt payoff method. The snowball debt repayment method is not the most mathematically logical way to pay off debt, but it harnesses the power of human behavior and personal motivation to accomplish its debt free ends.

The book is sprinkled with many of Dave Ramsey’s own personal and devout Christian morals and practices, but even those who are not overtly religious can still appreciate his advice and recommendations such as adopting a “gazelle intensity” behavioral system to stay ahead of the financial game. The Total Money Makeover is very inspirational and not technical – definitely an easy read.

2) Your Money Or Your Life by Vicki Robin & Joe Dominguez – In this updated and revised version of a personal finance classic, the authors continue as champions of the simplicity movement. In Your Money Or Your Life, readers are implored to sit down and really re-evaluate the priorities in their lives, especially when it comes to their jobs and relationships. The book is a bit new age-ish but not controversial. It examines numerous financial truths about the interplay between life and money, encouraging readers to break out of the doomed cycle of forever trading time for money by pursuing passive income sources. If you are unhappy with your financial life and want to learn how you can break out of your current rut and live a more time efficient and value orientated life, this money book is a must read. It will change your perspective on money and life – and help you understand that it’s not just about working and buying more stuff (not exactly a shocker, but the authors really hammer the concept home).

3) The Millionaire Next Door by Thomas Stanley & William Danko – If you are a shopaholic or one who is obsessed with acquiring material possessions, the core message of this book will fly at you like a punch in the face (in a good way of course). The book is quite fascinating as it profiles and surveys the characteristics of very ordinary millionaires (you won’t find hip hop stars or athletes in this book). In their research of the lives and habits of everyday millionaires, the authors of Millionaire Next Door discovered that true millionaires don’t act, eat or even dress like millionaires, as most of them blend quite well into ordinary society due to the surprisingly frugal and cost effective lives that they live. Much of their wealth was developed by simple practices of living below their means and by making smart decisions with their money.

Other than the advice that it’s important to find the right high income producing job, you won’t find any information here on how to make money or increase your cash flow. The book is extremely pro-frugality and cites saving money and delayed gratification as the pinnacle keys to accumulating wealth. The book focuses a bit too strongly on the importance of frugality in my opinion, but the testimonies and stories on the need to vigilantly resist materialistic peer pressure and fight the urge to earn and spend are eye openers for anyone who’s ever wanted to become wealthy, financially free, and possibly even become a millionaire one day.

4) The Money Book For The Young, Fabulous, and Broke by Suze Orman – I highly recommend Suze Orman financial books for beginners. For those who don’t already do so, I also recommend watching the Suze Orman Show on CNBC every week (her show is actually more entertaining than Dave Ramsey’s show in my opinion). Some people criticize her for the way she berates her readers and viewers on the bad financial decisions they make, but I think I think it’s frequently well deserved. None of Suze Orman’s advice is ever ground breaking or particularly inspirational, but she does a great job of making difficult to understand subjects palatable for beginners and newbies to personal finance.

This particular book focuses almost exclusively on the financial needs and situations of young adults – addressing the needs of students and young adults in their 20’s and 30’s, struggling with credit card debt, credit reports, and student loans. However, with its emphasis on introductory financial topics, the book is also quite suitable for even older readers looking to dip their feet into personal finance. Click on the title link above for more Suze Orman books on a variety of introductory financial subjects, pre-chewed and presented for your reading pleasure.

5) The Bogleheads’ Guide to Investing by Larimore, Lindauer, & LeBoeuf - The title of the book – “Bogleheads” – refers to folks who admire John Bogle, founder of the world renown Vanguard mutual fund investment company. If you want to educate yourself on the most important fundamentals of stock investing, this book will deliver that to you. While not particularly earth shattering for personal finance veterans, the book’s lessons are must reads for those new to investing and those who are currently too scared to get started. The book’s main themes focuses on the investment advice and philosophies of legendary John Bogle and addresses the long term investment benefits of diversification, asset allocation, low cost and low fees, and index funds. I know the book’s subject matter sounds rather techy and dry, but the financial advice it offers up is excellent and the writing style is remarkably entertaining and easy to read – making it one of the most definitive but yet accessible personal finance books on investing out there.

6) The Automatic Millionaire by David Bach – As the title makes clear, the author is a big proponent of the need to automate one’s financial life. After reading this book, one of things I came away with is that there are really no secrets to becoming wealthy and no special get rich schemes that can get me there quicker. All that’s really required is a bit of money saving common sense, the ability to live within your means, and the understanding that you must “pay yourself first”. One of the most crucial and emphasized principles of Automatic Millionaire is the need to avoid the so-called “Latte Factor”. To have the ability to save up enough to make contributions towards a retirement plan or savings account, one must make the affirmative decision to stop racking up debt and reduce spending on day to day expenses such as on frivolous and wasteful items like coffees, lattes, and cigarettes. This book is highly recommended and a must read for those looking to start saving for the future and those interested in starting up a retirement account by opening a Roth or IRA. The advice David Bach offers is quite excellent and recommended for both beginners and seasoned personal finance readers looking for a refresher course.

7) Debt is Slavery by Michael Mihalik – The message of this poignantly titled book is exceedingly clear – money is a powerful and liberating tool, but it can also shackle you and bind you into a life of miserable servitude. The philosophies that author Michael Mihalik writes in this book are succinct and direct but all are designed to force you, the reader, into a call for action to gain control of your finances and get rid of the shackles of bad debt. In fact, one of the most interesting and somewhat controversial concepts in the book is the author’s distinction between good debt (loans that will produce value – college student loans or loans to start a business) and bad debt (loans such as credit card debt accrued to fund an unsustainable and unaffordable lifestyle).

If you want a personal finance book that will help you understand and respond to the terrible problem of consumer debt, turn to this easy to read book. Perhaps the next time you pull out that trusty credit card to make a purchase, you’ll be reminded of the mantra – “debt is slavery” (* insert loud thunder crack *).

8) The Joy of Simple Living by Jeff Davidson – This book is a perfect resource for someone like my mother. As I have griped in prior blog posts, my mom is a chronic lifelong hoarder and a person who seems to find more and improved ways to make her life more complex and difficult. For someone like that in your life (maybe that person is you), this nice yellow book contains over a thousand very actionable methods, broken down into specific topics, to simplify all aspects of life and home. Rather than merely share philosophies and theories of frugality and simplicity, The Joy of Simple Living offers specific tips and techniques on how we can all eliminate clutter, streamline our work habits, save money, organize our possessions, and ease our mind to eliminate stress. It’s a handy book.

9) The Only Investment Guide You’ll Ever Need by Andrew Tobias – When it comes to sound investment advice, some things never change. Andrew Tobias helps you navigate the convoluted world of treasury bills, municipal bonds, mutual funds, and Roth IRA accounts without making the subjects too dry or difficult to understand. The crux of his preachings encourages readers to save as much as possible, and put those savings into safe, no load, and diversified mutual funds for the long term. Don’t go around betting and speculating on individual stocks because all that will lead to is you losing your money.

I didn’t expect it to be, but the book was actually a pretty entertaining read, although sometimes Tobias’ witty writing style and jocular side commentaries had a tendency to cloud up the personal finance message intended. But overall, the book is an excellent introduction to the nuances of personal finance and does a great job of keeping the reader attentive and continuously interested.

10) Real Money By Jim Cramer – Straight from the crazy CNBC financial guru/lunatic who got famously hammered on the air by Jon Stewart – comes Real Money, by the emotional booya man himself – Jim Cramer. I know some say that Jim Cramer has lost all credibility in the eyes of serious investors due to his propensity and history of offering dubious advice, but the fact of the matter is that while he is definitely starting to attract a growing cadre of haters, he still attracts a very loyal investor following and knows a lot about the business. Honestly, individual stock picking isn’t for everyone, but if you’ve ever wanted to know more about the science and psychology behind this somewhat risky business, you might as well learn it from a very entertaining author on the subject.

The reality is that there is no one out there who has a perfect stock picking record and frankly, such an activity is really an educated crap shoot. But Jim Cramer’s Real Money and his other books are still fairly decent guide books chocked full of very good investing advice – tidbits such as, you shouldn’t risk your life savings in the stock market and most definitely not in any single stock. It’s one of the few books out there where you may just wind up loving and hating it at the same time. Try it for a spin.

11) The Richest Man in Babylon by George Clason – When I first started reading The Richest Man in Babylon, like many people, I was initially taken back by the compactness of the book and the weird story. But after having read it, I must say, I really enjoyed it. This book should be read by everyone from high school students to corporate executives alike – it’s that enlightening and all encompassing. Essentially the book contains a series of parables set in ancient Babylon. It teaches all the principles of basic personal finance and money management through the use of these classic life lessons. By reading the very entertaining stories, you gradually begin to see parallels in your life and gain a better understanding of how good and bad habits affect how one spends, lends, budgets, and invests money. This book was originally written in the 1920’s, but the fictional stories and life lessons imparted are still very relevant today.

12) The Wealthy Barber by David Chilton - If you enjoyed the preceding title, The Richest Man in Babylon, then you will definitely enjoy The Wealthy Barber as well. This book is written as a novel built around a central story plot set inside of a barber shop, with personal financial self help lessons sprinkled throughout. Some of the stories have characters engaging in discussions regarding important financial concepts such as proper saving habits, investing strategy, and tips on buying a house. The book offers the usual rehashed financial advice that other books offer, but with clear practical examples and in narrative form. If you are intimidated by traditional financial books about money, then this book’s conversational story book form will definitely appeal to you. It’s a great book about money and life for beginners to the subject.

13) The Intelligent Investor by Benjamin Graham & Jason Zweig – Praised by billionaire Warren Buffet as the best book on investing ever written, The Intelligent Investor by Benjamin Graham is that good. This current revised edition contains additional modern day commentary by author Jason Zweig who applies the classic principles to modern day relevance. If you are a speculative day trader looking for short term trading tips, look elsewhere. This book focuses exclusively on the fundamentals of long term value investing and the importance of buying undervalued stocks of great companies for the long term. This book offers a tremendous amount of investment wisdom but is rather dense and comprehensive. Some say it’s a bit technical, but I didn’t find that to be the case (but I’m pretty comfortable with occasional numbers).

14) What Color is Your Parachute? by Richard Bolles – Year after year, the author releases a new updated revised edition of this bible of sorts for job hunters and career change seekers, one that is always chocked full of new advice and resources. The current edition was clearly written with job loss sufferers of the current economic recession in mind as it contains plenty of advice on how to cope and save money in difficult times. This book is an excellent read for anybody who is actively searching for a job or contemplating a career change. The book services as a career guidance counselor that helps you discover your true aptitude, based on your skills, talents, and interest – to help you find a profession that maximizes your potential. The author’s writing style is very thorough and complete, and some people might be slightly turned off by the way he painstakingly hand holds the reader through every explanation in great obvious detail. But regardless, the Parachute series of self help books is a great resource and offers great advice on how to approach prospective employers, tackle interviews, and discover your true calling.

15) A Random Walk Down Wall Street by Burton Malkiel – Don’t be fooled. This best selling book is a must read for those who want to understand more about why it’s nearly impossible to beat the market and why following the advice of so-called stock picking gurus can be detrimental to your financial health. This book discusses the famed random walk theory and dives into the intricacies of behavioral finance, which studies the social psychology of investment decisions – with reviews and discussions of past historical stock market bubbles and investment crazes. The message of the book is clear – the market, while not perfectly efficient, is efficient enough to make it very difficult and extremely cost prohibitive to beat. At the end of the day, a savvy investor is better off holding an extremely broad basket of  all available market index funds for the long term than trying to seek out the undervalued stocks and hidden gems. This book will make you think twice the next time you blindly adhere to the financial tips that you glean from popular financial publications and financial quacks on TV. In most cases, picking individual stocks is really just a flip of the coin and a prayer. According to the author, these sources have absolutely zero predictive value in the success of individual stocks.

The book is somewhat more technical than some people might like, but I think the average reader can handle the basic charts, graphs, and ratios introduced in the text. The book is definitely not a short or quick read, but it will definitely make you think. I definitely recommend it.

16) The Complete Tightwad Gazette by Amy Dacyczyn - This book by Amy Dacyczyn, a self proclaimed “frugal zealot”, is the ultimate bible of frugality if there ever was one. Completely actionable, this detailed guidebook offers thousands of money saving ideas for everything imaginable, from the simple and common-sensical to the absolute extreme and borderline cheap. Unlike some of the other personal finance books that focus on intangible concepts and motivational philosophies, The Complete Tightwad Gazette is a step by step guide on how to save money in everything that you do in life. If you are already a thrifty guy or gal, this book will frankly blow you away in reverence. Her tips and advice on how to save money on food and household groceries are particularly useful in this current economy.

17) Rich Dad Poor Dad by Robert Kiyosaki – Almost everyone and their uncle who has ever been interested in personal finance or money has either read or heard about Rich Dad Poor Dad by motivational guru Robert Kiyosaki. In all of its controversial glory, it’s become quite a lightening rod for fans and critics alike. The book uses the story (the truth of this testimony is still up for debate) of two fathers, the author’s own dad, and his best friend’s father, each who dealt with money differently – to highlight the need for a new approach to achieve financial freedom and success in today’s climate.

Personally, after having read it a few times over the years, I continue to have mixed feelings about the book. It’s an admittedly motivational and rather fascinating read, but there are very few truly practical or actionable lessons in the book to take away. There is a call to action in the book, an urge to seek out higher income producing assets, but the author is rather light on specifics and makes such efforts sound too simplistic. One thing that readers must keep in mind is that the book was written during the whole real estate bubble and housing hype era. Much of the cash flow and passive income messages in the book center around Kiyosaki’s own successes in real estate purchases and sales during the booming era. Frankly, I have reservations whether those same sentiments are still entirely relevant in today’s depressed housing market. But despite its flaws, the book remains inspirational and a rather reluctant must read. Go read it and you’ll know what I mean.

18) How To Win Friends and Influence People by Dale Carnegie – The book was first published during the World War 2 era, but even today, it is still a dominant bestselling classic. Some things in life, particularly those that involve the interplay of human emotions and social interaction, remain timeless and forever relevant. Same species, different decade – know what I mean?

So why is this title included on a list of the best personal finance books you might ask? After all, this particular title is not directly related to the issue of money, fiscal responsibility, or investing. Well, I believe personal finance and the pursuit of financial freedom goes far behind just dollar signs and percentages. It also encompasses issues of psychology, life’s motivation, and emotional drive towards the pursuit of this ever elusive happiness. To acquire this happiness, the human and relationship elements are ever present. After all, financial success, as the author notes quite astutely, is mostly due to the “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.”

The book is filled with incredibly practical anecdotes that illustrate the best way to respond and maximize the relationship building opportunity in almost every situation. It doesn’t matter if you are a corporate tycoon, a church leader, or a college student on the rise, this book will guide you in your inevitable relationships and social objectives. The book is not exactly a thrilling page turner with exciting cliff hangers at every twist, but it’s an essential read for life long success.

Goodbye 2008 and Good Riddance - Hello Year 2009!

Happy New Year everyone! As much as I’d like to be forward looking, sometimes it’s hard not to recap the past. I think 2008 will go down as one of the worst years in American history in terms of the economy and national morale. Since the start of last year, there has been this gloomy gray cloud of recession worries and depression fears that has persistently lingered over the heads of all Americans. Despite our attempts to shake its clutches by turning our attentions to more exciting events such as the media circus and hype surrounding the historic presidential election of  Barack Obama, the first African American to be voted into the White House, it appears the ominous clouds will follow us into 2009 and beyond for the foreseeable future.

Who To Blame and Where To Go From Here

Those who want to take the easy way out by blaming the credit crisis and current economic woes on the Bush administration, or on the Democratic Congress, or even on the ongoing wars in Iraq and Afghanistan – have their sights on the wrong culprits. The primary blame should be placed on ourselves – the credit and home hungry American consumer who pushed housing prices to astronomical and unsustainable levels. Weaned on easy credit and driven to consume to great excess over the last few years, our abandonment of the age-old practice of saving and living within our means put us on the road to financial disaster that finally came to fruition during 2008.

While the spigot of credit offers and home mortgage loans flowed freely and easily, the destructive cycle of revolving debt and high risk investing was triggered. When housing prices finally halted its irrational surge and began to plummet, so too did the fates of dependent investment banks and mortgage lenders. The precipitous downfall took with it – former pillars of American financial might – companies like Bear Stearns, AIG, and Fannie Mae. In 2008 we saw the fall of major savings banks like IndyMac and Washington Mutual, and witnessed the catastrophic destruction of shareholder equity in financial giants like Citibank, Bank of America, and JP Morgan Chase. The domino effect of the housing collapse has caused the entire U.S. economy to pull back, leading to a decrease in consumer spending activity, triggering further scale backs in worldwide economic growth. With the ongoing deterioration and lock up of the credit and banking institutions, we are now entering an unstoppable economic recession, as massive in scale as our nation’s ever experienced, with no end in sight.

Certainly the federal government with its regulatory oversight powers have some share of the blame as it was their responsibility to ensure home mortgages were being priced fairly and sold at levels warranted by the underlying risk. The federal government’s overzealous housing agenda and eagerness to ensure that all Americans became homeowners (when a vast segment had no business ever becoming one), resulted in billions to trillions of dollars worth of risky subprime mortgages being offered to individuals totally unqualified for such loans. The Fed (with its infinite number of financial experts) still managed to fall asleep at the wheel and wind up negligently steering the great American ship into an economic iceberg. If it’s one thing that we hopefully have learned from 2008, it’s that even the most savvy and professional of financial experts fail to get it right sometimes – just ask any one of the trusting and savvy investors who invested their life savings with hell-bound scam artist Bernie Madoff and his $50 billion Ponzi scheme.

Without a doubt, 2008 was a terrible year for the economy. Many of my friends, particularly those in the financial and accounting sectors, now find themselves laid off and unemployed for the first time in their lives during what will likely go down in history as the worst economic recession since the Great Depression of 1929. But amidst the financial anger and desperation, I have faith that better times are ahead of us. Unless financial Armageddon is truly looming (and I don’t think it is), there is hope for better days in the years ahead. Until blue skies reign again, we’ll simply have to buckle down and adopt a more defensive financial and savings strategy to weather this economic storm. After all, we are all in this together – each feeling the economic pain in some way or another. We’ll get through the tough times in due time.

One Thing I Learned in 2008 – It’s Impossible To Predict The Direction Of The Economy and World Events With Any Real Precision

At the beginning of 2008, I posted a blog entry about my stock market projections and financial predictions for 2008. The purpose was to compare my plans for the new year with actual reality 12 months after. Well, after examining my predictions for 2008 and comparing my projections with what actually happened, I’ve come to the conclusion that I’m the worst soothsayer in the world. The great majority of my predictions were way off base, but then again, who could have predicted the current events as they ultimately turned out? It just goes to show that despite our best efforts, financial predictions are simply educated guesses at best. Here is how my predictions fared against economic and political reality.

1. In January 2008, I predicted the U.S. economy would be able to stave off a full blown recession during 2008, not realizing just how bad the financial and housing markets were and how much wealth destruction they would ultimately wreck on the overall economy. I was completely way off on this particular prediction. The economy ultimately nose dived into a severe recession and currently we are teetering on the brink of another cataclysmic wave of unemployment increases, surge in credit induced bankruptcies, and further drops in consumer spending. The collapse of the American economic engine due to unsustainable subprime mortgages and plummeting home prices has also managed to bring down down the economies of the rest of the world, as evidenced by staggering stock price wipe outs across the board in most of the U.S. and world stock markets. During the 12 month span of 2008, the Dow Jones Index plummeted 34%, the S&P 500 Index went down 35%, and the NASDAQ dropped 40%. Asian stock markets fared even worse as the Korean KOSPI dropped 41%, Japan’s Nikkei dropped 42%, and China’s FTSE/Xinhua FXI 25 Index plummeted a staggering 50%.
2. Interestingly, I predicted Presidential candidate Hillary Clinton would ultimately win the Democratic nomination and go on to win the U.S. Presidential election as I did not believe the Republicans could produce a sufficiently viable candidate who could sufficiently distance him or herself from President Bush and his administration to compete with the Democrats. A Democratic candidate ultimately did win the national election, but instead of Clinton, it was young Barack Obama who captured the hearts and minds of the American people, inspiring them to vote in the name of change for the nation’s first non-Caucasian president.
3. I’m not sure what to make of my prediction about the direction of oil prices. For 2008, I predicted that crude oil prices would not exceed $100 a barrel and that average fuel pump prices would remain steady at around $3.00. However, after blowing past the $100 mark and reaching highs of $125 during spring 2008, crude oil prices ultimately plummeted in a span of only 9 months due to drastic pullbacks in world wide fuel demand triggered by slowing world economies, eventually causing crude oil prices to plunge below $50 a barrel. Fuel prices now stand at less than $1.50 a gallon at many gas stations across the United States -  absolutely stunning levels we haven’t seen in some time. I suppose that’s one thing we can be thankful for these days – the availability of cheap gas.

In Terms Of the Stock Market, Gas Prices, the Housing Market, and the Economy, Here Are My Financial Predictions For  2009:

1) Doomed U.S. Auto Industry – Despite the vehement protests from a vast majority of American taxpayers, the U.S. President and Congress ultimately chose to ignore the public will and bail out the beleaguered U.S. automobile industry with a series of quick loans and a plan to buy shares in the companies. Unfortunately, I don’t believe the American auto industry as it currently exists today can be saved. Ultimately, I believe the big three car makers of GM, Chrysler, and Ford will need further governmental intervention at the risk of taxpayer expense sometime during 2009 to stay afloat, and will be back for more urgent federal bailout money. As it currently stands, the collective business model of the entire American auto industry is extremely flawed and the biggest crippling factor of the car makers’ ability to become profitable is the United Auto Workers (UAW) union. Unless the U.S. automakers can be freed from the high cost of its union strong-armed pension packages, health plans, and high wages, the U.S. auto makers will never be able to compete with their more financially efficient foreigner competitors like Toyota or Honda.

2) Low Gas Prices – I predict fuel prices will stay low for the entire extent of 2009 due to diminishing fuel demand and persistent economic drag attributed to the current economic recession. The only event that may trigger a significant increase in fuel prices sufficient to counter the recession effects would be some type of significant geo-political event such as an act of significant terrorism similar to that which occurred on 9-11 (which I don’t believe will come to fruition).

3) Continued Bad Economy and Recession – I believe the U.S. economy will get worse before it gets better. The first two economic quarters of 2009 will be absolutely horrendous as unemployment rates will surge and businesses will continue to lay off employees and shut down due to deteriorating conditions. In the latter half of 2009, during 3Q and 4Q, the U.S. economy will continue to suffer, although to a lesser degree than the first half. However, I don’t expect any type of notable economic recovery during 2009. Even if Obama pushes through his rumored $1 trillion economic stimulus plan complete with another round of tax rebate checks, the economy will still need a significant amount of time to work itself out. The banking industry and credit markets have simply suffered too much damage, and a new way of doing business must emerge before the economy will improve. Get ready for tough times ahead – grumpy bears are here to stay, and beat up bulls have left the building. I’m not predicting an outright economic depression, but it’ll be close to one.

4) Worsening Real Estate Market – Housing prices will continue to plummet in 2009 with no stability in sight. Certainly housing prices are ultimately local and regionally based, but nationally, I project average home prices to drop about 15% in 2009 and another 5% in 2010.  The current national glut of homes for sale is simply tremendous and the available housing inventory exceeds a 12 month supply. Furthermore, the rate of home foreclosures continue to increase and the ongoing credit crisis continues to make home mortgage refinancing difficult for most home owners. While mortgage interest rates for prime borrowers have dropped to lows of nearly 4%, the vast majority of prospective home buyers seem content to wait it out, knowing that time is on their side in terms of finding their dream bargain home in the next few years. I would know – I’m one of them. As a prospective single family home buyer myself, I’m in no hurry to buy a home anytime soon. I’m currently waiting for home prices in my area to drop another 20-25% before I step in. Knowing that many home sellers are refusing to sell their homes at present day low prices and are hoping to wait out the housing recession as well, it’s my belief that their collective refusal to sell at today’s low levels are only contributing to the worsening condition of the real estate market. Eventually, sellers will have to face the grim reality that home prices will not be returning to the highly leveraged levels of 2006 or 2007 for decades to come.

5) Gloomy Stock Market – Financial pundits frequently cite the truisms that the stock market is a forward looking beast and that it usually responds about 6 months before the actual economy does. Those two traits certainly may be true, but I don’t think the U.S. or world stock markets will be pricing in any type of economic recovery during 2009. The earliest we will likely see a bounce back will be sometime during 2010, at that’s being optimistic in my opinion. The high stock market prices of years past will not return again for many years. Remember, stock prices from 2002-2007 were buttressed through the power of leverage and debt financing via the unsustainable mechanisms of fancy mortgage backed securities and free flowing loans. With the current housing market destroyed, financial markets ruined, and banking institutions clutching their federal bailout money for life support and afraid to lend it out, it will be some time before we can expect stock prices to recover. Because investment and consumer sentiments are so pessimistic, and leveraged plays have all but disappeared, a quick V-shaped recovery is almost unthinkable. Perhaps it’s time to buy gold or save money in high yield savings accounts with the best banks online. For the majority of 2009, I plan to adopt a defensive turtle strategy and seek out protective investments such as FDIC insured savings accounts or high yield CD’s.

6) End Of Lucrative Credit Card Offers – With the recent passage of the new credit card rules by the federal government that greatly favor credit card consumers, scheduled for effect on July 1, 2010, major credit card issuers like Citibank, Capital One, Bank of America, Discover Card, and American Express will be forced to restructure their existing credit card agreements to respond to the new regulatory demands. During 2009, the major credit card issuers are likely to increase credit card interest rates for all consumers across the board, for both good and bad credit card customers alike. To compensate for the less favorable profitability standards of the new credit card regulations, formerly lucrative 0% balance transfer offers will be gradually be fazed out, with FICO credit score standards increased substantially to weed out those applicants with questionable credit ratings. While the new credit card rules don’t officially take effect until the summer of 2010, the credit card companies are likely to start implementing significant changes over the span of 2009. The era of the App-O-Rama and 0% APR balance transfer credit card deals is coming to an end.

When most people think of ETrade, the popular online discount brokerage firm with the cutesy talking baby commercials probably comes to mind. Since 2000, E-Trade has been well known for its slew of strange, but memorably funny TV commercials, starting with its series of odd-ball Superbowl monkey commercials in 1999 and 2000. Who can forget the grand daddy of them all – the one with a monkey dancing a jig on an upside down bucket for a quarter of a minute with two old fellas on rocking chairs clapping away to some goofy Latin beat – followed by the message “Well we just wasted 2 million bucks. What are you doing with your money?” While the message might have been a bit lost in the commercial’s zaniness, it certainly was good for future brand name recognition.

Since its days as a leader in the do-it-yourself stock investing movement, E-Trade has grown and developed itself into a full service financial holding company with a wide array of banking and trading related services. Eager to shed and change its old image as merely a low cost discount broker, the company has  jumped into the online banking business. Hoping to change the public’s perception, E-Trade has heavily promoted its rapidly growing online savings and checking products in an attempt to leverage its established reputation as one of the best brokers into a similar position in the online banking market. Despite the presence of formidable competing online banks like ING Direct, HSBC Direct, and FNBO Direct, E-Trade seems to have thrived and undergone quite a transformation. Today, it’s not only one of the most popular discount brokers in the market, it’s also one of the best online bank options in terms of interest rate and website features.

The Combined E-Trade Savings Bank and Discount Broker Company Offers One-Stop Shopping For All Of Your Banking and Trading Needs

Today, not only can E-Trade customers buy, sell, and trade stocks, options, and mutual funds via its highly sophisticated electronic trading website, ETrade customers can also take advantage of a wealth of lending and bank deposit products like high interest checking, high yield savings accounts, certificate of deposits (CD’s), and even E-Trade branded reward credit cards. Because of its strong beginnings and expertise in the brokerage business (voted by SmartMoney as 2008’s best discount broker and a top 10 winner according to Barron’s 2008 online broker survey), E-Trade has also been able to successfully integrate its online broker and banking business together into a fairly seamless one stop full service financial platform for its customers – an important feature that is lacking and not always available with other online banks.

After much development, Etrade’s current banking centerpiece is comprised of two primary high interest bearing banking products:

• The high APY rate yielding Max Rate Checking Account
• And the high interest Complete Savings Account

ETrade Bank Offers High Interest Rates, and Fast Electronic Fund Transfers Between Banks, Brokers, and External Accounts

One of the combined E-Trade company’s most attractive key features is its consistently high interest rate offers. While the company does have a few banking and brokerage branches scattered throughout numerous states in the United States, E-Trade has always been primarily an online institution. Because of its website presence and ability to maintain substantially lower overhead costs compared to most traditional banks with regular branches, E-Trade has been able to pass on the cost savings to its customers in the way of consistently high annual percentage yields (APY) on its line up of checking deposits and savings accounts.

E-Trade Bank’s other strong feature is its well known ability to offer fast transfers. ETrade currently features on its online website the Free Quick Transfer service, an improved way for customers to make one click electronic fund transfers from one linked account to another without having to go through numerous pages of clicks. Electronic transfers between Etrade bank and Etrade broker accounts are instantaneous (a great advantage for those that use Etrade for both banking and stock trading). Banking customers also have the ability to link up all of their online financial accounts with their E-Trade platform, and transfer money around quickly as needed via ACH transfers at a comparatively rapid speed.

Opening and Funding An E-Trade Banking Account Is Quick and Easy, and Involves Only A Harmless Soft Credit Check

ETrade Bank offers a quick account opening process with minimal paperwork. Other than the nice welcome package you’ll receive via snail mail after getting your accounts approved, everything is done online. After clicking through the online application for your desired checking or savings account option, you’ll be required to verify your identity through a soft credit pull that is performed on your credit report. Fear not, the credit check is a soft inquiry for ID purposes and has no negative effect on your FICO credit score.

1) E-Trade Max Rate Complete Savings Account

After taking a look the interest rate offers promoted by other banks, I do not doubt E-Trade’s marketing claim that the APY interest rates of its Complete Savings Account has consistently stayed more than 8 times the national average APY for savings accounts. Its interest rate levels have indeed consistently remained one of the best deals out there for those seeking the best rate of return for their conservative assets. It is also interesting to note that the E-Trade Complete Savings Account has no account fees, no maintenance charges, and no minimum balance requirement to earn interest. The initial deposit requirement is only $1, something I think most of us can easily afford. All savings (and checking) deposits are also fully FDIC insured, up to the current federal coverage limit of $250,000.

2) E-Trade Max Rate Checking Account

As E-trade aptly puts it, the online bank’s Max Rate Checking Account is checking on steroids – due to its overabundance of account benefits. You can apply for the standard checking option, but if you want the most bang for your checking buck, you should select the Max Rate Checking offer when applying. Not only does its checking account offer a notable interest rate on checking deposits (something almost unheard of among most traditional brick and mortar banks like Bank of America or Citibank), its Max Rate Checking APY is more than 10 times the national average according to Etrade sources.

Its checking account perks include no ATM fees at any machine, at any bank, or anywhere nationwide, via (get this) unlimited ATM fee refunds. Max Rate Checking customers also receive unlimited check writing privileges, online check deposit images (so you don’t have to fumble with canceled paper checks), payment alerts, and free online bill pay reporting services. Free quick one click electronic transfers among verified and linked external financial accounts are offered as well.

While all checking deposits will earn the standard interest rate regardless of how much you have deposited, to receive the highest interest rate level requires a minimum balance of $5,000. A minimum checking balance of $5,000 is required to bypass the monthly $15 fee, but there are many ways to have this minimum balance requirement waived. By signing up for direct deposit of at least $200 a month, linking up your ETrade discount broker account with your bank accounts to maintain at least a totalof $50,000, or executing at least 30 stock trades per quarter, you can avoid the hassles of checking account minimums (which is how I personally have my monthly fee automatically waived every month with E-Trade).

Extra Information and Resource:

• ETrade ABA/Routing Number for direct deposits and ACH transfers: 256072691