ETrade Online Broker: Discount Brokerage Account Review
Published 10/15/09 (Modified 3/22/11)
Update: Get 100 Free Trades With This E-Trade Promo Offer I Just Found
Back when I first started getting serious about investing during college, E-Trade was one of the very first online brokerage firms that I opened a trading account with. My inaugural entry into the world of investing occurred around the time of the dot com bubble in 1999 - when E-Trade wasn't exactly known for its cheap commissions or discounted fees. At the time, one couldn't really consider E-Trade a true discount broker - as back then, the firm catered more to the savvier advanced traders who were willing to pay substantially more for exclusive access to premium research and stock tracking tools. But over the years, with the rise in the popularity of Internet based discount brokers offering supremely low cost options for cheap stock trades, E-Trade's fee commission structure has gradually fallen to where it is now today. Fortunately, despite the fall in pricing over time, the firm has not sacrificed any of its premium account features but rather has continued to grow and steadily outpace its competition in terms of building a better online product for typical do-it-yourself investors like you and I.