Archive for the 'Investing' Category

List Of The Best Online Brokers By Smart Money 2009

Thursday, June 11th, 2009

Review of SmartMoney Magazine’s Top Discount Brokerages Below

While I have written about the best online discount brokers in the past – reviewing what I believe to be the top brokerage companies out there for new stock and fund investors – it’s always good to check out what the financial experts have to say on the subject. For almost two decades now, the editors at SmartMoney Magazine have been reviewing and releasing their annual list of the best stock brokerage companies, thoroughly researching and comparing the candidates based on a variety of key competitive factors. For customers and broker firms alike, their award wining list is always a popular read.

In this year’s 17th annual broker survey, SmartMoney updated its ranked list of the best and worst brokers after conducting a variety of performance based tests and undercover research as well as reviewing the responses to surveys by the online brokerages themselves. As the folks at Smart Money remarked in this year’s review – “no detail was too small” – as they poked and prodded the various available trading tools and features, even going so far as to go incognito – calling customer support lines and posing as prospective brokerage customers, while jotting down comments in regards to the quality of the phone service they received. For new and seasoned investors, this list serves as an excellent jumping off point for those on the fence and not sure which investment broker to go with or to switch to. While the exact sequencing order of the rankings is always debatable, the list gives a great overview of who’s hot and who’s not in terms of touting the complete package in all facets. The table below is self explanatory, but I’ll comment on a few names that I feel merit some mentioning.

E-Trade Is Selected As the Best Overall Online Broker

To absolutely no one’s surprise (certainly not mine), E-trade was chosen as the top discount broker for year 2009 by SmartMoney. Ranked high in every category, with excellent customer service and an affordably low $9.99 commission structure to boot, the E-Trade brokerage company definitely deserves the top spot. One of the best features of E-Trade is its status as a true one-stop shopping destination for brokerage and online banking services. Along with its highly rated broker conveniences and extremely broad portfolio of mutual funds, stocks, bonds, and ETF’s to choose from, ETrade also offers a wide array of FDIC insured products with its highly recommended E-trade banking service, complete with high interest savings accounts and high yield certificates of deposit.

Special Offer: ETrade is currently offering 100 free trades for new customers.

TradeKing Remains A Solid and Legit Top Tier Brokerage

Despite dropping one spot down from its previous 2008 Smart Money ranking, TradeKing remains a consistently solid high performer. Compared to E-trade, Fidelity, and Charles Schwab – TradeKing offers the lowest commission fee rate by far at only $4.95 per trade. Only Just2Trade, SogoTrade, and Zecco Trading (with its free monthly stock trade deal) offer lower prices, albeit with much lower reputational scores. They only major downside with TradeKing is its lack of a fully developed and integrated online banking system for those who want their banking and brokerages services in one place. But those who simply want a deep discount broker that features a wide selection of extremely user-intuitive trading tools with an impeccable customer service reputation can’t go wrong with Trade King.

Results Of Smart Money’s 2009 Broker Survey (Rated On A Scale Of 5 Stars)

Rank & Broker Name Cost Per Trade Investment Products Banking Services Trading Tools Research Customer Service
1. E-Trade
$9.99 4 stars 5 stars 5 stars 5 stars 5 stars
2. Fidelity $10.95 5 stars 5 stars 5 stars 5 stars 4 stars
3. Charles Schwab $12.95 5 stars 4 stars 3 stars 5 stars 5 stars
4. TradeKing $4.95 3 stars 2 stars 5 stars 3 stars 5 stars
5. TD Ameritrade $9.99 5 stars 2 stars 5 stars 4 stars 3 stars
6. Muriel Siebert $14.95 3 stars 3 stars 5 stars 3 stars 5 stars
7. Scottrade $7.00 4 stars 1 star 4 stars 3 stars 4 stars
8. Firstrade $6.95 4 stars 3 stars 3 stars 2 stars 3 stars
9. OptionsXpress $9.95 3 stars 2 stars 5 stars 3 stars 2 stars
10. Bank of America $14.00 4 stars 4 stars 4 stars 3 stars 2 stars
11. Just2Trade $2.50 2 stars 2 stars 4 stars 3 stars 2 stars
12. WellsTrade $19.95 3 stars 5 stars 1 star 4 stars 3 stars
13. ShareBuilder $9.95 2 stars 3 stars 1 star 1 star 3 stars
14. WallStreet-E $9.99 4 stars 3 stars 3 stars 1 star 1 star
15. Zecco Trading $0.00 2 stars 1 star 2 stars 1 star 3 stars
16. SogoTrade $3.00 1 star 1 star 2 stars 1 star 2 stars

Compared to the previous year’s 2008 Smart Money rankings, this year’s 2009 broker survey featured top five results that stayed pretty much the same, albeit with a slight shuffling of the deck. In 2008, the top five in ranked order were E-Trade, Fidelity Investments, TradeKing, TD Ameritrade, and Charles Schwab. This year, Charles Schwab, with its new and improved website, hopped up from 5th place to beat out TradeKing and Ameritrade for the coveted 3rd place finish. Etrade and Fidelity, with their robust and huge mix of product offerings and funds remain solidly in 1st and 2nd place respectively. As the table above clearly demonstrates, with the top 5 brokers securely entrenched, the up and coming basement-dwelling brokerages still have quite a ways to go.

OptionsXpress – Excellent Online Tools, But Only Average Customer Service

As the Smart Money review noted, OptionsXpress rated well and received high marks for its online trading tools. However, the online brokerage retailer was docked points for providing only limited hours for phone based customer support. The editors also remarked of at least one instance where testers were put on hold for a longer than desired period of time when they called in for assistance. While OptionsExpress offers a large array of powerful investment analyzers and online technologies for stocks, futures, mutual funds, and bond trades that cater to savvy statistic-loving investors, its customer service offerings can still use some work

ShareBuilder (ING Direct) – Great Bank, But Brokerage Needs Improvement

Previously stuck at the bottom of the pile, ING Direct’s ShareBuilder discount brokerage firm has jumped up three spots after finally adding a large selection of mutual funds into its investment product lineup. However, its requirement of extra fees for access to premium research that other broker alternatives offer for free keeps it from advancing further in terms of ranking. Currently, one of ShareBuilder’s biggest selling points is its unique automatic investment feature, which allows online customers to buy stocks, mutual funds, and exchange traded funds (ETFs) on a regular basis so they can take advantage of dollar cost averaging as stock prices change and fluctuate over time. For now at least, ShareBuilder seems content in its marketing approach of appealing primarily to hands-off type investors looking for a low cost, almost automated brokerage solution without all of the added cost of having extra bells and whistles attached.

Zecco Trading – Free Trades Cater Only To Individual Stock and ETF Traders

Smack near the back of the bus is Zecco. You might won’t find Zecco at the top of any best brokerage list. In fact, the company is almost dead last on the list due to its lack of sophisticated fund selections or premium research material for investors – despite its unique reputation as a super deep discount commission fee provider. For now, the company seems all too comfortable nestled in its niche as a purveyor of free commission trades to those who who primarily dabble in individual stocks and ETF’s with little need for extraneous research material. While Zecco used to shine and dominate the deep discount brokerage market with its unlimited free stock trades, this deal now requires a minimum $25,000 balance to qualify for – and only for a recurring 10 free trades per month. Customer service has improved with faster response time, but I don’t think Zecco is going to be leapfrogging E-Trade, Fidelity, Charles Schwab, or TradeKing anytime soon.

Zecco Review: Free Online Stock Trading

Sunday, May 24th, 2009

Special Promo Offer: 10 Free Stock Trades Every Month With Zecco.com

I decided to open a Zecco.com free trading account a few years ago back – at a time when the deep discount brokerage was still offering free online trades with no catches and no account minimums. Since then, the company has undergone numerous changes and developments of its free trading policy, not to mention weathered quite a bit of critical commentary and press regarding its underlying free trade business model. I think it’s time I conducted a Zecco broker review and evaluated my Zecco trading experience as it currently stands. While I still use Zecco Trading and recommend it as a top online broker for individual stocks and exchange traded funds (ETF) to this day, due to some notable drawbacks, I have not yet made it my primary all in one broker account. But due to the attention that Zecco continues to receive among personal finance blog readers and new entrants to stock market investing, the low cost brokerage provider is worth a close review.

In case you were wondering, Zecco.com’s rather unusual name is actually derived from the phrase – “Zero Commission Cost”. The company is a low cost online brokerage that burst onto the discount broker scene several years ago vowing to change the brokerage landscape forever, while touting its unique offer of free monthly stock trades with no hidden catches or gimmicks. To this day, the Zecco Trading firm still does indeed offer zero-cost and commission free trades on stocks and ETF’s for both market and limit orders, albeit now with account minimum requirements. But at its heyday and for quite some time, Zecco seemed to show up on the radars of every financial website and finance blogger’s list of the best online stock brokers.

When it comes to low cost trading, it’s frankly hard to do any better than an offer involving free stock trades. With aggressive marketing and promotion of its free monthly trades, Zecco has always greatly appealed to low cost seekers and active traders looking for the ultimate way to cheaply trade and invest in the stock market. But as a victim of its own success and popularity, the early years saw performance of Zecco’s online trading platform greatly plagued by slowdowns and loading issues due to surging online customer demands and the technological limitations of its trading platform. Presently, the company is reportedly working to revamp its online investment website, improve its much to desired customer service, and retool its business model to comport better with the realities of today’s market. Since its initial web 1.0 beginnings, Zecco has made many  improvements and innovative enhancements, such as adding an online Zecco trading community for like minded investors to share investment tips and swap portfolio building advice, as well as greatly adding to its exclusive online library of educational materials. Much publicity (both good and bad) continues to surround Zecco’s dubious decision to utilize and promote its collection of financial educational videos with the hosting assistance of the company’s rather attractive and seductively alluring band of Zecco Sirens. While Zecco has probably not improved its credibility among serious investors with its use of extremely attractive girls to host its Zecco marketing material, this obviously gimmicky approach probably has helped them earn more than a few new customers (translation: sex sells).

Free Online Stock Trades and Low Commissions With Zecco.com

Despite any of its possible shortcomings, Zecco stands as the king of the low cost brokerages with its unique offer of free monthly trading privileges for those who satisfy certain account minimum requirements. Previously in the recent past, Zecco account holders received 10 free trades per month if they maintained a minimum balance of $2,500. Do to the difficult economy and realities of financial circumstance, free Zecco trades are now limited to account holders who maintain at least a minimum balance of $25,000 in their trading accounts, or make at least 25 online broker trades per month. For savvy savers, it’s worth to note that even after the allotment of free trades are exceeded, stock trades are still only a mere $4.50 per trade. Even if one failed to meet the $25,000 minimum to qualify for free monthly trades, Zecco is still one of the deepest discounters around in terms of cost per trade. Option trades with Zecco are also priced very low – currently just $4.50 per trade and $0.50 per contract. Mutual fund trades are tabbed at $10.00 each.

Those who don’t trade frequently will be pleased to know that with ordinary individual accounts, there are no account minimums or hidden inactivity fees to contend with. While, there is a $30 annual fee for retirement accounts like Roth IRA’s and traditional IRA’s, one ought to evaluate this cost in light of the greater potential savings one will receive from the free monthly stock trading privileges. For such a low cost and cheap pricing structure, Zecco Trading packs a pretty competitive package with its arsenal of respectable trading tools, investment research materials, and large social media community of like minded users and investors. But as with all seemingly great offers, one has to wonder – what’s the catch with Zecco.com? If Zecco’s free stock trades are so great, why isn’t everyone and their uncle kicking down doors to become a Zecco customer?

According to Zecco sources and based on my personal observation, the catch with the free monthly Zecco trade offer is simply that the account customer must either maintain a minimum balance of $25,000 in their account or trade at least 25 times every month to continuously qualify. Furthermore, the free trading offer only nets you a total of 10 free trades per month. It’s not like you are reaping a huge windfall of unlimited stock trades. With ordinary Zecco equity trades priced at a low $4.50 per trade to begin with, the monthly cost savings associated with the free trading promotion isn’t exactly substantial or exceedingly astounding. However, for ordinary consumers looking for a way to invest on the cheap, every little savings helps in the long run. Zecco’s automatic free trade offer is genuine and real – you just have to be aware that qualification requires you to meet certain conditions every month.

The other possible catch or limitation with Zecco involves its recent struggles with customer service response. Due to the crushing weight of its own success, the broker has been working feverishly to improve its customer service reputation and overcome the growing pains of keeping up with heavy demand for its free trades. Along with customer service issues, Zecco also has limitation issues in regards to advanced trading tools and premium research access – features that full service and bigger online trading sites offer, but Zecco does not. But as always in life, you get what you pay for. Those who don’t mind paying a bit more for the peace of mind that established customer service brings may want to look into other popular discount brokerage alternatives like TradeKing, a consistent winner of numerous online accolades for its outstanding customer service year in and year out (read my TradeKing review to learn more). At  just $4.95 per trade for TradeKing compared to Zecco’s $4.50 per trade, both are actually quite comparable in terms of price.

Is Zecco.com A Scam, Or Is It A Legitimate Online Broker?

What started out as an extremely liberal free stock trading offer by Zecco has morphed a bit over the years. Originally, the company built its brokerage firm on the premise that it could sustain its free stock trading model off of the interest rates and margins that it earned from customer accounts. But with interest rates at historical lows due to the recession and American brokerage customers trading less and less these days due to lingering market uncertainty, Zecco has had to alter the terms of its basic marketing pitch to meet the demands of reality. However, though qualification minimums for the free stock trading offer have been increased, Zecco has staunchly stuck by its cornerstone free stock trading feature, raising the collective eyebrows of many who perpetually wonder how the company continues to offer free trades for customers and still manage to make money and stay viable. As such, Zecco.com’s practice continues to raise little red flags among the skeptics. But supporters simply note that the company is still in its growth phase and sustains itself through regular injections of stable venture capital funding, which has continued to be forthcoming. For the foreseeable future at least, it seems Zecco is relatively stable and has settled into a marketing niche of sorts (although I suspect further tweaks in its promotional terms and conditions in the coming years).

Those wondering if their money is safe with Zecco will be pleased to know that Zecco is indeed a registered member of the Financial Industry Regulatory Authority (FINRA), the largest independent regulator for all securities firms doing business in the United States. It’s also a card carrying member of the Securities Investor Protection Corporation (SIPC), which insures and protects brokerage account customers and securities investors from financial harm in the event of a catastrophic broker dealer failure. The SIPC is the brokerage account equivalent of FDIC insurance, which protects bank based deposits. While investors are not insured for potential loss due to ordinary price fluctuations in the stock market, Zecco.com’s status as a bona-fide SIPC member protects account holders from loss in the event Zecco goes bankrupt or goes out of business. In the event Zecco Trading fails, the SIPC provides insurance coverage up to a maximum of $500,000 of the customer’s net equity balance, including up to $100,000 in cash. Excess SIPC insurance coverage of Zecco customer investment assets is also additionally provided through the Lloyds of London insurance company. Thus, the answer to the question of whether Zecco.com is a scam – is no. Your portfolio money is safe with Zecco.

Zecco Trading/Research Tools and Customer Service Review

The first thing you’ll notice with Zecco.com’s online trading interface is that the company is absolutely in love with the color pink – bright neon pink in particular. Despite this very questionable color palette choice on the surface, internally, Zecco offers a pretty robust trading platform with all of the basic investment bells and whistles you’d expect from your run of the mill discount broker. Overall, the Zecco Trading interface is pretty straight forward and fairly intuitive to use. Equity trades are made under the Trading Center tab where customers access their Account Overview and investment options, as well as receive their real time quotes and trades on market price, opening price, highs and lows, volumes, and price changes.

In terms of investment options, Zecco gives investors the opportunity to purchase individual stocks, ETF’s, index funds, mutual funds, and options, for both limit and market orders. At this time, Zecco does not offer access to Treasuries, bonds, or CD deposits. Individual retirement accounts like Roth IRA’s and traditional IRA’s are available to Zecco customers (although note the $30 annual fee to manage IRA’s). Zecco does offer dividend reinvestment but currently only permits whole share purchases – leftover dividend payments unable to purchase a whole share are deposited into your account as cash. Idle cash for Zecco accounts can be swept into a money market sweep account for higher interest rate yields, however customers need to affirmatively request this feature to enable it.

Unlike a few of the other deep discount brokerages in the market today, Zecco also offers a currency trading feature via its Zecco Forex trading platform. This is a nice bonus trading perk for those seeking a consolidated one stop shopping source for their diversified trading needs.

In terms of investment research, stock trading analysis, and financial education, Zecco provides users free online access to most of the basic investment research sources that you’d expect from low cost brokers. There are a variety of premium tools available, but many of the premium research and online analysis tools are only available via extra monthly or annual fee subscriptions. My recommendation is to utilize Zecco for trading purposes only due to its extremely low cost perks for individual stock and ETF trades. However, get your stock and fund research elsewhere. Zecco’s educational videos for beginners are amusingly worth looking into however. If not just to admire or gawk at the rather gratuitous Zecco ladies that host the Zecco video shows, they are somewhat educational and informative, particularly for newbies to the world of investing. If the Zecco Sirens don’t answer your introductory investment questions, you may want to visit the ZeccoShare Community online forum  for answers or some socially assisted enlightenment. There is wide berth of information and active stock market discussions going on in the ZeccoShare Community forums, groups, and blogs. Surprisingly, I found the ZeccoShare forums to be remarkably free of pumpers and dumpers – spammers trying to spread misinformation to affect stock price movements. The same can’t be said for other popular stock market forums like Google or Yahoo Finance’s message boards.

Zecco’s weak point centers around its somewhat infamous customer service reputation. Most of the online complaints and negative reviews you’ll read about focus on the broker company’s customer service reputation. Due to its rapid explosion in growth, the company has not devoted sufficient resources to improving its customer service, although I will concede, it is gradually improving. During my years as a Zecco customer, I have only had a handful of customer service interactions with Zecco and during those times, I’ve never really encountered any substantial problems worth remarking on. However, I’m sure there are plenty of Zecco customers with strong viewpoints willing to share their thoughts (both positive and negative). Zecco offers e-mail informational support and telephone customer support through its toll free line at (877) 700-7862. The company is currently pushing out a new live chat support feature but the online tool seems to be still in the troubleshooting phase at the time of this writing.

Zecco’s New Online Broker Account Opening Process

As is the case with most online brokerages these days, the Zecco new account opening process is remarkably quick and efficient. The Zecco online application for new trading accounts is pretty straightforward and easy to follow. Be prepared to enter all of your personal information, including notations about your employment details, stock trading experience, and investment goals. These details are all pretty standard fare with brokerage account registrations nowadays.

In terms of new account funding, you can start up your Zecco Trading account with a check, money transfer, or via a recommended ACH transaction through your existing bank account. Those that want to fund their new Zecco account via an electronic ACH transfer from their bank account will need to undergo the customary two small deposits verification test. The deposit verification process ensures proper ownership of the transferring bank account and greatly expedites future ACH fund transfers from the same account. The bank account link up process takes 2-3 days, but it’s worth it.

Overall, Zecco is a pretty competitively priced discount broker ideal for individual stock and ETF traders and investors. Even without its offer of free stock trades, Zecco remains one of the cheapest deep discount online stock brokerages out there today. Although frankly, if you are willing to pay a tad more in the way of commissions and fees for a more advanced and highly rated platform, I’d recommend either TradeKing or ING Share Builder (remember to take advantage of ShareBuilder promo codes for new account bonuses). But if low cost trading is your game and you seek an online community to bounce stock ideas off of, discount broker Zecco is worth a look.

TradeKing Review – Best Online Broker

Tuesday, May 5th, 2009

Bonus Promotion Code: $150 Offer For New TradeKing Account Transfers

The first thing you’ll notice right away with online discount broker TradeKing is that the company has received quite a number of accolades and praises over the recent years for various high performing aspects of their popular investment brokerage business. In fact, when it comes to acknowledging the awards, the company is definitely not bashful about flaunting the coveted certificate of merits, and proudly name drops them whenever they can.

A quick visit of their website reveals numerous mentions and displays of graphical award banners from popular sources of financial critique and reviews. The Wall Street Journal’s SmartMoney Magazine voted TradeKing the #1 Discount Broker in 2006 and 2007, and the #1 Customer Service broker with 5 stars in 2008. Kiplinger’s Finance voted TradeKing as having the best Top-Rated Customer Service in 2008. Even Barron’s, in its annual surveys of the Best Web Browser-Based Online Brokers awarded TradeKing 4 stars for its outstanding investment tools, customer service, social media offerings, usability, and cost factors in 2007 and 2008 – and further tabbed it as the Best For Options Traders in 2008 and 2009.

I suppose when you’ve developed a quality product that’s getting attention and praise from the critics and product reviewers, there’s no sense being overly modest about a good thing. After having used online brokerage TradeKing for more than a year now as one of my major discount brokerages for cheap stock trading, I personally have to agree with the majority sentiment – TradeKing’s a recommended keeper. The online brokerage firm isn’t perfect in all respects, but it packs a pretty good punch as top discount brokers go. Beginners new to stock market investing and trading really can’t go wrong with TradeKing – as it’s one of the best brokers out there in terms of overall quality and value.

Also, one of the very attractive practices of discount broker TradeKing is its well known propensity for offering lucrative promotional deals and offers to first time customers – frequently rolling out new account bonuses of $50, $100, and even $150, to lure customers of competing online brokers to the TradeKing platform. If this is your first introduction to online stock and mutual fund investing, you may be curious as to what the hubub with TradeKing’s all about. For your benefit, I’ve provided a summary overview of the pros and cons of TradeKing below.

TradeKing’s Best Online Brokerage Features: Low Fees & Commissions and Great Customer Service

Discount broker TradeKing has numerous standout features – but the two that get the most press and attention are its low fees for stock trades, and the highly touted quality of its customer service. While I think we can all pretty much unanimously agree that low trading cost is very important, some may disagree on the importance of having great customer service. Those readers who downplay the importance of customer service reputation, and focus solely on the online trading tools and investment options of the online brokerage – are rather short sighted. As a long time stock market investor and user of web-based trading tools, there have been countless number of times when I’ve had to contact customer service for account related issues – whether they be problems related to account set up, complicated investment fee structure questions, or technical issues related to website troubles. Sometimes, I’m just too lazy to look up an answer to my detailed trading or account question from TradeKing’s self help pages and prefer to fire off a time saving direct question to one of Trade King’s customer service reps for the definitive answer.

The fact is – trading and account problems do routinely arise and it’s good to know that with a brokerage like TradeKing, their customer service response is one of their best features. TradeKing’s online representatives communicate with customers via real time live chat, phone calls, email messages, and through the online TradeKing website community. If you want access to full service branches and live banking offices, you may want to look elsewhere, but just remember, you’ll likely pay commissions that are twice or three times as high as that offered by TradeKing.

TradeKing offers cheap $4.95 stock trades for all equity transactions, whether they be market or limit trades, stocks or bonds, or whether they be online or broker assisted – each investment trade is only a flat $4.95. The TradeKing commission rate structures are not tiered so all accounts get this standard fair rate regardless of account balance or trading activity. Option trades are also priced very low, at just $0.65 per contract. Mutual fund trades are priced higher at $14.95, but this seems to be in line with what other discount brokers are charging for fund transactions as well. If your investment goal is to purchase mutual funds from one particular type of brokerage company, like a Vanguard or Fidelity fund, I’d recommend going through them directly rather than buying them from TradeKing due to the higher cost of mutual fund transactions at TradeKing. But those looking to engage primarily in individual stock and index fund trading will do quite well with TradeKing, from a commissions fee standpoint.

While TradeKing’s low $4.95 stock and bond trades are not as comparatively low as some of the new offerings coming from deep discount brokers like Zecco, which is currently offering free Zecco trades, it is still substantially cheaper than the fees and rates demanded at other popular brokerages like TD Ameritrade, E-Trade, Fidelity Investments, and Charles Schwab.

On top of the already low cost commissions and fees for TradeKing, there is also no minimum deposit required to open an account, no hidden maintenance fees, no hidden inactivity fees, and no limits on minimum balances – ideal traits for new investors and those seeking a truly hassle free investing experience. Those desiring to open up a retirement fund and start maxing out their IRA contribution limits will also be pleased to know that TradeKing imposes no extraneous fees or maintenance costs for such tax deferred accounts.

Review Of TradeKing’s Online Investment Tools and Community Self Help Forum For Simple and Complex Investing

Don’t be fooled by TradeKing’s cheap stock trading prices and get the impression that the deep discount broker scrimps on investment features and trading options – TradeKing is a fully stocked investment juggernaut. Okay, calling it a juggernaut’s a bit of an exaggeration, but the broker comes complete with all of the fancy bells, whistles, and widgets you would expect from most full service premium brokerages.

For starters, TradeKing offers all the basic investment choices including stocks, options, index funds, ETF’s, and mutual funds. The broker also offers access to various bond products such as corporate, agency, municipal, strips & zero coupons, and new issue fixed-income securities. Certificates of deposits (CD’s) with a whole range of maturity dates are also available to brokerage account holders. In terms of account types, new TradeKing customers have plenty of options to choose from. They can open an individual account for ordinary trading purposes, open up a Roth IRA or traditional IRA account for their retirement needs, or even set up a tax deferred college fund for their children. In terms of investment mechanics, customers can choose to invest manually, or opt for automatic investment by taking advantage of TradeKing’s auto trading tool which automatically places trades for you based on your pre-set parameters at no extra charge. Those looking to automatically reinvest their stock and mutual fund dividends will be happy to know that TradeKing offers free automatic dividend reinvestment, with the ability to purchase fractional shares as well.

In terms of investment tools, stock fund research, and trading interface, TradeKing provides a wide selection of practical tools to enable any trader or investor to carry out his or her desired investing strategy. These tools include financial calculators, automatic alerts, advanced stock charts and graphs, as well as streaming news. The discount broker also offers a useful free TradeKing Maxit Tax Manager service that serves as a tax reporting tool and online tracker of one’s gains, losses, and cost basis statistics. The Maxit Tax Manager program helps customers stay better informed about any potential losses or gains in their portfolio with major tax implications.

But overall, one of the aspects I really like about TradeKing’s website is its intuitive and streamlined setup. While some of the other brokers require you to jump through multiple hoops and clicks before accomplishing your trading objective, TradeKing speeds certain transactions up by letting you perform multiple transactions via the same page. One example would be in the case of writing a covered call option. Rather than require you to go out and buy the stock and then execute a request to sell the call manually, TradeKing provides you a very handy and efficient Options Trading menu where you can seamlessly execute a variety of fancy option trades on the fly, such as covered calls, protective puts, and even butterfly options.

If you are a beginner investor or someone who needs a wealth of educational handholding, TradeKing provides a tremendous library of free investment and financial education materials for your learning pleasure, including how-to videos, demo tutorials, expert articles, and audio lesson seminars. More self help trading tips and investment advice can also be further gleaned from TradeKing’s community group forum called the Trader Network, which encourages the sharing and exchange of personal financial advice among TradeKing customers. The whole social media and community aspect of investing is a feature that seems to distinguish online brokerages like TradeKing from other sites, as not many other broker services offer or facilitate a similar forum based sharing of ideas, except perhaps low cost discounter Zecco.

Opening A Trade King Account – Bonus Promo Offers For New Customers

Opening a TradeKing account literally only takes few minutes, even with a close read of all of the associated terms and conditions. You’ll need to provide the standard registration information required by all brokerages such as your name, address, social security number, employer information, and indication of your level of investing expertise.

Like most brokerages, Tradeking allows customers to link a bank account to TradeKing to deposit and withdraw money via free electronic ACH transfers. Unfortunately, at the present time, TradeKing only allows you to link up a single bank account to your broker for ACH transfer purposes. For most people however (myself included), this isn’t that big of a deal since most individuals utilize only a single primary bank account, but it can be a mild nuisance for some multiple bank account holders. The other slight knock on TradeKing concerns the mandatory trading hold of 5 business days before recently deposited funds can be used for trading purposes, and the 10 day freeze before deposited funds can be withdrawn. As these account limitations are quite prevalent among most online brokerages I’ve come across, they’re more minor nuisances to be aware of than anything else.

Those looking to sign up for a new TradeKing account really ought to take advantage of the various TradeKing promotions available. For account customers of other brokerages, TradeKing offers a very attractive, no-expiration date – $150 account transfer bonus to reimburse new customers who switch to TradeKing and incur transfer fees with their former broker. If you are unable to locate a current working $50, $100, or $150 bonus offer, you may want to try calling or initiating a live chat session with them and asking if there are current promotions available. Simply visit the main TradeKing.com website and access “Live Chat” at the top (in tiny print).

Thoughts and complaints about your TradeKing experience are always welcomed! Please share your comments below.

Best Personal Finance Books About Money – Reviews

Friday, April 17th, 2009

List Of The Top Books About Money For Your Personal Finance Library

Burn those get rich quick books and ditch the late night infomercial gimmicks. Whatever you do -  don’t waste your money on useless junk. True personal finance knowledge is not something that can be acquired overnight, but is a lifelong marathon pursuit that requires the constant absorption of old (proven and established) and new (innovative and efficient) approaches to money management.

Embarking on what some refer to as a personal finance makeover requires an improved understanding of the basic mathematics and psychology behind income generation, responsible savings, and long term investing. But as previously indicated, there are no easy quick fixes to some of life’s complex financial woes. Such pursuits of a better way of life require a self motivated determination to become more financially educated and experienced through the testimonies and learned mistakes of others.

I have heard some commentators cite the declining popularity of newspapers as the reason why book reading is no longer a necessary and relevant activity in today’s technological age. However, I think this line of thought is seriously misguided. Reading books is important because the way that information is consumed through a book is different from the way it is received online. Unlike book reading where consumption is complete and systematical, online consumption is keyword search driven, prone to interruptions, and deprived of full and proper attention. The idea that you can fully understand the nuances of the world, let alone personal finance and proper money management, in small bite size chunks without extended periods of thought is foolish.

There Are Lots Of Great Books About Money But A Few Really Stand Out

When it comes to books, I select books the same way I pick my movies – by reading consumer reviews and getting a consensus opinion from the critics and experts. Admittedly, it’s not the most original or ingenious of methods, but thus far it’s worked well without fail as I have yet to purchase or borrow a personal finance book from the public library that I have not enjoyed or found somewhat interesting.

Coming up with a list of the best personal finance books about money was not easy. The topics they cover vary greatly and their writing styles appeal to different types of readers. Some are more suited for hardcore technical investors looking for statistical theory, while others are more geared towards single moms who just want to know how to pay off their ballooning credit card bills. Some of the authors and titles listed below may sound familiar but that’s because they’ve stood the test of time – and have become bestselling classics and literary blockbusters among avid personal finance consumers.

Remember, the list of books I have read and reviewed below are only the ones that have worked for me, as everyone’s specific needs and life stories are quite different. I own quite a few of them and each holds a special place in my personal finance library. Together, they offer everything a student of personal financial planning could want about saving money, investing in the stock market, debt management, and self motivation. You may notice that I left a few titles out. That’s because I found them either too tediously technical for the average reader or I found them too boring and coma-inducing to personally stomach. Certainly not all personal finance bestsellers are great reads, but I think the following list represent the top titles. All of the book titles listed below provide related links to Amazon.com where you can find more detailed book reviews from those who rate books for a living and by ordinary readers like yourselves.

Do you agree or disagree with my selections? How about sharing a few of your personal five star favorites not mentioned here, or perhaps even offering up some of the bad ones you’ve come across? I’m curious to know more!

List Of Highly Rated Bestselling Money Books That Will Change Your Personal Financial Life

1) The Total Money Makeover by Dave Ramsey – This book is absolutely essential for those who want to get started on the path to financial freedom. If you are up to your neck in credit card debt and struggling with pay check to paycheck living, this easy to read book by famed radio and TV talk show host Dave Ramsey was written for you. In this book, he talks about the importance of taking baby steps through his system of working hard, paying what you owe, and staying out of debt. Ramsey is an anti-credit preacher and is constantly imploring his readers to use cash for everything (while I don’t quite agree with his sentiments about credit card usage, I can certainly appreciate it on a practical level). If you are struggling with debt, you will want to take a look at the Dave Ramsey snowball debt payoff method. The snowball debt repayment method is not the most mathematically logical way to pay off debt, but it harnesses the power of human behavior and personal motivation to accomplish its debt free ends.

The book is sprinkled with many of Dave Ramsey’s own personal and devout Christian morals and practices, but even those who are not overtly religious can still appreciate his advice and recommendations such as adopting a “gazelle intensity” behavioral system to stay ahead of the financial game. The Total Money Makeover is very inspirational and not technical – definitely an easy read.

2) Your Money Or Your Life by Vicki Robin & Joe Dominguez – In this updated and revised version of a personal finance classic, the authors continue as champions of the simplicity movement. In Your Money Or Your Life, readers are implored to sit down and really re-evaluate the priorities in their lives, especially when it comes to their jobs and relationships. The book is a bit new age-ish but not controversial. It examines numerous financial truths about the interplay between life and money, encouraging readers to break out of the doomed cycle of forever trading time for money by pursuing passive income sources. If you are unhappy with your financial life and want to learn how you can break out of your current rut and live a more time efficient and value orientated life, this money book is a must read. It will change your perspective on money and life – and help you understand that it’s not just about working and buying more stuff (not exactly a shocker, but the authors really hammer the concept home).

3) The Millionaire Next Door by Thomas Stanley & William Danko – If you are a shopaholic or one who is obsessed with acquiring material possessions, the core message of this book will fly at you like a punch in the face (in a good way of course). The book is quite fascinating as it profiles and surveys the characteristics of very ordinary millionaires (you won’t find hip hop stars or athletes in this book). In their research of the lives and habits of everyday millionaires, the authors of Millionaire Next Door discovered that true millionaires don’t act, eat or even dress like millionaires, as most of them blend quite well into ordinary society due to the surprisingly frugal and cost effective lives that they live. Much of their wealth was developed by simple practices of living below their means and by making smart decisions with their money.

Other than the advice that it’s important to find the right high income producing job, you won’t find any information here on how to make money or increase your cash flow. The book is extremely pro-frugality and cites saving money and delayed gratification as the pinnacle keys to accumulating wealth. The book focuses a bit too strongly on the importance of frugality in my opinion, but the testimonies and stories on the need to vigilantly resist materialistic peer pressure and fight the urge to earn and spend are eye openers for anyone who’s ever wanted to become wealthy, financially free, and possibly even become a millionaire one day.

4) The Money Book For The Young, Fabulous, and Broke by Suze Orman – I highly recommend Suze Orman financial books for beginners. For those who don’t already do so, I also recommend watching the Suze Orman Show on CNBC every week (her show is actually more entertaining than Dave Ramsey’s show in my opinion). Some people criticize her for the way she berates her readers and viewers on the bad financial decisions they make, but I think I think it’s frequently well deserved. None of Suze Orman’s advice is ever ground breaking or particularly inspirational, but she does a great job of making difficult to understand subjects palatable for beginners and newbies to personal finance.

This particular book focuses almost exclusively on the financial needs and situations of young adults – addressing the needs of students and young adults in their 20’s and 30’s, struggling with credit card debt, credit reports, and student loans. However, with its emphasis on introductory financial topics, the book is also quite suitable for even older readers looking to dip their feet into personal finance. Click on the title link above for more Suze Orman books on a variety of introductory financial subjects, pre-chewed and presented for your reading pleasure.

5) The Bogleheads’ Guide to Investing by Larimore, Lindauer, & LeBoeuf - The title of the book – “Bogleheads” – refers to folks who admire John Bogle, founder of the world renown Vanguard mutual fund investment company. If you want to educate yourself on the most important fundamentals of stock investing, this book will deliver that to you. While not particularly earth shattering for personal finance veterans, the book’s lessons are must reads for those new to investing and those who are currently too scared to get started. The book’s main themes focuses on the investment advice and philosophies of legendary John Bogle and addresses the long term investment benefits of diversification, asset allocation, low cost and low fees, and index funds. I know the book’s subject matter sounds rather techy and dry, but the financial advice it offers up is excellent and the writing style is remarkably entertaining and easy to read – making it one of the most definitive but yet accessible personal finance books on investing out there.

6) The Automatic Millionaire by David Bach – As the title makes clear, the author is a big proponent of the need to automate one’s financial life. After reading this book, one of things I came away with is that there are really no secrets to becoming wealthy and no special get rich schemes that can get me there quicker. All that’s really required is a bit of money saving common sense, the ability to live within your means, and the understanding that you must “pay yourself first”. One of the most crucial and emphasized principles of Automatic Millionaire is the need to avoid the so-called “Latte Factor”. To have the ability to save up enough to make contributions towards a retirement plan or savings account, one must make the affirmative decision to stop racking up debt and reduce spending on day to day expenses such as on frivolous and wasteful items like coffees, lattes, and cigarettes. This book is highly recommended and a must read for those looking to start saving for the future and those interested in starting up a retirement account by opening a Roth or IRA. The advice David Bach offers is quite excellent and recommended for both beginners and seasoned personal finance readers looking for a refresher course.

7) Debt is Slavery by Michael Mihalik – The message of this poignantly titled book is exceedingly clear – money is a powerful and liberating tool, but it can also shackle you and bind you into a life of miserable servitude. The philosophies that author Michael Mihalik writes in this book are succinct and direct but all are designed to force you, the reader, into a call for action to gain control of your finances and get rid of the shackles of bad debt. In fact, one of the most interesting and somewhat controversial concepts in the book is the author’s distinction between good debt (loans that will produce value – college student loans or loans to start a business) and bad debt (loans such as credit card debt accrued to fund an unsustainable and unaffordable lifestyle).

If you want a personal finance book that will help you understand and respond to the terrible problem of consumer debt, turn to this easy to read book. Perhaps the next time you pull out that trusty credit card to make a purchase, you’ll be reminded of the mantra – “debt is slavery” (* insert loud thunder crack *).

8) The Joy of Simple Living by Jeff Davidson – This book is a perfect resource for someone like my mother. As I have griped in prior blog posts, my mom is a chronic lifelong hoarder and a person who seems to find more and improved ways to make her life more complex and difficult. For someone like that in your life (maybe that person is you), this nice yellow book contains over a thousand very actionable methods, broken down into specific topics, to simplify all aspects of life and home. Rather than merely share philosophies and theories of frugality and simplicity, The Joy of Simple Living offers specific tips and techniques on how we can all eliminate clutter, streamline our work habits, save money, organize our possessions, and ease our mind to eliminate stress. It’s a handy book.

9) The Only Investment Guide You’ll Ever Need by Andrew Tobias – When it comes to sound investment advice, some things never change. Andrew Tobias helps you navigate the convoluted world of treasury bills, municipal bonds, mutual funds, and Roth IRA accounts without making the subjects too dry or difficult to understand. The crux of his preachings encourages readers to save as much as possible, and put those savings into safe, no load, and diversified mutual funds for the long term. Don’t go around betting and speculating on individual stocks because all that will lead to is you losing your money.

I didn’t expect it to be, but the book was actually a pretty entertaining read, although sometimes Tobias’ witty writing style and jocular side commentaries had a tendency to cloud up the personal finance message intended. But overall, the book is an excellent introduction to the nuances of personal finance and does a great job of keeping the reader attentive and continuously interested.

10) Real Money By Jim Cramer – Straight from the crazy CNBC financial guru/lunatic who got famously hammered on the air by Jon Stewart – comes Real Money, by the emotional booya man himself – Jim Cramer. I know some say that Jim Cramer has lost all credibility in the eyes of serious investors due to his propensity and history of offering dubious advice, but the fact of the matter is that while he is definitely starting to attract a growing cadre of haters, he still attracts a very loyal investor following and knows a lot about the business. Honestly, individual stock picking isn’t for everyone, but if you’ve ever wanted to know more about the science and psychology behind this somewhat risky business, you might as well learn it from a very entertaining author on the subject.

The reality is that there is no one out there who has a perfect stock picking record and frankly, such an activity is really an educated crap shoot. But Jim Cramer’s Real Money and his other books are still fairly decent guide books chocked full of very good investing advice – tidbits such as, you shouldn’t risk your life savings in the stock market and most definitely not in any single stock. It’s one of the few books out there where you may just wind up loving and hating it at the same time. Try it for a spin.

11) The Richest Man in Babylon by George Clason – When I first started reading The Richest Man in Babylon, like many people, I was initially taken back by the compactness of the book and the weird story. But after having read it, I must say, I really enjoyed it. This book should be read by everyone from high school students to corporate executives alike – it’s that enlightening and all encompassing. Essentially the book contains a series of parables set in ancient Babylon. It teaches all the principles of basic personal finance and money management through the use of these classic life lessons. By reading the very entertaining stories, you gradually begin to see parallels in your life and gain a better understanding of how good and bad habits affect how one spends, lends, budgets, and invests money. This book was originally written in the 1920’s, but the fictional stories and life lessons imparted are still very relevant today.

12) The Wealthy Barber by David Chilton - If you enjoyed the preceding title, The Richest Man in Babylon, then you will definitely enjoy The Wealthy Barber as well. This book is written as a novel built around a central story plot set inside of a barber shop, with personal financial self help lessons sprinkled throughout. Some of the stories have characters engaging in discussions regarding important financial concepts such as proper saving habits, investing strategy, and tips on buying a house. The book offers the usual rehashed financial advice that other books offer, but with clear practical examples and in narrative form. If you are intimidated by traditional financial books about money, then this book’s conversational story book form will definitely appeal to you. It’s a great book about money and life for beginners to the subject.

13) The Intelligent Investor by Benjamin Graham & Jason Zweig – Praised by billionaire Warren Buffet as the best book on investing ever written, The Intelligent Investor by Benjamin Graham is that good. This current revised edition contains additional modern day commentary by author Jason Zweig who applies the classic principles to modern day relevance. If you are a speculative day trader looking for short term trading tips, look elsewhere. This book focuses exclusively on the fundamentals of long term value investing and the importance of buying undervalued stocks of great companies for the long term. This book offers a tremendous amount of investment wisdom but is rather dense and comprehensive. Some say it’s a bit technical, but I didn’t find that to be the case (but I’m pretty comfortable with occasional numbers).

14) What Color is Your Parachute? by Richard Bolles – Year after year, the author releases a new updated revised edition of this bible of sorts for job hunters and career change seekers, one that is always chocked full of new advice and resources. The current edition was clearly written with job loss sufferers of the current economic recession in mind as it contains plenty of advice on how to cope and save money in difficult times. This book is an excellent read for anybody who is actively searching for a job or contemplating a career change. The book services as a career guidance counselor that helps you discover your true aptitude, based on your skills, talents, and interest – to help you find a profession that maximizes your potential. The author’s writing style is very thorough and complete, and some people might be slightly turned off by the way he painstakingly hand holds the reader through every explanation in great obvious detail. But regardless, the Parachute series of self help books is a great resource and offers great advice on how to approach prospective employers, tackle interviews, and discover your true calling.

15) A Random Walk Down Wall Street by Burton Malkiel – Don’t be fooled. This best selling book is a must read for those who want to understand more about why it’s nearly impossible to beat the market and why following the advice of so-called stock picking gurus can be detrimental to your financial health. This book discusses the famed random walk theory and dives into the intricacies of behavioral finance, which studies the social psychology of investment decisions – with reviews and discussions of past historical stock market bubbles and investment crazes. The message of the book is clear – the market, while not perfectly efficient, is efficient enough to make it very difficult and extremely cost prohibitive to beat. At the end of the day, a savvy investor is better off holding an extremely broad basket of  all available market index funds for the long term than trying to seek out the undervalued stocks and hidden gems. This book will make you think twice the next time you blindly adhere to the financial tips that you glean from popular financial publications and financial quacks on TV. In most cases, picking individual stocks is really just a flip of the coin and a prayer. According to the author, these sources have absolutely zero predictive value in the success of individual stocks.

The book is somewhat more technical than some people might like, but I think the average reader can handle the basic charts, graphs, and ratios introduced in the text. The book is definitely not a short or quick read, but it will definitely make you think. I definitely recommend it.

16) The Complete Tightwad Gazette by Amy Dacyczyn - This book by Amy Dacyczyn, a self proclaimed “frugal zealot”, is the ultimate bible of frugality if there ever was one. Completely actionable, this detailed guidebook offers thousands of money saving ideas for everything imaginable, from the simple and common-sensical to the absolute extreme and borderline cheap. Unlike some of the other personal finance books that focus on intangible concepts and motivational philosophies, The Complete Tightwad Gazette is a step by step guide on how to save money in everything that you do in life. If you are already a thrifty guy or gal, this book will frankly blow you away in reverence. Her tips and advice on how to save money on food and household groceries are particularly useful in this current economy.

17) Rich Dad Poor Dad by Robert Kiyosaki – Almost everyone and their uncle who has ever been interested in personal finance or money has either read or heard about Rich Dad Poor Dad by motivational guru Robert Kiyosaki. In all of its controversial glory, it’s become quite a lightening rod for fans and critics alike. The book uses the story (the truth of this testimony is still up for debate) of two fathers, the author’s own dad, and his best friend’s father, each who dealt with money differently – to highlight the need for a new approach to achieve financial freedom and success in today’s climate.

Personally, after having read it a few times over the years, I continue to have mixed feelings about the book. It’s an admittedly motivational and rather fascinating read, but there are very few truly practical or actionable lessons in the book to take away. There is a call to action in the book, an urge to seek out higher income producing assets, but the author is rather light on specifics and makes such efforts sound too simplistic. One thing that readers must keep in mind is that the book was written during the whole real estate bubble and housing hype era. Much of the cash flow and passive income messages in the book center around Kiyosaki’s own successes in real estate purchases and sales during the booming era. Frankly, I have reservations whether those same sentiments are still entirely relevant in today’s depressed housing market. But despite its flaws, the book remains inspirational and a rather reluctant must read. Go read it and you’ll know what I mean.

18) How To Win Friends and Influence People by Dale Carnegie – The book was first published during the World War 2 era, but even today, it is still a dominant bestselling classic. Some things in life, particularly those that involve the interplay of human emotions and social interaction, remain timeless and forever relevant. Same species, different decade – know what I mean?

So why is this title included on a list of the best personal finance books you might ask? After all, this particular title is not directly related to the issue of money, fiscal responsibility, or investing. Well, I believe personal finance and the pursuit of financial freedom goes far behind just dollar signs and percentages. It also encompasses issues of psychology, life’s motivation, and emotional drive towards the pursuit of this ever elusive happiness. To acquire this happiness, the human and relationship elements are ever present. After all, financial success, as the author notes quite astutely, is mostly due to the “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.”

The book is filled with incredibly practical anecdotes that illustrate the best way to respond and maximize the relationship building opportunity in almost every situation. It doesn’t matter if you are a corporate tycoon, a church leader, or a college student on the rise, this book will guide you in your inevitable relationships and social objectives. The book is not exactly a thrilling page turner with exciting cliff hangers at every twist, but it’s an essential read for life long success.