Zecco Review: Free Online Stock Trading
Published 5/24/09 (Modified 3/22/11)By MoneyBlueBook
Special Promo Offer: 10 Free Stock Trades Every Month With Zecco.com
I decided to open a Zecco.com free trading account a few years ago back - at a time when the deep discount brokerage was still offering free online trades with no catches and no account minimums. Since then, the company has undergone numerous changes and developments of its free trading policy, not to mention weathered quite a bit of critical commentary and press regarding its underlying free trade business model. I think it's time I conducted a Zecco broker review and evaluated my Zecco trading experience as it currently stands. While I still use Zecco Trading and recommend it as a top online broker for individual stocks and exchange traded funds (ETF) to this day, due to some notable drawbacks, I have not yet made it my primary all in one broker account. But due to the attention that Zecco continues to receive among personal finance blog readers and new entrants to stock market investing, the low cost brokerage provider is worth a close review.
In case you were wondering, Zecco.com's rather unusual name is actually derived from the phrase - "Zero Commission Cost". The company is a low cost online brokerage that burst onto the discount broker scene several years ago vowing to change the brokerage landscape forever, while touting its unique offer of free monthly stock trades with no hidden catches or gimmicks. To this day, the Zecco Trading firm still does indeed offer zero-cost and commission free
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