Money Blue Book

I used to sell products on eBay as a money making hobby and even once attempted to make a side business out of it. It wasn’t easy trying to make profit while at the same time avoiding all the internet fraud and scams out there. While I eventually decided to pursue other ventures, I had a friend who continued to dabble in eBay auctions. Soon enough, he had successfully turned what started out as a one room operation to an impressive one man eBay business machine that engulfed his entire basement. Everytime I stopped by his house I was always startled at the sheer number of brand new Dell laptop and ThinkPad boxes stacked in piles throughout his basement that overflowed into his unoccupied garage.

Through his closely guarded network of online connections (he never disclosed them to me), he was able to secure excellent wholesale deals on hot electronics like laptops, desktop computers, and handheld PDA’s for sale on eBay. His racket continued for several years to my continued amazement as I wondered how he managed to stay so consistently profitable despite rising eBay fees and heavy online competition. One day I finally turned to him and asked him if he was reporting his eBay earnings as taxable income on his federal income tax. He simply smiled and changed the subject. Obviously, the answer was no, thus exposing the secret to his profitable eBay success - tax evasion!

Frankly I don’t really blame him for withholding his eBay profits from the Internal Revenue Service (IRS), although I wouldn’t have done that myself. The subject of eBay tax enforcement has been murky for years, mostly due to the lack of proper paper trails and the undeveloped legal area of online auction income. However, the IRS has been recently making moves to crack down on eBay powersellers and auction proprietors to compel the reporting of all business profits. The IRS has also set its taxation efforts on other popular online auction sites like Amazon and UBid, as well as other online hobby market networks like Etsy. I suppose it was about time the almighty IRS dealt with the issue of online auctions.

The IRS Struggles To Compel eBay Sellers To Divulge Their Taxable Earnings

When it comes to reporting their sales income to the IRS, eBay sellers currently operate on the honor system. However, this honor system has resulted in a significant shortfall of under-reported and untaxed auction earnings. Currently, eBay does not report seller stats or submit sales records to the IRS unless it is honoring a subpoena request for information. Many amateur and aspiring eBay entrepreneurs have been able to work the eBay tax loophole for some time and avoid having to pay tax on their profits. It’s a risky game of tax evasion roulette, but the lax enforcement has allowed it to persist for some time.

Recently, the federal government and the IRS has begun to put pressure on major online auction retailers like eBay to cough up user information and sales records, and has even introduced legislation to require market hubs to report personalized sales activity. Of particular taxation concern are the millions of auction sellers who consider eBay as their primary or secondary source of income but fail to accurately report their earnings. Obviously this effort is going to encounter much resistance from sellers and even the auction sites themselves since new tracking policies will undoubtedly result in higher tracking and record keeping costs. The prospect of requiring sites like eBay to track user information based on individual Social Security Number will obviously have the usual online privacy advocates up in arms.

While this taxation crackdown may bug a few eBay sellers, the requirement to report auction income and taxable business earnings is nothing new and has always been around. It’s just only until recently that the IRS finally decided to work harder at plugging up the tax gap to stem tax evasion activities. Mandating the implementation of tools to enforce tax compliance already exists in most employment sectors and the IRS believes the new frontier of online auctions should be no exception.

When Do Proceeds From An eBay Auction Sale Have To Be Reported As Taxable Income?

From the amateur seller who considers eBay to be nothing more than a hobby, to the heavy traffic Powerseller who runs his or her operation as a profit generating business, no one really wants to spent the time to report earnings as income if he or she can help it. However, the IRS instructions make it clear that all sources of income can be taxed, which includes everything from online auction profits, and income from gambling activity, to even illegal “business operations” such as drug dealing and prostitution.

Even if the eBay seller makes a few sales here and there as a hobby, the IRS requires all income to be reported - this includes wages, salaries, tips, gambling winnings, money found on the floor, sweepstakes earnings, business income, and yes, eBay earnings (both hobby and business). The hobby or business nature of your eBay income only becomes an important factor when determining whether your eBay losses and operation costs may be used to offset your eBay income as a business deduction.

The correct question to ask regarding taxability is not necessarily the frequency or dollar amount of the transactions - but rather - did the eBay auction activity result in a net profit? For those who use eBay or other internet auction sites to sell old stuff that’s been piling up in your garage, you probably don’t have to worry about paying income taxes on the proceeds since the cost (the basis) usually exceeds the selling price. Under current tax law, an individual who sells an item online and collects more money than its original purchased value is expected to report that money as income on his or her tax return. Items whose original purchase basis value cannot be determined is typically valued at $0 under current tax law. Thus, it’s advisable for all eBay sellers to get in the proper habit now of retaining their purchase and sales records. You never know when the IRS will flip the switch and go nuts with the eBay seller tax audits. It’s only a matter of time.

Why Does It Matter If Your eBay Selling Is A Hobby Or A Business?

All eBay online auction sellers have a duty to report their earnings and to comply with tax law obligations to avoid an IRS audit. For most casual eBay hobby sellers who occasionally run the online equivalent of the garage or yard sale, they usually are not obligated to report their sales. That’s because for most online garage or yard type sales, the items sold are usually personal household items purchased over the years and used. As such, the resulting selling prices are almost always lower than the original purchase basis price. The exception occurs when the item for sale has appreciated in value. Even if the transaction was intended to be a simple online yard sale, if the item being sold was something like a set of rare baseball cards that had appreciated in value in excess of the original purchase price, the resulting earnings must be reported as taxable income.

The hobby vs. business debate matters when it comes to self employment tax obligations and tax deduction benefits. If the eBay operation is properly regarded as a business, the taxpayer may be entitled to business deductions to write off operating costs. Whether the eBay seller will be treated as running a business will depend on his or her intent to generate profit. Activities such as visiting pawn shops for resale bargains like my friend used to do will likely be seen as demonstrating business intent. Furthermore, when the individual is running a business operation that results in regular profit sales, he or she may also be obligated to pay self assessed quarterly estimated tax payments through Form 1040-ES.

If you lose money pursuing a hobby, you cannot deduct your hobby loss from other income, but you can deduct your expenses up to the amount of your hobby income on your tax return. A hobby loss is a miscellaneous itemized tax deduction, and as such, only the total that exceeds 2% of the adjusted gross income may be deducted.

For more information regarding the differing IRS treatment of hobby and business related activity, check out the IRS explanation. The IRS also provides a good tax information resource for online auction sellers.

I often work on the computer late into the evening and most of the time I keep my television set on as background noise. Usually there isn’t much programming going on in the wee evening hours - that is, except for the inescapable torrent of Girls Gone Wild commercials which seem to flood their way onto the airwaves after midnight whether you like it or not. The other types of shady programs that seem to craw their way onto my TV screen at night are the sleazy late night infomercials selling all sorts of silly products from male enhancement pills, to expensive audio tapes on how to get rich quick while working in your pajamas. While some of the commercials are tastefully done, hyping somewhat useful products like fruit juicers or portable infrared ovens, most them are repetitive scams designed to get you to part with your money fast.

Exposing Money Making Get Rich Quick Infomercials

When most people have gone to sleep, the roaches come out to play. The vast majority of late light commercials fall into the slummy get rich quick category. Most are slickly produced sales pitches for useless packages containing rehashed literature and DVD tapes about how to earn big bucks flipping houses, dabbling in cash flow notes, or making money on eBay. Of all the late night infomercials, the one that really sticks in my mind is the so-called Shortcuts to Internet Millions gimmick being hawked by a guy named Jeff Paul. It’s not the fact that he is selling information that can easily be read and obtained online for free that makes me mentally nauseous and annoyed, it’s the gratuitous visual sales tactics that he uses to sucker gullible consumers into buying his promises of money making fortune. His commercials are full of ridiculous and extremely misleading assertions. Simply after watching his commercials for a few minutes, I felt my own IQ slipping down a few notches.

Without a doubt, it’s mostly the targeted male viewers, who despite their better judgment and gut instincts, still blindly succumb to the song of the financial siren. I guess many men find it hard to resist the message and promises of making millions when they are being flirtatiously whispered by beautiful curvy women surrounded by other attractive visual displays of lavish pools, opulent mansions, and luxury vehicles. Despite a world where society and the media continue to be pressured toward political correctness, in the world of advertising and product promotion, several sad truisms still ring true - “there’s a sucker born every minute” and “sex sells.” Much of these tactics are keenly and specifically demonstrated by the Shortcuts to Internet Millions infomercials.

Here are five of the more exploitive (but very effective) infomercial tactics used:

1) The Use Of Flirty Female Hosts To Mesmerize and Make The Sale - Without a shadow of a doubt, the use of sexual imagery is very effective at capturing the attention of the mostly male target audience. For the record, I want to make it very clear (to minimize email complaints), that I am moderately liberal in my social views. I don’t think there is anything wrong with women dressing up the way they want in real life. I have no problem with that. What I have a problem with is the use of this sleazy and blatant form of exploitation and allure to sell a product that frankly has nothing to do with the associated imagery - something I feel insults my intelligence.

The Shortcuts to Internet Millions infomercials feature two noticeably attractive and perky hosts, Kelly Britz and Tina Milano, as they gush and chat about how much money they are each making on the internet using the program. They go on and on about how it’s so easy and magical, and how all their (presumably very attractive) girlfriends are all logging on and getting into the online affiliate money making business without so much as breaking a sweat. Right……

The attempt at sexual innuendo is not even subtle. It’s not merely two attractive women sitting on sofas having a pleasant discussion about their unbelievable passion for internet marketing. We are talking about two very, very, very prominently endowed women bearing their bare cleavages, while gushing about how easy it was for them to make thousands of dollars a week through eBay with just a few mouse clicks - without having any knowledge or prior experience with computers or the internet. It’s like Jeff Paul swiped two girls from the preceding Girls Gone Wild commercial and handed them microphones so they can blab away about how they magically made money on this thing called eBay. Wearing extremely low cut tops as they chatted away on screen, the stereotypical bombshells offered zero credibility in my eyes and likely in the eyes of most serious consumers as well. However, in a warped way, their mere presence got my attention and likely the focus of many male viewers, and sadly, perhaps even luring a few into handing over their credit card numbers to order the ridiculous product.

2) Obsession With Associating Everything With Magic - Why do they insist on making the attractive female hosts seem so naive and brainless? “Do you really know how your e-mail magically appears on your computer screen?” one of them quizzes. The female genius then offers a few more “magical” references, concluding her powerful and persuasive argument of, “If you can type on your keyboard and click your mouse you can do this.” By golly, she’s right!

In the world of the Jeff Paul Shortcuts to Internet Millions’ infomercial, everything seems to magically appear - especially with the program’s so-called “3 Clicks To Cash” process. You type in your information and voila, your new business website “magically appears on the internet”. You send an email, and the words get “magically sent”. You don’t even need to do any work or online promotion because money will just “magically get earned” and checks will “magically come flying to you”. After all, the internet is just one magical fairyland where everyone magically makes money right? Try telling that to all the multi-million dollar dot com startups that went bust in 2000.

3) The Joke That Computer and Internet Illiterates Can Still Become Online Millionaires - I’m sorry to burst the combined delusional bubbles of Jeff Paul and his two babes, but making money on the internet requires a lot of computer and internet knowhow. Getting started online is easy - anyone can start up a basic template website. But to truly become a successful online entrepreneur requires substantial amounts of trial and experience, as well as committed dedication towards effort and learning, whether it be with eBay or any other online medium. It can be done but the process requires skills beyond mere flipping through a few book pages or clicking a few mouse keys to get your simple turnkey website on the web. To successfully promote your site and make money, you have to rank high in the search engines, particularly Google, which is a competitive and time consuming task. It requires that you not only roll up your sleeves, immerse yourself in the subject, but also dedicate lots of time to developing the business. No one makes money on the internet overnight. Those who think they can will be taken for a magic carpet ride that ends nowhere. If we were to buy into the program’s sad and misguided logic, then even computer newbies like my mom and dad could easily become internet millionaire tycoons with just a few instant mouse clicks.

4) The Idea That You Don’t Need To Have Your Own Line Of eBay Products Because You Can Easily Make Money From Drop Shipping - It’s so sad that people fall for this particular sales pitch. Drop ship products are merchandise that the manufacturer agrees to ship directly to the consumer without the merchant having to take possession for shipment. The fallacy is that it is lucrative and allows anyone with a website to make a ton of money. The reality is that drop ship products are the absolute worst when it comes to profiting from eBay sales and making money online. Sure it’s convenient, but because there is little buying risk to you as the eBay merchant, the so-called wholesale prices you obtain are not really wholesale at all. As such, profit margins are virtually non-existent and in fact, after eBay fees and transaction costs, you will almost always lost money or simply break even if you’re lucky.

Furthermore, most of the drop ship products are items that already face saturated competition on the internet and eBay, further driving down the selling price and negating any profit potential. Most of these drop ship products are also pretty lame and you will almost never find any hot products like top of the line electronics for drop shipment. To truly get eBay wholesale product prices, you need to buy in huge bulk from the manufacturer, which obviously requires tremendous upfront capital investment and the unavoidable carrying of substantial inventory risk.

5) The Sales Gimmick That Revolves Around the Giving Away Of Free But Traffic-Less Websites - The Shortcuts To Internet Millions program seems to be feel that they are providing the buyer a great offer by giving away ten supposedly free websites as incentives. The reality is that most of these sites are template turnkey sites that can be easily and instantaneously cranked out and given away - a million of them at a time. Without organic internet traffic, which takes weeks, months and even years to build, they are useless.

Do the hosts ever talk about how the new website owner is going to successfully drive online traffic to the site? Of course not. Because if consumers knew how much work they would have to put in, they would lose their greedy interest. Free websites are worthless if you don’t have the knowhow to generate links and build online traffic. Big companies spent thousands and millions of dollars promoting and advertising their sites all over the web. Do you think a simple consumer with 10 free template websites is going to somehow trump them all and rake in the sales overnight? Of course not.

There is a reason why although thousands of new online entrepreneurs jump onto the internet money making bandwagon every second, only a tiny percentage of them ultimately survive. Internet success takes a massive amount of online advertising and social link building to generate traffic. It takes a lot of time to investigate, research, and learn from others as well. Having a new commercial website without traffic, even one given to you for free, is nothing more than taking on a piece of trash. Even if the infomercial promised you a thousand free websites - all you would be getting in your possession, without weeks and months of computer training and internet expertise, would be a thousand heaps of trash - nothing more.

My Recommendation If You Really Want To Make Money Online Or Become A Successful eBay Entrepreneur

For one thing, you should stay away from the late night infomercials. Watch them for the eye candy entertainment whatnot, but don’t even think about buying products through those late night shows. With the wealth of free information that’s available on the internet, there is no need to buy the information from some late night salesman. Please don’t be gullible and let your sense of greed cloud your better judgment. If you want to learn something about making money on the internet or want to know more about internet marketing strategies, you are better off following the blogs of proven online entrepreneurs such as John Chow, Darren Rowse, or Shoe Money. You’ll learn more about affiliate marketing, online blogging tips, and search engine optimization tactics from them than from any product toting guy or hot female hosts on TV. At least you won’t have to deal with the subsequent and continuous upsell attempts to get you to buy more expensive package upgrades, paid training, or costly mentoring services prevalent among these get rich quick infomercials. If you must throw your money away, buy one of those As Seen On TV Magic Bullet fruit blenders or something.

If there’s one group of zealots you never want to upset, it’s the eBay sellers. Ever since eBay announced several key changes to its pricing and feedback policies over a week ago, eBay sellers have been flipping out and storming the discussion forums to express their outrage over the impending doom and gloom. A great number of them have become so upset that they’ve banded together to plot a futile boycott of eBay’s auction services around the February 20, 2008 launch date to protest the new fee hikes and feedback policy changes.

Here is an overview of the key controversial eBay pricing and system changes that have sparked such emotional reactions as well as my own thoughts on the matter. You can view the actual eBay price structure changes (here).

1) Listing Prices Will Be Reduced But Final Value Fees Will Be Increased
The new eBay pricing changes will cause up front listing costs such as Insertion Fees and Fixed Price Listings to be reduced. This upfront listing fee reduction is to encourage more listings since eBay auctions have been stagnant for years now as auction interest has waned. Although it used to come at a small cost, eBay now plans to make Gallery picture listing free - a nice free addition that will save a few cents and dollars for some, but it’s basically a trivial bonus. It’s nothing that will greatly benefit eBay sellers, but with the way eBay has been cleverly marketing the changes by plastering the “lower fee!” mantra everywhere on its fee changes announcement, it’s clear eBay wants to make the listing price reductions a big deal. But I don’t think they are - the savings are paltry and unsubstantial.

Of course, as a profit driven business giant, eBay is not a charity, so with one price drop it’s obviously bound to raise prices elsewhere. To counter the listing fee reduction, eBay plans to jack up the Final Value Fees. Unfortunately, the increase in Final Value Fees will probably become the biggest profit killer for many eBay sellers - dramatically cutting into their profit margins. Insertion prices were never all that high to begin with so reducing them isn’t providing much of a cost savings for sellers. It’s always been the Final Value Fees that have chomped into the bulk of seller profits.

2) Sellers Will No Longer Be Able To Leave Negative Feedback For Buyers
Another substantial change in eBay’s new feedback policy is that sellers will no longer be able to post negative feedback or comment about their buyers in the future. The original purpose of the innovative eBay feedback system was to retain a history and honest record of member experiences for the future benefit of all prospective buyers and sellers. However, in the last few years, the system has deteriorated and become broken, because most buyers have grown afraid of leaving honest and accurate feedback for the seller due to the fear of negative feedback retaliation.

Even as an occasional eBay seller, I can attest to the existence of negative feedback retaliation. After the completion of every auction, as the seller, I would always solicit the buyer’s feedback submission before I would submit my own. This was to preserve my right and ability to retaliate with negative feedback if the buyer arbitrarily or unreasonably posted negative comments to my seller’s profile. Obviously without the ability to submit negative comments for the buyer, my options as a seller would become more limited as I would become subject to the whims and demands of unscrupulous buyers. To remedy this problem, eBay would need to do a better job of policing seller and buyer complaints. To protect sellers, eBay has indicated that it plans to regulate the system better against buyers having badly and has indicated plans to retroactively remove all neutral and negative feedback left by a particular buyer should the buyer’s account ever be suspended for eBay program violations.

As an eBay buyer, I wholeheartedly applaud the feedback changes. While I don’t agree with the pricing changes, I think the feedback policy modifications were sorely needed and will go a long way in improving buyer confidence in the accuracy of future eBay feedback ratings.

3) eBay Powersellers Will Become More Powerful
Under the new eBay policy changes, the most reliable and trustworthy Powersellers will enjoy new perks including greater Final Value listing price discounts up to nearly 15% off depending on their additional detailed seller ratings. Also, eBay intends to offer those high volume sellers that maintain an excellent customer rating greater exposure among the auction listings by providing them higher visibility under its Best Match search results. Of course I think this greater exposure for the most trusted sellers will help improve overall buyer experience by rewarding good sellers and encouraging good behavior. This one is actually a good improvement.

Final Thoughts About the eBay Policy Changes and Threats Of Boycott

Despite complaints about the new policy changes, the truth of the matter is, most eBay sellers can’t afford to lose their eBay business traffic. Any boycott would hurt the individual strikers more than it would ever hurt a multi billion dollar company like eBay. While there is no other online auction service that can even come close to the reach and traffic scale that eBay can provide, there are a few growing and viable alternatives out there like Amazon and Craigslist, that some dissatisfied eBayer sellers are starting to turn to. Amazon has indeed enjoyed great success lately despite its more regulated selling policies. Whether this continued success will be at the perpetual expense of eBay remains to be seen.

I debated about whether I should share this story, but at the end I decided that my experience might help prevent someone from falling into the same scam as I did. At the time I was young, inexperienced and financially naive. Since then, I’ve learned and improved based on my past failures and eventually went on to run a small but profitable home business by making money online with ebay, at least for a modest period of time.

It All Started With Too Much Greed

Shortly after college I decided I wanted to start a part time side business selling merchandise on eBay. But first I needed to find a wholesale supplier. After some research I decided I wanted to focus on consumer electronics such as GPS navigation devices and Apple iPods, and concluded my best bet at finding a supplier would be through a free network site like Alibaba, that helps connect sellers with buyers of goods. Little did I know at the time, but sites like Alibaba are crawling with scammers and evil doers.

I ultimately decided to focus on selling Garmin and Tom Tom branded GPS units. After a few searches, I was amazed to find numerous sellers offering brand new Garmin GPS units for very little money. The Garmin GPS model I was interested in buying in bulk retailed for more than $1200 on eBay at the time. The sellers I found on Alibaba were offering each unit for only $700 each. The asking price was exceedingly low, but sadly I was too overcome with dollar signs in my head to realize that the offer was likely too good to be true. I essentially had blinders on and was too busy calculating all the profit I was going to make by selling these units for such high markup. Eventually I narrowed down a potential seller.

Greed Prevented Me From Recognizing the Warning Flags

When you are overcome with greed, it is hard to think clearly, even when a clearly fraudulent transaction is staring at you in the face. I should have been more aware of all the telltale signs that the seller was likely a potential scammer and a fraud. First of all, the seller provided me contact information based in Indonesia, a country like Nigeria that is notorious for being a hotbed of scammer activity. He also provided very limited company background information that could be used to verify his personal or business identity, or determine his true geographical location. The phone number he provided me did indeed work, but I should have realized that nowadays with VOIP technology, phone number locations are very easily faked. It’s easy to reside in one country and still obtain a temporary, disposable local phone number from another. Even paid identity authentication and verification services are subject to abuse and illegal manipulation as well. It’s not all that difficult for online scammers on Alibaba or any other Internet exchange service to obtain a genuine TrustPass or Alibaba Gold Membership certification using falsified identification.

Another thing that should have raised red flags was the fact that the seller offered to pay for shipping, which is an extremely unusual practice for first time wholesale purchases, especially since international shipping can be quite expensive. The seller also insisted on rushing the sale, frequently threatening to end the lucrative deal if I continued to demand more verification information and not move forward with payment. But otherwise, the scammer was extremely convincing in the way he portrayed the deal as completely legitimate. Rather than thinking that the sale was a scam, I just thought I was getting an excellent deal.

Because I was so motivated by greedy emotions, I was more fearful of losing the lucrative buy than I was of being scammed. There were so many warning signs that I simply ignored, such as the seller refusing to accept Paypal or even credit card payment. Instead, he demanded payment through bank wire transfer. If I had conducted more due diligence, I would have known that unlike Paypal or credit card transactions where my money would have been protected, bank wire transactions are permanent and irreversible once properly executed.

I Fell For the Trap - Hook, Line, and Sinker

Ultimately I sent him over $2,025.00 through bank wire transfer for 3 sample Garmin GPS units. Once he had the money, he disappeared without a trace. I attempted to contact him through the phone number he provided me, but the line had been disconnected. He never responded back to my e-mails and I never received the merchandise. My money was gone and I never recovered it.

Afterwards, I felt very stupid and ashamed, but I learned many valuable lessons as a result. I’m glad I experienced this hard knock life lesson earlier in my life when the potential stakes were lower. I thought something like this could never possibly happen to me, but it did, and I allowed my greedy emotions to get in the way of rational caution. You and I, we may think we’re very smart and that we’re so clever, but we are only human, and still susceptible to basic human emotional irrationality. Difficult to control emotions like greed, fear, and pride. So my friends, it’s important to always stay vigilant - scammers are everywhere and one day you might be in their cross hairs too.