Money Blue Book

Update: Check Out The New Visa Black Card For The Uber-Rich

What’s the deal with status symbols these days? While I’d like to think that I’m perfectly immune from the need to walk around and carry lofty symbols of wealth, power, and status on my shoulders, sheepishly, I must admit that I’m not. I don’t occasionally wear designer clothes or don expensive apparel brands solely for the quality threads, or dream of buying a BMW or Mercedes sports sedan for crash test safety reasons alone. After all, there’s something about rarity, uniqueness, and exclusiveness that beckons each of us at some point in our lives. Whether it’s the elite acknowledgment that one gets from being an alumni of a top tier Ivy League university, or whether it’s membership into an ultra exclusive golf club usually reserved only for top celebrities and the rich and famous, I’m sure many of us secretly envy at times, those who are in this special inner circle.

Actually, the notion itself is quite silly really – the idea that simply because you possess something unique that very few other people have, or have VIP membership into some special organization, that you are somehow better off than others or worthy of admiration. But it’s simply human nature I suppose. We all innately appreciate the attention and envy of others, whether we truly want to admit it or not. Don’t believe it? All you have to do is observe the rise and popularity of television shows like MTV’s Super Sweet 16 to see how the desire to be envied and praised is very much part of our society’s psyche and celebrity culture. If it were not for our humanistic lust for all things that glitter and our natural attraction to the glitz and glamor of all that surrounds the rich and powerful, we wouldn’t have such things as paparazzis and celebrity magazines. It’s because we as a society desperately seek to emulate the rich and beautiful that there are such things as status symbol cars and multi-million dollar mega mansions.

Thus there should be little surprise that there are even such things as one-of-a-kind credit cards that only a select few have the luxury of possessing. Whether it makes any real sense for anyone to go gaga over something as mundane as a limited edition credit card is up for debate, but it’s something that’s been glorified in the rising hip-hop culture and permeating our English vernacular, calling attention to itself.

What Is the Black Centurion Card From American Express?

The American Express Black Centurion Card (simply referred to as the Black Card by some) sprung out of an urban rumor in the early 1990’s about a super secret black credit card available only to a select group of rich and powerful celebrities. While the reality was that no such card existed, American Express ultimately played off the whispers and capitalized on the rumors, quietly creating the Amex Black Card. Its exclusivity compounded the rumors over time, leading to more and more outlandish claims about the benefits and perks offered to the holder. Perhaps you’ve seen the almost mythical Black Card touted in hip hop music videos or heard it referenced in other facets of pop culture, but you rarely see it out in the open. The card is definitely not widely available and unless you hang around or work with celebrities, famous people, or wealthy individuals, it’s unlikely you will ever see one in your lifetime.

The Black Centurion credit card from American Express is definitely a rarity in the marketplace and in some circles, is considered an impact statement. First of all, the card is almost entirely black, which instantly gives it a look that’s different from all the credit cards out there, and secondly, it’s not even made of ordinary plastic like most credit cards, but rather of a special aluminum, titanium mix, giving it a different feel altogether. There have been suggestions that the titanium composition of the Black Centurion Card even triggers metal detectors at airports, but obviously this hassle is easily circumvented by transporting the card or wallet via its own plastic container through the X-ray conveyor belt scanner.

While the card imposes a hefty annual fee, for those who can easily afford it, the Black Card offers a juicy wealth of exclusive card benefits, like special concierge services, exclusive travel benefits and perks, enhanced credit card rewards, frequent flier airline miles, cashback credit card bonuses, and the ability to harness almost unlimited spending power. Perhaps I’m blowing the card a bit out of proportion and making the card bigger than what it really is, but the card is definitely not for your ordinary credit card spender – it’s meant for whales and high rollers who spend a lot – in the tune of more than $250,000 a year. But one thing to keep in mind is that due to the status implications the card seems to convey, mere possession and use of the Black Card may cause the cardholder to unnecessarily stand out awkwardly in ordinary situations. Using the Black Card from American Express in an inappropriate situation may be like showing up at a family reunion in your flashy, gas-guzzling red Lamborghini sports car while your relatives and family members quietly chug into the parking lot with their fuel efficient Honda Civics. Of course, not everyone will recognize the Black Card and many may see it as no big deal – just one of many random credit card choices out there.

How Can I Apply For The American Express Black Centurion Credit Card?

If you are wondering to yourself, how does one actually go about requesting official information or submitting an application for the ultra exclusive Black Centurion card, you’re likely going to be out of luck. Membership into the Black Card club is by exclusive invitation only, based on either your celebrity reputation or your proven ability to be a big credit card spender. However, there are affirmative steps you can take to satisfy the qualification requirements to trigger a personal credit card invite. To qualify for such an invitation based on proven financial ability, you’ll not only have to prove yourself to be a high credit card spender, but you’ll also need to have an exceptional FICO credit score and credit report history, along with a hefty personal balance sheet of verifiable monetary assets. Here are the basic requirements to get an American Express Black Centurion Card application invite based on your potential purchasing power:

1) You Must Be An Existing American Express Credit Card Holder – The American Express Black Centurion Card is currently only available to select holders of American Express credit cards. Although it does not matter which Amex card type you have (whether Blue, Blue Cash, Blue Sky, Green, Gold, or Platinum), because of the high spending requirements to qualify, you will want a card with a very high credit limit. As such, those who qualify for the Black Centurion Card tend to be former holders of Amex Platinum cards, which offer the highest credit limits of all Amex card types. If you are not already an existing American Express credit card holder, you will need to apply for one of the following high credit limit cards and start racking up significant purchases in a short period of time:

• American Express Preferred Rewards Gold Card – You get 10,000 instant points after your first purchase. Earn rewards with no preset limit.
• American Express Preferred Rewards Green Card – Get 5,000 instant bonus points and earn shopping and travel rewards with every purchase, with no preset limit.
• American Express Platinum Credit Card – Earn 25,000 bonus points after spending at least $1,000 within 3 months. Get access to American Express’ personal concierge service and earn reward points with no pre-set spending limit.
• Business Gold Card From American Express Open – This is probably an ideal way to get a Centurion Black card special invite as you can put all of your business related expenditures and purchases on this one card.
• Business Green Rewards Card From Amex Open – Earn 5,000 instant bonus points with your first purchase. Earn rewards with every purchase with no preset spending limit.

2) You Will Need To Spend At Least $250,000 A Year On Your American Express Credit Card – If this amount is too much for you, you probably shouldn’t even think about trying to obtain a Black Card to begin with. With the hefty start up and annual maintenance fees, this card will only truly benefit those individuals who spend a significant amount of money on entertainment, on airline travel expenses, and on expensive hotel stays. This may seem like an impossible amount, but for those of you who run your own small business or frequently have large amounts of reimbursable business expenses to pay for, the high expenditure requirement is quite do-able. For those who have employees, paying a payroll management company via credit card and having them in turn pay the employees via check is another great way to charge everything onto your American Express card. Especially for those people like myself who use credit card rewards for Google ads and spend significant sums of money on online advertising through Google Adsense and other internet marketing programs, the $250,000 a year spending requirement is not out of the realm of possibility.

A major problem that many wannabe Black Centurion Card seekers have in reaching the $250,000 annual spending limit requirement on their existing Amex cards is that their current monthly credit card limit simply isn’t high enough to allow them to spend that much. To reach $250,000 a year, a cardholder would need to have a credit spending limit of approximately $21,000 a month give or take a few hundred dollars ($250,000 divided by 12 months). The solution to the insufficient credit limit hurdle is quite simple. Simply submit a check or online prepayment amount at the start of each month to American Express to cover your credit card expenditures for the month. For example, even if your actual credit card limit is only $10,000 or less, simply by submitting card payment of something like $11,000 in excess of the limit up to the magical $21,000 requirement will allow you to reach your desired $250,000 for the year. Of course, the assumption is that you will actually spend at least $21,000 minimum per month.

Once you have successfully spent over $250,000 a year on your American Express credit card, you may wish to contact American Express directly if they haven’t already contacted you with a Black Centurion card invitation. While there is a common misconception that you can’t actually solicit Amex for such an invite, truth be told, if you satisfy their financial spending requirements, the company will probably be more than happy to welcome you into their exclusive credit card club.

3) You Must Be Able To Afford The Black Card’s High Annual Credit Card Fees – Once you are approved for the American Express Black Centurion card, you will need to pay the setup charges and subsequent annual maintenance fees. While earlier charter members enjoy substantially lower fees, currently for new members, there is a one time $5,000 initiation fee for the primary card holder and an upfront annual fee of $2,500, for a total of $7,500 due at the end of the first billing cycle. Clearly, the Black Centurion card isn’t for ordinary middle class working folks who don’t have thousands of disposable income dollars to throw around like Monopoly play money.

What Are the Best Features and Benefits of The Amex Black Centurion Card, and Are They Worth The Significant Annual Maintenance Fees?

The American Express Black Card is available in both personal and business form, but the vast majority of holders will likely find its benefits and credit card perks to be highly business-oriented, particularly in the area of business client entertainment as well as airline and hotel travel. For those who wish to apply for the business credit card version as an individual, keep in mind that it is perfectly legitimate and acceptable for individuals operating as a sole proprietorship business unto themselves to apply for a business card using their own names as the name of their business. As a small business owner, it’s what I personally do when I apply for business credit cards.

While the detailed specifics and the terms and conditions of your program will vary somewhat depending on whether you carry the personal or business version of the Black Centurion Card, the features and benefits of the Black Card are essentially the same. The Black Centurion offers the card holder exclusive and automatic upgrades with a wide selection of airline carriers, hotel resorts, and cruise ship travel programs. But the greatest and most touted benefit is the Black Centurion Card’s concierge service and personal shopper program, which helps cardholders find anything they desire in the area of fine dining, personal and business shopping, and travel related bookings for things like airline tickets, hotel reservations, and rental car arrangements.

1) Personal Concierge Services – Those who can afford the financial rigors and high expenditure requirements of the Amex Black Card are likely accustomed to personalized service and attention, and the Black Card program is happy to oblige with its personal concierge service for cardholders. Via the services of an outsourced concierge provider called Circles, American Express provides personalized VIP attention for both its Platinum and Centurion Black credit card customers. However, compared to regular Platinum card carriers, Black Centurion members receive more dedicated and prompt attention, and are understandably given access to a more highly trained and qualified staff of concierge representatives.

Having a dedicated and attentive personal concierge allows cardholders to outsource the time and effort of purchasing airline tickets, making hotel arrangements, booking rental cars, planning vacation trips, making dinner reservations, haggling for concert tickets, and researching prices. The actual success rate that the personal concierge agent has in securing exactly what you are looking for is somewhat debatable, but presumably due to the prestige and financial clout of the Black Centurion credit card program, it stands to reason that the company likely has greater access to exclusive deals and arrangements with the top restaurants, concert shows, and sporting venues than ordinary individuals.

The personal concierge service is probably the most commonly used and most invaluable Black Centurion Card benefit for many. While some people point out that the concierge agents are not always the best at locating what the cardholder is seeking, there’s no denying that this is still a very convenient luxury to have at one’s disposal. Not only does the cardholder have access to the personal concierge service, but the cardholder’s family members, personal assistants, and secretaries have access to this card perk as well.

2) Airline Travel Upgrades – If you are a frequent personal or business traveler, you will definitely appreciate the automatic airline upgrades offered by the Black Centurion card. What this means is that if you purchase a regular economy class ticket on one of participating airlines, you are automatically upgraded to elite status – usually this means getting bumped up to business or first class based on seat availability. With business and first class seats usually being triple or quadruple the cost of ordinary coach class seats, it’s not hard to see why this is such a potentially invaluable card benefit. With automatic upgrades into the following elite airline and hotel travel programs, cardholders enjoy such perks as dedicated check-ins, priority boardings, extra airline mileage earning opportunities, and bonus hotel stay earnings:

• Continental OnePass Gold Elite
• Delta Air Lines SkyMiles Gold Medallion
• US Airways Dividend Miles Platinum Preferred
• Virgin Atlantic Airways Flying Club Gold
• Priority Pass Membership
• Hilton HHonors Gold

Black Centurion cardholders also get access to Continental Airline €™s President’s Lounge, Delta’s Crown Room Club, and Northwest Airline’s World Club as well as exclusive and complimentary access to Priority Pass’ over 500 VIP airport lounges. Automatic elite car rental upgrades with popular car rental companies like Hertz and Avis are also complimentary and available to cardholders.

The American Express Black Card also provides members with a companion airfare program that offers cardholders free guest airline tickets when the Black Card is used to purchase tickets. Currently, you can request up to 4 complimentary companion airline tickets a year. Of course, there may be a few airfare restrictions and blackout dates.

3) Hotel and Resort Lodging Upgrades – Along with automatic airline travel upgrades to elite status, the Black Card also offers automatic hotel lodging upgrades at all participating hotels and luxury resorts. Through partnerships with over 500 worldwide luxury hotels and resorts, chances are you will likely enjoy elite upgraded status at most premium hotels and resorts like the Starwood Group (Le Meridien, Four Points, Westin, Aloft, Sheraton, Element, St. Regis, and W Hotels), Ritz-Carlton, Mandarin Oriental, Hilton, Leading Hotels of the World, Amanresorts, and Centurion Villas.

Unfortunately, a few of the greatest and most coveted Black Centurion Card perks of past years have since been eliminated from the program. Until a few years ago, Hyatt’s Diamond Elite Status and Starwood’s Preferred Guest Platinum status were automatically offered to cardholders. However, Hyatt Hotel has since left the program and the Starwood Platinum status privilege is no longer offered to card members – a great disappointment and upset to many cardholders as the Starwood frequent guest suite upgrade program was indeed one of the best around. Now, cardholders will no longer qualify for automatic free Starwood Preferred Platinum status, but will receive Starwood Preferred Gold status instead, which offers substantially less upgrade opportunities for members.

4) Retail Shopping and Entertainment Benefits – More likely than not, American Express Black Centurion Card members are likely prolific shoppers, whether for personal reasons, or for business purposes. Coupled with the dedicated and personalized concierge service, card members can solicit the services of personal shoppers and price researchers to help them locate any product or custom merchandise they desire. For those who enjoy frequenting luxury boutiques and high end retailers like Bulgari, Escada, Gucci, Harrods, Harvey Nichols, Neiman Marcus, and Saks Fifth Avenue, personal shoppers are available at such retailers for VIP attention. In some circumstances, entire stores may be reserved for your personal shopping pleasure so you can bypass lines and avoid crowds. For those who desire reservations at exclusive restaurants, tickets for hard to find entertainment shows and sporting events like the Super Bowl, your Black Card concierge is there to help you secure such coveted tickets. American Express has deals and exclusive arrangements with hundreds and thousands of restaurants to reserve tables for card members. With the Black Card, you will have greater access to so-called Gold Card events and premium luxury seating at concerts and events not ordinarily available to the general public.

Members also get automatic subscriptions to “Black Ink” magazine, an ultra exclusive publication that caters to the materialistic fancies of like minded wealthy clientele discussing such indulgences like luxury performance vehicles and exclusive dream vacation destinations. On occasion, as yet another complimentary benefit for coveted Black Card holders, American Express sends out free gift cards worth in excess of $500-$1000 to a variety of exclusive high end retailers. Amex has also been known to send out to Black Card customers, such gifts like expensive digital cameras and high end women’s jewelry.

Is The American Express Black Centurion Credit Card Worth The Hefty $7,500 Initiation Fee (One Time $5,000 Plus The $2,500 Annual Fee)?

First of all, if you are even asking yourself if the Black Card is worth the cost, this card’s likely not for you. Remember, to even qualify for an exclusive invite or to even satisfy the financial requirements to request membership, existing American Express card members need to spend at least $250,000 a year worth of credit card purchases. If your business or personal situation allows this type of high spending, chances are, a comparatively small $7,500 fee is unlikely to even register as a blip on your financial radar. Keep in mind, the American Express Black Centurion card is all about exclusivity and rarity. It’s a coveted financial item and the ultimate status symbol because it is only held by a limited number of wealthy individuals. The card should be regarded as a personal branding tool for those who can indeed afford the cost of carrying it. The automatic travel upgrades and complimentary perks and credit card rewards are certainly appreciated by card carriers, but it’s probably the exclusivity and status symbol of the Black Card that cardholders who can afford it covet the most. For ordinary consumers who do not have thousands and millions of dollars to throw around, the Black Centurion Card is a symbol of great excess waste and unnecessary decadence, but for the higher income types, it’s akin to driving around an expensive luxury sports car – it’s an attention getter for many.

But speaking from a cost benefit analysis perspective, are the benefits of the Black Centurion Card worth the one time $5,000 initial setup fee and the subsequent $2,500 fee year after year? After speaking to a few actual Black Card carriers and picking their brains a bit about what they find so useful and indispensable about the card, I have to conclude that the card is indeed worth the hefty annual fee, but only if you are a heavy business traveler or one who frequently engages in airline travel and hotel stays. The Amex Black Card is primarily business oriented and most of the airline and travel perks are geared towards upgrading existing travel accommodations into more comfortable elite offerings. For busy business types, the airline and hotel upgrades over the course of a year may very well cover the cost of the annual fee alone.

For those who primarily use the personal concierge services of the card for shopping research and entertainment reservation purposes, the cost benefit of the annual fee is more debatable as the cost is a bit harder to quantify. While American Express tends to provide better customer service for its cardholders than that of other credit card issuers, I think the concierge services is likely only useful in certain circumstances. For example, purchasing airline tickets is a breeze online and I find I can probably do a better job myself with a few keystrokes online than any concierge representative who isn’t as skilled at bargain hunting and deal finding. But for busy business types who have little time for mundane things like shopping research and price comparison, having a personal concierge at one’s beck and call certainly may be worth the cost of card membership.

The past few weeks have been tough on me as an aspiring full time blogger. After almost a full year of nearly regular blog posts and after months of practicing fairly consistent writing habits, I’ve finally been smitten with the ailment that inevitably afflicts all bloggers and online entrepreneurs at some point or another – blogger burn out. Blogger’s block, as the affliction is commonly called, is basically the lack of motivation and sudden depletion of new ideas found in those suffering from writer’s block, except it affects those who blog online for alternative side income or for amusement. However, in my case, it’s not the lack of new article writing ideas or lack of potential subjects to opine about, but rather the summer laziness feeling that has made it nearly impossible for me to stay self driven and self motivated. I actually have a spiral notebook that I keep around and regularly update. The notepad contains all my various scribbled down notes and ideas as they come to me. With hundreds of personal finance article writing topics and self jotted potential leads to inspire me, it’s rarely a matter of running out of ideas – I have plenty of them – it’s actually the drive and daily motivation to actually sit down and put fingers to keyboard that’s the feet dragging hurdle for myself at the moment. When it comes to running a side business in the nature of self employment, one must have a consistent way to stay focused and stay driven, working consistently despite personal and family issue disruptions. When motivation wanes or when concentration becomes too difficult, blog production and growth can quickly hit a snag.

Fortunately, a blog can still stay alive and remain healthy even without fresh updates for very long periods of time (weeks to months). One very unique aspect about blogs not found in most other industries is the ability to harness residual Internet traffic for long term growth despite lack of immediate content production. Oftentimes, it’s past blog posts that rank highly in Google keyword searches, which do the most to help sustain a blog’s successful traffic levels, and not posting frequency per se. Posting frequency is actually quite overrated, especially for mature sites that have at least a solid year’s worth of quality posts. Of course, in a perfect blogging world, the more posts that a site can accrue and index, the better, but offering a new post everyday is not necessarily a deal breaker. So long as the motivation to keep a blog alive is still there, a blog can still thrive, grow, become widely read, and become financially successful with proper monetization.

Even Formerly Consistent Bloggers Ultimately Get Bitten By Writer’s Block At Some Point Or Another

It’s been a year since I first started blogging for fun and transitioning my little hobby into a decent part time side job. I’ve had numerous ups and downs in terms of motivation and focus over the past few months – most of which I assumed I had permanently overcome. Much of the initial frustrations with running a fledgling personal finance blog happened early on when search traffic was non existent and lack of advertising success led me to question whether I could turn my hobby into a sustainable source of quasi-passive income. However, after 9 months in, the worries and gripes associated with the initial lack of blogging success faded away when my blogging efforts finally started to pay off and my efforts to convert organic search traffic into tangible pay per click and affiliate advertising income started to bear fruit en masse. Monetary success and upward trends in terms of website traffic have a way of greatly lifting one’s blogging spirits and sparking confidence to become more self motivated.

However, despite the steady traffic growth and monetization successes of my original personal finance blog and the newer health and fitness blog, persistent blogger’s block finally bit me again. For the last few weeks, I’ve struggled to motivate myself to update my blog posting and to adopt more sustainable entrepreneurial work habits. At first I tried cutting down my daily posting schedule to just a few personal finance and frugality articles a week, but ultimately even that proved difficult to sustain. I think after nearly a year of working continuously on my part time blogging business and putting time in at my full time job, I’ve finally burned out, at least for the moment. Thankfully, it’s happening during the annual summer slump, when most blogs and online websites see a noticeable decrease in search and referral traffic due to the cyclical and seasonal nature of Internet use. While certain niches such as college preparation and travel sites tend to enjoy an appreciable surge in traffic during the summer months, the vast majority of sites see a noticeable decline during the months of June, July, and August as prospective readers and viewers choose to spend their free time outdoors at amusement parks and take advantage of summer vacation traveling opportunities, putting off any significant financial moves or planning decisions until the fall.

As luck would have it, my sudden pangs of writer’s block couldn’t have come at a more fortunate time. The summer slump allows me to lesson the strain on my posting routine and take some time off to unwind and get away from the pressures of posting regularly. The urgency of needing to write regularly was starting to become a bit overwhelming. For those who wonder why I even bother stressing about the need to write regularly, or putting self imposed worries on myself, the answer is simple. I treat my network of blogs like a part time project that must be sustained consistently until the day they can completely overtake my full time job and allow me to become independently self employed and fully sustained financially. My dream and goal for myself has always been to become fully self employed, to become independent from the shackles of working for someone else (the Man if you will), and to find true financial freedom from the daily work grind. The fruits of success will be even sweeter when I can permanently escape the hassles and limitations of painfully long daily rush hour commutes and having to deal with high gas prices.

To reach this lofty but reachable goal of making money online through the monetization of my financial and health related blogs, I know I’ll need to get my blogging mojo back, so to speak. Unable to get out of this rut on my own, I’ve decided to take a little blogging break and go on vacation to momentarily escape my full time job and part time work responsibilities. I’m currently traveling overseas and will do so for the next few weeks. I plan to visit my parents and get my mind off the rigors of running a network of monetized blogs. It’s amazing how a little simple change of scenery and work space can refresh one’s motivation and perspective. I think it’s also the same reason why weeks ago I was trying to find public places outside of my home that provided complimentary free WiFi Internet access. It was probably in an attempt to escape the monotony and ho-hum sameness of working from home. Sometimes, a little healthy distraction is all we need to get our business minds back on track.

Updated With The New and Current FDIC Insurance Limits For Bank Deposits! (New Law Went Into Effect October 3, 2008)

As the American and world economies endure a period of economic recession, the once stable and thriving marketplace can seem like a distant memory. Not only does it seem like unemployment warning flags and disappointing corporate earning reports lurk around every corner, it’s all too easy to succumb to the financial despair. When you combine the mortgage market meltdown with increasing housing foreclosures, and you mix that with high gas prices, fears of another major Islamic terrorist attack, and snowballed consumer pessimism, you have a spicy cocktail for widespread financial depression. While I’m not a financial fortune teller, nor am I a guru who can predict when the recession or lingering credit crisis will pass, all I can do is reassure you of areas in your life where you ought not to be overly distraught or paranoid about.

One segment in the economy that has spawned a huge surge of concern and irrational panic is the area of bank failures and bank bankruptcies. Because of the excessive subprime lending to consumers totally unqualified to receive home mortgages made by irresponsible mortgage lenders in the past few years, the economy is now reaping the terrible financial whirlwind result of defaulting loans and home foreclosures. This calamity is currently happening on a massive scale as huge banking giants like Citibank and Bank of America, as well as major thrift saving institutions like Washington Mutual are getting pummeled for their ties to bad mortgage loans. Unable to recoup their housing mortgage investments, many of these financial service providers are having to write off billions of dollars of unrecoverable bad loans, triggering serious questions by creditors, deposit account holders, and shareholders of their ability to continue as viable going concerns.

Bank Failures Have A Way Of Sparking Emotional Panic, Regardless Of The Government Effort’s To Alleviate Fears

While most major banks have healthier segments of their financial businesses to siphon assets and capital from, thereby allowing them to stay afloat, a few have not been so lucky. Netbank, an online banking institution that was one of the first early adopters during the initial Internet banking craze, ultimately keeled over due to the disintegration of its mortgage business segment. When its asset position could no longer meet depositor demand, federal regulators swooped in to shut it down, forcing Netbank to ultimately file for bankruptcy.

Banking and mortgage services giant Countrywide Financial recently faltered under the crushing weight of bad mortgages as well, and was ultimately acquired by Bank of America at an extremely huge discount, saving it from near collapse.

Most recently, IndyMac Bank fell flat on its face, triggering shock waves that signified the United States’ second largest banking collapse in history. Due to the sheer financial size of IndyMac bank, and the large scale and huge number of account customers the banking collapse affected, the news triggered panic attacks and resulted in reports of huge lines of desperate customers clamoring to get their deposit money out of the bank out of fear of the unknown. Despite the federal government’s announcement that the vast majority of deposit holders would not lose a single cent of their money, news of catastrophic bank failures have a way of making consumers go crazy and act in irrationally frenzied ways. As someone who considers himself relatively educated about the subject of finance, even I have to admit I was disturbed by the sheer magnitude of the Indy Mac bank collapse. After all, if IndyMac could fall, who else could potentially be next? I felt a slight tinge of emotional panic despite my otherwise logical and rational mental faculties – and I wasn’t even an IndyMac banking or home mortgage customer. But yet, I still felt the reactive emotional ripples that made me question my faith and trust in my bank and the economy at large. While bank failures are incredibly rare, they do happen – especially when there is a significant and pervasive trigger (the subprime mortgage meltdown) that is causing the financially destructive domino effect.

Thus, that is why it is extremely important for us, as cool headed consumers, to greatly educate ourselves on the types of financial and banking protections the system has in place to shield the money we save up in banks, savings and loans, and credit unions from loss. By learning more about how the federal government, the FDIC, and private bank risk sharing agreements protect our deposits, the more our fears will diminish, thus helping to solidify our faith in our banking institutions. We live in an efficient market where there are powerful protective systems in place, and proper financial education will help to reinforce that confidence. Thus sometimes, “the only thing we have to fear is fear itself – a nameless, unreasoning, unjustified terror which paralyzes needed efforts to convert retreat into advance” (a powerful quote made by former U.S. President Franklin D. Roosevelt during the Great Depression).

How Does FDIC Insurance Keep Our Bank Accounts and Deposit Money Safe?

The Federal Deposit Insurance Corporation (FDIC) is a federal government run entity that provides deposit insurance protection for participating member banks – guaranteeing their deposit accounts from loss. The FDIC system was set up to instill consumer confidence in our nation’s banking system during a time of severe economic recession and financial turmoil. To prevent massive runs on banks triggered by irrational consumer panic to withdraw money during times of crisis, the United States government set up the FDIC to guarantee depositors at insured banks that their money would always be safe, even during the worst of times.

As a general rule of thumb, the current FDIC insured amount per depositor at each bank is $250,000 (with extra exceptions for different ownership categories). This blanket protection insures member bank accounts from bank failure loss, up to the maximum insured amount of $250,000. The FDIC protection covers a variety of bank deposits, including – checking accounts, savings accounts, money market accounts, certificate of deposits (CD’s), and even bank money orders and cashier’s checks. However, the FDIC protection does not cover non bank deposit type accounts and assets like – stocks, bonds, mutual fund investments, variable or fixed annuities, U.S. Treasury securities, or contents stored in safe deposit boxes. As FDIC insurance only covers bank failure loss, it also does not provide protection against bank fire, fraud, or theft, although in the overwhelming majority of cases, individual banks usually have their own private hazard and casualty insurance coverage against these other types of loss.

The FDIC also provides loss protection for retirement accounts held in member banks in the form of deposits. The FDIC limit for retirement accounts, which includes self directed plans like Roth IRA’s, Traditional IRA’s, SEP’s, and Keogh’s, currently stands at – $250,000. The higher FDIC limit for retirement accounts is a clear recognition by the FDIC of the importance of ensuring that consumers always have their retirement nest eggs to fall back on.

How Does The Federal Government and The FDIC Monitor The Banking Industry?

While by no means a perfect system, the banking industry is highly regulated by the federal government and watched by multiple federal agencies – including the Federal Reserve, the U.S. Treasury’s Office of the Comptroller of Currency, the FDIC, and the Office of Thrift Supervision. Along with state banking regulators, there are multiple sets of eyes at all time on the state of the banking market. While bank failures are incredibly rare, they do happen on occasion unfortunately.

In such an occurrence, as soon as the federal and state regulators determine that a bank no longer has the capacity to meet depositor demands and sustain sufficient capital due to insolvency problems, the FDIC barges in to take command. Once it takes control, the execution is usually fairly rapid as the FDIC is highly motivated to ensure a seamless transition. Until the FDIC can find a suitable buyer of the failing bank’s assets, the bank generally continues to run as usual without significant interruption. In the rare event the FDIC cannot find a suitable buyer, it closes down the ailing bank and sends out checks to all account holders within the FDIC insurance limits along with interest. Usually the FDIC payments are sent out in a matter of days.

For Those Banking Customers With $250,000 Or Less In Total Bank Deposits, Your Money Is Fully Covered By The FDIC

If you are a young student or a person with relatively low income with little in the way of financial or banking assets, you probably won’t have to worry too much about losing your money in the event of a bank failure. If your total bank deposits are less than $250,000, you can rest assured that the full faith and credit of the United States government has your back. The ones that have to be more vigilant in how they structure their checking and savings account deposits are those with more than $250,000 in total deposits. Those with more than $250,000 in deposits will need to pay greater attention to how they break up and consolidate their money among FDIC insured banks to ensure maximum FDIC protection against loss.

For Those With More Than $250,000, You’ll Need To Pay Attention To How The FDIC Provides Separate Coverage For Different Ownership Categories At Any One Bank

While I personally don’t have more than $250,000 in total bank deposits that require me to even worry about this problem (yet!), it’s something I want to know more about because I know one day I will reach that goal (why dream if you can’t dream big). It’s better to know how to structure your bank deposit portfolio now and plan for that occasion, than not know what to do when you reach that point someday in the not too distant future.

While the FDIC insurance program protects individual bank depositors up to a maximum of $250,000 per bank, there are clever ways and not-so-secret methods to get you around this protection limit. The primary way to accomplish this is through deposit account diversification. By splitting your total deposits into multiple ownership category accounts or splitting your assets among different FDIC insured banks, you can ensure full protection of your money. Remember, bank deposit accounts at different banks are insured separately (although all bank branches are considered part of the same bank). Thus, each bank has its own complete set of FDIC coverage limits.

At any one bank, the FDIC offers each category of ownership account its own individual coverage cap. There are different types of ownership categories, each with its own $250,000 FDIC insurance limit. You can go straight to the official source if you want to know more about the FDIC’s policy on ownership categories, but the more common ownership categories are listed here. Remember, each ownership category (single account, joint accounts, etc) gets its own $250,000 FDIC coverage limit:

• Single Accounts – Most consumer bank accounts fall into this category, which covers checking, savings, and CD’s. Basically, if your bank account is in your name only, its ownership category is probably that of a single account. Single accounts also include sole proprietorship business accounts you may own at the same bank (DBA, “Doing Business As” type businesses). All personal and sole proprietorship business deposit accounts at the same bank are added together as single accounts and insured up to the combined maximum FDIC limit of $250,000.
• Joint Accounts – Joint accounts are simply bank deposit accounts that are owned by two people or more at the same bank. While most joint accounts are held by married couples, joint account owners don’t necessarily need to be married. For example, while I have my own individual bank account at a local Chevy Chase Bank, my mom and I also jointly hold a separate shared deposit account at the same bank. Individuals can have multiple joint accounts at the same bank, each with joint ownership involving different people, but when it comes to calculating the total FDIC limit for the joint account category, all proportional shares that each individual owner owns in all joint bank accounts at any one bank are added together and insured up to $250,000 for each individual. Thus, while a joint deposit account for a married couple may appear to enjoy a higher $500,000 FDIC limit, it’s actually made up of two separately capped $250,000 limits – one for the wife, and one for the husband.
• Trust Accounts – Both revocable and irrevocable trusts get their own FDIC insurance limits of $250,000. By listing others as beneficiaries, one can strategically use trust deposit accounts to get around the usual FDIC individual caps. For example, both a husband and wife can set up 2 separate revocable trusts in each other’s names to get an extra total $500,000 FDIC limit on top of their other single and joint account limits.
• Business Accounts – I’m sure business owners feel the FDIC insurance deposit limit for business accounts are currently much too low, but as it currently stands, bank deposit account funds held by corporations, limited liability companies (LLC’s), and partnerships at any one bank are combined and insured up to a maximum FDIC limit of only $250,000 (much too low in my opinion). Keep in mind, sole proprietorship business accounts are lumped in with single accounts.
• Retirement Accounts – Self directed retirement accounts where the account holder gets to decide what to do with his or her money, are offered much higher insurance limits under the FDIC – at $250,000. This particular ownership category includes the following retirement plans – individual retirement accounts (IRA’s), Roth IRA’s, Simplified Employee Pension Accounts, and Keogh Plan accounts. All retirement account deposits held by an individual at a single bank are added together and insured up to a maximum FDIC limit of $250,000. However, keep in mind, retirement account assets invested in stocks, bonds, and mutual funds are not FDIC insured as you’re actually investing through a broker with a working relationship with your bank. The FDIC coverage only protects retirement bank deposits, not investments.

Those With More Than $250,000 In Bank Assets Should Shift Bank Deposit Money Into Joint Accounts To Maximize FDIC Coverage

Because the FDIC provides $250,000 total protection limits for each ownership category, including $250,000 for self directed retirement accounts at the same bank, consumers may be able to greatly increase their total overall financial protection by splitting their money among different types of ownership accounts at the same bank. For example, if you have an individual savings account with total deposits valued at $600,000, you need to be extra careful about bank failure. In the event your bank fails or is suddenly unable to meet depositor demands, you stand to potentially lose $350,000 because only $250,000 worth of assets in the single account category are covered. The solution is not to open up multiple bank accounts like checking accounts or CD’s as they are all of the same ownership category and doing so won’t increase your overall FDIC limit. The best way to diversity and boost your FDIC limit is to spread your deposit among different ownership categories or among different banks. In the case of the hypothetical individual $600,000 savings account, it would be advisable to take at least $350,000 from that savings account and shift it into a joint account with your spouse, thereby sheltering the $350,000 under the $500,000 ($250,000+$250,000) total joint account FDIC limit. You might even want to make sure you give each deposit account extra room under the FDIC cap to allow interest to accrue, but still remain fully protected.

To reiterate the point about ownership categories, let’s say you went to Wells Fargo and opened up a brick and mortar checking account, an online high interest savings account, and set up a few CD’s – your total coverage limit will still only be $250,000. However, if you opened a joint account with you and your wife or husband, while opening up your own individual checking account at the same time, you will be able to receive $250,000 coverage limit for the checking account, and another separate $500,000 total marital pool coverage limit for the joint account.

Business Accounts Are Covered By FDIC Insurance, But Depending On Type Of Business Entity, They May Or May Not Boost Your Overall Coverage

Depending on business type, a business bank deposit account may or may not enjoy its own separate $250,000 FDIC limit apart from the individual’s cap for single accounts. Because a sole proprietorship and the individual running it are regarded as one and the same for taxation and legal purposes, the FDIC treats sole proprietorships as single accounts for assessing the extent of FDIC coverage. Thus, opening a sole proprietorship business at the same bank as your consumer checking or savings account will not allow you to gain extra coverage.

Only partnerships, limited liability companies (LLC’s), and corporations are able to qualify as separate ownership categories for additional FDIC insurance coverage. Because the FDIC regards certain business entities as separate ownership categories for FDIC insurance purposes, it is not uncommon for clever but sneaky business types to express interest at creating phantom, dummy businesses for the sole purpose of inflating FDIC limits. However, FDIC regulations expressly forbid this practice and stipulate that business accounts for partnerships, corporations, and other unincorporated associations need to be engaged in an “independent activity” such that the business is not engaged primarily in boosting FDIC insurance coverage.

Further Bank Account Diversification Strategies Using Multiple Banks To Increase FDIC Coverage

Because FDIC insurance coverage is offered for not only different account ownership categories, but also for different banking institutions, the recommendation by some pundits for high networth individuals is to spread one’s assets among a multitude of banks. Because each bank offers its own set of bank failure protection limits by the FDIC, savvy account holders are often advised to sacrifice some of their deposits made at just a handful of high yielding banks for greater diversity by spreading it among a greater number of deposit institutions. Let’s say you have $750,000 in a high yield savings account at HSBC Direct that you want to fully protect under the FDIC. If setting up joint accounts to boost FDIC coverage is not available to you as a viable option, you could instead open up accounts at say, Bank of America and Wachovia, shifting $250,000 into each of those two new savings accounts. Thus, your total $750,000 portfolio would now enjoy separate $250,000 FDIC coverages at three different banks. As I mentioned above, in such an event, you may actually want to consider breaking up the $750,000 into four total banks instead of just three to give yourself room to grow in interest and stay fully protected.

One alternative way to shift your banking assets among different banks without actually having to run around the neighborhood or Internet looking for new banks is to participate in a Certificate of Deposit Account Registry Service (CDARS). Banks that are members of the CDARS network do the leg work for you by breaking up CD deposits into smaller size chunks that are separately held at different participating network banks. However, your funds continue to enjoy a single point of access at your primary bank with one statement and one interest rate. The practice is rapidly growing in popularity and I highly recommend it as a wonderful and hassle free way to diversify your banking holdings for maximum FDIC protection. Here’s a list of banks that participate in the CDARS network. One downside of using a CDARS bank is that they tend to be smaller, regional size community banks. Some people like smaller community banks, the type of place where everybody knows your name. However, I highly prefer mega-corporate size banks as they tend to resonate more stability and are better capitalized in my opinion. There are only a tiny handful of large institutional banks participating in the CDARS network at this time. Furthermore, because of the CDARS network fees that banks pay for each CDARS transaction (there is no fee to the customer), CDARS deposit account interest rates tend to be lower than that offered by more competitive non-CDARS banks.

However, if I had financial assets in the neighborhood of millions of dollars and account diversification was on my mind, it is unlikely I would be spending my time worrying about FDIC insurance limits. I would probably have the bulk of my money either invested in mutual funds, index funds, money market funds, or other broadly diversified investments that have never been known to actually fail. Frankly, I don’t even think broadly diversified investment assets could ever technically fail – in the worst case scenario, they would simply gradually lose their stock value over time. Buying super secure assets like U.S. Treasury Bills and Treasury Bonds would be viable alternatives for high net worth individuals as well. While U.S. Treasury products are not FDIC insured, they are fully backed by the full faith and credit of the United States government. The federal government could simply print more money if financial Armageddon necessitated that course of action.

Updated List Of The Best Credit Card Cash Back Rewards For Google Adwords, Yahoo Search Marketing, and MSN AdCenter

As a personal finance blogger and a dot com mogul-super affiliate tycoon wannabe (I’m joking), I regularly spend sums of money on domain name registrations, web hosting services, and home office computer supplies. However, the bulk of my tax deductible business expenses consist of expenditures for online advertising through top search engines like Google, Yahoo, and MSN. While compared to the big boys (and girls) my advertising budget is comparatively puny, I still seek to maximize my money however I can, whether that means utilizing free promotional coupons for extra savings and free online advertising, or taking advantage of credit card offers to earn cashback rebates on Google Adword purchases.

Online Advertising Through Pay Per Click Works, But It Can Get Expensive Depending On Subject Niche

Those who are familiar with online advertising know that there are a variety of ways and methods to get your website brand or blog name into the search engines and thus into the public eye for maximum traffic. However, this doesn’t necessarily mean that all of the methods are created equal. Currently the most popular search engine with the most capability to leverage the most search traffic by far is run by Google. But while the Google Adword program’s certainly the most dominant player in the online marketing world, there are also other lesser options worth mentioning – most notably Yahoo Search Marketing and Microsoft’s MSN AdCenter. Neither Yahoo Search nor MSN AdCenter are likely to topple the 800 pound gorilla of Google Adwords anytime soon, but the smaller search sites still own a small, albeit dwindling piece of the search engine pie.

For those who spend money on internet advertising through Google, Yahoo, or MSN, probably the bulk is spent on paid text link advertising or pay per click (PPC) promotional campaigns. Both paid text links and PPC advertising are used by many bloggers and website promoters to generate traffic needed to convert organic search traffic into profitable affiliate sales. Personally, I highly advise against engaging in buying or selling paid text links, and refuse to engage in paid text link buying or selling myself. The frowned upon practice is a form of marketing suicide in my opinion, and is the number one way to incur the wrath of Google, which sees the buying and selling of paid backlinks as a form of guerrilla attack on the integrity of the Google search engine algorithm.

In contrast, pay per click advertising and the purchasing of approved advertisement links through Google, Yahoo, or MSN’s network of publisher banners and ads are proven and permitted ways to drive website traffic. However, as anyone who engages in pay per click advertising or other affiliate marketing means through Google Adsense or Yahoo Ads knows, the cost to promote a successful PPC ad campaign isn’t cheap. While newbies to internet advertising are unlikely to spend much money initially (a few hundred dollars a month at most), larger scale promoters frequently spend upwards of hundreds to thousands, or even hundred thousands, of dollars on monthly pay per click advertising alone.

Use Credit Card Rewards To Save Money On Online Business and Advertising Expenses (Google Adwords, Yahoo Search Marketing, MSN AdCenter)

Smart business types should always try to find ways to minimize business expenses and utilize as many discounts and promotional offers as possible to net the greatest overall profit. One of the best ways for bloggers and affiliate marketers to save money in this area is to maximize and strategize their use of credit cards rewards. Presuming you are savvy and responsible with your usage of credit, and maintain a respectable FICO credit score to boot, reward credit cards are essential ways for online entrepreneurs and advertisers to maximize their small business spending. Surprised that there are credit card reward programs dedicated and suited for web based businesses and online marketers? Don’t be! While Yahoo and Google credit card advertising rewards are not as well known as say, credit card discount programs for groceries and gas, the area is a steadily growing (albeit not fully tapped) segment of the credit card rewards market. Currently, most of the best cash back credit card rewards for bloggers, webmasters, and internet marketers are not widely advertised, and to get the details requires some digging, which I’ve done below.

For the tax minded business folks who wonder if there is an income tax on credit card rewards or aren’t sure whether one is obligated to report all cash back rewards and point rebates earned through the use of credit cards, rest assured – there is no such tax. Credit card rewards earned by consumers and businesses are viewed as purchase incentives by the Internal Revenue Service (IRS) in the nature of discounts and coupons, not subject to personal income tax liability. So don’t miss out on the cash back savings and discount potential of specialized credit card incentive programs designed to help you finance and pay for your online advertising and promotional efforts.

1) Google Adword and Adsense Pay Per Click Advertising – Get Up To 5% Cash Back With Reward Credit Cards

Until the day Google announces the release of its long awaited Google credit card and starts up its own Google credit card rewards program, the following card offers are your best bet when it comes to earning cashback for money spent on Google advertising. Personally, I can’t wait for Google to come out with its own Google credit card and would be the first to camp out in line for something like that – I’m quite the Google fan. Just the thought of earning Google rebate rewards on a percentage of all Adwords expenditures and the ability to redeem points for either cash or Google branded products like T shirts, mouse pads, and even portable Google fridges would be quite lovely. I used to carry around a Yahoo credit card back when Yahoo offered its own card program. When they eventually discontinued the Yahoo credit card rewards program, I was sad to see it go. It was pretty neat being able to redeem points for cool Yahoo T-shirts and other merchandise – techie stuff you couldn’t get anywhere else.

In the meantime, for those of you who spend a lot of money or even just a little bit on Google Adwords and Google Adsense advertising, here are the best credit cards cards to help you save money and get cash back rewards on your PPC advertising efforts. The rewards you earn can be used for whatever you wish, including plowing them back into more PPC marketing. While Google does not currently have any special deals with any particular credit card issuer to offer Google discounts, there are a few specially suited cards for such purposes.

1. Advanta Platinum BusinessCard For Online Marketers – Also known as the Advanta Platinum Business Card With Customized Cash Back Options, this card offers cardholders the ability to earn as high as 5% cash back on all online marketing expenditures. It’s probably the best overall reward credit card for new bloggers and affiliate marketers who are just getting into the PPC advertising scene. The expenditures that are covered include Google Adwords, Yahoo, MSN Search, and eBay fees. The Advanta rewards program also covers office expenses as well. The high 5% rebate rate is only provided for the first $1,500 of qualified expenditures, and after that it’s a tiered 1% cashback on everything spent.
2. Advanta Kiva Business Card – With the Kiva business credit card offer, online marketers get to earn up to 5% cashback on money spent on online advertising services like Google Adwords or Yahoo Search. There are no restrictions as to which affiliate or ad network must be used. The card also earns up to 5% cashback for business office related expenses like gas, computers, utilities, and even charitable contributions. There is also a nice 0% balance transfer offer for 15 months.
3. American Express Plum Card – With the highly advertised Plum Card from American Express Open (the Plum card yogurt commercial is everywhere on TV these days), you get an astounding 2% cashback rewards on everything purchased with the card if you pay within 10 days of your billing cycle. The catch is you’ll need to spend above $5,000 a month with your Plum credit card. Anything less and you’ll only earn 1% cashback. Of course, the card was designed for big time spenders and small businesses with high expenses. If you spend a lot of money on Google Adwords or other forms of advertising, you may want to think about the Amex Plum card. There is a hefty $185 annual fee that’s waived for the first year, but it’s easily worth it if your business spends a lot of money on online advertising or other business expenses.
4. Fidelity Rewards Signature Card – While the card requires a Fidelity Investment broker account to maximize rewards earning potential, if you’ve got one or are willing to sign up for one, you can earn 1.5% cash back on all your online advertising efforts. Actually, coupled with a Fidelity account, the card allows you to earn an effective 1.5% cashback on all products and services you purchase with the card, with no category or store limitation. Most comparable card programs only offer 1% back for general purchases so if you are a major spender, this is an ideal and recommended card to get. The Fidelity Signature is one of the reward cards I use on a regular basis.
5. Chase Business Cash Rewards Card – With the Chase Business Cash Rewards offer, online entrepreneurs and small business owners can earn up to a tiered 5% cashback on all purchases with no merchant or category restrictions. Your rewards earning potential is unlimited and there is no restriction as to how much you can earn. Your cash back percentage rate rises and falls depending on how much you spend per month. For online marketers who expect to spend more than $2,000 a month on Google Adwords (that’s when the high 5% kicks in), this is a nice card to have.

2) Yahoo Search Marketing – Get 5% or More CashBack Savings Using American Express Business Credit Cards

Currently, savvy online entrepreneurs have the ability to take advantage of American Express’ Open Network Business credit cards to net themselves more than 5% cash back rewards when they spend money on Yahoo Search Marketing services. Through a special partnership between Amex and Yahoo announced not too long ago, American Express business credit card users will now get to enjoy a 5% discount on all their Yahoo based advertising and web promotional expenditures simply by using their Amex business cards. This not only includes pay per click advertising using Yahoo’s Search Marketing, but also includes Yahoo publisher services ranging from web site hosting, e-commerce, to domain name registration.

While Yahoo is not the most popular or even a serious contender in second place, its PPC advertising fees are substantially lower than that charged by more popular services like Google Adwords where greater bidding competition among advertisers drives up promotion costs – making Yahoo a cheaper, but still viable alternative. Besides, it’s good to diversify one’s advertisement methods. One can even take credit card rewards one step further. Currently, there are certain select Amex business cards that offer even more lucrative rebate rewards on top of the existing 5% discount for Yahoo services. All of the following American Express Open business credit card offers below offer additional cumulative rewards on top of the 5% discount on Yahoo Search Marketing:

1. Blue Cash For Business Amex Card – With this high earning business credit card offer, you have the potential to earn up to a tiered 5% cash back rebate on eligible special category purchases. For everything else, including PPC advertising expenses, you get a tiered 2.5% cash back rewards rate. The special purchase categories include gas stations, drug stores, and supermarkets. In addition, Amex business cardholders also get to enjoy the usual Amex Open network savings on free hotel stays, car rentals, and airline travel.
2. American Express Business Gold Rewards – This popular premium small business card with no preset spending limit can help you save up to 25% off your business expenses. There is an unlimited rewards earning potential on purchases and your Membership Rewards never expire.
3. American Express Platinum Business Card – This business card from Amex is a popular choice to earn purchase rebates redeemable for retail, entertainment, and dining rewards. There is no annual fee and there is no limit to the number of points you can earn.
4. American Express Simply Cash For Business – You can use the card to earn 5% cashback on wireless services and home office supplies (like laptops and office gadgets). You also get 3% cashback on gas and 1% for everything else. There is no annual fee and no rewards limit.

3) MSN AdCenter – Get 3% Cash Back Rewards By Using Mastercard Business Credit Cards

Currently, Microsoft’s MSN AdCenter has a partnership with Mastercard’s network of business credit cards to offer MSN AdCenter advertisers 3% cash back rewards on money spent. While American Express is the card of choice for most business owners, the MasterCard partnership with MSN AdCenter makes Mastercard sort of a must have for heavy or even mild users of MSN’s advertising network.

To be eligible for the 3% cash back savings, Mastercard business credit card holders need to register and enroll their cards into the Master Card Easy Savings Network. While fairly straightforward, you can review the MasterCard Easy Savings FAQ if you need more info about the program. Keep in mind, along with the 3% rewards you can earn on all MSN AdCenter expenditures, you still get to earn the usual credit card rewards (if offered) on top of that. This has the potential to effectively boost your total reward earning percentage way past 3%. Here’s a list of the best Mastercard business credit cards for MSN Ad Center affiliate marketers and pay per click advertisers:

1. Advanta Platinum Business Customized Rewards Mastercard – This business credit card option by Mastercard is your best bet when it comes to maximizing your MSN AdCenter savings and online advertising spending in general. Along with the ability to earn 3% reward savings on all MSN AdCenter expenditures, you also get to earn an extra 5% cash back rate (with purchase limits) on top of the 3% for money spent on fees with online advertisers and merchant sites like Google Adwords, Yahoo, and even eBay. You also get cashback rewards for money spent on utilities and telecommunications, not to mention additional business savings for computer electronics and related office supplies as well.
2. Chase Business Rebate Mastercard – Earn up to 3% cash back on office supplies, restaurant dining, gas, hardware, and home improvement expenditures. Currently there is also a long 15 month 0% APR balance transfer promotional period as well.