Kardashian Kard killed - but prepaid cards set to take off
By Peter Andrew
Call me old-fashioned (no, really--everyone else does), but I know next to nothing about the Kardashian sisters. However, even with the tiny amount of knowledge I have, I struggle to picture a family breakfast scene in which Kim, licking maple syrup from her perfectly manicured fingers, glances up from her copy of The Wall Street Journal, and remarks to Khloe and Kourtney: "It says here that analysts are forecasting explosive growth for the prepaid card market. I think we should establish an aggressive presence in that sector."
No, I suspect that some Svengali-like figure on the sisters' business management team persuaded the family that launching the Kardashian Kard was a good idea. And it might be fairer to blame him or her than the girls for the fact that the Kard is likely to end up entering the record books as one of the shortest-lived products in the history of financial services.