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Knock-Offs: How to Spot a Fake Lacoste and Other Imitation Clothing

Published 12/18/07 (Modified 6/17/11)
By MoneyBlueBook

Knock-Offs: How to Spot a Fake Lacoste and Other Imitation Clothing

I went to gradate school in the run down city of Baltimore, Maryland. I used to joke with my friends that more people in Baltimore City owned and carried around designer Louis Vuitton handbags than in any other city in the world. When I went to school there it seemed like every corner near the city courthouse had a vendor hawking fake designer brand products like Prada, Coach, and even Polo Ralph Lauren. Most of the merchandise were no doubt fakes - cheaply made knock offs made in countries like China, a country known for its lax efforts in stopping piracy in the marketplace.

I want to focus my analysis on the Lacoste designer clothing brand line. Companies like Lacoste spend a great deal of investment on brand building and quality control. However, with the prevalence of overseas sweatshops and people buying Lacoste clothing online, fake knockoffs have been spreading through the internet marketplace like wildfire and many buyers are unwittingly ending up with fakes. While a genuine Lacoste polo shirt can cost an average of $60-75 per shirt, buyers of fakes are frequently getting ripped off for shoddy products worth substantially less. Whether it makes any sense to pay so much for a mere polo shirt is another matter. The fact is, buyers have to be able to ensure they are getting the high end quality product they are paying top dollar for.

Unlike authentic Lacoste clothing, fakes and knock offs simply don't wear and feel like the real thing. Sometimes it's easy to spot the fake, but sometimes the differences are much more subtle. It's easy to know it's a fake when you are only paying $10 for a supposedly genuine Lacoste shirt off a street vendor, but what about when you are buying online? Many of the tips and telltale signs provided below can also be used for other designer clothing brands as well.

Here Are Some Of The Things To Look Out For To Determine Whether A Lacoste Shirt Is A Genuine Or Fake

1) The Lacoste Crocodile Patch - Lacoste's famous trademark symbol is its Lacoste crocodile logo patch. This is one of the easiest way to spot a fake. A genuine Lacoste crocodile should be very distinct and should show scales, claws, and teeth. Any variation from this detailed standard should be deemed a fake, as high end designer brands like Lacoste spend a great deal of effort to ensure quality and uniformity. For the men's polo shirts, the crocodile is embroidered on a patch then sewn onto the shirt, rather than printed directly on the shirt. In the women's, it is printed onto the shirt. The Lacoste crocodile symbol should be attached seamlessly with no obvious white stitch marks attaching the patch to the shirt.

2) Crocodile Alignment - On men's polos, the crocodile is on the left hand side, between the bottom stitching and the second button. In the image displayed, I want to draw your attention to the genuine blue Lacoste shirt on the right hand side labeled "Real" - notice how the crocodile logo is aligned directly between the lower button and the bottom stitching. This is an authentic shirt. Contrast that with the pirated yellow shirt on the left side labeled "Fake" where the logo is instead aligned with the bottom placket stitching. This is one of the easiest way to tell a fake from a real one.

3) Pearl Buttons - Genuine Lacoste polo shirts have real pearl buttons, known as mother of pearl. Since the pearls are naturally found, no two patterns should be the same. Fakes usually have mass produced plastic buttons. The real Lacoste buttons should not have anything printed on them either. If they have the word "Lacoste" on the button, the shirt is a fake.

4) Unusually Low Cost - Lacoste is a high end, fairly expensive designer brand. As such, prices are usually high and for good reason since the products are usually of very high quality design and material. Prices are usually around $60-72 for a single polo shirt. If you discover prices that are extraordinarily different, you are most likely dealing with a fake. If you are only paying $10 for the shirt, your alarm and antennae should be going off.

5) Cloth Material - Genuine Lacoste clothing should be made of 100% soft cotton and neatly threaded. There should be little to no loose threading as is frequently found on shoddy and inferior knockoffs. The cuffs on the sleeves should not appear shredded and the stitching should not come loose only after a few washes.

6) Sizes - Lacoste clothing are sized using numbers, rather than the usual letters or words, e.g. sizes 3, 4 , 5. They do not come in sizes utilizing the words "small", "medium", or "large".

7) Method of Sale and Purchase - Many eBay sellers will insist and claim that their Lacoste products are real and authentic, but 90% of them are either wrong or lying. Unfortunately, even by checking their feedbacks isn't necessarily sufficient to protect you from fakes since many buyers themselves cannot readily distinguish the fakes from the real thing until it is too late. Lacoste does not have factory discount outlets, but sells its products through select distributors at premium prices. Be careful if you decide to buy through an online auction or through an amateur supplier based in Asia as many are the works of scam artists. I highly advise against buying from such shady sources and recommend sticking with more reputable and established shops.

Where To Buy Genuine Lacoste Polo, and Other Luxury Brand Clothing Products:

The best and most reliable source for genuine Lacoste products is from an actual Lacoste branded store or from a major department store retailer like Macy's, Nordstrom's, Bloomingdale's, or Neiman Marcus. From any other place like eBay, Craigslist, or some street side China Town type vendor - you're just asking for trouble so please be careful! Those type of deals will appear to be substantially cheaper, but remember, you get what you pay for.

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115 Responses to “Knock-Offs | Fake Lacoste | Imitation Clothing | Money Blue Book” 

  1. Mrs. Micah says:

    I had one of their shirts as a hand-me-down when I was a little girl. I remember being fascinated by the croc. No idea if it was fake or not--knowing the people I got it from it was probably real.

  2. norak says:

    Is this a personal finance blog or a fashion blog? I recommend you just wear a $10 shirt from Target.

  3. Raymond says:

    Norak,
    Um... both? :)

    Well as I mentioned in a prior post, I'm mostly a Marshalls, bargain hunting type of shopper, but sometimes I do like to wear nicer brands. But when I do, I want to make sure I'm getting the real deal. So many fakes nowadays..

  4. Jamie says:

    Raymond,

    Tip #6 is not always correct. In the UK, most of the Lacoste retail stores and outlets sell their long sleeve cotton polos with letter sizes rather than number sizes.

  5. Charles says:

    very impressive, i'm intrigued with all your tricks, thanks for the tipz

    Charlez

  6. Rafael C says:

    Thanks for this tips, amazing!

  7. mario says:

    i cant belive da difference....and u kno watz funny lol i have a fake locoste shirt...i just checked da logo ....it made me fell stupid for shopping at da swapmeet...never doing it again..��������…

  8. Casey says:

    Great guide on how to spot a Fake lacoste! It is so sad that so many people unknowingly purchase Fake Lacoste everyday on eBay, craigslist, flee markets, or even from kids from school....The sad thing is, its not just Lacoste, its everything and its everywhere!

    The article sparked me to create a guide myself, check it out! Thanks

  9. mike says:

    Thanks for the article. I will certainly make use of it to a certain extent.
    The reason why I say that is, If you mix in a couple fake ones with all ur reals none of ur friends would ever be able to tell.

  10. allison says:

    lacoste DOES have factory outlets - I know because I have shopped in 1 at the Tanger Outlet Mall in Riverhead, Long Island
    http://www.tangeroutlet.com/brands/2151
    the prices are maybe about 30% less - most items are past season & some irregulars

  11. Sam says:

    I want to sales the LaCoste t-shirts. I have about thirty of them in difference color and condition (good – like new) in size 7.

    They are used and of cause real. I was thinking about selling it for $20.00 - $25.00 per shirt, but then I looked on eBay and ioffer, and their price are insanely low ($10.00 - $15.99) for the new one.

    Any idea what should I do? What is a good price I should selling it for?

  12. Del says:

    Just a couple of quick notes to add.
    I buy my lacoste polos from france from authentic outlets.
    the buttons can have lacoste written on them
    you can get three buttons
    you can get just a single tag on inside collar
    you can get lacoste written on the arm

    the best way to tell a fake lacoste is by the feel of the polo
    lacoste is very very light and if you hold to the light you can see
    a lot of light through square stiching
    fakes feel like normal polos and do not have the obvious square pattern.

  13. Alli says:

    Honestly, the best way is to shop online on their webstore, or to buy from macys. Actually, sometimes the stuff you buy from the street vendors are real, but rather "hot" or stolen merchandise, hence the dramatically lowered prices. But you only give information on how to spot the polos. Alot of other articles of clothing and accesories are often "knock-offs" and shouldn't be trusted. As always, the best way to ensure getting a real Lacoste product, is to buy from an authorised dispenser. Thats why i've got my new Lacoste sunglasses from my mom, and i'm positive they're the real deal, her optical is an authorised dealer. =D

  14. Barrie says:

    Just a quick question about #6,

    If its got the number 36 or 38 for example, written on the tag, does it mean its fake?

    Cheers.

  15. David says:

    Lacoste polo shirts can have three buttons and may have Lacoste written on them. It is believed by many that lacoste polo shirts can only have two buttons, as I have said this is incorrect and they may have three. Also my lacoste polo shirt which was bought from a Lacoste shop in London only has a single tag at the top of the shirt, with the size, in numbers, printed in red at the top left of the corner. This shirt is obviously genuine becuase of the place of purchase, if this is the case with my shirt, it will also have shirts a like mine out there.

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