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How I Started Blogging To Make Money Online

Published 8/14/09 (Modified 3/8/11)
By MoneyBlueBook

My Dream Of Becoming An Internet Entrepreneur and Working For Myself

I am a part time (almost full time now) blogger who spends a great number of hours working on the Internet from home every night. For more than a year now, I've been quietly earning a sizable and consistent amount of money through blogging and my internet marketing efforts. As a multi-year veteran now to the world of making money online with a blog, I've joined a rather unique and eclectic group of young and emerging internet entrepreneurs - individuals who have not only successfully harnessed the power of the Internet to generate real money, but who have managed to turn seemingly unassuming websites into rather lucrative income producing automatons. While the phenomenon of blogging for money on a part time basis is certainly not new, the idea that one can actually become a full time professional blogger (a problogger of sorts) and generate not only a stable, but a sustainable income at a high velocity through mere blogging alone is quite a surprise to many (particularly among my friends and family).

I'm sure many of you are already well aware of a number of fairly successful bloggers and established Internet entrepreneurs like John Chow, ShoeMoney, and Darren Rowse of Problogger fame - online personalities that dominate the so-called "make money online" niche. Most of these semi famous Internet tycoons have been in the news for some time and have had many years to perfect the art of both online and mainstream personality-based sales pitches. Much of their mystique, self perpetuating hype, and authoritative attention stems from the sheer amounts of money they have raked in through their blogging and online entrepreneurial activities, and the continuous reminders of their financial success to their readers in the way of monthly income reports and screen shots of high dollar amount affiliate income checks. However, the ones you usually don't hear about are those of us like myself who also run pretty successful operations of our own, but who have generally chosen to remain contently semi-anonymous and out of the lime light. While I've enjoyed a pretty lucrative career thus far in terms of the income streams that I've been able to pull through my collection of websites and online businesses, I made the conscientious decision early on to remain in the online shadows and out of the way in terms of real world publicity and attention. Not vying for the social media spotlight for ego-stroking purposes has allowed me to quietly generate a pretty prolific online business without the complicated hassles of unnecessary attention or even the critical scrutiny that the well known online bloggers at center stage face. Have you heard of the term "Millionaire Next Door" ? Well I'd like to think of myself as the "Blogger Next Door" - one of a growing number of unassuming and self made entrepreneurs who enjoy their relative anonymity and are content to blend in with everyone else in cyberspace while they quietly build their online fortunes.

Working From Home As A Full Time Blogger Is A Difficult, But Emotionally and Financially Rewarding Profession

My goal today is to simply break out of my usual personal finance subject matter for a moment and perhaps share some tidbits to encourage and inspire fledgling writers and aspiring entrepreneurs who have been quietly sitting on the sidelines - individuals who want to believe, but are afraid to take the first baby steps towards the world of self employment and Internet-based incomes. Admittedly, the journey from entry level writer and semi techie egghead, to nearly full time super affiliate power blogger is a very difficult and time consuming process, particularly in the early stages. Despite its rather ephemeral and unestablished nature, the seemingly unrealistic fantasy of being able to work from home and generate a full time income from just blogging alone is very real. While I have yet to make the final leap to full time blogger (I'm still a part time attorney), I am living proof that working from home and working for yourself is entirely and ultimately possible.

I stumbled upon blogging and the whole online business model a few years ago in 2006 quite by accident. One day I was tinkering with my free personal Xanga blogging account (this was back in the old days when Xanga.com was still popular) and I suddenly noticed the banner ads and affiliate links in the website margins for the first time. Examining the html source code, I finally realized and discovered that there was a whole marketing and income producing mechanism underneath it all that was quietly profiting from all of the user generated content that Xanga consumers were creating. From then on I decided to investigate further and figure out how the blog content and advertisement scripts were integrated into a workable business model - and the rest is history. A blog, or a weblog as it is officially called, is nothing more than an online diary of sorts sorted in reverse chronological order according to article post dates. Blogs are uniquely advantageous for monetization purposes because of the regularly updated and archived nature of their content. Simply put, Google, Bing, Yahoo, and all of the other search engines love blogs for both the fresh and timelessly relevant content they churn out, and generally prefer to rank them very highly for organic search engine traffic - which when translated into practical terms, equals dollars and cents for savvy entrepreneurs.

Now that I've worked for myself and have finally tasted financial success and professional freedom, no longer will I ever go back to working for someone else. No longer will I ever want to go back to the emotional and professional constraints of working the traditional full time desk job and devoting my efforts towards benefiting someone else's company or firm.

I attended law school and graduated to eventually work as an attorney (law school is overrated in my opinion). But anyway, in one of the lawyer jobs I held before I pursued my dream of becoming self employed, I used to work for an overbearing and very unprofessional alpha-female attorney. Despite my best professional efforts at the job, I felt absolutely miserable working as an associate attorney at her small solo practitioner law firm - and never felt so unfairly scrutinized, treated so condescendingly, and persistently set up to fail. But because it was her law firm and because she was my boss, and also because I wanted to keep my precious full time job, I humored her belligerency and endured her belittlement and unreasonable demands for weeks and months. Despite my seething frustration, the fact remained that it was her personal law firm and I was merely a replaceable cog in a bigger machine - and thus I swallowed my pride and did as I was told. But eventually I had enough of the disrespect and quit the firm, literally storming out at the end of one working day without looking back - going from having a full time job that paid the bills to immediate unemployment.

Now that I am a semi full time blogger who runs a variety of part time real life business ventures and operates his own part time legal practice on the side, I use tragic memories of my working past to motivate myself. Whether you no longer want to work for anyone else or whether you were forced out of your previous or current job due to the economic recession or as a consequence of layoffs, it's time to consider chasing the dream of becoming self employed and finally throwing off the shackles and emotional constraints of the traditional "trading hours for dollars" working life. It may be a scary first step to take, but the potential rewards and financial upside are worth it.

How Much Money Do Bloggers Make From Their Blogs? Answer: Depends On Blog Niche, Your Tech Savviness, and Effort That You Put Forth

When I talk about bloggers, I'm not referring to full time freelance bloggers and online newspaper writers who crank out articles for others. Those types of freelance writers who produce text based content for blogs that are owned by other people only generate a few dollars or perhaps just a measly $1.00 to $5.00 per blog post that they write. In this article, when I'm talking about bloggers and webmasters who are able to generate a very good part time income supplement or even a full time living from their blogs, I'm talking about those who own their own blogs and websites - entrepreneurs who serve as both website owner and chief content producer.

So how much income exactly do average bloggers earn from their blogs assuming a reasonable measure of built up success? That's not an easy question to answer. Because the amount of money that bloggers make from their blogs varies so greatly depending on the type of advertisers that a website can attract, that statistic is highly dependent on the subject matter of the blog. As a general rule of thumb, the most lucrative and financially rewarding websites and blogs tend to be those in the financial niche where credit card issuers, online banks, brokerage firms, insurance companies, and mortgage lenders are better equipped in terms of financial capacity to pay a lucratively high price to affiliate publishers for customer and new sales referrals. While not as financially lucrative, other blog content niches such as entertainment, gossip, fashion, clothing apparel, legal services, health care, weight loss, shopping, computers, electronics, and dating are certainly financially worthwhile in their own rights and can be immensely profitable as well. However, successful online entrepreneurs who are able to multi task and pour in significant amounts of time and effort on a consistent basis may be able to target different content niches with a diverse portfolio of actively updated websites. Obviously the greater the content diversity from a variety of different websites with appropriate targeted traffic to match, the greater the pool of prospective advertisers to generate income from. The key is to also truly enjoy what you write about. The blog traffic, blog comments, and relevant advertisers will naturally flow thereafter.

Making a decent full time income online by working as a blogger is very much possible but it does require an enormous amount of time investment and educational self training, especially upfront during the initial stages when the financial rewards are still miniscule or non-existent. Whatever you do, absolutely do not quit your full time day job until your part time blogging efforts start paying off. I started blogging part time while I still had a full time day job - spending my off hours teaching myself the intricacies of blogging, website design, and Wordpress blog optimization tricks. It also took a great deal of time to learn the fundamentals of Adobe Photoshop graphic manipulation and the intricacies of basic Wordpress PHP programming for blog theme tweaking purposes. While the barriers to entry are extremely low for blogging as a profession and almost anyone and his/her grandma can get started at any time without paying a dime, there is no guarantee that the process will be easy (and I can almost assure you that the journey will be difficult and sleep depriving). A five figure income per month is possible if you pick the right niche and work extremely and exceedingly hard, but it's not the norm. Most of you (more than 95%) will probably fail due to blogger's block, frustration, and lost of interest - but the ones who can persist will succeed in time. Nothing in life is guaranteed but if you put your mind towards blogging and don't burn yourself out - $100 a month, $1,000 a month, and perhaps even $10,000 a month of passive income is reasonable with the correct mix of content, the right blog niche, and a lot of search engine traffic generation luck.

Much of the information needed to get you started as a professional blogger can be obtained online for free and there is no real need for you to purchase or spend money on E-books or on the make money online books being sold at bookstores. But if you really want a good primer to get you started, I'd recommend something like Darren Rowse's book - ProBlogger: Six Figure Income Blogging. Anyone who is a wannabe blogger knows about the original pro blogger himself - and ranked by experience rather than age, he's the granddaddy of us all. Alternatively you can always just visit your local public library and borrow the books for free. But my advice is to just follow your favorite bloggers online and read through their past blogging post archives to get the information you need. You'll get more real world practical advice on blog writing techniques, search engine optimization tricks, and website business maintenance pointers from these updated daily blogs than you'll ever glean from mere stale books alone. The world of blogging for income and the fickle nature of search engine traffic generation techniques are constantly evolving so it's best to stay updated on the latest news by reading from actively updated blogs and websites than from constantly reviewing some ancient textbook on the subject.

If you want to know exactly how much money I currently generate from my online businesses and from this personal finance blog in particular, unfortunately, I won't be able to share that information in great detail at this time. If you must know a little bit, I will put this forth - this personal finance blog generates in excess of $100,000 in organic net profits per year, most of it without substantial effort on my part. I do not pay any money for advertising, I absolutely do not sell text links, I don't do paid reviews, and I don't engage in any pay per click Google Adword advertising - it's all organic search engine based. Regarding the specifics of my income breakdown, I wish to stay silent on that for now. Perhaps in the near future I will share more about my online income sources and real life business ventures in greater detail with readers. For the time being, I don't plan to share any pictures of fancy checks or reveal the specifics of my income sources from my blogging operations - you'll just have to take my word for it. But it's perfectly okay if you don't believe me. Like I mentioned early on, I'm not interested in capturing attention or attracting a loyal zombie following - just hoping to inspire a few people and motivate some of you to a call to action.

Never Stop Learning And Chasing Your Entrepreneurial Dreams

To get the blogging and website business know-how you'll need to run a successful blog, you'll need to strive towards constantly educating yourself on all aspects of blogging. The facets are broad as blogging encompasses everything from the fundamentals of writing to grammar, basic web programming, graphic design, salesmanship, multi tasking, negotiation skills, and efficient time management. It will take months, even years before you will become a fully self trained expert on the blogging business. I started the early research and tinkering process in 2006, but didn't start running my first few successful online blogs and start seriously generating a stable income sufficiently large enough to replace my day job wages until 2008. From the time I truly started writing and promoting this particular financial blog you are reading, I didn't generate a sustainable full time income until 12 months thereafter. There will be times when you first start out that you will feel like no one is reading your work and that you are writing for yourself, but that's okay. We've all been there before and that's perfectly normal in the beginning. It's a lonely process at the start but with time, your efforts will pay off. Meanwhile, to this very day, I still spend hours and hours every day reading blogs about blogging and scouring the web for any new morsels I can uncover about website optimization, how to generate more search engine traffic, and how to capture blogger traffic. As far as I'm concerned I will forever be a work in progress. There is so much to learn and my self driven educational enrichment will never cease so long as I continue to blog for a living and make money online (view my beginner's primer on how to get started).

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35 Responses to “How I Started Blogging To Make Money Online” 

  1. PT Money says:

    Excellent article, Raymond. Very inspiring. You did a great job of articulating what it takes to have success. Congrats on such an achievement in such a short time. You obviously have conquered the learning curve faster than I. But I'm not giving up, and like you say, that's the key.

  2. Raymond says:

    Thank you PT. I think you and I started blogging roughly around the same time so we've probably seem similar ups and downs with the market. The economy has definitely made blogging profits more difficult as it has eliminated many of the less financially stable advertisers that used to be around for years. However, I'm glad we've both able to continue persisting and not give up. The Internet continues to expand and with the introduction of Bing, perhaps new frontiers will start opening up.

  3. Depressed With My Job says:

    I hate my job so much. Terrible one and half hour commute to work every day and another 1-2 hours back. It's always worse in the afternoon commute. I never see my son and daughter anymore, not to mention my wife because I'm always on the road during my commutes. LA traffic sucks and I get massive road rage. Work is getting stressful as well and I'm realizing this is not a way to live my life anymore.

    I've been reading about ways to make money online and one of the ways I've been told works is through blogging. Previously, I've tried to find all of the new age ways to make money through the Internet. I've purchased books on this. I know many of the offers you see on TV infomercials are scams but I had to try them all out. After paying big bucks for them I realize they are mostly scams unfortunately...the real estate ones, the cash flow notes, everything.

    I've tried to dabble in blogging for income but it's hard. I don't have too much free time to blog at night as I need to spend my precious hours with my wife and kids. I definitely can't do it during my lunch breaks either as I need a lot of time to write. All I have are the weekends. But I don't think weekend blogging alone is enough to build a real blogging business that's going to replace my day job. I really envy you that you were able to ditch your full time job, walk away from your full time job as a lawyer and pursue your dreams. I am too afraid to leave my job as much as I hate it. It pays the bills and for now, I can only grin and bear it.

    I don't know what else to blog about except blogging and technology. I know these are saturated areas on the web but what else should I talk about that I know much about? It's hard to compete against sites like Techcrunch etc though. I wish I can make money blogging and work from home but I don't know if that ever will be possible. I think I've missed out on the blogging gold rush and it's too well dominated by the big sites. You are very very very fortunate to be in the situation you are in. Congratulations on your success so far in life and I envy you to no end! Great blog you have here however

  4. J. Money says:

    Brilliant my man, very very cool stuff. I'll def. be bookmarking this to read in the future and stay inspired. Congrats!

  5. James says:

    You know "Depressed" -

    You are very fortunate to even have a job right now so quit complaining so much. It makes me angry when I see people who have jobs groan and complain about their lives. I see my family all the time but that's because I'm at home all the time as I've been laid off for months and can no longer find work in this recession. I've searched for months and months but have found nothing. The jobs in my area have all dried up. Going to give this whole internet business a shot but I doubt it will work out. It's really not my thing and so far I haven't seen any results. Okay...back to my job hunting.

  6. Thx says:

    Thx for sharing. Good job.

  7. SavingEverything says:

    Very good intro to blogging. I still dont' understand why you say you "dont engage in pay per click Google Adword advertising", when in fact the ads on this website are from googleads.g.doubleclick.?? Also, can you divulge how much money you have spent for this pfblog personal finance blog? Most people think it's free; but, most bloggers use a web hosting company to host their websites to blog, to email, to store data and files, to have advanced features for their domains, etc. These cost money..., and I'm not sure how the prices were back in 2006 compared to 2009. Now, webhosting sites charge about $9-20/month depending on the features you want and whether you're having a full-fledge online store. I would like to see you divulge about your beginnings more, as I find it educational and recreational to see how a blogger turned to something more than just a blogger saying, "hi everyone, i'm blogging. i feel okay today." Let us here your findings; how you choose topics to discuss; how you do your other blog sites and their topics; do you have a law blog site with info about counseling, law, cases, education?; tax law; civil law; estate law; how much income did you make as a part-time blog when you first started; when was the income so high that you had to start declaring it on your taxes?; and, when or is it high enough that you had to classify the income as part of self-employment income and had to pay higher taxes even though it was a part-time venture? Please let us know, even the early time. When did you first allow ads on your blog? Did you start out on any free blog website, and when did you move to a paid webhosting site? Why? Keep up the blog on this topic, and maybe link it to your other blogs. I appreciate your time; thanks.

  8. Raymond says:

    Saving Everything,

    Well I don't engage in pay per click (PPC) Google Adword advertising in the sense that I don't go out to buy pay per click search engine traffic from Google, Yahoo, or MSN to funnel the traffic back to this site. Other advertisers certainly advertise on this blog through those mentioned services but I don't use the service myself.

    In terms of money spent on this blog, it's quite low. I currently spend $150 a moth on dedicated web hosting via Liquid Web. I used to spend just $20 or so with Dreamhost per month for cheap shared web hosting, but the service wasn't reliable or technologically sufficient enough to handle my increase in traffic over the years - so I switched to Liquid Web. I've heard good things about Media Temple and a few others as well. Avoid HostMonster if you can - they were extremely rude and offered horribly unreliable uptime when I had them for a short while.

    I don't spend any money on SEO, article marketing, or any of the other random traffic building services you may have heard about. Even this rather plan looking blog theme you see here was custom tweaked by yours truly...poorly if you ask me. I'm not that great of a computer programmer so I basically used trial and error to get the theme layout just right. I don't believe bloggers need to spend a lot of money on an expensive or unique blog theme or even a unique logo, particularly in the early stages. Those who fork over hundreds and thousands of dollars on blog themes and logos early on tend to do it for purely ego-boosting reasons. They really have zero effect on your ultimate success and ability to generate blog traffic.

    I do run a few other blogs, including a legal blog, a health blog, and a few others - I'll share more information about them in the future. However, they are not all that well developed and quite a few have been big flops. I gave up on a few of them due to their lack of profitability and due to the fact they were sucking up too much of my precious time towards activities that I wasn't confident would ultimately pay off.

    I started this personal finance blog early on as a make money online website for a week or two before I realized that it was pointless to "fake it till I make it". So I transitioned to a subject I had a personal passion about - credit cards. I used to love figuring out which credit card combinations worked the best to maximize credit card reward spending - so I began writing about credit card rewards and 0% balance transfers. Eventually I broadened the blog to encompass more personal finance related subjects.

    In terms of taxes, I started declaring it in my income tax return as soon as I started making money. If it's income, it's got to be reported. I would prefer not to have Uncle Sam chase me down a few years from now demanding I pay back some of my unpaid taxes along with hefty fees and penalty charges.

    As for ads, I think one should start advertising immediately, however it's important not to fill your entire blog with ads. A tiny banner strip on the side or at the top is probably sufficient for starters. Don't clutter your blog with ads as it ruins the reader's viewing experience. Advertising from the start will get you going in terms of learning about the affiliate advertising world - but just be aware that your early start income sources will probably be non-existent for many many months (or even years).

    I started out on blogspot.com but transitioned over to Wordpress rather soon. It's definitely more advantageous to purchase a blog domain name and start hosting it professionally early on. Wordpress is the best.

  9. MoneyEnergy says:

    Wow!, great story! You really are the "blogger next door." I would love to earn even a tenth of that in one year. I now have a consistent monthly income which is growing incrementally, but certainly not as fast as you say this blog did. would love to talk to you more about it!

  10. JimW says:

    Congratulations on your blogging thus far. I too can attest that it's definitely possible to make money blogging. I've done pretty well for myself but the market's definitely getting softer and making it harder for new bloggers to get started with their blogging business. It's too easy for many to get quickly discouraged when money doesn't start coming in early. It's a long term business so it's important to post regularly and keeping on blogging. The window for blogging for income is definitely slowly closing as established sites like this one and others start dominating the industry.

  11. Andy says:

    Really enjoyed reading this article and I am probaly a few steps behind you on this journey. Working full-time and blogging at night-time (sleep depreviation is my friend!) is now my routine. Can I ask you a couple of questions

    1. My blog is on blogger (for 1 yr +) and I make okay income, do you think by going to wordpress the income/traffic is substantially higher. Any thought in % terms?

    2. Can you recommend any good review/sites for moving from blogger to wordpress. I am worried that I will lose all the IP/search ranking I have built

    3. Lastly, when deciding that you are nearly full time, what are the best metrics to use to determine if your blogging income/traffic is sustainable? Eg, what was your basis for feeling that you have "made-it". Because my revenue is variable, I cannot be sure that 3 months from now, the income levels will be sustained.

  12. Bible Money Matters says:

    Great read, and inspiring! I never would have imagined even a couple of years ago that a blog could make money, but now i've almost 2 years in and I'm starting to do pretty well on my own blog. As you mention, it just takes hard work, determination, a good niche - good writing, and perseverance.

    if others are writing their blog on a free host (blogspot, wordpress.com) and they're serious about blogging, I'd suggest switching to wordpress and getting your own keyword rich domain name ASAP.

  13. ChristianPF says:

    I crossed into the "full-time" blogging a few months ago and it is great! It is so nice when you can finally dedicate your work time to your business rather than doing it after you get finished with your day job. Congrats on the success!

  14. Four Pillars says:

    Great post - I like your income numbers! I agree with your approach of not shouting the $ signs from the rooftops like the "gurus" do.

  15. FFB says:

    Awesome story! I dream of the big bucks blogging one day but I realize it's takes a lot of hard work and "stickitivity" to make it. That and some passion for the subject as well.

    It looks like content really is king. When you write good, consistent content you don't need to have anything flashy - the readers will come.

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