Gift Card Purchase Fees Are A Waste Of Money - We Need To Start Using Chinese Red Envelopes
Published 1/4/08 (Modified 3/8/11)
Is it just me or is there something very wrong when you have to spend money to buy what is essentially the some denomination as money? Because that's basically what people are doing when they buy gift cards and are required to pay a purchase fee.
Personally, I have no problem with buying or giving gift cards as a presents. Gift cards are more flexible than the usual pre-chosen gift since the recipient theoretically has the option to determine how best to spend it. But therein lies the limitation and fallacy of the flexibility of gift cards. They're actually not as versatile and unrestricted as people may think they are. Since most gift cards are only good towards the particular store they were purchased for, they are limited to that one location.