Review: Blue Cash Preferred Card from American Express
By Peter Andrew
I just got home from the supermarket and am depressed. It's only my partner and I living in the house now, yet we spend an absolute fortune on groceries and the like. Today's shopping and a tankful of gas came to close to $400, which is way more than our friend Sarah would spend, and she has a husband and four kids to buy for. Of course, it's my own fault. I know very well that I couldn't pick out my favorite cola in a blind tasting, but insist on buying Coke. And it's the same for all those other premium brands that may or may not be better than their cheaper competitors.
Worse, I spent many years working in advertising and marketing, and have a pretty good idea of how branding works. I'm more depressed about being an idiot than I am about the $400.