By Georgie Miller
The recent hacking of the Target and Neiman Marcus databases has many consumers worried about the security of their information. It seems like the technology used to store personally identifiable information should be better than it is today, but unbeknownst to many U.S. consumers, other countries around the globe have used a more secure technology for almost a decade.
What is this technology, you ask? It's involves EMV or "chip-and-pin" credit cards. Unlike the credit card with a magnetic stripe (magstripe) on the back that is probably in your wallet now, chip cards contain a microchip. Transactions made using cards with EMV chips don't reveal your account number to the merchant. This means that even if the merchant is hacked, your account would presumably be safe.
EMV cards have gradually been becoming the norm in other countries, especially those in Asia and Europe. In fact, consumers who travel internationally may already have with EMV-compatible cards. So why has the U.S., which prides itself on being on the cutting edge in all things, not adopted EMV already? Both cost and path dependence are likely factors.Read the full article »