Archive for August, 2009

How To Make Money Blogging

Wednesday, August 19th, 2009

Review Of How To Start Earning A Full Time Income With Just A Blog

Previously, I shared a little background overview of how I got started as an aspiring full time blogger and pursued my dream of working from home and making money with a blog. For many years, I worked a traditional day job as an attorney, whether it was with the federal government or whether it was in the private sector. A few years ago and rather unexpectedly out of the blue, I stumbled upon the idea of starting up a blog to make some money on the side. The idea was not to replace my seemingly stable and indispensable full time day job as a lawyer, but to supplement my salary with an alternative income stream. Little did I know and much to my subsequent surprise years later, my small network of profitable online weblogs would one day start reaping monthly incomes that greatly exceeded what I could earn as an ambulance chasing attorney. While I continue to balance my part time legal practice profession with my mixture of online businesses and other side ventures to this day, my blogging operations have finally grown to the point where they are now capable of providing me a stable and nearly free source of revenue – offering me a boost in a quality of life I never dreamed possible before.

If it’s one thing I’ve learned over the years, it’s that persistent adaptation, continuous self education, a strong entrepreneurial spirit, and the uncanny ability to function with little sleep – are traits that can truly be turned into financial success. Becoming a semi-full time blogger and giving up the tedious commute and traditional desk job – to work from home and earn a stable living is a reachable goal for many. The process is not easy and most of those who attempt to walk down this deceptively daunting and challenging path will undoubtedly fail miserably, but the fiercely determined and highly self motivated few will succeed – I’m living proof of that.

As entire books and trilogies can be easily written on the subject, the following is more of a quick summary for beginners who are interested in getting started with running their own profitable blogs than a comprehensive guide. Here are some of the key pointers that I’ve learned over time as a blogger who now earns in excess of six figures a year. I’m by no means an expert – just a guy who’s witnessed and endured first hand both his personal share of lucky successes and misguided failures when it comes to the subject of blogging online to earn a living.

If You Want To Make Money As A Blogger, Blog About A Subject Other Than Merely How To Make Money Online

This is not a blog about blogging, nor is it a blog about how to make money online per se. While I do occasionally dwell into ways how ordinary consumers can take advantage of arbitrage opportunities such as advantageous 0% balance transfer offers, reward credit card bonuses, and paid online survey offers that compensate participants looking to make some extra cash on the side – the primary focus of this blog has always been first and foremost focused on personal finance and long term financial planning and investing. The emphasis has always been on the nitty gritty elements of saving money, debt reduction, and planning for one’s financial future. One of the most recent endeavors of mine was to start sharing my personal net worth reports and income progressions over time. On this blog, I track and provide my own net worth tables for all to see, not to boast or demonstrate some ego-boosting bravado, but to show readers that I am just a regular guy, trying to work hard and turn my life’s fruits and efforts into a future retirement nest egg. I have had a tremendous number of failures in my life, whether they be personal, relational, or professional – but I have continued to strive for my dreams. That’s one of the essences of blogging – the sharing of personal viewpoints and the trials and tribulations of personal experience.

Those of you who want to quit your full time day jobs and end the seemingly endless cycle of trading hours for dollars, and start blogging online will do well for yourselves by picking a real world topic instead of dwelling in the saturated “make money online” tar pit. Not that there is anything particularly wrong with writing about your passion for blogging and generating income via your efforts on the web if that is your interest and true calling, but the fact of the matter is – it’s not a topical niche that deserves the type of massive attention and copycat imitation that it receives. Like the overrated careers that populate the professional landscape, the “make money online” niche is vastly over saturated, with supply outstripping the demand, and conversion rates (the ability to convert blog traffic into income producing sales) from its natural audience of extraordinarily tech savvy readers – too aggravatingly low. It’s not impossible, but I think you are better off choosing a less tapped into subject matter that’s not so exceedingly rife with scams and get rich quick junk products. Frankly, the same negative sentiment can be said for the technology niche as well, although fortunately for that area of tech based information, the content matter is more broad, more varied, and perhaps sufficiently diverse to accommodate new blogging entrants.

When choosing a subject to blog about – make sure you pursue a subject that is sufficiently broad and dynamic enough where you would be able to sit down and write out 100+ new blog titles on the spot if you had to. The world is currently filled to the brim with a tremendous number of subject matters and questions that still await to be responded to with updated information. Do you enjoy clothing and fashion trends? What about cooking, parenting advice, personal fitness, or outdoor activities like camping or fishing? How about coupons, shopping deals, lifestyle do-it-yourself tips, interior decorating, real estate news, home improvement, or celebrity gossip? Those are all interesting subject matters worth blogging about with plenty of advertisers to tap into for the passionate blogger.

How To Find Advertisers For Your Blog As A Beginner Blogger

Whenever I’m at a family gathering, with friends I haven’t seen for some time, or at some church function, one of the most common questions I get whenever I talk to someone about my online business (once I’ve overcome the blank stares after I tell them my self employment job title), is how I find relevant advertisers for my blog and how I actually get paid for my blogging efforts. Frankly, advertisers are everywhere and you just have to know where to find them. When your blog ultimately hits the big time and starts generating massive traffic, prospective advertisers and curious companies (and even advertising spammers) will naturally start tracking your contact information down. But until then, your best bet is to seek out and partner with the middle man companies out there – the affiliate marketing networks that consolidate and aggregate the various affiliate and lead generation offers out there on the Internet.

Through these affiliate marketing networks, you will be able to locate advertisers from a very wide variety of categories – all willing and able to pay you whenever you refer targeted sales or business to them through your blog or website. Many will allow you to access their affiliate product inventories and compensate you for a variety of sales referrals including – pay per click ads (PPC) which pay a tiny sum of money per text or banner ad click, pay per sign up or action type ads (CPA ads) which pay you a much larger referral cut in the way of commission percentages whenever you refer a prospective customer to them, and pay per impression ads (CPM) which pay a sum for a set number of website viewing impressions. For example, if I wanted to promote Monavie or any number of acai berry juice brands/scams for example (I don’t – but just giving this product as an example), there are plenty of companies out there willing to pay me a set referral commission (hypothetically, say 5-10% or $10.00 per lead) for every new customer I refer. Picking the right mixture of advertisers depends on your blog’s subject matter and your target audience.

Check out the following below recommended and popular affiliate marketing networks and companies for advertisers. Bear in mind, there are also quite a great number of specific advertisers and companies out there who also run affiliate programs, but are only obtainable if you contact them directly, and many frequently won’t deal with you until your blog reaches a certain traffic minimum (on average at least 5,000 unique visitors per month).

List Of The Best Affiliate Marketing Network Companies (Pay Per Click and Pay Per Referral):

Remember to negotiate for the best commission rates and learn to leverage your ever steadily increasing blog traffic to your advantage. Your negotiation clout will slowly increase as your blog traffic increases with time – be patient. Compare affiliate payout rates and offers and go with the best rate provider. All of the following affiliate networks below provide similar banners, ads, and website scripts you’ll need to get started, but each differs in the exclusive offers each carries in its inventory cache of advertisers. Many of the individual offers overlap between multiple affiliate network providers, but each of the following networks offers uniques. Be forewarned, it will likely take many, many, many months of very hard (but frequently fun and interesting) trial and error work before you’ll figure out how to maximize your ad revenue, but if you are persistent and are constantly learning, you’ll figure it out in time. Trying signing up and tinkering with each affiliate provider to get started:

  1. Google Adsense: The most well known and best pay per click advertising network is run by Big-G. Google’s highly targeted contextual advertising program is a must have if you are a beginner to blogging. Just run the Adsense script on your blog and ads relevant to your content will automatically be displayed. Pay per click income is great for beginners but its usefulness tapers off in income potential after your site gets bigger.
  2. Amazon Associates: With this popular and versatile program, simply link to Amazon.com related products for affiliate income earning potential. Very useful and scalable for even mature sites.
  3. Ebay Partner Network: With the eBay affiliate publisher program, you can link to any specific eBay auction or link to an eBay ad based on keywords to get a commission cut of the sales generated.
  4. Linkshare: Lots of very nice ad exclusives but less customer support and attention then I’d like. But in general, the exclusive affiliate offers are worth signing up for as you can’t get them anywhere else.
  5. Commission Junction: The 800 pound gorilla of pay per action ads. Like them or not, they are the biggest of the advertising networks.
  6. Flex Offers: Run by the same guys who run CardOffers.com. A personal favorite of mine as my longtime rep has consistently offered me the best affiliate payout rates. Lots of great exclusive affiliate offers for a diverse selection of categories.
  7. CardOffers: A very popular choice for credit card sales and affiliate referrals if you are into the financial niche. The best credit card payout offers have all but dried up recently however. The economy is to blame.
  8. NCS Reporting: Owned by Bankrate.com, it’s one of the biggest credit card referrals company. However, payout doesn’t seem as consistently high as CardOffers and account security was a problem for a while (major breach of my account by cunning online thieves).
  9. Acclaim Network: Allowed me to run Citibank credit card links as a new start up blog when the other card affiliate companies wouldn’t permit it. Payouts are pretty low though.
  10. Commission Soup: Invitation only affiliate company that offers great service and good payouts on most of their affiliate offers.
  11. Market Leverage: Great referral program and an up and coming affiliate network company. Market Leverage is big among big name bloggers.
  12. PepperJam Network: Another up and coming ad company that’s popular among established bloggers and affiliate promoters.
  13. ShareASale: Provides a variety of affiliate companies to pick from.
  14. Chitika: Touts quite a number of search targeted ads similar to Google Adsense
  15. Google Affiliate Network: Seems like a blatant conflict of interest to me, but Google does offer a few exclusive deals. Not a well developed affiliate network as of yet however.
  16. Text Link Ads: Used heavily during its heyday, but has grown somewhat taboo these days as a means to build up page rank based search engine authority, but some sites still use them. I personally don’t, but that’s because my site’s been around for a while now and I don’t need to use such services, which are better suited for beginners perhaps.
  17. Azoogle Ads: Affiliate network that allows publishers to buy and sell text links and various ad space.
  18. Clickbank: Offers primarily text links, random ads, and e-books of all sorts (big chunk of those offers are targeted at the make money online MMO niche).

How To Start Blogging For Money and Generating Blog Traffic

As there is simply no way I can write down every single advanced blogging technique and trade secret strategy I have about how to make money online and generate money with a blog (there is just too many), I’ll share just the basics as this is a post primarily to serve as a call to action for beginners. Here is how you can get going if you want to start getting serious about blogging as a way to replace your existing full time job and for you to start working for yourself. As entire blogs and books can be devoted to the subject, the following is just a basic primer to help newbies get started on the road to blogging for income. Please don’t fall for those stupid and utterly useless Shortcut To Internet Millions and related eBay type scams that promise lots of money with no effort and no computer know-how. Don’t be misled – you will need to work very hard, for months or years, but making money online with a blog is possible.  The following are the entry level steps I took to get started blogging:

1) Register A Domain Name and Purchase A Monthly Web Hosting Service: I recommend starting out with a free Blogspot.com or Wordpress.com account as a way to get your feet wet into the wonderful world of blogging. However, for long term brand name and website setup purposes, if you plan on making this whole blogging deal into a serious venture, I very strongly recommend registering for a formal domain name and choosing a paid web hosting service sooner than later. After all, doesn’t MoneyBlueBook.com seem much more professional than say – moneybluebook.blogspot.com?

  • Get A Domain Name: Go with GoDaddy.com for your domain registration needs if you want to go with the service that most people are using at the moment. GoDaddy is a very popular registrar choice for bloggers just starting out. I personally use Dreamhost.com for my domain name registrations – but that’s only because they’re the company I started out with and I want to stay consistent. Good luck finding a short domain name however – it seems like all of the juicy domain names are all taken, especially the coveted “dot com” ones.
  • Get A Reliable Web Hosting Provider: MoneyBlueBook.com is currently hosted on a dedicated LiquidWeb.com server. I pay about $150 a month for excellent and very reliable hosting, but that’s because this blog generates pretty decent traffic. Liquidweb is more expensive than other companies, but I’ve found their service to be extremely reliable with an excellent uptime track record. Most start up blogs can probably run sufficiently on a cheap shared server at least for some time with a hosting company like BlueHost, GoDaddy, or DreamHost for about $10-20 a month. But ultimately though, you get what you pay for. Cheap hosting equals unreliable up time. It’s not a big deal when you’re just starting out, but it’ll kill your business when your sites start generating serious traffic.

2) Install and Learn To Use Wordpress: Wordpress is the best and most reliable blogging platform to date. Some popular blogs out there are still operating off of other blogging programs like Blogger, but most are steadily migrating to Wordpress. Most professional web host providers can help you install this very powerful and versatile free blogging tool for you. It will take time for you to truly master the ins and outs of Wordpress blogging and learn how to fully utilize all of the Wordpress plugins and widgets available, but once you get the hang of the versatile blogging tools at your disposal, you’ll find the free Wordpress software to be quite indispensable.

3) Start Blogging On A Daily Basis and Pace Yourself As A Writer: The key to surviving as a blogger and building a sustainable future as a blogger capable of making a living online through blogging – is to stay consistent and not get overly burned out too soon. At the start, there is a natural euphoria of excitement as you start witnessing the blogging traffic fruits of your efforts, but don’t let the initial excitement force you to over exert yourself. Similarly, during your blogging journey, at some time or another, you are likely going to get stricken with an affliction of what’s popularly known as blogger’s block (aka, writer’s block). But fear not – even seasoned bloggers experience this feeling of laziness and lack of motivation on frequent occasion. Cut back on your blogging activities if you have to but don’t give up.

When you first start out, your readership will be pitifully few, but that’s absolutely normal. Don’t stop writing quality content as that is the only way you will generate readership in the very long run. This feeling of blogging loneliness and frustration caused by lack of traffic may persist for many months, but if you are to succeed, you must give it time. It takes a lot of time to get accepted into the good graces of the search engines and for strangers to organically discover your blog through the series of tubes of cyberspace. From the time I personally started blogging with the intention of ultimately making money online, it took 12 months or so before I finally started to generate a substantial income from my blogging activities. Blogging is easy to get started but difficult to truly master.

4) Learn To Monetize Your Blog Readership and Increase Your Blog Traffic: Blogging should always be a work in progress. You should always be adapting and finding ways to do existing things better. Even after you’ve started to generate traffic and establish a cadre of readers, you should be constantly trying to figure out ways to increase that traffic and tweak the effectiveness of your advertising pitches. Strategic Google Adsense placement, targeted blog titles, and improved search engine optimization updates are ways to boost your income and traffic.

Getting listed in search engine submissions, blog directory listings, exchanging blog rolls, swapping reciprocal text links, participating in blog carnivals via blogcarnival.com, guest posting on other blogs, writing comments in popular online forums, participating in popular and related blogs, article marketing, as well as engaging in social media sites like StumbleUpon, Digg, Facebook, mySpace, and Twitter – are all valid ways to get traffic but you’ll need to experiment with each one to find out what truly works in terms of improved monetization and what methods are just ways to generate exciting blog traffic numbers, but that don’t actually convert into tangible sales. Tip: Social media marketing is vastly overrated for monetization purposes as social media readers are not looking to buy or have their specific questions answered – thus targeted, organic search engine traffic is key. If you want to make money blogging, you had better be praying to the great temple of Google and figuring out what the Google gods want in the way of blog content and optimization.

5) Never Stop Learning, Experimenting, and Examining Your Competitors: You should never be trying to re-invent the wheel. One of the best ways to improve your own blog and blogging approach is to learn from the techniques of others. Take a peek at your competitor’s blog or visit your favorite blogs to see how they monetize and how they structure their blog content for clues as to their success. Don’t worry about feeling like a spy – after all, more likely than not, they are peeking right back at your website as well. That’s what smart businesses do – they examine their surroundings, learn from the best, and constantly improve. After all, if you owned a struggling ice cream shop, wouldn’t you secretly visit competing ice cream stores that are more successful than yours to figure out why and how those shops are able to generate more ice cream sales than yours?

How I Started Blogging To Make Money Online

Friday, August 14th, 2009

My Dream Of Becoming An Internet Entrepreneur and Working For Myself

I am a part time (almost full time now) blogger who spends a great number of hours working on the Internet from home every night. For more than a year now, I’ve been quietly earning a sizable and consistent amount of money through blogging and my internet marketing efforts. As a multi-year veteran now to the world of making money online with a blog, I’ve joined a rather unique and eclectic group of young and emerging internet entrepreneurs – individuals who have not only successfully harnessed the power of the Internet to generate real money, but who have managed to turn seemingly unassuming websites into rather lucrative income producing automatons. While the phenomenon of blogging for money on a part time basis is certainly not new, the idea that one can actually become a full time professional blogger (a problogger of sorts) and generate not only a stable, but a sustainable income at a high velocity through mere blogging alone is quite a surprise to many (particularly among my friends and family).

I’m sure many of you are already well aware of a number of fairly successful bloggers and established Internet entrepreneurs like John Chow, ShoeMoney, and Darren Rowse of Problogger fame – online personalities that dominate the so-called “make money online” niche. Most of these semi famous Internet tycoons have been in the news for some time and have had many years to perfect the art of both online and mainstream personality-based sales pitches. Much of their mystique, self perpetuating hype, and authoritative attention stems from the sheer amounts of money they have raked in through their blogging and online entrepreneurial activities, and the continuous reminders of their financial success to their readers in the way of monthly income reports and screen shots of high dollar amount affiliate income checks. However, the ones you usually don’t hear about are those of us like myself who also run pretty successful operations of our own, but who have generally chosen to remain contently semi-anonymous and out of the lime light. While I’ve enjoyed a pretty lucrative career thus far in terms of the income streams that I’ve been able to pull through my collection of websites and online businesses, I made the conscientious decision early on to remain in the online shadows and out of the way in terms of real world publicity and attention. Not vying for the social media spotlight for ego-stroking purposes has allowed me to quietly generate a pretty prolific online business without the complicated hassles of unnecessary attention or even the critical scrutiny that the well known online bloggers at center stage face. Have you heard of the term “Millionaire Next Door” ? Well I’d like to think of myself as the “Blogger Next Door” – one of a growing number of unassuming and self made entrepreneurs who enjoy their relative anonymity and are content to blend in with everyone else in cyberspace while they quietly build their online fortunes.

Working From Home As A Full Time Blogger Is A Difficult, But Emotionally and Financially Rewarding Profession

My goal today is to simply break out of my usual personal finance subject matter for a moment and perhaps share some tidbits to encourage and inspire fledgling writers and aspiring entrepreneurs who have been quietly sitting on the sidelines – individuals who want to believe, but are afraid to take the first baby steps towards the world of self employment and Internet-based incomes. Admittedly, the journey from entry level writer and semi techie egghead, to nearly full time super affiliate power blogger is a very difficult and time consuming process, particularly in the early stages. Despite its rather ephemeral and unestablished nature, the seemingly unrealistic fantasy of being able to work from home and generate a full time income from just blogging alone is very real. While I have yet to make the final leap to full time blogger (I’m still a part time attorney), I am living proof that working from home and working for yourself is entirely and ultimately possible.

I stumbled upon blogging and the whole online business model a few years ago in 2006 quite by accident. One day I was tinkering with my free personal Xanga blogging account (this was back in the old days when Xanga.com was still popular) and I suddenly noticed the banner ads and affiliate links in the website margins for the first time. Examining the html source code, I finally realized and discovered that there was a whole marketing and income producing mechanism underneath it all that was quietly profiting from all of the user generated content that Xanga consumers were creating. From then on I decided to investigate further and figure out how the blog content and advertisement scripts were integrated into a workable business model – and the rest is history. A blog, or a weblog as it is officially called, is nothing more than an online diary of sorts sorted in reverse chronological order according to article post dates. Blogs are uniquely advantageous for monetization purposes because of the regularly updated and archived nature of their content. Simply put, Google, Bing, Yahoo, and all of the other search engines love blogs for both the fresh and timelessly relevant content they churn out, and generally prefer to rank them very highly for organic search engine traffic – which when translated into practical terms, equals dollars and cents for savvy entrepreneurs.

Now that I’ve worked for myself and have finally tasted financial success and professional freedom, no longer will I ever go back to working for someone else. No longer will I ever want to go back to the emotional and professional constraints of working the traditional full time desk job and devoting my efforts towards benefiting someone else’s company or firm.

I attended law school and graduated to eventually work as an attorney (law school is overrated in my opinion). But anyway, in one of the lawyer jobs I held before I pursued my dream of becoming self employed, I used to work for an overbearing and very unprofessional alpha-female attorney. Despite my best professional efforts at the job, I felt absolutely miserable working as an associate attorney at her small solo practitioner law firm – and never felt so unfairly scrutinized, treated so condescendingly, and persistently set up to fail. But because it was her law firm and because she was my boss, and also because I wanted to keep my precious full time job, I humored her belligerency and endured her belittlement and unreasonable demands for weeks and months. Despite my seething frustration, the fact remained that it was her personal law firm and I was merely a replaceable cog in a bigger machine – and thus I swallowed my pride and did as I was told. But eventually I had enough of the disrespect and quit the firm, literally storming out at the end of one working day without looking back – going from having a full time job that paid the bills to immediate unemployment.

Now that I am a semi full time blogger who runs a variety of part time real life business ventures and operates his own part time legal practice on the side, I use tragic memories of my working past to motivate myself. Whether you no longer want to work for anyone else or whether you were forced out of your previous or current job due to the economic recession or as a consequence of layoffs, it’s time to consider chasing the dream of becoming self employed and finally throwing off the shackles and emotional constraints of the traditional “trading hours for dollars” working life. It may be a scary first step to take, but the potential rewards and financial upside are worth it.

How Much Money Do Bloggers Make From Their Blogs? Answer: Depends On Blog Niche, Your Tech Savviness, and Effort That You Put Forth

When I talk about bloggers, I’m not referring to full time freelance bloggers and online newspaper writers who crank out articles for others. Those types of freelance writers who produce text based content for blogs that are owned by other people only generate a few dollars or perhaps just a measly $1.00 to $5.00 per blog post that they write. In this article, when I’m talking about bloggers and webmasters who are able to generate a very good part time income supplement or even a full time living from their blogs, I’m talking about those who own their own blogs and websites – entrepreneurs who serve as both website owner and chief content producer.

So how much income exactly do average bloggers earn from their blogs assuming a reasonable measure of built up success? That’s not an easy question to answer. Because the amount of money that bloggers make from their blogs varies so greatly depending on the type of advertisers that a website can attract, that statistic is highly dependent on the subject matter of the blog. As a general rule of thumb, the most lucrative and financially rewarding websites and blogs tend to be those in the financial niche where credit card issuers, online banks, brokerage firms, insurance companies, and mortgage lenders are better equipped in terms of financial capacity to pay a lucratively high price to affiliate publishers for customer and new sales referrals. While not as financially lucrative, other blog content niches such as entertainment, gossip, fashion, clothing apparel, legal services, health care, weight loss, shopping, computers, electronics, and dating are certainly financially worthwhile in their own rights and can be immensely profitable as well. However, successful online entrepreneurs who are able to multi task and pour in significant amounts of time and effort on a consistent basis may be able to target different content niches with a diverse portfolio of actively updated websites. Obviously the greater the content diversity from a variety of different websites with appropriate targeted traffic to match, the greater the pool of prospective advertisers to generate income from. The key is to also truly enjoy what you write about. The blog traffic, blog comments, and relevant advertisers will naturally flow thereafter.

Making a decent full time income online by working as a blogger is very much possible but it does require an enormous amount of time investment and educational self training, especially upfront during the initial stages when the financial rewards are still miniscule or non-existent. Whatever you do, absolutely do not quit your full time day job until your part time blogging efforts start paying off. I started blogging part time while I still had a full time day job – spending my off hours teaching myself the intricacies of blogging, website design, and Wordpress blog optimization tricks. It also took a great deal of time to learn the fundamentals of Adobe Photoshop graphic manipulation and the intricacies of basic Wordpress PHP programming for blog theme tweaking purposes. While the barriers to entry are extremely low for blogging as a profession and almost anyone and his/her grandma can get started at any time without paying a dime, there is no guarantee that the process will be easy (and I can almost assure you that the journey will be difficult and sleep depriving). A five figure income per month is possible if you pick the right niche and work extremely and exceedingly hard, but it’s not the norm. Most of you (more than 95%) will probably fail due to blogger’s block, frustration, and lost of interest – but the ones who can persist will succeed in time. Nothing in life is guaranteed but if you put your mind towards blogging and don’t burn yourself out – $100 a month, $1,000 a month, and perhaps even $10,000 a month of passive income is reasonable with the correct mix of content, the right blog niche, and a lot of search engine traffic generation luck.

Much of the information needed to get you started as a professional blogger can be obtained online for free and there is no real need for you to purchase or spend money on E-books or on the make money online books being sold at bookstores. But if you really want a good primer to get you started, I’d recommend something like Darren Rowse’s bookProBlogger: Six Figure Income Blogging. Anyone who is a wannabe blogger knows about the original pro blogger himself – and ranked by experience rather than age, he’s the granddaddy of us all. Alternatively you can always just visit your local public library and borrow the books for free. But my advice is to just follow your favorite bloggers online and read through their past blogging post archives to get the information you need. You’ll get more real world practical advice on blog writing techniques, search engine optimization tricks, and website business maintenance pointers from these updated daily blogs than you’ll ever glean from mere stale books alone. The world of blogging for income and the fickle nature of search engine traffic generation techniques are constantly evolving so it’s best to stay updated on the latest news by reading from actively updated blogs and websites than from constantly reviewing some ancient textbook on the subject.

If you want to know exactly how much money I currently generate from my online businesses and from this personal finance blog in particular, unfortunately, I won’t be able to share that information in great detail at this time. If you must know a little bit, I will put this forth – this personal finance blog generates in excess of $100,000 in organic net profits per year, most of it without substantial effort on my part. I do not pay any money for advertising, I absolutely do not sell text links, I don’t do paid reviews, and I don’t engage in any pay per click Google Adword advertising – it’s all organic search engine based. Regarding the specifics of my income breakdown, I wish to stay silent on that for now. Perhaps in the near future I will share more about my online income sources and real life business ventures in greater detail with readers. For the time being, I don’t plan to share any pictures of fancy checks or reveal the specifics of my income sources from my blogging operations – you’ll just have to take my word for it. But it’s perfectly okay if you don’t believe me. Like I mentioned early on, I’m not interested in capturing attention or attracting a loyal zombie following – just hoping to inspire a few people and motivate some of you to a call to action.

Never Stop Learning And Chasing Your Entrepreneurial Dreams

To get the blogging and website business know-how you’ll need to run a successful blog, you’ll need to strive towards constantly educating yourself on all aspects of blogging. The facets are broad as blogging encompasses everything from the fundamentals of writing to grammar, basic web programming, graphic design, salesmanship, multi tasking, negotiation skills, and efficient time management. It will take months, even years before you will become a fully self trained expert on the blogging business. I started the early research and tinkering process in 2006, but didn’t start running my first few successful online blogs and start seriously generating a stable income sufficiently large enough to replace my day job wages until 2008. From the time I truly started writing and promoting this particular financial blog you are reading, I didn’t generate a sustainable full time income until 12 months thereafter. There will be times when you first start out that you will feel like no one is reading your work and that you are writing for yourself, but that’s okay. We’ve all been there before and that’s perfectly normal in the beginning. It’s a lonely process at the start but with time, your efforts will pay off. Meanwhile, to this very day, I still spend hours and hours every day reading blogs about blogging and scouring the web for any new morsels I can uncover about website optimization, how to generate more search engine traffic, and how to capture blogger traffic. As far as I’m concerned I will forever be a work in progress. There is so much to learn and my self driven educational enrichment will never cease so long as I continue to blog for a living and make money online (view my beginner’s primer on how to get started).

What Is A Good Credit Score?

Monday, August 10th, 2009

As a long time apartment renter for many years, I’m finally on the verge on purchasing my very first home. As such, I’ve been super keen on tracking my credit reports and credit scores closely in recent months to boost my attributes as a prospective mortgage loan seeker. For a while now, I’ve been spending a tremendous amount of time learning everything I can about home mortgages and figuring out how to position myself to ultimately qualify for the very best rate on a home mortgage  loan. One of the most crucial pre-requisites I’ve discovered about interest rates for mortgages and personal loans in general – is the shear importance of having a clean credit report and a good credit score. Banks, credit unions, mortgage brokers, and even credit card issuers utilize credit reports and credit scores to ascertain the credit worthiness of loan applicants – mulling over everything from the number of timely on-time credit payments and the severity of late payments, to the age and number of active credit accounts. Such historical data is compiled and reviewed by the lender to determine the appropriate interest rate the lender must charge the loan applicant to compensate the lender for the level of credit risk that it must expend. Those applicants with banged up credit histories and low credit scores tend to get slapped with higher interest rate fees on their loan offers than those with stellar credit histories. Individuals who have decent credit reports with good credit scores to match almost invariably enjoy much greater access to the best mortgage rates and the best credit card offers than those without.

Credit scores are important because they are basically summary reflections of what’s found on your credit reports, and are one of the primary quick and easy short cut tools that lenders use to predict how likely you are to make your future credit payments on time. Thus the revealing nature of your numerical credit score has a direct impact on what type of mortgage loan rates, credit card offers, balance transfer deals, and auto insurance rates you can qualify for. Clearly, having a good credit score makes your financial life a lot easier and helps you save money in the form of lower interest charges whenever you need to apply for a loan or tap into credit based products.

The Definition Of A Good Credit Score Depends On What You Intend To Do With It

For starters, it’s important to understand that the importance of your credit score is relative and contingent on what you intend to with the score. Its utility also depends on which particular credit score you are talking about. While it’s always a great idea to monitor your routine credit score changes if you’re one of those like myself who occasionally depend on 0% balance transfer credit cards and balance transfer alternatives for emergency fund purposes, only if you’re planning on seeking credit or a loan within the next year would I recommend that you place so much immediate attention on your score. If you are not in the market at the present time for a mortgage or aren’t planning on applying for a P2P personal loan or credit card within the next 12 months, your credit score is certainly not something you ought to overly fuss over. While one’s credit score has far reaching effects beyond just loan applications and approvals (impacting prospects such as employment screenings and housing background checks), its primary purpose still revolves around its importance in helping you secure the very best interest rates and terms when you need access to immediate credit. If you’re thinking of getting a mortgage loan for example, knowing your credit score is important because it may let you know if you need to take immediate action to improve your score so that you can push yourself into a higher credit score tier and thereby increase your chances of qualifying for a lower interest rate on your loan application.

A Good Credit Score Also Depends On What Credit Scoring Formula and Range You’re Using

Other than the purpose of what you intend to use it for, another important factor of what constitutes a “good credit score” is also determined by what credit scoring methodology you are using. While all of the different credit scores out there are calculated by information contained in your credit reports, including payment history and ratio of actual credit usage to total available credit, the various scores out there differ in their numerical scoring ranges. Currently, the most popular and widely used scoring system is the FICO credit score formula (the myFICO.com score) developed by the Fair Isaac Corporation. Take a look at my article about FICO credit scores if you want a good background overview on how the scores are calculated and determined. FICO scores range from 300 to 850, with average FICO scores ranging between 680-700 depending on which of the 3 major credit bureaus’ data (Experian, Equifax, or TransUnion) you’re using. Presently in the United States, the median FICO credit score is 723.

While there is no current standardization on what exactly a good FICO credit score is, generally a good number is regarded as FICOs that are at least above average or above the median score (anything above 700). If your FICO score is at least 720 or higher, I would say that you are in pretty good shape as far as your credit rating goes in terms of your chances of securing top interest rates for your loan requests. In the past, most mortgage lenders and banks have traditionally lumped those with FICO credit scores of 720 or higher with those in the 800’s – deeming both groups to be very low default risk borrowers – equally qualified for the best interest rates.

Good Credit Score Standards Have Increased In Recent Years

However, one thing to bear in mind is that credit scoring standards have increased substantially during the last few years. Particularly as a result of the recent credit crisis and subprime mortgage debacle, lenders and creditors have grown more strict in what they demand out of borrowers for the lowest interest rate offers. The definition of what’s considered a good credit score has definitely gone up the last few years. Not too long ago in 2006 for example, a FICO credit score of around 620-650 would have been regarded as a “good credit score” and more than sufficient to qualify for the cheapest mortgage rates. Those days are long gone and lenders today now demand scores in excess of 750 or more for the top mortgage rates, along with high down payment percentages of 20% or more for home loans. While FICO credit scores of 720 or higher may still be regarded as the baseline standard of constitutes a good credit score, to truly snag the best interest rate offers, you’ll likely need premium FICO’s of 750 or higher.

The Effect Of Good FICO Credit Scores On Interest Rate Qualification

As noted above, the numerical range of what constitutes a good credit score is relative, and depends on what you want to do with it. Different types of lenders implement different credit scoring ranges in their categorization of prospective borrowers in terms of credit risk. Take a look at the two FICO score tables below (one for mortgages and the other for auto loans) to get an idea of how scoring ranges relate to the interest rates each range would generally command from lenders. As you’ll note, mortgage lenders tend to demand stricter FICO credit score standards than say – credit card issuers and even car loan lenders.

Example: 30 Year Fixed Mortgage Rates For A $300,000 Mortgage Loan

FICO Credit Score APR Monthly Payment
760-850 5.048% $1,619
700-759 5.270% $1,660
680-699 5.447% $1,693
660-679 5.661% $1,734
640-659 6.091% $1,816
620-639 6.637% $1,923

Looking at the above sample interest rates on a hypothetical $300,000 home mortgage application as provided by the myFICO.com website, it’s clear that the best interest rates on home loans are available to those with FICO scores in excess of 760 or greater. Of course, it’s also important to remember that such rates are rarely exclusively determined by FICO scores alone. Mortgage lenders also rely heavily on the applicant’s documentation of income sources and available assets when determining appropriate interest rates. Let’s look at auto loans:

Example: 36 Month Auto Loan Rates For A $25,000 Car Loan

FICO Credit Score APR Monthly Payment
720-850 6.373% $765
690-719 7.848% $782
660-689 9.845% $805
620-659 12.749% $839
590-619 17.617% $899
500-589 18.410% $909

As you’ll note from the table above, the best auto loan rates can generally be qualified by individuals with FICO credit scores in excess of 720 or greater. It’s an over simplification, but it sort of gives you a broad view of what constitutes a good credit score in terms of qualifying for the best rates.

If you don’t know where your official FICO credit score currently stands or what’s on your triple credit reports as compiled by the three major credit bureaus of Equifax, Experian, and TransUnion, I recommend finding out sooner than later. You might not need to tap into your credit rating at the present moment, but it’s always good to know where you roughly stand. Here are a few ways to get your FICO scores and credit reports for free.

Review of Citi Private Pass Rewards by Citi Card

Wednesday, August 5th, 2009

As a big fan of the Citi Thank You rewards program offered by Citibank for its credit card customers, I thought I was pretty well honed on all of the user benefits and purchase rewards that Citi Card had to offer. However, there’s a relatively less publicized reward program that current Citi credit card and Citi debit Mastercard members are entitled to that many are not aware of. The reward program is called Citi Private Pass. The Citi PrivatePass program itself is totally free to existing Citi Card customers to the extent that there are no extra monthly membership fees required to join. The only participation cost to you is when you actually decide to purchase reward tickets to desired events via the Citi Private Pass program. The tickets feature heavily discounted prices (or sometimes are even provided free courtesy of Citi Private Pass), but oftentimes you’ll still have to pay a small portion out of pocket .

Unlike Citibank’s well known and popular Citi Thank You purchase incentive feature, which tends to focus on more tangible gift card and cash based rewards that you can accrue through daily card purchases, the Citi PrivatePass program is devoted almost exclusively to entertainment and experience based offers – providing its participants special access to free and cheap tickets to unique concerts, dining experiences, and popular sporting events. The Citi Private Pass program is not a separate card, but rather a rewards program already available to existing Citi Card customers.

Citi Private Pass Offers Free and Cheap Tickets For Special Live Events and Experiences

After reviewing the Citi Private Pass website and examining some of the promotional material, it’s clear the motivation behind the Citi Private Pass program is to help Citibank capture a greater segment of the entertainment generation, an emerging and outgoing demographic that’s willing to go out and spend money but still harbor the savvy mindset to locate the best online deals for discounts, limited time offers, and freebies. Presumably hoping to re-brand itself into some sort of entertainment conduit or facilitator for card carrying customers who are also experience seekers, the Citi Private Pass program offers Citi customers the opportunity to enjoy special VIP access to sought after events at deep discount prices that are much lower than that typically sold to the general public.

According to the folks at CitiCard, the Private Pass program offers card members a way to get access to limited pre sale tickets, obtain preferred seating reservations ahead of time, arrange meetings with their favorite musical artists, or even attend special limited opportunity movie screenings and cultural events. Reviewing the Private Pass terms and conditions and examining the entire selection of offers available to customers, I can see why the program has appeal on a diverse scale. Members can select from a very wide variety of trips and event categories – including golf, restaurants, nightclubs, shopping, sporting events, theater, and other popular activities.

The Citi Private Pass program breaks the program down into several broad experience categories, each with its own individual selections. Currently, Private Pass is touting several popular summer programs, and such seasonal programs are constantly being rolled out.

  • Tickets To Music Concerts: Citibank and Live Nation are promoting discounted lawn concert tours for just $5 per ticket through the Summer of Savings event for the months of July and August 2009. Discounted concert tickets are available for a wide array of well known artists and bands such as Lil Wayne, Aerosmith, Creed, Kid Rock Depeche Mode, Nickleback, Blink-182, and even the Jonas Brothers (gag). Just go to www.citiprivatepass.com to get the special access code that allows you to take advantage of this offer.
  • Tickets To Popular Sporting Events: Special exclusive discount savings for sporting experiences are available – everything from ordinary events like basketball and baseball games, to the more out of the norm – including fly fishing, river sailing, and rodeos.
  • Access To Special Movie Viewings and Special Art Galleries: Many of the featured offers in this category are not available to the general public and are only available to CitiCard customers. A few of the more exclusive offers are only available to Citi Visa Signature cardholders.

If you are one who loves going out and spending money on experiences and memories rather than on mere materialistic objects that inevitably depreciate, then I think the Citi Private Pass offerings and special ticket discounts are something your lifestyle may demand. At the very least, the Citi Private Pass program is a rather interesting way to get to know what live events are happening out there if you’ve been wanting to participate in one. Simply visit the Citi Private Pass website directly and access the free and discounted selections from the entertainment category of your choice.

Remember, to participate in the free Citi Private Pass rewards program, you’ll need to be a current Citibank credit card or debit card customer. If you’re not yet a Citi cardmember and would like more information about becoming one, check out some of these popular Citi Card offers: