By Peter Andrew
I just got home from the supermarket and am depressed. It's only my partner and I living in the house now, yet we spend an absolute fortune on groceries and the like. Today's shopping and a tankful of gas came to close to $400, which is way more than our friend Sarah would spend, and she has a husband and four kids to buy for. Of course, it's my own fault. I know very well that I couldn't pick out my favorite cola in a blind tasting, but insist on buying Coke. And it's the same for all those other premium brands that may or may not be better than their cheaper competitors.
Worse, I spent many years working in advertising and marketing, and have a pretty good idea of how branding works. I'm more depressed about being an idiot than I am about the $400.
The Blue Cash Preferred® Card from American Express would be great for me -- and not just because I'd love the 150 Reward Dollars sign-up bonus that's currently being offered (see below). However, it is usually marketed at people like Sarah: those with big families for whom a trip to the supermarket is inevitably costly, and who are also likely to spend serious sums on gas and in department stores. That's because this particular piece of plastic offers truly exceptional cash-back rewards for those types of purchases ...Read the full article »