Buying A Gift Card Is Like Giving The Issuing Company A Free Loan
Published 3/4/08 (Modified 3/9/11)By MoneyBlueBook
I don't mind giving gift cards as presents on occasion as I don't see them as inherently evil. While the perception that they are somehow classier or more convenient is silly and misguided, they do serve a useful purpose for particular situations and for certain limited occasions. Of course, my biggest problem with gift cards is the fact they are rarely used right away by recipients including myself. I've received gift cards in the past but they've always sat in my wallet for months before I finally got around to using them. Perhaps it's because I am accustomed to doing most of my shopping online, but I can never seem to find the right time to use up the cards. The longer the cards remain unused, the more money is wasted, and the higher the likelihood that expiration and maintenance fee problems may arise.
A Gift Card Is Nothing More Than A Zero Percent Interest Loan
Unlike giving cash as presents, when you buy a gift card today and redeem it in the future, you're essentially offering the gift card company an interest free loan, whether it be with Best Buy, Starbucks, or Macy's. When one of these companies issues you a prepaid gift card, they've already taken your money and given you a gift card claim ticket towards future purchases in that amount. Until you request for redemption, they have no obligation to pay the amount back as merchandise. Meanwhile they get to benefit from the earned interest on the amount you
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