Money Blue Book

Update: Get 100 Free Trades With This E-Trade Promo Offer I Just Found

Back when I first started getting serious about investing during college, E-Trade was one of the very first online brokerage firms that I opened a trading account with. My inaugural entry into the world of investing occurred around the time of the dot com bubble in 1999 – when E-Trade wasn’t exactly known for its cheap commissions or discounted fees. At the time, one couldn’t really consider E-Trade a true discount broker – as back then, the firm catered more to the savvier advanced traders who were willing to pay substantially more for exclusive access to premium research and stock tracking tools. But over the years, with the rise in the popularity of Internet based discount brokers offering supremely low cost options for cheap stock trades, E-Trade’s fee commission structure has gradually fallen to where it is now today. Fortunately, despite the fall in pricing over time, the firm has not sacrificed any of its premium account features but rather has continued to grow and steadily outpace its competition in terms of building a better online product for typical do-it-yourself investors like you and I.

Today, while ETrade isn’t the cheapest discount brokerage around, it’s one of the top online investment solutions for those looking to reap the maximum product offerings available without having to fork over the rip off fees and hefty commissions levied down by most of those big name full service brokerages on Wall Street. If you’re primarily a self directed, do-it-yourself investor who wants all of the beginner and advanced trading tools from a single console without having to turn to multiple online sources for all of your financial needs – E-Trade Financial might be exactly what you need.

While there are other broker options that offer much cheaper rates, ETrade does provide its account holders a tremendous amount of value for their money. The company’s services are very ideal for those looking for a complete, one stop shopping source for all of their investing and banking needs. Other popular and recognizable discount brokers like TradeKing, Scottrade, and even Zecco offer perhaps cheaper rates for stock and option trades, but they are somewhat outmatched by E-Trade’s completeness and comprehensiveness in the account tools and resources department. Unlike many of its financial peers and rivals that focus squarely on either investment or banking services exclusively, E-Trade’s primary allure stems from its ability to offer a mass appeal of products from a singular inter linked and centrally managed financial platform. With features for both long term passive investors and active day traders alike, E-Trade touts everything from stocks, bonds, mutual funds, IPO’s, foreign currencies, foreign stocks, and exchange traded funds (ETF’s) – to its bank based products like high yield savings accounts, checking accounts, money market accounts, certificate of deposits (CD’s), and even Etrade branded credit cards.

Best Discount Broker Overall According To Online Brokerage Reviews

I’m just a regular guy who has some amateur experience with stock market investing and who also currently trades with an E-trade account. I really like E-Trade a lot, primarily for its all-in-one packages – but then again, you certainly don’t have to read my discount brokerage reviews and just take my word for it. Take a look around at what others are saying about the online broker. Even objectively speaking, ETrade is one of the most highly touted “Best of Breed” financial firms in the market today and has received numerous awards and accolades for its features and highly regarded customer service reputation. Out of numerous highly ranked brokers, and for the third straight year since 2007 and 2008 – the publishers at SmartMoney (A Wall Street Journal magazine) again picked Etrade as the overall top discount broker for year 2009. E-trade ranked high in almost every category including customer service, trading tools, research tools, banking services, and selection of mutual fund & investment products. Even Barron’s Magazine, in its 2008 online broker survey – rated Etrade in its top 10 best online brokers, awarding it 4 out of 5 stars – for categories such as trade experience, trade technology, usability, range of offerings, research amenities, portfolio analysis & reports, customer service & access, and costs.

E-Trade Pricing: Low Cost Commissions and Investment Brokerage Fees

Like I mentioned earlier, although it’s not the absolute cheapest of all of the discount brokerages, E-trade’s rate fees and commissions are pretty competitive considering all of the account features and tools the company provides to you at your disposal. Etrade’s commissions for stocks and option trades are dependent on how frequently you trade and the balance amount invested in your account. As evidenced by the pricing chart above, the standard base pricing rate is $12.99 per stock trade trade and $0.75 per options trade. Those with balances of $50,000 or more in their linked Etrade brokerage and banks accounts, or engage in more than 30 equity trades per quarter enjoy a lower commissions rate via enhanced Power E-trade promotions at $9.99 per trade. Those who trade even more frequently at 1,500 trades or more per quarter (such as by day traders of penny stocks for example) and those with substantial assets – may qualify for super cheap pricing of $6.99 per trade or lower.

All-In-One Brokerage: Etrade Complete Banking and Power Etrade Investing

Voted as “Best In Breed” by Money Magazine for its popular banking services, E-Trade is not only a big time brokerage, but also a popular provider of FDIC insurance protected savings and CD options such as the following:

• High interest Max Rate Checking Account
• High yield Complete Savings Account

While APY interest rate offerings by Etrade’s checking and savings accounts could use a boost of late, they do provide brokerage account holders additional choices beyond just leaving their un-invested cash sitting idly in their accounts. Because the Etrade bank and brokerage services are so interconnected and linked, many account holders utilize the higher APY rates offered by their Etrade online savings accounts as primary cash sweep solutions for their idle brokerage cash. This compatibility between the brokerage and banking platforms make monetary transfers between the two quick and easy via free instant transfers and affords a tremendous degree of FDIC insured flexibility for optimizing your cash investments. In terms of maintaining real life access to your Etrade banking funds, although the firm’s banking arm only offers a tiny handful of actual brick and mortar based retail locations across the United States, it does offer customers the convenience of unlimited ATM fee reimbursements and refunds from any machine, any bank, nationwide.

Premium Online Tools For All Individual Investment and Retirement Accounts

When aspiring investors sign up for an online brokerage account with Etrade, they are buying into Etrade’s Complete Investment Account program which provides what the firm calls – an integrated investment and cash management system, with its unity of investment, banking, loan, and even credit based services at once source. Those retirement minded investors out there looking for the best IRA broker might want to give an Etrade-managed account a try. The firm is a popular fit for those seeking the necessary resources to help them in achieving their long term individual retirement account planning objectives.

• Open an Etrade IRA or Roth IRA account - Retirement accounts offer excellent tax deferred benefits and tax deductions for maximum compound interest rate growth. Don’t miss out on building your financial future today.

In terms of looks and appearances, Etrade’s online website layout is not only professionally designed and intuitively simple to use, the online platform that it provides is easy to navigate and tinker with. Compared to some of the other discounted brokerages out there such as Scottrade, Etrade ranks much higher in aesthetic appeal and graphical design in my opinion. But it’s not just the surface features either as Etrade’s inner workings boast a pretty powerful array of real time trading tools and sophisticated market research material. Along with all of the stocks and bond investments available, Etrade also provides a variety of automatic investment plans, exclusive alerts to initial public offerings that other brokerages don’t offer, as well as superior access to more than 7,000 leading mutual funds, including 100’s of Morningstar top-rated funds, and every ETF sold. Among the fund choices, there are also more than a 1,000 no load, no transaction fee mutual funds to invest in. To help beginners and advanced experts alike wade through the pile of investment options available, Etrade provides plenty of online explanatory help with all types of stock screeners, customizable charts, and download-able software applications for your iPhone or Blackberry handheld devices – that you would need to pick out the winners.

If you’re an active trader, you might be able to qualify for lower trading costs, get better prices, and gain access to more advanced research tools through an Etrade program for advanced traders. E-Trade Complete Investment Accounts are automatically upgraded and qualified for an enhanced Power E-Trade Account when an account holder makes at least a minimum of 30 stock or option trades a calendar quarter. The enhanced Power Etrade tools offer frequent investors more advanced charting features and more in depth technical stock screeners for better viewing of complete marketing activity.

As for the universally dreaded account maintenance and inactivity fees that many brokerages impose, Etrade imposes none for retirement accounts such as IRA and Roths, and levies no monthly maintenance fees for new individual investment accounts for the first 12 months. Thereafter, so long as you maintain a brokerage balance of at least $2,000, maintain a linked Etrade bank and broker balance of at least $20,000, or execute at least one or more stock, option, or mutual fund trades per quarter – then you will avoid having to pay the quarterly assessed account service fee of $40. Etrade has apparently dropped the minimum balance required to avoid the quarterly assessed inactivity maintenance fee from the previous $10,000 in years past to the present, more manageable minimum balance of $2,000. As such, if you are a new investor with very little money to invest (less than $2,000 to play with), I’d recommend going with another brokerage firm like TradeKing or Scottrade. None of those two broker alternatives impose any maintenance or inactivity fees whatsoever. While Etrade’s account features and premium resources are much better than that provided by most other heavily discounted brokers, the fees and account maintenance terms and conditions of Etrade are much better paired up with those self directed investors who attend to trade more regularly or have more than minimal assets.

Update: Finally Feeling Bullish and Hopeful For The Future Once Again

Despite the fact that historically, the month of September has traditionally been a down month for stock market investors – after months of sitting on the sidelines and hoarding online savings account cash, I’ve finally pulled the trigger and re-entered the market en masse. Rather than take the often advised path of investing in small bite size chunks through dollar cost averaging, I decided to plow all of my investment cash into long term equity positions simultaneously. I don’t plan to pull out of my newly invested positions anytime soon and am very determined to stay the course for the very long haul – in excess of 5 years or longer. Despite the recent run up in the market, stock market prices are still at historical once-in-a-lifetime lows – and I have every intention to double or triple my investments in the next 5 years. The irrational fear and gloom of pending economic depression that gripped the whole world back in spring 2009 has mercifully passed and it now appears the beaten down economy is finally back on the track towards recovery.

Of course, this is not to say that we are anywhere close to experiencing a traditional bull market anytime soon that’s punctuated by rising employment numbers and increased consumer spending, but at the very least, the specter of a crippled financial system kamikaz-ing into an irreversible death spiral has disappeared – and replaced by faint glimmers of hope. Who knows if President Barack Obama’s second economic stimulus package truly worked or whether any of the resuscitative measures implemented by Congress such as the increased FDIC insurance limits, the Cash For Clunkers Bill, the $8,000 Federal Housing Tax Credit for first time home buyers, or even the appointment of new Treasury Secretary Timothy Geithner really did much to jolt the economy back to life in a sustained way. But at the very least, these measures have at least reassured formerly scared to death and shell shocked investors like myself that the federal government is finally ready, willing, and able to do whatever it takes to get this economic ship steaming full speed once again. That seemingly firm commitment, as evidenced by the number of quick and decisive emergency measures the federal government has thus taken – is enough to assuage my once irrational fears, and encourage me to think about a more optimistic future once again.

While I do not know where we will all be economically 12 months from now, I’m starting to have more faith that things will be okay in the coming years. With the possibility of a disastrous economic Armageddon finally out of the way, I’m willing to finally start placing long term economic bets for the future, and allow the normal economic tensions of fear and greed to put the market back to normal equilibrium once again. True economic recovery may be months or even years away, but as savvy investors like Warren Buffett will agree – it’s during the worst of times that enormous amounts of wealth are created by those willing to take on a measure of calculated risk. For the next few weeks and months, I intend to take advantage of every dip in the market to invest more. As I continue to make money blogging and generate income through my small legal practice, I intend to plow all upcoming profits into this market while prices are still attractive. Price dips from here on are all potential buying opportunities in my investment opinion.

Do you agree or disagree that the economic recession is nearing the end? Remember, the stock market is a forward looking entity, and has historically attempted to project what economic reality is to come an average of 6 months in advance. Optimism in terms of increased consumer spending and job growth numbers won’t likely be experienced by ordinary American consumers until the second half of 2010. Personally, I think the very sign that mergers and acquisitions are finally creeping back into the marketplace again is an extremely and exceedingly bullish sign that overwhelmingly overrides any of the current negative lagging indicators like low employment rates or even struggling consumer sentiment statistics.

My Current Net Worth and Financial Status Update Compared To Last Month

Picking Out Final Options To My New Construction Single Family House

As I mentioned in previous networth updates, I’m in the process of finalizing the purchase of my very first home – a 2,300 square feet, 4 bedroom, 4.5 bath, single family new construction house. After weeks of persistent meetings with my real estate agent and the home builder, I’ve finally completed the process of choosing and pricing all of my optional upgrades. After much thought, I decided to ditch the cheaper carpet route and go with all hardwood floors – even in the bedrooms. Despite the fact that hardwood costs substantially more in the way of optional upgrades, I think the cleanliness and maintenance conveniences of hardwood floors greatly outweigh the dirt and dust accumulation headaches of carpet floors.

With all optional upgrades including finished basement costs, upgraded hardwood flooring, a hardwired security system, and stainless steel appliances tossed in, the total price of the home will be around $620,000. I’m sure some of you who live in the Midwest or the South will be shocked at how much a mere 2,300 sq ft (excluding finished basement) home costs, but remember, I live in the state of Maryland – deemed by CNN Money to be the current wealthiest state in the United States, with high state wide income rates and high home prices to match. Pricey real estate in the general Washington DC, Virgina, and Maryland region is just a way of life for us. The ever present availability of federal government jobs here and the presence of highly ranked schools in my state make this area pretty desirable for singles and families alike.

In terms of good news in the real estate networth department, I’m pleased to note that my future home has already gained in home equity value, even though the home foundation has yet to be laid. Most recently, due to surging demand for up scale single family homes in my future neighborhood, the home builder who will be constructing my future house has decided to increase the base selling price for my home model by $9,000. At least in my future neighborhood (a pretty upscale D.C. suburb area of Maryland), the home resellers and new home builders are feeling extremely bullish about future housing demand.

With fingers crossed, I hope this is a portent of greater things to come in terms of future home appreciation. As I noted many times in past blog posts, I’m forever thankful that I was not unwittingly snagged by the housing craze of the last few years. By purchasing a home in 2009 after national home prices have collapsed by more than a third or even a half in certain regions, I’m in a much better position than many to experience the upside of home value appreciation. My prediction is that home prices will steadily rise from here on – certainly not at the crazy and outrageous pace that we all flabbergastically witnessed following the 2000 dot com crash, but I think home prices overall will very slowly but steadily trend upwards from here on as trepidatious home buyers return. The demand for housing never really abated, but the drastic plunge in home prices in recent years did scare away many prospective buyers, and force wannabe home buyers like myself to hold off until now. Remember, when prices are falling, consumers frequently ask themselves, “why buy now when I can buy later for less” as I myself did until very recently. But when buyers finally realize that there is indeed light at the end of the tunnel and that overall home pricing declines have significantly decelerated and are on the verge of  stabilizing, they will invariably return.

Paying Estimated Taxes For Self Employment, and Factoring In My New Home Deposit Into Real Estate Net Worth

This month, as I do every 3 months, I paid out a large chunk of my business profits in the way of quarterly assessed tax payments that likely deflated this month’s improvement in financial networth. Because my monthly revenue from my blogging business, legal practice, and other small business ventures are fairly significant, I pay out a tremendous amount of money every three months in the way of mandatory federal and state income taxes. Obviously, I’m hoping President Obama will be keen on keeping universal federal tax brackets low as he ought to, but with his apparent crusade to crack down on high income earners and push through his health care social agenda, I’m bracing for the worst in terms of future tax rate increases.

In terms of real estate networth, because I also paid out a $25,000 new home construction lot deposit this month that will be payable towards my future mortgage down payment, I intend to treat this $25,000 figure as home equity for now (as reflected in the table above). Eventually when my mortgage loan application goes through and I get a more finalized home valuation number, I’ll include the home value and mortgage numbers into my net worth calculations.

Back In the Stock Market Again As A Bull Market Investor After A Year Long Hiatus

After being away from the market due to excessive fear of the unknown, I’m finally back. This month, I plunged the vast bulk of my cash savings into aggressive stock market positions, primarily investing my money into popular exchange traded funds (ETF) with great future upside like the Financial Select Sector SPDR (XLF) and the iShares MSCI Emerging Markets Index (EEM) among others. Both are admittedly rather risky and considered to be more volatile positions, but like I mentioned earlier, I’m now in it for the long haul. Even if the market drops or dips 5-10% lower, I intend to hold on for the ride down and hold my breath for the swing back up again. I never feared normal stock market price fluctuations. It’s always been the catastrophic 30-75% price drops that scared the bejesus out of me -  the type of market plunges we witnessed from September 2008 of last year to March 2009. But with financial markets back on the mend and with irrational panic and economic hyperventilation among the masses finally in check, the risk of future major bank failures or collapses of major financial institutions to trigger another massive and prolonged sell off seem less likely now. Of course, anything can always happen from hereon, but the probability of such a return to the brink of disaster has drastically diminished.

Those on the sidelines may want to now consider opening up an online broker account for cheap stock trades and start investing again, or for the first time. If you haven’t opened a Roth IRA brokerage account, now may be the best time to do so. I know it seems like a cliche thing to say, but prices really are quite low at the present time, particularly for long term investors willing to buy and hold for 12 months or longer.

Reviews Of Cheap Stock Trade Offers At Discount Brokerage Firms

Anyone who has ever invested in the stock market before knows that one of the biggest potential drains on one’s rate of return is the amount of money spent on expensive commissions and trading fees, paid out to brokerage firms. Regardless of whether one only performs equity, option, or bond trades a few times a year – or engages in heavy duty non stop day trading – broker fees have a nasty and rather surreptitious way of chipping into one’s investment profits over time.

Back in the day when I opened my Roth IRA account and started investing for the very first time, brokerage commissions for equity trades were in the $20-30 range. That was how much I paid in the way of transaction fees for a single stock transaction back then – for an account that barely broke $500 at the time. These days, with the emergence of deep discount online brokerages like TradeKing and Zecco – for the same amount of money, one can now buy, sell, and transact securities two to three times over.

Of course, while many of these emerging top online brokers are able to offer their customers extremely low fees and discounted charges for investment transactions, bear in mind that they can do so because they offer their account holders substantially less in the way of investment tools, premium research material, and customer service support. While  not always the case, you generally get what you pay for. Premium high end brokerage firms such as Fidelity Investments, Charles Schwab, Bank of America, and even Wells Trade charge more for the brokerage services they provide, but in exchange they offer their customers more attention, provide them more expert investment advice, and back up their services with reputations that have been honed for a greater period of time. But even with that said, if you are a beginner to investing and are primarily interested in the major index funds, or if you are an experienced investor who doesn’t need the extra hand holding that more expensive full service brokerages provide – then going with the cheapest discount stock brokerage may still be the best option for you.

Personally, I own and retain accounts with most of the major big name brokerages (a few opened just for experimentation purposes). For my fund investments, I invest primarily in established mutual funds run by top fund brokerages like Fidelity, Vanguard, T.Rowe Price, and Charles Schwab. However, at the same time, I also balance my fund-heavy portfolio out with a number of individual stocks, and exchange traded funds (ETF’s) that trade like ordinary stocks. Savvy investors who want to maximize their investment returns may want to do the same – utilize popular mutual fund brokerages like Fidelity and Vanguard for no load, no transaction fee (NTF) mutual fund investments – but take advantage of discount online brokerages that offer cheap stock trading rates for individual stock and ETF purchases.

List Of The Top Value Discount Brokers With The Lowest Commission Costs

While going with a cheap stock broker that offers basement prices for equity trades may seem like the natural way to go for the cost conscious investor, I would advise readers to not overlook the importance of value. Sometimes, paying a tiny bit more might be worth it if what you’re getting in return in the way of a better trading experience outweighs the cost. After pouring through a large number of excellent online brokers and researching their commission structures and fee tables, here are the results of my findings. For comparison purposes, I’ve also included the cost per stock trade numbers in parentheses below.

1) Zecco ($0.00 per trade): Zecco customers enjoy a special recurring offer of 10 free stock trades every month so long as they maintain a $25,000 minimum balance or make at least 25 trades each month. However, even if an account  is unable to satisfy the requirements to get the free trades, the regular Zecco commission rate is only $4.50 per trade – still an extremely good deal for even the most price sensitive of investors. For no load mutual funds, Zecco charges $10.00 per trade. With its tandem promotion of free online stock trades and regular low cost commissions, Zecco will likely appeal to active traders the most. While the gimmicky brokerage firm does not offer the best all around package in the way of investment research features or advanced trading tools for its account holders, those who are willing to perform the bulk of their stock and mutual fund research elsewhere should be able to easily overlook this nominal downside – in favor of Zecco’s super cheap rates.

2) OptionsHouse ($2.95 per trade): Charging only a mere flat rate of $2.95 per stock trade, and a flat rate of $9.95 for option contracts, OptionsHouse is one of the most affordable discount online brokerages in the market today. With OptionsHouse, there are no monthly minimum balance requirements and no maintenance fees to contend with. Ranked #1 with an award of 4.7 stars by Barron’s in its 2009 Online Broker Survey as the best choice for options traders, the brokerage firm’s offerings are not limited to just options. Despite its name, with OptionsHouse, you can trade stocks, ETF’s, no-load networked mutual funds, options, spreads, and invest in most of the usual host of financial products you’d expect from any other major discount brokerage firm – but without the high commission cost. Currently, OptionsHouse is running a host of exclusive online promotions, such as offering a free $100 bonus rebate when you switch to OptionsHouse from your current broker, as well as extra $50 OptionsHouse referral bonuses for when you Refer-A-Friend to the firm.

3) TradeKing ($4.95 per trade): Bottom line, Tradeking is one of the best discount brokerage firms out there, and one of my personal favorites. Whether online or broker assisted, trades via the popular brokerage firm are incredibly affordable at a mere $4.95 per equity trade for both market and limit transactions. With TradeKing, there are no minimum balance requirements and no account maintenance fees. The very highly ranked company has won numerous accolades and high praises from major publications like Barron’s, SmartMoney, and Kiplinger’s for its award winning account features – something that should offer great appeal to both beginners and experienced investors alike. But perhaps TradeKing’s most commendable feature is its highly touted and highly regarded customer service reputation. Whether you desire extensive customer service support via a live representative or need technical support via phone or email, TradeKing is there to deliver the support you seek. Currently, the firm is offering a bonus deal of $150 for new account transfers and $50 for each new account referral. For a more detailed overview of my personal experience with the firm, please see my TradeKing review.

4) Scottrade ($7.00 per trade): Scottrade is probably a pretty well established and recognizable brand name to most American consumers, as the firm advertises heavily on mainstream media networks like CNBC, CNN, and elsewhere online. In terms of fees, Scottrade really shines – charging only $7.00 per online trade with no account maintenance or inactivity fees, and low balance requirements. While phone and broker assisted trades do cost more, they can be easily avoided by simply sticking with online trades exclusively (as everyone ought to anyway in this day and age of Internet based brokerages). For mutual fund investors, Scottrade offers a broad selection of  NTF funds that are completely devoid of fees, as well as a broad selection of out of network funds at a price. But for the majority of retail investors, Scottrade’s greatest appeal will likely be the large number of physical branch offices that the company maintains and operates. While most online broker investors will undoubtedly conduct the majority of their investment transactions via the Internet, Scottrade’s incredibly large network of branch offices nationwide is there when you need to tap into it. Check out my Scottrade review for my personal analysis of the popular discount broker’s pros and cons.

5) TradeMonster ($7.50 per trade): As a subsidiary of options trading brokerage firm, OptionMonster – TradeMonster is a relative newcomer to the discount brokerage scene. Despite its relative newish stature, the company’s reputation has already been rapidly lauded and reviewed by financial publications such as Barron’s, recently awarding the brokerage firm 4 stars for review categories such as trade experience, usability, research amenities, and portfolio analysis reports. Offering a pretty impressive online trading interface for its account customers, TradeMonster’s pricing structure is also quite competitive – at just $7.50 per trade up to 5,000 shares, and a mere $0.50 per options contract. For mutual funds, the company charges $15.00 per purchase and nothing for sales. Trade Monster also offers all of the usual investment products and possibilities, including stocks, options, ETF’s, mutual funds, bonds, traditional IRA’s, and Roth IRA’s. Although new, this low cost brokerage is worth a hard look.

6) E*Trade Financial ($9.99 per trade): E-Trade has been around since the advent of discount online brokerages. In the early days, the company was one of the first to offer an integrated all in one power trading and Etrade banking service for online investors, and one of the first to offer continuously streaming quotes and regularly updated news reports for its customers. Since then, the popular online broker’s services and features for account holders have only continued to expand. While ETrade is by no means the cheapest brokerage option in the market, the firm brings forth a tremendous amount of value. The company has won an impressive number of accolades over the years, including the very coveted number #1 ranking for the best overall online discount brokerage firm according to the 2009 SmartMoney best broker survey. In the editorial review, E-Trade received extremely high marks for almost all facets of the firm’s offerings, snagging extra praise for its top notch customer service, excellent banking features, and highly regarded research tools. If you want the very best in the way of financial research material and investment calculation tools, you really can’t go wrong with E-trade. In terms of fees and charges, Etrade’s offerings are decently competitive – charging just $9.99 per equity trade for those who make at least 30 trades a month or maintain $50,000 in account assets, and charging the standard rate of $12.99 per trade otherwise. Currently, ETrade is also offering a limited time bonus offer of 100 commission-free stock and option trades for new accounts.

As the economy steadily recovers from the devastating recession that has gripped the nation for months, stock market prices that were previously beaten down into the depths of generational lows are finally starting to rise again. With opportunities afoot, it’s perhaps time for those of us who have been cautiously hoarding cash on the sidelines to consider jumping back in again. Stock prices are extremely cheap right now, and tremendous long term gains are ripe for the taking. If you have been contemplating the prospect of getting back into the market again or perhaps getting started with investing for the very first time, now may be the time to consider opening up a new discount broker account. In the hopes of earning your business, a host of online brokerage firms are now offering consumers extraordinarily low prices for cheap stock trades – without scrimping much in the way of premium brokerage amenities and features.

One of the most highly touted low cost brokerages in the market today is Scottrade, a brokerage firm with which I have retained an investment account with for years now. While certainly the company’s website design and palette choices aren’t exactly the prettiest or most intuitive around, the firm’s online trading tools and statistical reporting features are more than sufficient to satisfy the discerning needs of most run of the mill investors.

Scottrade’s Best Features: Low Broker Commissions, Low Account Minimums, and No Hidden Maintenance Fees

Compared to all-in-one brokerage giants like E-Trade or Charles Schwab that offer one stop shopping for all of one’s banking and stock trading needs, Scottrade focuses exceptionally well on its primary niche – individual stock traders and mutual fund investors who want to enjoy the benefits of deeply discounted fees and rates without having to pay extra for the premium services they never use. Striking a decent balance between quality and value, Scottrade offers a fairly robust line of investment products, differentiated online trading platforms for different types of investors, and enhanced market research tools for those that desire exceptional control over portfolio performance – all without breaking the bank in the way of fees.

Scottrade’s trading fees are exceptionally low, even when compared to the rates touted by other online discount competitors – charging only a flat $7 fee for trades priced over $1. All equity and option trades, whether they be market or limit orders – are only a simple $7 per trade. This type of low and straight forward flat pricing not only should comfortably suit the needs of long term buy and hold investors, but also should greatly appeal to day traders and active investors who execute frequent buys and sells. Of course, do bear in mind that while $7 flat fee trades apply to all online Internet based transactions, if you choose to execute trades over the phone – it will cost $17 for phone based trades and $27 for broker assisted trades. Take my advice – regardless of which discount broker you ultimately decide to invest your money with, learn to make trades online – you’ll save a bundle over your lifetime.

Both advanced traders and entry level beginners to investing will greatly appreciate the low minimum balance requirements for new accounts. Currently, Scottrade only requires $500 minimum to open a new account. The online broker also imposes no inactivity charges and levies no hidden maintenance fees as well. Leave your investment account idle for as long as you wish – there is no charge. For the convenience and freedom of its brokerage customers, Scottrade also imposes no account closure or transfer fees. Investors looking for a simple brokerage option that offers straightforward cost competitive pricing without anything tricky will do well with a firm like Scottrade.

Scottrade’s Online Customer Support and Branch Offices Are Well Regarded and Highly Ranked

With over 400 local branch offices across the United States, a live Scottrade representative is definitely reachable when you need the prompt assistance of one. As someone who has called the Scottrade customer support phone line numerous times (800-619-7283) in the past, I’ve never encountered difficulty in obtaining assistance. It seems Scottrade strongly prides itself on its ability to deliver prompt personal attention to its customers. I recall when I first signed up for Scottrade online, within a few hours of registering for an investment account and even before I had set up my initial fund transfer, a Scottrade representative was already calling me up to introduce himself and ask if he could help me in any way or answer any questions I might have. From where I’m from, that’s called excellent customer support and the start of a good relationship.

But then, you don’t have to take my word for it. For many years now, the J.D. Power and Associates global marketing firm has consistently ranked Scottrade #1 overall in its Online Investor Satisfaction Survey – giving it the number one award for the “Highest In Investor Satisfaction With Self Directed Services” from 2001 through 2008. In another highly touted editorial review of the best discount brokers online, the SmartMoney best broker survey for 2009 awarded Scottrade 4 stars for its impressive array of investment products, online trading tools, and highly commendable customer service. Similar praise and reputational accolades have also been bestowed by Kiplinger’s Finance and Barron’s as well.

In terms of the firm’s own employee satisfaction ratings, Scottrade has consistently been ranked by publications like Fortune Magazine and ComputerWorld as one of the best places to work at. While not totally pertinent to investor satisfaction, perhaps it’s contagiously true – happy employees beget happy customers.

Scottrade Investment Account Features and Online Trading Tools

Like most online broker firms, Scottrade offers the usual array of investment products – such as stocks, options, mutual funds, IRA’s, exchange traded funds (ETF’s), Coverdell education accounts, bonds, CD’s, U.S. Treasuries, and various fixed rate annuities. While Scottrade’s online trading tools are pretty basic without much in the way of heavy hitting premium research material, they’re more than adequate for most investors and traders.

In terms of Scottrade’s online tools, the firm offers several options depending on how you wish to trade and how much investment control you desire. The vast majority of people will find the basic Scottrade website’s research and trading tools more than sufficient for their investment needs. More experienced traders will likely gravitate towards the ScottradeELITE advanced trading platform, which is equipped with fancier tools like enhanced news tickers, higher performance stock scanners, improved graphical chart functions, and access to Level II quotes that help active investors react more quickly to market opportunities that present themselves. New entrants to option trading will find the Scottrade OptionsFirst platform quite easy and intuitive to get a hang of. Those of you equipped with iPhones and various smart phones who wish to perform stock research and stock trades on the fly may find the Scottrade Mobile platform quite useful.

My complaints regarding Scottrade are few as the company’s pricing and customer service features make up for what shortfalls the firm has. But if I had to nitpick, my only dissatisfaction with Scottrade centers around the brokerage’s lack of an automatic dividend reinvestment function and the firm’s comparatively lackluster rates of return on un-invested sweep account cash balances.

I also wish the discount broker offered a more integrated and obvious way to engage in Scottrade ACH transfers for deposits and withdrawals. Presently, the firm offers MoneyDirect as a way to make one way electronic deposits via a bank account into a Scottrade brokerage account. However, account withdrawals require the submission of a request for a paper check of the balance desired. There is presently no similarly easy way for all participating Scottrade customers to withdraw such deposited funds online and on demand. The only current workaround is to qualify for check writing privileges by developing a brokerage balance of at least $5,0000. Only with check writing privileges enabled can one gain access to a checking account number and routing number that can be ACH linked to other banking institutions for easy electronic transfers. But despite the above mentioned gripes with Scottrade, none of these issues are significant enough to overshadow its pluses and discourage me from recommending Scottrade as a top online broker.